How does content help with SEO efforts? The folks at Brafton have produced a “Why Content For SEO” infographic with lots of stats and information about the topic that you might find interesting: Want the infographic for yourself?
The folks at Flowtown have put together a quick reference guide to six different social media services. Called the SMB Social Media Cheat Sheet, it contains basic stats on Twitter, Facebook, YouTube, Google+, Tumblr and Digg. What, no LinkedIn? That is perhaps the biggest missing service, but otherwise the infographic, reproduced below, is worth bookmarking for those noobs in your company that are looking to learn more about each service.
It’s good to see President Obama reads our Front Desk blog and Editor Ed Watkins (Tourism: A Winning Platform in Presidential Politics). It’s even better to see the president finally take action on an issue that will not only help travel, tourism and the hotel industry, but also the entire economy. The executive order and tourism initiative announced by the president Thursday in Orlando’s Disney World could bring 1.3 million jobs to the U.S. and produce $859 billion in economic output by 2020.
hotels.com recently conducted a hotel amenities survey, asking travelers to dish on their favorite in-room and hotel perks. Question after question, guests reported that free Wi-Fi is a must when choosing a hotel room and that this amenity overwhelmingly factored into the decision on which hotel to book.
With business and leisure travel growing, the average price for a hotel room rose 4.3% nationwide last year and is expected to climb further this year, helping the industry rebound from the Great Recession.
Law-breaking residential hotel operators aren’t hiding their illegal activity, they are advertising it – listing their illegal rooms on popular Internet travel sites like Booking.com, right next to and competing against legal tourist rooms.
REPORT FROM THE U.S.—Although the most recent changes to the distribution landscape might not directly affect day-to-day operations today, experts say hoteliers should pay close attention as major players in the space are making moves that could shape the future.
Two announcements Friday—Expedia spinning off TripAdvisor and Google receiving permission to purchase ITA Software—are steps toward a very different distribution model than hoteliers use today. TripAdvisor could become more “hotel-friendly,” and hoteliers could be enticed to spend additional money there, said Max Starkov, chief e-business strategist at Hospitality eBusiness Strategies. And moves by Google point to an increased role in aggregating travel search options for consumers, which could increase Google’s potential as a distribution channel.
It’s hard to find any business better suited for the internet than travel and hospitality.
Three steps to help you differentiate: - Identify your target customer. It’s impossible to be everything to everyone. As the expression goes, “one size does not fit all, one size fits one.” Imagine creating a marketing strategy that appeals to honeymooners as well as families – good luck. - Identify what your target customer finds valuable. Once you’ve identified your target customer, find out their likes and dislikes. If you can satisfy the customer’s likes (eg. a secluded, quite escape), that becomes part of your overall value proposition, a differentiator, or unique selling proposition. - Create attractive visuals that resonate emotionally with your target customer. Now that you have identified your target consumer and what they value, show them what they want to see. Let the visuals “talk” to the target consumer in terms that clearly shows your value.
Online agency Jetsetz launched operations in late 2011, then went on to hit the $26 million sales mark in its first full year of operations. The agency is combining online efficiencies with a focus on customer service – and a $9.95 service fee per booking. The personal touch is key says CEO Steve Barber.
So now that we've rounded up some of the not-so-desirable-yet-still-available hotels in the Indianapolis-area for Super Bowl XLVI as well as the team hotels in downtown, let's take a look at one of the Super Bowl packages out there.
This one comes from LivingSocial.com and for $5,500 you will get a ticket to the game, admission to the Maxim tailgate party before the game, four nights at the Hampton Inn Indianapolis East and roundtrip transportation from the hotel to the event.
As always, there's a few things to watch out for. First, the rate that LivingSocial is charging for the package is based on double-occupancy and according to this disclaimer: Double-occupancy purchasers must book
The front desk serves as the hub of a hotel’s operation. It’s the area from which guests register and depart, where the current occupancy status of the hotel is maintained, where inquiries are answered and requests for service are dispatched, and for many hotels it may be the only department that is staffed 24 hours each day. This round-the-clock nature of the front desk makes it a logical focal point for guests to seek out remedies for their immediate problems at all hours of the day and night.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.