Fashion Ecommerce
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20 Home Page Mistakes that Can Keep Your Brand from Growing

20 Home Page Mistakes that Can Keep Your Brand from Growing | Fashion Ecommerce | Scoop.it
Today I want to talk about what I believe is the most important instrument that any Online Fashion brand has for brand positioning - its homepage. Even though there are many studies done about home page design and best practices, but there is still lot of confusion about the topic. It's because...
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Social Media for Online Fashion Start-ups: How to Get Biggest Bang...

Social Media for Online Fashion Start-ups: How to Get Biggest Bang... | Fashion Ecommerce | Scoop.it
I stumbled on this list of the most popular social media websites in the United States in March 2014, based on share of visits: Facebook - 59.85% Youtube - 22.97% Twitter - 2.23% Google+ - 1.61% Yahoo Answers - 1.11% Pinterest - 0.98% Linkedin - 0.95% Instagram - 0.52% Tumblr - 0.5% Reddit -...
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Influencer Marketing: One of the Quickest Ways to Build your Online Fashion Brand

Influencer Marketing: One of the Quickest Ways to Build your Online Fashion Brand | Fashion Ecommerce | Scoop.it
Internet is a lonely place to be when you’re a start-up brand. Few people pay attention when you say something. You just keep sharing things, hoping that somebody will find it via. search and engage with it. You don’t know where your customers are, what they’re doing and you have vague...
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Which E-commerce Business Model is for you: Multi Brand Vs...

Which E-commerce Business Model is for you: Multi Brand Vs... | Fashion Ecommerce | Scoop.it
When you decide to start your own online store, the biggest question you have to deal with is - what should you sell? should you sell other people's brands or should you sell products from small manufacturers under your own label or should you rather get your own clothing line manufactured These...
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Uncomplicating SEO: 6 Business Principles Followed By High Ranking...

Uncomplicating SEO: 6 Business Principles Followed By High Ranking... | Fashion Ecommerce | Scoop.it
SEO today is not complicated until you chose to make it so. 7 years ago, when I decided to learn the technique of ranking a website at the top of Google, things were complicated. To learn SEO, I read hundreds of articles and applied that my theoretical knowledge to optimize some little over...
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How to Build a Passionate Community Around Your Brand –...

How to Build a Passionate Community Around Your Brand –... | Fashion Ecommerce | Scoop.it
This post is for you if you dream of building a passionate and engaging community of customers around your brand. I touched 'Community Building' briefly in one of my articles last year and since then I got the opportunity to discuss different ideas related to community building with some of our...
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Running an Online-Only Fashion Store: Why It Pays To Also Have a...

Running an Online-Only Fashion Store: Why It Pays To Also Have a... | Fashion Ecommerce | Scoop.it
What is the biggest distinction between online and offline selling? It’s Physical touch. When you’re selling your products from a physical showroom, your customers can touch your products, try them on before buying them; however in online selling, your customers can touch or try the products...
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How Much Inventory do you Need?

How Much Inventory do you Need? | Fashion Ecommerce | Scoop.it
Do you ever feel that people are not buying from you because you don't have enough stock. Does more stock mean more sales? We know that it's not true, especially in the Business of Fashion E-commerce. You don't need an inventory of thousands of SKUs to build a Profitable Fashion E-commerce...
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What is the Personality of your Brand?

Do you know that your brand has a voice and it's talking to your customers 24 x 7? It can be Polite, Stern, Classy, Royal, Nasty, Old, Strict, Young, Funny, Deadpan, Serious, Loose etc. If you’re not deliberate with what personality you project to your customers with your brand, your customers...
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Start Small and Fund Yourself!

Start Small and Fund Yourself! | Fashion Ecommerce | Scoop.it
It's not money that makes well-dressed—it's understanding. - Chritian Dior Many Online Fashion Startups start their business by looking for outside funding. The thing about borrowing money is that - you have to give it back….quickly! You don't have the freedom to grow your business at...
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Serious About Building a Sustainable E-commerce Business? – Have...

Serious About Building a Sustainable E-commerce Business? – Have... | Fashion Ecommerce | Scoop.it
In the previous article, we discussed - "What is Core Product Category of your Online Store and Why You Should Never Lose Focus of It?" This brings us to the next question - "How many categories should an ecommerce business have?" The simple answer the questions is - the less categories, the...
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How Online Fashion Retailers can use Email Marketing for Brand...

How Online Fashion Retailers can use Email Marketing for Brand... | Fashion Ecommerce | Scoop.it
"Despite the title of this article, we believe this article can benefit retailers in industries outside fashion as well and help them use Email Marketing to build stronger relationships with their customers and make profits. " Introduction Customers who arrive to your online store from an email...
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How the Rules of Social Media are different for Start-up Fashion...

