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Come on, travel startups: Please innovate and stop replicating! | Tnooz

Come on, travel startups: Please innovate and stop replicating! | Tnooz | Hôtellerie, luxe & médias sociaux | Scoop.it
The travel industry is flooded with venture capital investment. Millions of Dollars and Euros are poured into a multitude of travel startups all the time.
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Hôtellerie, luxe & médias sociaux
Stratégie digitale de l'hôtellerie: médias sociaux, relations avec les OTAs...
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Optimiser sa distribution directe et indirecte

Optimiser sa distribution directe et indirecte | Hôtellerie, luxe & médias sociaux | Scoop.it
Selon Isabelle Falque, directrice marketing chez Amadeus, il faut exploiter la période entre la réservation et le séjour. La relation entre l'hôtelier et le client doit débuter avant même l'arrivée de
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Rencontre avec Isabelle Falque, Directrice marketing chez Amadeus

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Hotel giants fall victim to spam attack on Google

Hotel giants fall victim to spam attack on Google | Hôtellerie, luxe & médias sociaux | Scoop.it
Google confirms it is working to fix a spam attack on big brand hotels which sees links to websites redirected to a third party.
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Hotels prepare for Russian travel boom

Published since 1997, HOTELMARKETING.COM is the Internet hotel marketing magazine for hotel marketers, hoteliers and online travel marketers.
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Top 25 Online Booking Sites in Travel This Month

Top 25 Online Booking Sites in Travel This Month | Hôtellerie, luxe & médias sociaux | Scoop.it
Ed: We're starting a new monthly feature on top trafficked sites in various sectors in travel, using data from SimilarWeb. We have found SimilarWeb's traff
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Hôtellerie : Twitter devient un canal de distribution

Hôtellerie : Twitter devient un canal de distribution | Hôtellerie, luxe & médias sociaux | Scoop.it
Le succès continu des réseaux sociaux est une opportunité pour les acteurs du tourisme, que ce soit sur Facebook, Twitter, Instagram, Pinterest, Foursquare… A chaque réseau social correspond un usage.
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A soixante ans, Relais & Châteaux veut s'étendre sur la Toile

A soixante ans, Relais & Châteaux veut s'étendre sur la Toile | Hôtellerie, luxe & médias sociaux | Scoop.it
Poursuivant sa mondialisation, le réseau d'hôtellerie-restauration veut être encore plus actif sur Internet.
Ancienne résidence de...
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Le World Travel Market analyse les grandes tendances du tourisme

Le World Travel Market analyse les grandes tendances du tourisme | Hôtellerie, luxe & médias sociaux | Scoop.it
Le rapport présenté lors du salon révèle une importance croissante des canaux de réservation mobiles et des médias sociaux dans le tourisme.
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[Infographie] Facebook : 10 conseils pour fidéliser les fans d’une marque

[Infographie] Facebook : 10 conseils pour fidéliser les fans d’une marque | Hôtellerie, luxe & médias sociaux | Scoop.it
Digital Information World et SocialClinch ont regroupé à partir de leurs données 10 conseils pour favoriser l'engagement…
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TripAdvisor says no plans to become an OTA, happy to remain booking facilitator - Tnooz

TripAdvisor says no plans to become an OTA, happy to remain booking facilitator - Tnooz | Hôtellerie, luxe & médias sociaux | Scoop.it
TripAdvisor has moved quickly to reassure quite possibly the entire hospitality sector and world of intermediaries that it has no intentions of becoming an online travel agency.
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Five reasons TripAdvisor TripConnect will rob Google of hotel ad spend

Five reasons TripAdvisor TripConnect will rob Google of hotel ad spend | Hôtellerie, luxe & médias sociaux | Scoop.it
Hotels will shift a portion of their online search marketing budgets from Google to TripAdvisor's TripConnect, predicts Craig Stewart of FreeToBook.
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Expedia débarque sur la Côte d'Azur

Expedia débarque sur la Côte d'Azur | Hôtellerie, luxe & médias sociaux | Scoop.it
Avec l'inauguration de son nouveau bureau à Sophia-Antipolis, l'agence de voyage en ligne souhaite marquer la région de son empreinte.
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Booking.com to power hotel reservations for San Francisco website - Travel Weekly

Booking.com to power hotel reservations for San Francisco website   - Travel Weekly | Hôtellerie, luxe & médias sociaux | Scoop.it
Priceline’s Booking.com is now the exclusive hotel booking engine for
the San Francisco Travel Association, an announcement that comes a week
after Booking.com reached a similar deal with New York City.
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The End of an Era: Google Says Goodbye to Keyword-Centric SEO - Thursday, 26th September 2013 at 4Hoteliers

