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Modern Marketing Revolution
How to get found online by your ideal prospects
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How Chanel Wins Social With Stylish Content Marketing & Storytelling

How Chanel Wins Social With Stylish Content Marketing & Storytelling | Modern Marketing Revolution | Scoop.it

Content is the core of any strong digital marketing strategy, and a strong narrative is the foundation of all good content.

When the iconic high-fashion house Chanel sought to revolutionize the way it engaged with customers, content and technology was at the forefront of its approach.

The 105-year-old brand has a clear advantage when it comes to storytelling – a rich history. The legacy of the company’s late founder Gabrielle “Coco” Chanel is so compelling, that the brand’s insignia – two interlocking C’s – is one of the most recognized and respected in the world.

Not only has the company managed to ramp up engagement with the development of their highly interactive, commerce-driven website, it has astutely leveraged the modernist philosophy of its creator, Ms. Chanel, best exemplified in the following quote...


Via Jeff Domansky, Os Ishmael
Art Jones's insight:

Chanel, Ralph Lauren & Burberry are all at the forefront of luxury brand marketing.

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Jeff Domansky's curator insight, November 15, 2014 12:01 AM

Learn how Chanel uses storytelling to create content marketing mastery.

Rescooped by Art Jones from The_storyFormula: story worlds & wearables!
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Storytelling: Key Options for Story Plot and Main Characters - a Visual Guide

Storytelling: Key Options for Story Plot and Main Characters - a Visual Guide | Modern Marketing Revolution | Scoop.it
From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success.

Via Robin Good, XYEYE
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Mayer Becker's curator insight, July 30, 2013 4:06 PM

Marketing Ops is called on to develop strategic and tactical plans on behalf of the marketing department. Being able to tell a story is vitally important to this process. Here is a good infographic about building the "story."

Verónica Sánchez's curator insight, August 2, 2013 8:05 PM

Tenemos muchas historias que contar y lograr que quien las escuche realmente se conecte, no sólo depende del contenido de la historia, sino de la forma cómo la cuentas, aquí algunos pasos del storytelling

Marco Gabrielli's curator insight, August 13, 2013 8:30 AM

Il poster evidenzia gli argomenti chiave, necessari per sviluppare differenti forme di storytelling. I tre elementi principali sono:


1) la definizione di sette popolari tipi di trame (la vittoria sul mostro, diventare ricchissimi, la traversata del deserto, nuova consapevolezza, commedia, tragedia, rinascita) ;

2) l'identificazione di sette tipi di eroi presenti nelle diverse trame (Dracula, Cenerentola, Ulisse, Alice, Aristofane, Macbeth, A Christmas Carol);

3) l'elenco dei principali tipi di intreccio che possono essere utilizzati in una storia efficace (chiamata, sfida, conflitto, crescita, risoluzione).

 

I principali riferimenti da cui trarre spunto sono i romanzi classici, le opere teatrali e i film. In questa maniera, è possibile ottenere una migliore aderenza tra la realtà che si vuole descrivere o promuovere e la trama della storia.

 

(Grazie a Robin Good da cui ho attinto l'infografica e il commento).