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Rescooped by Emmanuelle Dechelette from Just Story It! Biz Storytelling
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Why your brain loves music [& stories]

Why your brain loves music [& stories] | How it works | Scoop.it
New neuroscience study sets out to explain why in some respects music offers the same sort of pleasure as a really good thriller.

Via Karen Dietz
Emmanuelle Dechelette's insight:

Why your brain loves music [& stories]

Bravo Karen Dietz !

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Karen Goldfarb Copywriter's curator insight, May 3, 2013 1:18 PM

We are always trying to work out where the music or copywriting / story is heading, and enjoy the journey even if we're wrong. "There is pleasure even in being deceived."

Mirjana Podvorac's curator insight, May 4, 2013 2:08 PM

Some new research on some things teachers have known and used for a long time.

Nimah Nirvanova's curator insight, May 7, 2013 9:27 AM

brainy fun

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Rescooped by Emmanuelle Dechelette from Technology and Gadgets
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33 Amazingly Useful Websites You Never Knew Existed

33 Amazingly Useful Websites You Never Knew Existed | How it works | Scoop.it
Bookmark them all. Change your life forever.

Via Tiaan Jonker
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Michael MacNeil's curator insight, April 28, 2014 9:56 AM

Make up your own mind!  I'm just sayin'.

Navankur Verma's curator insight, April 28, 2014 3:43 PM

some really helpful websites of whom you would have surely thought of

Rescooped by Emmanuelle Dechelette from Ma revue de web
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Comment Le Figaro veut devenir aussi un site d'e-commerce

Comment Le Figaro veut devenir aussi un site d'e-commerce | How it works | Scoop.it
C'est sans doute l'un des plus grands chantiers du groupe actuellement. Son objectif : déployer une recommandation personnalisée de ses offres d'e-commerce, y compris sur ses sites éditoriaux.

Via Pascale Luca
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Rescooped by Emmanuelle Dechelette from COMMUNICATION
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The Future of Visual Content: 6 Predictions About Infographics

The Future of Visual Content: 6 Predictions About Infographics | How it works | Scoop.it

Not a day goes by where I do not see a new infographic being tweeted, shared on Facebook, or posted on LinkedIn. The topics range from data visualization to education to humor — and everything in between.It’s obvious that infographics have become a popular vehicle for content marketing, as visual content can often get shared more than links or text. But, due to the rapid growth of infographic-style content, will the allure of infographics last? I’ve asked six experts to share their perspectives on what may be in store for infographics in the future.Here is what they had to say...


Via Jeff Domansky, Emmanuelle Dechelette
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Rescooped by Emmanuelle Dechelette from Digital-News on Scoop.it today
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Trying Creates More Love Than Success: Pixar's 22 Rules to Phenomenal Storytelling

Pixar's 22 Rules to Phenomenal Storytelling, originally tweeted by Emma Coats.

Via Thomas Faltin
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Rescooped by Emmanuelle Dechelette from Public Relations & Social Media Insight
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21 Quick Tips: How to Write a Blog for Your Business | Social Media Today

21 Quick Tips: How to Write a Blog for Your Business | Social Media Today | How it works | Scoop.it

If you want to learn how to write a blog then you need to understand your customers and write content that they are going to find useful and engaging. Do your homework and you will get more traffic, more click and more leads.... 21 tips for better blogging...


Via Jeff Domansky
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Art Jones's comment, May 9, 2013 12:02 AM
Well said Neil!
Jeff Domansky's comment, May 9, 2013 12:08 AM
Art, Neil appreciate your thoughtful comments.
FOOD TECHNOLOGIST's curator insight, June 12, 2013 10:37 PM

21 Quick Tips: How to Write a Blog 

Rescooped by Emmanuelle Dechelette from World's Best Infographics
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Small Business Success Using Social Media [Infographic] | Business 2 Community

Small Business Success Using Social Media [Infographic] | Business 2 Community | How it works | Scoop.it

As a small business you may find you are very limited on funds and need to find affordable ways to market your business. One of the top choices these days is social media.


