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Le f-commerce est mort, vive le social shopping ! | Tendances, Veille, Marketing, Communication, Retail , Luxe, Consommateur, Marque, Produit

Le f-commerce est mort, vive le social shopping ! | Tendances, Veille, Marketing, Communication, Retail , Luxe, Consommateur, Marque, Produit | Data | Scoop.it
Jérôme MONANGE's insight: La multiplication des réseaux sociaux et des points de contacts peut déstabiliser les enseignes. Quelle est la meilleure manière pour les entreprises d’aborder le social shopping ?

Via Bernard Boulanger
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How Online Fashion Retailers can use Data for Decision Making

How Online Fashion Retailers can use Data for Decision Making | Data | Scoop.it

Fashion is fickle and can change in a dime. That’s why there is always a feeling of uncertainty one has to deal with while making decisions. One wrong decision and  you can get stuck with wrong merchandise or un-sold dead-stock.

Most retailers make merchandising and marketing decisions based on intuition (which is only natural in Fashion).  However, you can also use market data to validate your gut instinct so that you feel more confident about your decision making.


Via DD
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Hermès encourages app sharing with two-screen content - Luxury Daily - Mobile

Hermès encourages app sharing with two-screen content - Luxury Daily - Mobile | Data | Scoop.it
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