How to Market One's Business via Digital Media
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How Best To Market One's Business via Digital Media

How Best To Market One's Business via Digital Media | How to Market One's Business via Digital Media | Scoop.it
Mary Liz Meyls Bergstein's insight:

  My husband started Maid to Sparkle in 1998 after deciding to go into business for himself. He started with an add in a val-pak mailer. The phone calls came and viola, Maid To Sparkle was off and running.  He is now the leading commercial cleaning company in Richmond, Virginia. As a result of our desire to franchise, we have sought the advice of many advertising companies. They all say the same thing....Digital Media advertising is the only way to cultivate a business these days. It is now our experience that one must work in conjunction with these advertising agencies if they wish to flourish. This is a curation of topics that will help one help themselves advance in the business world, as well as empower one by educating them about marketing one's business via digital media. The curation runs through great tips in the beginning, about how to use Facebook and Twitter. These are the two biggest digital media avenues  in the marketing arena. Facebook being the leader. The scoop ends with some up and coming marketing paths being devised on digital media. Do not miss out on the opportunity to attend a free Native advertising webcast on July 1, 2014. The link is provided. 

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5 Ways to Run Effective Facebook Ads at Different Stages

5 Ways to Run Effective Facebook Ads at Different Stages | How to Market One's Business via Digital Media | Scoop.it
If you want to see who your recent visitors are, you can ensure this through the Page Like Ad. Simply insert a code snippet called 'Custom Audience Pixel' into your website to create a 'Website Custom Audience'.
Mary Liz Meyls Bergstein's insight:

Excellent article on how to use facebook to track those who visit your facebook page. This helps the business owner get a better understanding of who to target with their adds. 

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Ultimate Guide to Using Facebook For Building Your Brand and ...

Ultimate Guide to Using Facebook For Building Your Brand and ... | How to Market One's Business via Digital Media | Scoop.it
If your business isn't on Facebook then you are seriously losing out. Learn all about how to maximize Facebook advertising and generate leads in this post.
Mary Liz Meyls Bergstein's insight:

Easy to understand, common sense approach to using Facebook for advertising. This blog also explains how to use Facebook to in SEO standing on google.

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How to Pick Social Media Platforms for Your Business

How to Pick Social Media Platforms for Your Business | How to Market One's Business via Digital Media | Scoop.it
Selecting which social networks your company will be on is one of the most important decisions your marketing team will make. Choose wisely and you'll reach the right customers, generate leads, and build relationships.
Mary Liz Meyls Bergstein's insight:

This blog breaks down where to spend your social media advertising dollars.

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Truly Connecting With Your Target Audience on Social Media - Business 2 Community

Truly Connecting With Your Target Audience on Social Media - Business 2 Community | How to Market One's Business via Digital Media | Scoop.it
Truly Connecting With Your Target Audience on Social Media
Business 2 Community
... Audience on Social Media image social media 11 The truth is that you are not only in business for your health and well-being.
Mary Liz Meyls Bergstein's insight:

Great blog that identifies how to attract your target audience and connect with them. Connecting goes way beyond a fantastic advertising content. This blog breaks down the essentials needed to connect with your audience.

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The Art (and Business) of Eavesdropping, or Social Listening - Business 2 Community

The Art (and Business) of Eavesdropping, or Social Listening - Business 2 Community | How to Market One's Business via Digital Media | Scoop.it
The Art (and Business) of Eavesdropping, or Social Listening
Business 2 Community
The clever marketer is the one with the most information. The best intelligence.
Mary Liz Meyls Bergstein's insight:

This article helps the business owner hear what is being said about them. The use of CRM/ERP are discussed and how they can provide one's business with social listening.

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Time for Brands to Build Their Own Social Sites - Adweek

Time for Brands to Build Their Own Social Sites - Adweek | How to Market One's Business via Digital Media | Scoop.it
Adweek
Time for Brands to Build Their Own Social Sites
Adweek
With a little hard work and creativity, businesses were able to connect with their social media audience outside of a traditional advertising or marketing model.
Mary Liz Meyls Bergstein's insight:

Great take on how companies can take Social Media advertising into their own hands. New avenues are opening up for companies so that they no longer have to rely on Facebook, Google, and Twitter. 