Via Jeff Domansky
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Martin (Marty) Smith's comment, April 25, 2013 9:57 AM
Great Scoop Jeff. Marty
Jeff Domansky's comment, April 25, 2013 1:22 PM
Thanks Marty. Hope you're keeping well and busy.
Jeff Domansky's comment, April 25, 2013 1:23 PM
Thanks all for the scoops.
Rescooped by Emmanuelle Dechelette from World's Best Infographics
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Men Are From Google+ And LinkedIn, Women Are From Twitter And Pinterest | AllTwitter

Men Are From Google+ And LinkedIn, Women Are From Twitter And Pinterest | AllTwitter | How it works | Scoop.it

Historically (and statistically), social media has always skewed slightly favourably towards women, and recent studies suggest that almost three-quarters (71 percent) of internet female users are active on one or more social media sites, compared to slightly less than two-thirds (62 percent) of men. Typically, women are more likely to use Twitter (which has a 62 percent female populous), Facebook (58 percent women) and, of course, Pinterest (70 percent women), whereas men dominate Google+ (64 percent men), LinkedIn (54 percent men) and YouTube (54 percent men). Of course, collectively both genders add up an awful lot of social networkers. Indeed, there are more combined social media users in the U.S. than there are people in Japan. The infographic below takes a closer look at how men and women are using social media....


Via Jeff Domansky
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Rescooped by Emmanuelle Dechelette from Just Story It! Biz Storytelling
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Why your brain loves music [& stories]

Why your brain loves music [& stories] | How it works | Scoop.it
New neuroscience study sets out to explain why in some respects music offers the same sort of pleasure as a really good thriller.

Via Karen Dietz
Emmanuelle Dechelette's insight:

Why your brain loves music [& stories]

Bravo Karen Dietz !

more...
Karen Goldfarb Copywriter's curator insight, May 3, 2013 1:18 PM

We are always trying to work out where the music or copywriting / story is heading, and enjoy the journey even if we're wrong. "There is pleasure even in being deceived."

Mirjana Podvorac's curator insight, May 4, 2013 2:08 PM

Some new research on some things teachers have known and used for a long time.

Nimah Nirvanova's curator insight, May 7, 2013 9:27 AM

brainy fun

Rescooped by Emmanuelle Dechelette from Just Story It! Biz Storytelling
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How to Use Metaphors for Way Better Biz Storytelling

How to Use Metaphors for Way Better Biz Storytelling | How it works | Scoop.it
Blog post at Enchanting Marketing : You know your writing needs to stand out.

You want to inspire your readers to take action, change their beliefs, or to buy something.
[..]

Via Karen Dietz
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Denyse Drummond-Dunn's curator insight, May 2, 2013 5:39 AM

Useful explanation of what metaphors are and why they can add spice to your storytelling. Thanks Henneke for the post and Karen for sharing.

Hamid Hameed's comment, May 2, 2013 7:17 AM
interesting
Alison D. Gilbert's curator insight, May 2, 2013 4:10 PM

The magic of metaphors.

Rescooped by Emmanuelle Dechelette from Curation & The Future of Publishing
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What happens when social media is read by robots - and not curated by humans

What happens when social media is read by robots - and not curated by humans | How it works | Scoop.it
Here in the US, the Dow recently tumbled almost 150 points in a “flash crash” caused by widespread digital panic. What was the cause of this panic? Twitter.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, April 25, 2013 8:11 PM

As Clair tweeted "a single twitter handle (AP's) is hacked and the Dow tumbles 150 points."


Why? As she explains through a combination of automated trading and lack of social media usage by the traders.


Technology is great. But I'm a firm believer that the best way to leverage it is not to let it go on auto-pilot but rather have its output curated by humans - a concept we like to call Humanrithm which we apply at Scoop.it, for instance when our discovery algorithm only makes content suggestions but lets users decide what gets published and what is not.


Did we get lucky this time? Some people probably weren't and lost something in that story. But if we don't want SF movies to become real one day, we have to start educating and empowering everyone to curate social media.

Oïké.coop's comment, April 26, 2013 4:53 AM
A very interesting scoop and comment.
Pierre Scampini's curator insight, April 26, 2013 6:20 AM

Tous les outils quels qu'ils soient doivent être créés pour servir l'humain et non s'auto-gérer au-delà du raisonnable. Gardons cette éthique y compris dans les sytèmes de l'information et leurs processus.

