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Email Marketing: The benefits email campaigns can have for your business | MarketingSherpa Blog | #TheMarketingTechAlert

Email Marketing: The benefits email campaigns can have for your business | MarketingSherpa Blog | #TheMarketingTechAlert | How to create great banners | Scoop.it

Basic/ Digest...

 

Benefit #1. Social media is traffic, PPC is a billboard, but email is a fork in the road

Email, on the other hand, is a fork in the road. It forces a decision. Even if people simply delete an email without opening it, they took an action. While they were physically taking an action, your subject line had an opportunity to encourage an open.

 

Benefit #2. Build your case over time (automatically)

By setting up a drip email nurturing campaign, you can take prospects from having a limited interest in your company to fully embracing your company’s value proposition – from tire kickers to warm leads.

 

Benefit #3. Learn about your customers

By conducting A/B testing of email messages, the campaign learned what really resonated with its audience and generated more than $500 million in digital donations.

 

Benefit #4. ROI

For the bottom-line focused business leader, this one trumps the first three benefits combined.

 

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Via marketingIO
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marketingIO's curator insight, January 20, 2014 7:02 PM

There is no doubt, although the drum has been pounding a bit too hard for email marketing over the past 6+ months.

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Effective Email Creative is More than Just Creative - ClickZ | #TheMarketingTechAlert

Effective Email Creative is More than Just Creative - ClickZ | #TheMarketingTechAlert | How to create great banners | Scoop.it
If you're looking for great email creative - copy and design that will motivate the reader to the action you want them to take - you need more than just a copywriter and a designer.

 

Intermediate/ Digest...

 

The features/benefits/advantages exercise is a favorite of mine. Begin by listing all the features of your product or service. Then put yourself in the shoes of your target audience: what benefit does each feature provide you? Finally, list the advantages of getting this benefit from your product rather than a competitor.

 

For the offer, print, incentive and call-to-action, I recommend looking to what's worked in the past. After that, move onto campaigns done in other online and offline channels for ideas.

 

Finally, we get to the questions on multi-effort campaigns. Many marketers seem to believe that there's a set blueprint for multi-effort campaigns - that the key to success is the exactly right number of efforts, sent with the perfect number of days or hours between them, over the ultimate period of time. Unfortunately, that's just not the case. I let the message map drive how many efforts are needed. Once you've identified your unique selling propositions (from your features/benefits/advantages exercise) you can develop your message map. The number of efforts you need becomes very clear.

 

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Via marketingIO
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marketingIO's curator insight, January 21, 2014 8:28 PM

Jeanne Jennings is arguably the expert regarding email marketing, and her advice in this article is spot on. Very practical and proven advice.

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Banner Ads, People Will Want to Click - A Quick Design Guide

Banner Ads, People Will Want to Click - A Quick Design Guide | How to create great banners | Scoop.it
Even when the Internet was still finding its feet and websites such as MySpace and Yahoo have been presenting Banner ads to the World Wide Web audience, advertising all manner...
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Online Ad-Spending On Videos Set To Grow To 360.5 Million CAD ...

Online Ad-Spending On Videos Set To Grow To 360.5 Million CAD ... | How to create great banners | Scoop.it
The online ad-spending on videos has seen tremendous growth in Canada. It grew from 37 million CAD in 2010 to 73 million CAD in 2011.
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Top 10 Tips for Great Banner Ads

Top 10 Tips for Great Banner Ads | How to create great banners | Scoop.it
Want a great online marketing banner, to attract those customers? Read my top 10 tips for great online banner ads. Learn how to design a banner.
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