There are several elements to creating a deliverable with the most value and impact. For example, if you prepare a 15-page report for a business executive who simply does not have the time to read it, your efforts are wasted and he or she is not satisfied. Therefore, you must be sure to tailor your deliverable to your audience. There will always be people who don’t have the time to digest what you prepare, however good the final product. Thus, be sure to carefully consider these elements and ask yourself these questions.
Via Bonnie Hohhof