Modern Marketing Revolution
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Modern Marketing Revolution
How to get found online by your ideal prospects
Curated by Art Jones
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Tips on How to create LinkedIn Ads that Generate Results for your Business

Tips on How to create LinkedIn Ads that Generate Results for your Business | Modern Marketing Revolution | Scoop.it
Do you use LinkedIn to prospect for new business? LinkedIn ads are an excellent way to increase visibility and generate leads. Find out more here.

Via TechinBiz
Art Jones's insight:

Marketers have several great choices for sponsoring ads that drive leads to their inbox. The question to ask is, which platform will produce the best leads for my business. 58% of the Americans population use facebook, 23% use LinkedIn, 22% use Pinterest, 21% use Instagram and 19% use Twitter. So which platform should you pay to promote your business on? This article makes a great case for LinkedIN.


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5 great Tips on how to Generate Business Leads on LinkedIn

5 great Tips on how to Generate Business Leads on LinkedIn | Modern Marketing Revolution | Scoop.it
Admit it--you’ve never been quite sure if your time spent on LinkedIn was worth it. Let’s change that. It’s possible to generate real leads for your business on LinkedIn. Here's how.

Via TechinBiz, Art Jones
Art Jones's insight:

First Learn the LinkedIn Platform (advanced search, sales navigator, Inmail)

Next Engage (share your ideas, commit to join the conversations already taking place online).

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Art Jones's curator insight, July 14, 2015 12:25 PM

This is a short article with two clearly stated messages.

To enable LinkedIn as one of your  business development drivers:

(1) Learn to use the power of inmails, sales navigator and other premium features #Educate.

(2) Join the conversations already taking place on  LinkedIn #Engage 


Educate - Engage - Grow! 

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Project Management Tools for Content Marketing in Business

Project Management Tools for Content Marketing in Business | Modern Marketing Revolution | Scoop.it
It’s no secret that content marketing has been the biggest trend in the internet marketing industry in recent years. Marketers show no sign of slowing down as 71% of marketers said they would b…

Via Stefano Principato, TechinBiz
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Marco Favero's curator insight, September 26, 2014 3:37 AM

aggiungi la tua intuizione ...

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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Modern Marketing Revolution | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.

 

More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss, Ryan O'Neill
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Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x

Drew Hodges's curator insight, February 19, 2015 5:58 PM

This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.  

 

What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement. 

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Great Video Marketing Tips that will boost your Sales

Great Video Marketing Tips that will boost your Sales | Modern Marketing Revolution | Scoop.it
Video marketing is one of the easiest, most economical and fastest ways to build your brand and generate sales for your business.
Gary Vaynerchuk’s posted a short, substantive and easy to read overview of why video marketing is so powerful.

Via TechinBiz
Art Jones's insight:

So you are a business and you're not creating videos to attract and engage your ideal prospect, what are you waiting for? Time to adapt!

Gary Vaynerchuk says: The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social for your business is video. Period".

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5 great Tips on how to Generate Business Leads on LinkedIn

5 great Tips on how to Generate Business Leads on LinkedIn | Modern Marketing Revolution | Scoop.it
Admit it--you’ve never been quite sure if your time spent on LinkedIn was worth it. Let’s change that. It’s possible to generate real leads for your business on LinkedIn. Here's how.

Via TechinBiz
Art Jones's insight:

This is a short article with two clearly stated messages.

To enable LinkedIn as one of your  business development drivers:

(1) Learn to use the power of inmails, sales navigator and other premium features #Educate.

(2) Join the conversations already taking place on  LinkedIn #Engage 


Educate - Engage - Grow! 

more...
Art Jones's curator insight, July 14, 2015 6:54 PM

First Learn the LinkedIn Platform (advanced search, sales navigator, Inmail)

Next Engage (share your ideas, commit to join the conversations already taking place online).

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Success in social media is your responsibility

Success in social media is your responsibility | Modern Marketing Revolution | Scoop.it
“Your uniqueness is your greatest strength, not how well you emulate others” - Simon S. Tam According to a recent study conducted by Manta,  more than 60% of small businesses see no ROI from their ...

Via Cendrine Marrouat - cendrinemarrouat.com
Art Jones's insight:

#Authenticity Rocks

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, April 25, 2013 12:01 PM

This article was triggered by recent conversations I had with clients and students. 

Done4USocialMedia's curator insight, April 25, 2013 12:04 PM

Great insight.

Cendrine Marrouat - cendrinemarrouat.com's comment, April 26, 2013 12:10 AM
I'm glad you think so!
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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Modern Marketing Revolution | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...


Via Lauren Moss, Ryan O'Neill
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AndySernovitz's curator insight, May 3, 2013 6:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe