How the 'story telling' approach helps you design great products
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Rescooped by ManishaSajnani from Storytelling, Social Media and beyond
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Storytelling is the New Currency in Digital Marketing

Storytelling is the New Currency in Digital Marketing | How the 'story telling' approach helps you design great products | Scoop.it

This piece is from Evivio Blog - I selected this piece because today is the beginning of the Reinvention Summit where people from all over the world gather together to hear and share stories of change. All businesses are going through reinvention, telling the right stories to connect with their audiences in a new way is crucial. 

 

Here are some highlights:

 

**Stories are the new currency in digital marketing, as digital media allow consumers a surfeit of channels to listen to and engage on.

 

**Consumers want to be engrossed and entertained, and as with other entertainment media, they expect a story.

 

But stories are not just entertaining.

 

**Stories are useful, descriptive, beautiful, interesting: shareable.

 

**Shareable, and participatory: when your audience shares your content, they often add their perspective to it, adding social credence that can further enhance its relevance

 

**The iconic marketing goal of the social media era is ‘viral’ content – a video, photo or other content that spreads like a virus from host to host, making millions of people laugh, cry or think.

 

**But one must consider how many of those attempts at ‘viral’ marketing have succeeded.

 

**On a Wikipedia list of the most viral internet memes very few of them are associated with a brand and those that are were almost always created by a third party or viewed as a public joke.

 

**Trying to produce a viral internet meme is like trying to stand up on a water slide. The chances that you will fall flat on your face and look pretty silly in the process are very high.

 

**Rather than attempting to create ‘viral’ content, marketers should aim for ‘shareable’ content. That is, content that genuinely affects their target demographic; content that addresses real problems or communicates similar ideals.

 

Selected by Jan Gordon covering "Storytelling, Social Media and Beyond"

 

Read full article here: [http://ht.ly/aiwUY]


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misslenali's comment, April 21, 2012 12:34 PM
:) you´re very welcome Karen I probably will rescoop more from you!
I like you.....
Deb Nystrom, REVELN's curator insight, January 2, 2013 1:43 PM

There are few things so captivating, so memorable, as a good story.  Change is empowered by sharing examples of what works, or what changes feature quick wins.  Digital marketers are the purveyors.  


What is really needed are change leaders who stir the mix so the stories come forward.  Change Leaders champion the best stories and shape their cultures with them.  ~  Deb

Audrey's curator insight, January 5, 2013 3:59 PM

After reading your article I am going to do some of my lessons as stories. You know psychology is an area of study which naturally lends itself to story telling; audrey@homeschoolsource.co.uk

Rescooped by ManishaSajnani from Storytelling, Social Media and beyond
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Technology is the Means of Conveyance but Storytelling and Engagement is Key!

Technology is the Means of Conveyance but Storytelling and Engagement is Key! | How the 'story telling' approach helps you design great products | Scoop.it

In this post, Mitch Joel reminds us that we need to focus on engaging and connecting with our customers, with good insights and suggestions.

It's sad that most Marketers think that Digital Marketing, Social Media and/or mobile is going to save them. This revolution in Marketing that we're going through is not about technology, platforms, channels or anything else like that.


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Rescooped by ManishaSajnani from Storytelling, Social Media and beyond
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Brand Storytelling:

Brand Storytelling: | How the 'story telling' approach helps you design great products | Scoop.it
Brand storytelling as part of your website and content marketing efforts can make the difference between success and failure. See why Crop Ventures got me.

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Rescooped by ManishaSajnani from Just Story It! Biz Storytelling
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Want to design great products/services? Start with storytelling!

Want to design great products/services? Start with storytelling! | How the 'story telling' approach helps you design great products | Scoop.it
It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.

Via Karen Dietz
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Karen Dietz's comment, April 18, 2013 2:55 PM
I agree GplusSage! More businesses need to think about doing this for their products and services from the customer's perspective. Thanks for your comment.
Karen Dietz's comment, April 18, 2013 2:55 PM
Thank you so much Alison! I appreciate the shout-out. You made my day :)
Tom Tabaczynski's comment, April 21, 2013 11:14 AM
Interesting.