Quelques questions universelles peuvent nous aider à en faire le diagnostique et s'aplliquent à tous les systèmes ou projets:

 

1- Est ce que cela tiens la mer ? Est ce relié au monde des vivants ? (Approche)

 

2- Est ce bien fait ? ( Déploiement)

 

3- la boucle PDCA est elle bouclée et enrichie ? (Evaluation)

 

-----------------------------------------------------------------------------------

All our tools should be created to serve humans and not to serve themselves. We must keep this ethical idea in mind for IT systems too.

Universal questions should help us. They could be used to make the diagnostic of any system or project:

 

1- Does it stay afloat ? Is it linked with living world and specially human world ? (Approach)

 

2- Is it well done ? ( Deployment)

 

3- PDCA (Prepare, Start, Control, Secure)  is complete ? (Assesment)

 

Rescooped by Emmanuelle Dechelette from Just Story It! Biz Storytelling
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Once Upon A Rock Star... Story Tips From Jimi Henrix' Ghost

Once Upon A Rock Star... Story Tips From Jimi Henrix' Ghost | How it works | Scoop.it
Done right, sharing information through stories makes a message sing like NOTHING else can do. I stumbled across Mark Hermann's Rock and Roll Zen blog.

Via Karen Dietz
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Rescooped by Emmanuelle Dechelette from Numeric Sapiens
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Facebook génère 6 fois plus de trafic que Twitter vers les sites médias

Facebook génère 6 fois plus de trafic que Twitter vers les sites médias | How it works | Scoop.it
Facebook a contribué à 7,1% des visites de sites médias en janvier selon ATT Internet. Loin devant Twitter... mais loin derrière Google.

Via Gilles Raillard
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Rescooped by Emmanuelle Dechelette from COMMUNICATION
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Is the traditional PR pitch dead? | PR Daily

Is the traditional PR pitch dead? | PR Daily | How it works | Scoop.it
Has the rise of new media made it possible to practice PR without reporters? Absolutely. But is it smart?

 

...Thanks to the power of new information channels such as social networking, online video, and blogging, PR professionals can create and syndicate content at the click of a mouse. Forget a press conference or interview—instead, people and companies push out self-made online videos, blogs, and Facebook posts to avoid the hard questions and control their message. 

You are your own media outlet—or at least you can be.


Via Jeff Domansky, Emmanuelle Dechelette
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Jeff Domansky's curator insight, June 10, 2013 7:17 PM

The answer to the question, of course, is "No!" Traditional media still delivers unmatched third-party credibility. We just need to include the new social media channels in addition for best results.

D.B.'s curator insight, June 11, 2013 1:32 AM

The power of the "mouse"

Rescooped by Emmanuelle Dechelette from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
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Pixar's 22 Rules of Storytelling--Visualized | ...

Pixar's 22 Rules of Storytelling--Visualized | ... | How it works | Scoop.it
See the rules that make up the Pixar playbook as image macros. (Pixar's 22 Rules of Storytelling--Visualized http://t.co/8z7VLkVKKr)

Via Richard Kastelein
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How Are Moms Using Social Media (And Why Does This Matter To Marketers)? | AllTwitter

How Are Moms Using Social Media (And Why Does This Matter To Marketers)? | AllTwitter | How it works | Scoop.it

Did you know that a recent study showed that almost half (44 percent) of moms have gone on to make a purchase after a friend posted a recommendation or liked a product on a social media site? We’ve been here before, of course (many times), but it bears repeating – moms and social media make a great mix, and if these socially savvy ladies are a demographic fit for your business then you should absolutely be engaging with them – frequently – within your marketing campaigns. You need more proof? Moms love to share information about products. Your products. More than nine in ten (92 percent) pass along information about deals or finds to others, and 78 percent of moms follow brands on social media to get coupons and discounts (compared to 55 percent of other folk). They’re mobile, too – 89 percent of moms use their smartphone to check social media on the move....