The End of an Era: Google Says Goodbye to Keyword-Centric SEO - Thursday, 26th September 2013 at 4Hoteliers | Hôtellerie, luxe & médias sociaux | Scoop.it
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L'e-mailing est 40 fois plus efficace que les médias sociaux pour capter la clientèle

Selon une étude de Mc Kinsey & Company, l'e-mailing reste l'une des meilleures sources pour capter la clientèle, derrière les requêtes sur les moteurs de recherche, mais loin devant les médias soc
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Booking.com va acquérir la messagerie instantanée eBuddy

Booking.com va acquérir la messagerie instantanée eBuddy | Hôtellerie, luxe & médias sociaux | Scoop.it
Le spécialiste de la réservation d'hôtels en ligne Booking.com a ouvert des discussions avec l'Allemand eBuddy en vue…
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Three hotel brands talk raising the bar in a multi-channel world | Travel Industry News & Conferences - EyeforTravel

Three hotel brands talk raising the bar in a multi-channel world | Travel Industry News & Conferences - EyeforTravel | Hôtellerie, luxe & médias sociaux | Scoop.it
Customer experience for hotels is about consistency. It isn’t just about working out new self-service tools, mobile apps or a new service.
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Take action: Five tips to help travel brands convert lookers into bookers | Travel Industry News & Conferences - EyeforTravel

Take action: Five tips to help travel brands convert lookers into bookers | Travel Industry News & Conferences - EyeforTravel | Hôtellerie, luxe & médias sociaux | Scoop.it
Improving a travel e-commerce website with an overhaul of design and functionality is generally a routine initiative that happens every few years.
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Facebook survey shows influence of travel posts - Travel Weekly

Facebook survey shows influence of travel posts - Travel Weekly | Hôtellerie, luxe & médias sociaux | Scoop.it
Travel is one of the biggest verticals on Facebook, according to a study the company conducted in Europe, with a little more than half of survey respondents listing holidays as one of the top three posts they see on Facebook.
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Booking.com's Plans to Avoid Being Hated Like Expedia

Booking.com's Plans to Avoid Being Hated Like Expedia | Hôtellerie, luxe & médias sociaux | Scoop.it
Priceline's incoming CEO seeks to avoid the fate of Expedia, which has been deeply resented, sometimes despised, by hoteliers over the years.
Vanessa Guerrier Buisine's insight:

"win-win partnerships".... et le brand-jacking, c'est du win-win?

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Hotels - how to use urgency to increase website conversion

Hotels - how to use urgency to increase website conversion | Hôtellerie, luxe & médias sociaux | Scoop.it
Advice for hoteliers on how to use urgency to increase website conversion. Helping grow online revenue for hotels through conversion rate optimisation.
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Changing world of meta-search and its impact on independent hotels | Sabre Hospitality Solutions

Changing world of meta-search and its impact on independent hotels | Sabre Hospitality Solutions | Hôtellerie, luxe & médias sociaux | Scoop.it
While the use of meta search in travel is not a new concept, the launch of Google Hotel Price Ads and TripAdvisor Hotel Availability Check is changing how consumers first discover a property and ultimately convert. ...
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Les agences de voyage en ligne sont-elles l'ennemi de l'hôtellerie ?

Les agences de voyage en ligne sont-elles l'ennemi de l'hôtellerie ? | Hôtellerie, luxe & médias sociaux | Scoop.it
Peter O'Connor, professeur et responsable des programmes académiques à l'Essec, remet en cause la fronde des hôteliers contre les OTA.
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12 questions about TripAdvisor TripConnect you were too embarrassed to ask - Tnooz

12 questions about TripAdvisor TripConnect you were too embarrassed to ask - Tnooz | Hôtellerie, luxe & médias sociaux | Scoop.it
TripAdvisor finally lets independent hotels and B&Bs worldwide bid directly in its metasearch auctions via its new TripConnect tool -- no OTA required.
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Les 16 raisons qui permettent de faire supprimer un avis sur TripAdvisor - Artiref

Les 16 raisons qui permettent de faire supprimer un avis sur TripAdvisor - Artiref | Hôtellerie, luxe & médias sociaux | Scoop.it
Il existe au moins 16 raisons à invoquer pour demander à TripAdvisor d’enquêter et de faire supprimer un ou plusieurs avis, en voici une petite liste
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Les institutionnels cèdent au chant de Booking.com

Les institutionnels cèdent au chant de Booking.com | Hôtellerie, luxe & médias sociaux | Scoop.it
L'office de tourisme officiel de New York vient de dévoiler un partenariat avec le site de réservation d'hôtels en ligne afin d'accroître ses réservations.
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