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TripAdvisor launches tool to complete reviews on hotel’s website

Published since 1997, HOTELMARKETING.COM is the Internet hotel marketing magazine for hotel marketers, hoteliers and online travel marketers.
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Hotel web marketing
hotel web marketing
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How to use the search funnel strategically in hotel marketing

How to use the search funnel strategically in hotel marketing | Hotel web marketing | Scoop.it
Today, hotels need to be visible and actively influencing the decisions of guests throughout the travel journey, from initial spark of inspiration to the point of final booking. This often convoluted journey can be understood in terms of a customer’s progression through the search funnel, defined by a series of stages that involve changes in search behavior and buying intent along the path to purchase. In the following post
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How to Rapidly Create Branded Graphics to Promote Your Content

How to Rapidly Create Branded Graphics to Promote Your Content | Hotel web marketing | Scoop.it
Learn how to quickly create consistently branded graphics for multiple social media channels at one time.

Via Stefano Principato
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How long does it take to rank in Google? (A study by Ahrefs)

How long does it take to rank in Google? (A study by Ahrefs) | Hotel web marketing | Scoop.it
Our research will answer the most popular question in SEO world: "How long does it take to rank in Google?" Another number-driven study from Ahrefs.
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13 Keys to Success in Digital Marketing in a Single Map

13 Keys to Success in Digital Marketing in a Single Map | Hotel web marketing | Scoop.it
Humans are visual animals and we learn better from visual information than in writing. So, when I ran across this infographic that maps the keys to success in digital marketing in a single image, I j…

Via Stefano Principato
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Hotelier’s Action Plan to Maximize Revenues from the Google Ecosystem

Hotelier’s Action Plan to Maximize Revenues from the Google Ecosystem | Hotel web marketing | Scoop.it
Read the HeBS Digital blog to learn more about innovative hotel digital marketing strategies that generate revenue via the direct online channel.
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Rescooped by Aris Spanos from Content Marketing & Content Strategy
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24 Instagram Marketing Tools for More Followers, Likes & Sales

24 Instagram Marketing Tools for More Followers, Likes & Sales | Hotel web marketing | Scoop.it
As Instagram marketing becomes less of a choice and more of a necessity for your business, it can be frustrating to have yet another social media account to post content to and promote – especially…

Via Stefano Principato
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How to Effortlessly Create Beautiful Instagram Stories (and 10 Amazing Templates to Use)

How to Effortlessly Create Beautiful Instagram Stories (and 10 Amazing Templates to Use) | Hotel web marketing | Scoop.it
the ideal dimensions for Instagram Stories are 1080px wide by 1920px tall.)

Via Peg Corwin
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Peg Corwin's curator insight, August 16, 3:27 PM

Find Instagram Stories templates like these: Behind the scenes storytelling, How to tutorials, Blog post promotion, Lists, Limited Offers, Data/Stats, Quotes, Takeover, News. FYI, the ideal dimensions for Instagram Stories are 1080px wide by 1920px tall.

سما كلين's comment, August 22, 9:56 AM
http://www.samaclean.com/2016/12/blog-post_10.html
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How To Start A Blog Now: The Definitive Guide for 2017

How To Start A Blog Now: The Definitive Guide for 2017 | Hotel web marketing | Scoop.it
Want to learn how to start a blog? Look no further than this comprehensive guide to starting a blog. Let's go!

Via Ana Cristina Pratas
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How Do Hotels Grow Rates? 5 Successful Approaches from the Experts | By Niall Lenihan – Hospitality Net

How Do Hotels Grow Rates? 5 Successful Approaches from the Experts | By Niall Lenihan – Hospitality Net | Hotel web marketing | Scoop.it
The annual budget season for hotels has come around again! For dedicated sales teams, this means deep
planning and foresight to improve the past year's successes and overcome potential failures. A big part of this
planning is tackling the challenge of rate growth while also driving direct bookings.
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5 Hotel marketing tips for better Google search results | By Stuart Dickinson – Hospitality Net

5 Hotel marketing tips for better Google search results | By Stuart Dickinson – Hospitality Net | Hotel web marketing | Scoop.it
While bringing in website traffic certainly is one of Google's most important functions, it's not the only way hoteliers can leverage success from the search giant. Google offers a variety of different services that can help hotel marketers expand their reach, increase online visibility, and ultimately improve their business – and better yet, they're easy to implement and most won't cost you a cent.
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Hospitality Net - Optimizing your online channels: 9 proven ways to make OTAs work for you | By Fig Cakar

Hospitality Net - Optimizing your online channels: 9 proven ways to make OTAs work for you | By Fig Cakar | Hotel web marketing | Scoop.it
Like Google, OTAs have their own algorithms to determine how hotels rank on their website. I would know; I worked at one for many years. And, while I (or anyone else) could never profess to understand the complete math behind hotel rankings on OTAs, it should come as no surprise that hotels that generate larger revenue for OTAs will almost always earn themselves a higher spot. After all, if an OTA is a million-dollar account for you, then you are a million-dollar account to them, too.
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Rescooped by Aris Spanos from Public Relations & Social Marketing Insight
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58 Best Marketing Tools to Build Your Strategy in 2017

58 Best Marketing Tools to Build Your Strategy in 2017 | Hotel web marketing | Scoop.it

Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do. And because of that, I was able to curate this list of the top 58 tools every marketer should know about and being using in 2017.


I'll make it easy for you. I broke up my list of recommended tools into different sections so you can get a better sense of what tools are available for different functions of the job.