Via Jeff Domansky
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Jeff Domansky's comment, May 13, 2013 2:37 PM
Thanks all for comments and glad it was useful.
Val&co's curator insight, May 14, 2013 2:42 AM

Attention, pas transposable dans le contexte français

Done4USocialMedia's comment, May 15, 2013 4:39 AM
As a working Mom I find social media so valuable and ours are the best recommendations you could wish for.
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How To Craft a Winning Startup Pitch [INFOGRAPHIC]

How To Craft a Winning Startup Pitch [INFOGRAPHIC] | How it works | Scoop.it
Having a clear elevator pitch is essential to the success of a budding startup. Without a clear idea of what a startup does, investors will not invest, reporters will not report, and consumers will not consume.
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Rescooped by Emmanuelle Dechelette from World's Best Infographics
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Human Media: The Newest Frontier

Human Media: The Newest Frontier | How it works | Scoop.it

First, there was the internet. Then, social media came along. Now, the newest untamed frontier is ‘human media.’ That is to say, human media is a closer, more personal form of social media, but where people communicate face to face, as opposed to communicating through text. And more and more people and businesses are starting to realize just how big human media is and is going to be. What Is Human Media? Human media connects people more intimately than regular social media sites. Through platforms like Google+, and using tools like G+ Hangouts, people and businesses are able to defy geographic distances to talk face to face. The entire world is at your disposal, as you can join or watch Hangouts in an infinite number of topics. You can join or watch Hangouts that are cooking lessons, virtual knitting circles, financial advice, DIY projects, medical care, and so much more. If you can think of it, a G+ Hangout can be done on it....


Via Jeff Domansky
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3 Questions Every Blogger Must Answer | Heidi Cohen

3 Questions Every Blogger Must Answer | Heidi Cohen | How it works | Scoop.it
At the heart of developing your blog voice, you need to answer to the following three questions: Who is your blog? In other words, what’s your blog’s personality? Think of your blog as if it were a real living person. What are his likes and dislikes? What are his priorities? What are his hot button issues? What is his area of deep knowledge? What makes him tick and motivates him to blog? (Money isn’t a strong answer to this question. Blogging is a lot of work and there are lots of other ways to make money.) Who is your audience? Who are your readers and why are they motivated to read your blog content? What’s in it for them? To this end, it’s useful to create a marketing persona because it helps you to define your target reader. Who are your competitors? What other blogs are in your category? How do they cover the topic and what makes yours different? As with any offering, your competitors define the market. Where’s your opportunity to stand out? Also, who are the top-level bloggers in other categories that you follow? This helps you see trends and is useful for gathering ideas and places for guest blog posts....
Via Jeff Domansky
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Jeff Domansky's curator insight, May 6, 2013 12:57 PM

Smart tips for bloggers from Heidi Cohen.

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Just Story It - Scoops

Just Story It - Scoops | How it works | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

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Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

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6 Interesting Facebook Tricks You Might Not Know - Search Engine Journal

6 Interesting Facebook Tricks You Might Not Know - Search Engine Journal | How it works | Scoop.it
At this point, you are all probably pretty familiar with Facebook, and some of the more common features like updating statuses, checking-in, browsing profi

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Bonnie Burns's curator insight, April 30, 2013 11:40 AM

However, most people are not aware of a number of interesting, but mostly useless, tricks and hacks, which you can perform on Facebook today.

Here are 6 of our favorite useless, but interesting, Facebook tricks and hacks for you to try

Rescooped by Emmanuelle Dechelette from SEO Tips, Advice, Help
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How Social Media is Changing the SEO Industry - Search Engine Journal

How Social Media is Changing the SEO Industry - Search Engine Journal | How it works | Scoop.it
It is painfully cliché to talk about "the rise of social" and "the power of social media." That happened a long time ago. Now it's settled, and we can make

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jennifer gray's curator insight, May 1, 2013 3:30 PM

read me

Jairo Arenas Giraldo's comment, May 2, 2013 11:17 AM
Jairo Arenas Giraldo:The social nets give a great manifesto of acceptance at world level and they are used like form of obtaining employment, to carry out a business, to communicate with people, to incentivate a managerial business. The computer technology is scarce in the educational environment the automation of laboratory teams is since poor for the formation of future engineers and this way to be able to give a continuity in the sciences of the engineering like civil, industrial, mechanics.
Vasileios Volikakis's curator insight, May 7, 2013 8:15 AM

Keep in mind that SEO is alive and well. Yet along with the continued impact of SEO is the increasing dependence upon social for how people search, find, and respond to information. Here are the major factors that are forming this social search trend.