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HotelOnlineMarketing
It's where a collection of online marketing articles are for hoteliers and tourism businesses!!
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Rescooped by Kristelle Siarza from Social Media Coaching for Hotels
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Infographic: Why Content For SEO?

Infographic: Why Content For SEO? | HotelOnlineMarketing | Scoop.it
How does content help with SEO efforts? The folks at Brafton have produced a “Why Content For SEO” infographic with lots of stats and information about the topic that you might find interesting: Want the infographic for yourself?

Via WIHPhotel, Are Morch
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Rescooped by Kristelle Siarza from Unusual Hotels
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Top 10 Unusual Hotels Around the World

Top 10 Unusual Hotels Around the World | HotelOnlineMarketing | Scoop.it

We've all seen, or stayed at, the typical "Holiday Inn" type of hotel. A vacation should be an experience that, from start to finish, is filled with fun, excitement and relaxation.


Via Guido vanden Elshout
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[Infographic] The SMB Social Media Cheat Sheet

[Infographic] The SMB Social Media Cheat Sheet | HotelOnlineMarketing | Scoop.it

The folks at Flowtown have put together a quick reference guide to six different social media services. Called the SMB Social Media Cheat Sheet, it contains basic stats on Twitter, Facebook, YouTube, Google+, Tumblr and Digg. What, no LinkedIn? That is perhaps the biggest missing service, but otherwise the infographic, reproduced below, is worth bookmarking for those noobs in your company that are looking to learn more about each service.

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Finally! Boosting Tourism Will Bring Visitors, Money and New Jobs | Front Desk

It’s good to see President Obama reads our Front Desk blog and Editor Ed Watkins (Tourism: A Winning Platform in Presidential Politics). It’s even better to see the president finally take action on an issue that will not only help travel, tourism and the hotel industry, but also the entire economy. The executive order and tourism initiative announced by the president Thursday in Orlando’s Disney World could bring 1.3 million jobs to the U.S. and produce $859 billion in economic output by 2020.

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Lodging forecast says hotel rates will go up this year

Lodging forecast says hotel rates will go up this year | HotelOnlineMarketing | Scoop.it
U.S. hotels ended 2011 on a strong note, and will likely recover even more this year, says a lodging forecast released today.
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TechCrunch | Six Hotel Giants Team Up To Launch Hotel Search Engine Roomkey.com, Buy Hotelicopter

TechCrunch | Six Hotel Giants Team Up To Launch Hotel Search Engine Roomkey.com, Buy Hotelicopter | HotelOnlineMarketing | Scoop.it
In an unexpected move, six of the largest hotel companies in the world have partnered to launch a hotel search engine of their own, dubbed Roomkey.com.
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Free Wi-Fi the make it or break it factor in online hotel booking

hotels.com recently conducted a hotel amenities survey, asking travelers to dish on their favorite in-room and hotel perks. Question after question, guests reported that free Wi-Fi is a must when choosing a hotel room and that this amenity overwhelmingly factored into the decision on which hotel to book.

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Oyster still looking for monetization pearl | Tnooz

Oyster still looking for monetization pearl | Tnooz | HotelOnlineMarketing | Scoop.it
Professional hotel-review site Oyster.com has abandoned its more than year-old practice of serving as a hotel booking engine.
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Hotel room prices rose 4.3% in 2011, expected to keep climbing

With business and leisure travel growing, the average price for a hotel room rose 4.3% nationwide last year and is expected to climb further this year, helping the industry rebound from the Great Recession.

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Expedia hones in on ski with Snow Companion app for Facebook | Tnooz

Expedia hones in on ski with Snow Companion app for Facebook | Tnooz | HotelOnlineMarketing | Scoop.it
Expedia has further developed its Facebook Trip Companion application into a Snow Companion service...
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How OTAs boost illegal hotel conversions

Law-breaking residential hotel operators aren’t hiding their illegal activity, they are advertising it – listing their illegal rooms on popular Internet travel sites like Booking.com, right next to and competing against legal tourist rooms.
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Google, TripAdvisor redefine roles in distribution

Google, TripAdvisor redefine roles in distribution | HotelOnlineMarketing | Scoop.it
REPORT FROM THE U.S.—Although the most recent changes to the distribution landscape might not directly affect day-to-day operations today, experts say hoteliers should pay close attention as major players in the space are making moves that could shape the future.

 

Two announcements Friday—Expedia spinning off TripAdvisor and Google receiving permission to purchase ITA Software—are steps toward a very different distribution model than hoteliers use today. TripAdvisor could become more “hotel-friendly,” and hoteliers could be enticed to spend additional money there, said Max Starkov, chief e-business strategist at Hospitality eBusiness Strategies. And moves by Google point to an increased role in aggregating travel search options for consumers, which could increase Google’s potential as a distribution channel.
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Google+ Pages add support for multiple managers

Google+ is adding some important features for Page owners. Among them: support for multiple administrators, notifications, and a consolidated view of how Google+ users have engaged with a brand page.

