This article analyses 4 key strategies for marketers to build emotional connections with their customers. Emotions are at the center of consumers' needs and wants, and their choices are influenced by emotional factors. Emotions affect consumer behavior and consumers make purchase decisions with the help of a subtle play between thought, reason, and emotion. Marketers should have a better understanding of consumer's buying behavior and decisions making. It is really important for marketers to make emotional connections with their customers.
Your brand strategy is how you choose to identify your company through its marketing. For example, if you want to appeal to wealthy women in their 30s, your brand strategy would be to create an ...
Wincy Cai's insight:
Brand strategy and IMC go hand in hand, they are closely connected and one thing causes the other. IMC achieve started brand and communication objectives, and provide the bridge between brand strategy and actions taken to build the customer and other stakeholder relationships.
Over the course of our lives, we build loyalties to certain brands. It is a process that starts extremely early, before we have any idea what a brand i
Wincy Cai's insight:
This article alalysis how to build a strong brand through the branding tips. Building and maintaining brand identity and equity require the creation of well-known brands that have strong and unique associations in the mind of the consumer. Brand equity is as important as asset because strong brands have the power to command a premium price from consumers as well as in investors. A strong brand seemed what mostly can influence consumers decisions during a purchasing process. Many consumers have an ease in buying due to IMC, and it will make a good image and reputation of the organization. As a result, a successful company should understand how to use the various IMC tools to make such contacts and deliver the branding message effectively and effciently.
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