LinkedIn for business: here's a complete guide to create the marketing strategy you need for your business to be successful on LinkedIn
#1: Build a Robust Company Page on LinkedIn
To create a business presence on LinkedIn and gain access to additional features that enhance your visibility, you must build a LinkedIn company page.
#2: Launch a LinkedIn Group Based on Your Company or Industry
LinkedIn groups are still going strong and are another component of a comprehensive strategy that helps position your company as an industry thought leader.
#3: Create an “All Hands on Deck” Ongoing Thought Leadership Program
Although you’ll need to designate specific company employees or partners to help implement and maintain your comprehensive LinkedIn marketing strategy, getting all employees involved and on the same page is critical to success.
#4: Leverage Paid LinkedIn Content Ads and Sponsored Updates
While LinkedIn social ads grow company page followers and group membership, there are additional ads run on LinkedIn that drive clicks to your website, or preferably to a specified landing page.
#5: Monitor, Track, Adjust
Before you begin to build out your comprehensive LinkedIn marketing strategy, decide what your business goals are. The success of your comprehensive LinkedIn marketing strategy is measured by whether you achieve your goals.