The average user on Pinterest has money and is willing to spend it.
That being said, Pinterest isn’t for every business. Considering that Pinterest is dominated by American women (68% female), it works better for certain niches than for others.
If you’re not sure if Pinterest is right for your business, check out my complete guide to creating a social media strategy.
Assuming that Pinterest is a good fit for you, you want to make sure that you have the right tools for the job.
Tools can help you:
save timeget better results (more pins, repins, and traffic)be consistent (less effort on your part)I’ve compiled a list of the 16 best Pinterest tools for social media marketers. I’ve divided them into four main categories....
Via Jeff Domansky
Are you having trouble coming up with ideas for your content marketing? If so, you’re not alone. It can be very difficult to come up with new ideas for content several times a week. What if there was an easier way? This article will introduce you to some methods of generating awesome content marketing ideas for your site. Using these techniques regularly will help you come up with content ideas for years to come.
With more than 347 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. But do you know how to use LinkedIn to its fullest potential?
Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.
These 9 free social media analytics tools are some of the best out there.
How effective is social media in comparison to other digital marketing channels? Do consumers actually listen to brands? Do brands actually listen to consumers? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs?
What type of posts generate the most engagement on Facebook? What do 91% of consumers check daily? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?
Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources....
When it comes to your business website, your customers may not even register how specific colors of your product package, website elements, or overall site design are influencing them. That’s why it can be difficult to get accurate customer feedback on your color scheme.
But we can draw some general conclusions about colors and their psychological effects. For instance, green suggests wealth, while blue builds trust, which is one of the reasons why you’ll see a lot of blue-based headers on professional services websites (lawyers, etc.).
Why we love Facebook so much: It taps the brain’s pleasure center
Lots of studies have worked toward figuring out what exactly goes on in our brains when we’re participating in social media—specifically, Facebook.
A recent one discovered a strong connection between Facebook and the brain’s reward center, called the nucleus accumbens. This area processes rewarding feelings about things like food, sex, money and social acceptance.
When we get positive feedback on Facebook, the feeling lights up this part of our brain. The greater the intensity of our Facebook use, the greater the reward.
Here is our website launch checklist. Actually, this is a combination of several checklists related to launching websites. We’ve removed some of the internal communication items and added a few items related to marketing.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.