How the Rules of Social Media are different for Start-up Fashion... | Fashion Ecommerce | Scoop.it
I was reading this article on Mashable and it talks about how Social Media is failing to drive sales for fashion brands. It makes me wonder - are we talking about all fashion brands? And what about those people who say - ‘Social Media is only for big brands with deep pockets”. So, if...
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Third Party Logistics Vs. In-house: What’s the Right Path for Fashion Retailers?

Third Party Logistics Vs. In-house: What’s the Right Path for Fashion Retailers? | Fashion Ecommerce | Scoop.it
Logistics is the management of the flow of goods between the point of origin and the point of consumption in order to meet some requirements. - Wikipedia When we look at the successful Online Fashion brands, as fascinating as they may look from the outside, there is an extremely complex supply...
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10 Ways Online Fashion Retailers Can Work with Fashion Designers...

This post is dedicated to the start-up retailers whose business model requires working with Fashion Designers as their suppliers. You can apply these industry proven practices to improve relationships with your suppliers and improve your overall business profitability. We all know how fashion...
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Why Google Adwords is a Bad Marketing Channel for Start-up Fashion...

Why Google Adwords is a Bad Marketing Channel for Start-up Fashion... | Fashion Ecommerce | Scoop.it
“The fact is, advertising to build brand and recognition and demand is a very long-term proposition, not something you measure with clicks.” - Seth Godin You’re welcome to prove me wrong but my experience with using Google Adwords for start-up says that Google Adwords is a bad marketing...
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Fashion E-commerce: The Role of Data in Designing, Manufacturing &...

Fashion E-commerce: The Role of Data in Designing, Manufacturing &... | Fashion Ecommerce | Scoop.it
How do you make your customers fall in love with your brand? Before we get into answering this question, let’s remind ourselves that these customers we are talking about are all humans. To make a human fall in love with you, the most important thing is to make them feel that you know...
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‘Being Different’ is Not Enough: Applying Differentiation...

‘Being Different’ is Not Enough: Applying Differentiation... | Fashion Ecommerce | Scoop.it
"Differentiation means thinking very hard about the market and your competitors and somehow making yourself different. Any rational person spending a fair amount of time with perfect information will have no trouble figuring out why you're different." - Seth Godin Fashion is one of the most...
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Be the Ultimate Work in Progress: Importance of Innovation in...

Be the Ultimate Work in Progress: Importance of Innovation in... | Fashion Ecommerce | Scoop.it
If you ask me, what is the biggest factor that differentiates a good Fashion brand with an amazing brand? I will say Innovation. I know that there is nothing groundbreaking about my belief and you already know that Innovation is important. Apple, Steve Jobs, we all know the story. Obviously...
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How to Rotate Inventory of your Online Store Quicker: Importance...

How to Rotate Inventory of your Online Store Quicker: Importance... | Fashion Ecommerce | Scoop.it
Let me ask you a question. When was it you launched a new collection on your Online Fashion Store? I am asking you about ‘launching’ a new ‘collection’. I am not saying when did you last uploaded new products to your online store? Silently uploading 10 new products to your website is not...
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How to Get your Brand in the Hands of Editors, Fashion Bloggers &...

How to Get your Brand in the Hands of Editors, Fashion Bloggers &... | Fashion Ecommerce | Scoop.it
What if Beyonce tweets about your brand? What if Bradley Cooper gets photographed wearing your t-shirt? Or may be Leandra Medine talks about your denim on her style blog. That’s a lot of brand exposure that has the power to sky rocket your brand to fame and fortune. Sadly, it seldom happens...
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How Online Fashion Retailers can use Data for Decision Making?...

How Online Fashion Retailers can use Data for Decision Making?... | Fashion Ecommerce | Scoop.it
Fashion is fickle and can change in a dime. That’s why there is always a feeling of uncertainty one has to deal with while making decisions. One wrong decision and you can get stuck with wrong merchandise or un-sold dead-stock. Most retailers make merchandising and marketing decisions based...
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The Art of Creating Inspiring Content: What you can Learn from the...

The Art of Creating Inspiring Content: What you can Learn from the... | Fashion Ecommerce | Scoop.it
"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” – Coco Chanel. This article is in continuation to our previous post - How to Build a Great Online Fashion Brand - 34 Things that...
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What is Core Product Category of your Online Store and Why You...

Core products are central to the company's performance and make the most money that sustain the business. Core products are also usually the first products that the company created and sustained itself from its founding like the Windows Operating system for Microsoft, The Macintosh computer for...
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Interview with Maryam Mazraei – Importance, Roles & Challenges...

Interview with Maryam Mazraei – Importance, Roles & Challenges... | Fashion Ecommerce | Scoop.it
No matter how compelling your product is, if you're selling it on the Internet, you need compelling content. Fashion e-commerce companies that are successful online are the ones that produce a lot of inspiring content in-house and keep content as the focal point of their business - content...
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