How Marketing Communications are Integrated
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How Marketing Communications are Integrated
This topic takes a look at how marketers can create integrated marketing communications
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A simple marketing checklist to evaluate your Facebook Page | Polaris

A simple marketing checklist to evaluate your Facebook Page | Polaris | How Marketing Communications are Integrated | Scoop.it
With all the changes at Facebook it's handy to have a marketing checklist to ensure you've got the basics covered. Take a look to maximize your fan engagement.
Victoria Sweeney's insight:

I think this is a nice short and easy to understand article about how a business can utilise their facebook page in the best way possible to create as much brand engagement and brand awareness as possible. This is important in the new social media era, as some businesses can get social media marketing all wrong. And this article has some nice and simple steps to follow, which also help to create a consistent and integrated image.

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Callum Sweeney's comment, April 9, 2013 5:57 AM
THis is a great tool that can be implemented by any business, big or small. Facebook is a great marketing tool. I loved how it said that brands needed to directly engage with customers and answer their questions on social media platforms because as of yet, many businesses have not gone as far as this.
Zeisha Amy Flavell's comment, April 9, 2013 6:10 AM
This is a great straight ford easy to understand article. This would be extremely helpful for all businesses, especially small ones just beginning. It lists the 12 main steps to making a companies Facebook page successful. Facebook is one of the biggest social media sites which makes this article very relevant
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Integrated Marketing Communications - Then And Now - Forbes

Integrated Marketing Communications - Then And Now - Forbes | How Marketing Communications are Integrated | Scoop.it
So I'm thinking I may need to see a doctor or someone in the medical profession for it is becoming quite apparent that I am addicted to integrated marketing communications or at the very least I am obsessively compulsive over it.
Victoria Sweeney's insight:

This article makes many interesting points based on opinions of people involved in the marketing world about how to effectively integrate and also the importance of integration. A point that I loved was “Integration is not a dreamland of endless possibilities with revolutionary marketing results at the end of a rainbow. It’s an ongoing process made up of many discrete but valuable steps, each contributing to the greater cause.” Integration is also now so important in projecting a consistent look and feel across online and offline as marketers need to see the importance of bricks AND clicks, rather than bricks or clicks.

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Callum Sweeney's comment, April 9, 2013 5:46 AM
This article is super relevant to IMC and also really easy to read. I like how if IMC is done right it gives the little guy a real fighting chance against any multinational. i also like how the article talks about the intergration of online and offline marketing messages. Great piece.
Zeisha Amy Flavell's comment, April 9, 2013 6:30 AM
This article has great examples of unique integration.
The quotes listed throughout this article are very inspirational and knowledgeable. Integrated marketing communications is extremely important in today economic climate, so this article could be very useful.