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Social Media APIs and Data Collection Strategies - Business 2 Community

Social Media APIs and Data Collection Strategies - Business 2 Community | How to Market One's Business via Digital Media | Scoop.it
Business 2 Community Social Media APIs and Data Collection Strategies Business 2 Community You need social media APIs in order to use applications that will enhance social sharing of your brand and to keep your business connected to your customers...
Mary Liz Meyls Bergstein's insight:

Fabulous insight into Application Programming Interface and SEO. How to use Social Media that is available to increasing your rankings and visibility as a business.  

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The Future of Advertising: It's Everywhere - Business 2 Community

The Future of Advertising: It's Everywhere - Business 2 Community | How to Market One's Business via Digital Media | Scoop.it
The Future of Advertising: It's Everywhere
Business 2 Community
Google and Facebook are the same in one key way. And that is, their users are the products. Think about it. Where does each company make its money?
Mary Liz Meyls Bergstein's insight:

Free webcast July 1, 2014 to learn how about the new avenues of advertising, especially Native Advertising.

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Small Businesses' Marketing Advantage - Business Insider

Small Businesses' Marketing Advantage - Business Insider | How to Market One's Business via Digital Media | Scoop.it
Every day we're inundated with millions of dollars' worth of advertisements from major corporations. The best ones build brand awareness and help drive sales, but they're lacking a powerful personal touch that turns ...
Mary Liz Meyls Bergstein's insight:

Small businesses can create more loyalty and perform their own market research. Great link to Guy Kawasaki's (who worked for Apple), article about the small business marketing advantage using Social Media. 

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How to Write Great Advertising Copy - AdEspresso

How to Write Great Advertising Copy - AdEspresso | How to Market One's Business via Digital Media | Scoop.it
A bad ad does the exact opposite — and can send your customers running to the door. Creating advertising copy is no easy feat. In fact, many businesses have people dedicated solely to creating and designed remarkable ...
Mary Liz Meyls Bergstein's insight:

To get started with advertising you need to have an add to attract your target audience. This blog tells one how to do that, provides links to advertising examples and explains why the headline is the most important piece of a businesses' add. 

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Business.com - Guide to Pay-Per-Click Advertising for Small Business

http://www.business.com/ Reasons why you should use PPC advertising and best practices for pay-per-click advertising BIO: Matt Gussin is a Marketing Consulta...
Mary Liz Meyls Bergstein's insight:

Google pay-per-click is vital to a businesses growth. Pay-per-click can help a business rise in the ranks when certain key words are searched. This video gives a good idea of what pay-per-click is. 

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Text ads future of marketing campaigns

REXBURG - Businesses are trying to make their mark on the city by using text marketing. It's been so successful that more and more businesses are making it a...
Mary Liz Meyls Bergstein's insight:

One of the new digital marketing campaigns is text ads. While this video discusses restaurants, it gives an overview of text ads. Text ads could certainly be used with other businesses like residential cleaning, department stores, and other service oriented businesses. 

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Five Ways a Business Grew 800-Fold With Social Media |

Five Ways a Business Grew 800-Fold With Social Media | | How to Market One's Business via Digital Media | Scoop.it
Do you want to increase your sales, but don't have money for advertising? This article shows Pick Your Plum's strategy can help in growing your business. (Do you want to increase your sales, but don't have money for advertising?
Mary Liz Meyls Bergstein's insight:

Great step by step article to help the beginner understand how to use Social Media, blogging, other businesses, and Pinterest to increase their business through digital media. 

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Facebook Hopes to Turn Small Business Users Into Advertisers - Businessweek

Facebook Hopes to Turn Small Business Users Into Advertisers - Businessweek | How to Market One's Business via Digital Media | Scoop.it
Entrepreneur Facebook Hopes to Turn Small Business Users Into Advertisers Businessweek Today, at a converted industrial space on Manhattan's West Side, the Menlo Park (Calif.)-based company held the first installment of its Facebook Fit program, a...
Mary Liz Meyls Bergstein's insight:

Great news for small business that use facebook to target new customers. There are articles embedded in this article that provide a more detailed explanation of how to use facebook. 

 

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Should Your Business Still Use Facebook? - Social Stampede

Should Your Business Still Use Facebook? - Social Stampede | How to Market One's Business via Digital Media | Scoop.it
But with organic reach diving, does your business need Facebook? ... The reality is, the ads available on Facebook are fantastic, and reasonably priced compared to any other advertising channel ('traditional' or digital).
Mary Liz Meyls Bergstein's insight:

This blog helps one to understand why it is important to advertise on Facebook. One can still advertise very reasonably on Facebook. $1.00 a day can build one's social networking. It has worked for us!