At the end, you'll see the whole list of 58 tools that you can skim and bookmark for later....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 3, 11:06 AM

Looking for new marketing tools to make your job easier and your marketing better? HubSpot has a roundup list and tool for every function.

Jeff Domansky's curator insight, May 3, 11:10 AM

Looking for new marketing tools to make your job easier and your marketing better? HubSpot has a roundup list and tool for every function.

Natalia Arangoh's curator insight, May 3, 9:02 PM
Marketing digital
Rescooped by Aris Spanos from Online Marketing Resources
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Facebook F8 2017 Recap: 10 Major Announcements Every Marketer Should Know

Facebook F8 2017 Recap: 10 Major Announcements Every Marketer Should Know | Hotel web marketing | Scoop.it
Here're the top 10 announcements from Facebook F8 2017 that every marketer should take note of and what each of the announcements means for marketers.
Via Pedro Da Silva
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Ultimate Guide to B2B Social Media Marketing in 2017

Ultimate Guide to B2B Social Media Marketing in 2017 | Hotel web marketing | Scoop.it
As those of us in the comms space know, getting B2B social media marketing right is important in 2017. That's why this ultimate guide is a must-read.

Via massimo facchinetti
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Facebook Messenger Marketing: 7 Ideas You Can Try Today

Facebook Messenger Marketing: 7 Ideas You Can Try Today | Hotel web marketing | Scoop.it
Learn how to get started with Facebook Messenger marketing with these seven simply ideas (before every business is doing them).

Via malek
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malek's curator insight, October 3, 8:00 PM

more people are using the top four messaging apps (WhatsApp, Facebook Messenger, WeChat, and Viber) every month than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn)

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The Most Significant Social Media Marketing Trends for 2017

The Most Significant Social Media Marketing Trends for 2017 | Hotel web marketing | Scoop.it
There have been many changes in the social media marketing trends. New technologies are invented and features launched on every social media network.

Marketers like you are routinely integrating social media marketing with their core marketing strategies. So you have to update yourself with latest marketing trends. Find out what’s going to work for you in the future.

To help you out with this regard, we are here with the most significant social media marketing trends in 2017.

Via Brian Yanish - MarketingHits.com
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Facebook: Why Hotels Need To Be On It & What To Post

Facebook: Why Hotels Need To Be On It & What To Post | Hotel web marketing | Scoop.it
Posting fresh and engaging content on Facebook will increase your chance to be discovered by more travel shoppers. Get content ideas for what to post.
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13 Ways to Improve Your Social Media Profiles in One Hour

13 Ways to Improve Your Social Media Profiles in One Hour | Hotel web marketing | Scoop.it
So many improvements to your social media profiles can be made in just a few minutes. We take a look at 13.

Via Brian Yanish - MarketingHits.com
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9 of the Best Free Video Editing Software to Try

9 of the Best Free Video Editing Software to Try | Hotel web marketing | Scoop.it
Need to do some video editing but don't want to spend an arm and a leg on software? Check out this list of the best free video editing software available.

Via Brian Yanish - MarketingHits.com
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David Stapleton's curator insight, August 27, 5:30 PM
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7 Brands Already Using Chatbots in Their Marketing

7 Brands Already Using Chatbots in Their Marketing | Hotel web marketing | Scoop.it
See how these brands are leveraging chatbots to expand their reach and support their marketing efforts.
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2017's social media landscape in one stunning infographic

2017's social media landscape in one stunning infographic | Hotel web marketing | Scoop.it
Brian Solis created the first Conversation Prism in 2008, but now version 5.0 tells us all we need to know about social media in 2017.
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How to Build & Analyse Successful Rate Plans | By Niall Lenihan – Hospitality Net

How to Build & Analyse Successful Rate Plans | By Niall Lenihan – Hospitality Net | Hotel web marketing | Scoop.it
How do you design a successful rate plan for your hotel? Why are some rate plans more successful than others? When you create rate plans, try and tap into your inner hotel shopper psyche. Is your cus.
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7 Must-Have Hotel Marketing Technologies | By Alex Shashou – Hospitality Net

7 Must-Have Hotel Marketing Technologies | By Alex Shashou – Hospitality Net | Hotel web marketing | Scoop.it
Marketing to your guests isn't just about winning them over at planning and at booking. There's actually seven steps to the customer journey, and technology can help you optimize your marketing, every step of the way.
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Hospitality Net - Hospitality Technology 2020 | By Karthik Namasivayam

Hospitality Net - Hospitality Technology 2020 | By Karthik Namasivayam | Hotel web marketing | Scoop.it
The Hospitality Management department at the Rochester Institute of Technology is housed in the College of Applied Science and Technology. I cannot imagine a more appropriate home for a hospitality program today, given the rapid incursion of technology in a historically tech-shy, high-touch oriented industry. Technology is everywhere: Josh Bersin notes that business models are being rapidly disrupted and organizations have to respond to the growth of artificial intelligence (AI) and robotics. Platform technologies and business models are displacing established ways of doing business. The hospitality industry is not immune to these developments – witness Airbnb, a prime example of the platform revolution and its impact on legacy hospitality (if only at the peripheries at this point). Other technologies are advancing as well and as Carson Booth, Vice President Global Property Technology at Marriott International, notes, technology such as "AI will become embedded and ubiquitous" in the hospitality industry.
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2017 Travel Website Behavior Study: Key Findings That Impact Your Hotel Website

2017 Travel Website Behavior Study: Key Findings That Impact Your Hotel Website | Hotel web marketing | Scoop.it
Findings from a study by Fuel and Flip.to suggest that your hotel website is THE MOST influential factor when researching and booking a hotel.
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