Business goals: Content curation versus content aggregation
Content curation provides more business power because it establishes thought leadership in a specific niche. This positioning is key to your brand and/or business.
Content aggregation supplements your content offering by providing more information on your specific niche. It’s core value to your brand is limited because it lacks original commentary.
Content curation goes deeper than content aggregation to help sow the seeds for your brand development and long-term value.
Via Don Dea