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Tips To Aid In Social Media Marketing - Eric Chua

Tips To Aid In Social Media Marketing - Eric Chua | How to Market One's Business via Digital Media | Scoop.it
When these people join your page, their friends will be notified. This is basically free advertising for your business. Make good use of it! Before you begin using social media marketing, develop a strategy.
Mary Liz Meyls Bergstein's insight:

Provides information to help connect not only with your followers but with their followers..

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2 Things You Must Know About Twitter Inc. This Week - Motley Fool

2 Things You Must Know About Twitter Inc. This Week - Motley Fool | How to Market One's Business via Digital Media | Scoop.it
2 Things You Must Know About Twitter Inc. This Week
Motley Fool
"We're thrilled to break new ground in social TV experiences like we're doing with Twitter on Xbox One," said Yusuf Mehdi, corporate vice president of devices and studios at Microsoft.
Mary Liz Meyls Bergstein's insight:

Interesting news about Twitter and Microsoft. They will be generating a new type of social TV experience through Xbox One. A new avenue for small business advertising. 

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Social Media Marketing for Small Business

Social Media Marketing for Small Business | How to Market One's Business via Digital Media | Scoop.it
Are there really opportunities for small business to succeed using social media? Absolutely, if one factors the strengths and weaknesses of the media with the strengths, weaknesses, and goals of the company.
Mary Liz Meyls Bergstein's insight:

Wonderful blog that provides small businesses with different avenues to use to boost their SEO standings. SEO is crucial to any company wishing to increase their digital media traffic. 

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6 Research&Backed Ways To Get More Followers On Any Social Media - Fast Company

6 Research&Backed Ways To Get More Followers On Any Social Media - Fast Company | How to Market One's Business via Digital Media | Scoop.it
Fast Company
6 Research&Backed Ways To Get More Followers On Any Social Media
Fast Company
... On Any Social Media. Follower count is more than just a number to boost your ego. It has a ...
Mary Liz Meyls Bergstein's insight:

Information on how to obtain more followers on Social Media. Remember more followers means more business.

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AWeber Announces Partnership with Six Small Business Building Applications - DigitalJournal.com

AWeber Announces Partnership with Six Small Business Building Applications
DigitalJournal.com
Social sweepstakes, giveaways and contests are a powerful way to boost your email subscriber lists, engage with customers and increase brand awareness.
Mary Liz Meyls Bergstein's insight:

Discusses the importance of Social Media and email combined. Provides information on how to obtain email addresses through links to companies that provide businesses a portal through which to conduct business that leads to cultivation of email addresses. 

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Why Small Business Should Care About Native Advertising

Why Small Business Should Care About Native Advertising | How to Market One's Business via Digital Media | Scoop.it
As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend.
Mary Liz Meyls Bergstein's insight:

A good explanation about the importance of native advertising. The free web cast that discusses native advertising is taking place on July 1, 2014. The link to register is in The Future of Advertising Blog. 

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5 Ways to Increase Your Brand's Online Visibility - Fox Business

5 Ways to Increase Your Brand's Online Visibility - Fox Business | How to Market One's Business via Digital Media | Scoop.it
5 Ways to Increase Your Brand's Online Visibility Fox Business "Having an online marketing plan and publishing compelling online content allows customers and fans of your product to find your business as well as spread the word through their social...
Mary Liz Meyls Bergstein's insight:

The 5 marketing strategies discussed in this article help to engage your audience and make them become "Ambassadors" for one's company. Sometimes it helps to stop advertising and go off topic.
 

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Network Marketing Advertising / Generate a Flood of Leads With Proper Network Marketing Advertising

Network marketing advertising has changed considerably over the years. No longer do you have to sift through poorly q...

Mary Liz Meyls Bergstein's insight:

While this video helps reiterate the importance of SEO and Social Media, it gives information on the use and importance of  advertising  on YouTube. 

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Pinterest Wants You To Be Your Own Advertiser - ReadWrite

Pinterest Wants You To Be Your Own Advertiser - ReadWrite | How to Market One's Business via Digital Media | Scoop.it
ReadWrite
Pinterest Wants You To Be Your Own Advertiser
ReadWrite
Since last October, Pinterest has been testing Promoted Pins, a way for those businesses to pay for their pins to show up in relevant searches and user feeds.
Mary Liz Meyls Bergstein's insight:

A good article to learn about advertising on Pinterest. At this point it is too expensive but they discuss their move to allow the business owner to be their own advertiser for less money.

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