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Rescooped by Kristelle Siarza from Hotel Marketing
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How rich visuals generate more travel bookings | Tnooz

How rich visuals generate more travel bookings | Tnooz | HotelOnlineMarketing | Scoop.it
It’s hard to find any business better suited for the internet than travel and hospitality.

 

Three steps to help you differentiate:
- Identify your target customer. It’s impossible to be everything to everyone. As the expression goes, “one size does not fit all, one size fits one.” Imagine creating a marketing strategy that appeals to honeymooners as well as families – good luck.
- Identify what your target customer finds valuable. Once you’ve identified your target customer, find out their likes and dislikes. If you can satisfy the customer’s likes (eg. a secluded, quite escape), that becomes part of your overall value proposition, a differentiator, or unique selling proposition.
- Create attractive visuals that resonate emotionally with your target customer. Now that you have identified your target consumer and what they value, show them what they want to see. Let the visuals “talk” to the target consumer in terms that clearly shows your value.


Via WIHPhotel
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OTA Success - Customer Service

Online agency Jetsetz launched operations in late 2011, then went on to hit the $26 million sales mark in its first full year of operations. The agency is combining online efficiencies with a focus on customer service – and a $9.95 service fee per booking. The personal touch is key says CEO Steve Barber.

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Groupon with Getaways goes bricks and mortar with kiosks | Tnooz

Groupon with Getaways goes bricks and mortar with kiosks | Tnooz | HotelOnlineMarketing | Scoop.it

In a new push to woo travelers and other consumers, Groupon began placing outdoor kiosks at tourist attractions and other popular areas for pedestrians.

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Planners Access Social Media Reviews to Vet Venues

Planners Access Social Media Reviews to Vet Venues | HotelOnlineMarketing | Scoop.it
Social media review sites such as TripAdvisor can be a big help to planners in making venue choices, according to a digital marketing expert.
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Living Social's Super Bowl XLVI Package Includes a Hotel Room and a Game Ticket

Living Social's Super Bowl XLVI Package Includes a Hotel Room and a Game Ticket | HotelOnlineMarketing | Scoop.it
So now that we've rounded up some of the not-so-desirable-yet-still-available hotels in the Indianapolis-area for Super Bowl XLVI as well as the team hotels in downtown, let's take a look at one of the Super Bowl packages out there.

 

This one comes from LivingSocial.com and for $5,500 you will get a ticket to the game, admission to the Maxim tailgate party before the game, four nights at the Hampton Inn Indianapolis East and roundtrip transportation from the hotel to the event.

As always, there's a few things to watch out for. First, the rate that LivingSocial is charging for the package is based on double-occupancy and according to this disclaimer: Double-occupancy purchasers must book

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8 Items Every Front Desk Should Have Available for Guests

8 Items Every Front Desk Should Have Available for Guests | HotelOnlineMarketing | Scoop.it

The front desk serves as the hub of a hotel’s operation. It’s the area from which guests register and depart, where the current occupancy status of the hotel is maintained, where inquiries are answered and requests for service are dispatched, and for many hotels it may be the only department that is staffed 24 hours each day. This round-the-clock nature of the front desk makes it a logical focal point for guests to seek out remedies for their immediate problems at all hours of the day and night.

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Loews Orlando resorts faces cat controversy

Loews Orlando resorts faces cat controversy | HotelOnlineMarketing | Scoop.it
Cat activists are blasting the Loews resorts at Universal Orlando for saying they'll end a feral cat management program on the grounds.
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TripAdvisor Abandons List of Dirtiest Hotels

TripAdvisor Abandons List of Dirtiest Hotels | HotelOnlineMarketing | Scoop.it

Each January in recent years, TripAdvisor has kicked up storms of publicity and protests by releasing its scathing lists of the “dirtiest hotels” in the world. But not this year.

 

The chief of TripAdvisor said the Web site now preferred to accentuate the positive about hotels and destinations.

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Rescooped by Kristelle Siarza from Tourism Social Media
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Man enters US without passport - thanks to his iPad

Man enters US without passport - thanks to his iPad | HotelOnlineMarketing | Scoop.it
A Canadian man who realised he forgot his passport as he approached the US
border found a new way to gain entry - his iPad.

Via Wendy Forbes
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Goodbye TripAdvisor, welcome to Verified Reviews on Expedia | Tnooz

Goodbye TripAdvisor, welcome to Verified Reviews on Expedia | Tnooz | HotelOnlineMarketing | Scoop.it
Purely coincidental, of course, but with TripAdvisor now successfully spun-off, Expedia is now pushing hard with a marketing message about how its hotel reviews are verified.
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Corporate travelers will spend differently in 2012

2012 will call for a radical rethink of how companies manage travel, according to Hogg Robinson Group.
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5 Small Businesses Using Facebook Right

5 Small Businesses Using Facebook Right | HotelOnlineMarketing | Scoop.it
You don’t need a huge budget to market your business on Facebook. Here are five examples of small businesses using Facebook right.
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