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10 Tips for Marketing your Business on Pinterest | Jeffbullas's Blog

10 Tips for Marketing your Business on Pinterest | Jeffbullas's Blog | Hotel web marketing | Scoop.it
Photography is experiencing a revolution. Sites such as Pinterest and Instagram are allowing us to share this visual art form in glorious color, creativity and ease just by pinning images with a couple of clicks.
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How Do Hotels Grow Rates? 5 Successful Approaches from the Experts | By Niall Lenihan – Hospitality Net

How Do Hotels Grow Rates? 5 Successful Approaches from the Experts | By Niall Lenihan – Hospitality Net | Hotel web marketing | Scoop.it
The annual budget season for hotels has come around again! For dedicated sales teams, this means deep
planning and foresight to improve the past year's successes and overcome potential failures. A big part of this
planning is tackling the challenge of rate growth while also driving direct bookings.
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5 Hotel marketing tips for better Google search results | By Stuart Dickinson – Hospitality Net

5 Hotel marketing tips for better Google search results | By Stuart Dickinson – Hospitality Net | Hotel web marketing | Scoop.it
While bringing in website traffic certainly is one of Google's most important functions, it's not the only way hoteliers can leverage success from the search giant. Google offers a variety of different services that can help hotel marketers expand their reach, increase online visibility, and ultimately improve their business – and better yet, they're easy to implement and most won't cost you a cent.
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Hospitality Net - Optimizing your online channels: 9 proven ways to make OTAs work for you | By Fig Cakar

Hospitality Net - Optimizing your online channels: 9 proven ways to make OTAs work for you | By Fig Cakar | Hotel web marketing | Scoop.it
Like Google, OTAs have their own algorithms to determine how hotels rank on their website. I would know; I worked at one for many years. And, while I (or anyone else) could never profess to understand the complete math behind hotel rankings on OTAs, it should come as no surprise that hotels that generate larger revenue for OTAs will almost always earn themselves a higher spot. After all, if an OTA is a million-dollar account for you, then you are a million-dollar account to them, too.
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58 Best Marketing Tools to Build Your Strategy in 2017

58 Best Marketing Tools to Build Your Strategy in 2017 | Hotel web marketing | Scoop.it

Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do. And because of that, I was able to curate this list of the top 58 tools every marketer should know about and being using in 2017.


I'll make it easy for you. I broke up my list of recommended tools into different sections so you can get a better sense of what tools are available for different functions of the job.


At the end, you'll see the whole list of 58 tools that you can skim and bookmark for later....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 3, 11:10 AM

Looking for new marketing tools to make your job easier and your marketing better? HubSpot has a roundup list and tool for every function.

Natalia Arangoh's curator insight, May 3, 9:02 PM
Marketing digital
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Facebook F8 2017 Recap: 10 Major Announcements Every Marketer Should Know

Facebook F8 2017 Recap: 10 Major Announcements Every Marketer Should Know | Hotel web marketing | Scoop.it
Here're the top 10 announcements from Facebook F8 2017 that every marketer should take note of and what each of the announcements means for marketers.
Via Pedro Da Silva
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Hotel Marketing Tips: 8 key reasons why the search landscape is shifting for hotels

Hotel Marketing Tips: 8 key reasons why the search landscape is shifting for hotels | Hotel web marketing | Scoop.it
Google is placing more importance on paid search results and hotels need to understand the balance between organic and paid search to optimise their traffic. This SiteMinder blog explores th
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20 Best New Social Media Tools to Try in 2017 (And How to Use Them) - Buffer Blog

20 Best New Social Media Tools to Try in 2017 (And How to Use Them) - Buffer Blog | Hotel web marketing | Scoop.it

With all these tools to choose from, how can you stay on top of the latest and greatest?

 

As part of our State of Social Media 2016 campaign, we’ve scoured Product Hunt for the latest trending social media tools and created a list of 21 products for marketers and teams to try in 2017.

 

Keep reading to see the full list, or click over to the Product Hunt collection with all of 2017’s best social media tools....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 12, 1:32 PM

Buffer's list of new social media tools is definitely worth a look. A number you will not  have seen before I suspect. Good reading.

Curtis Carlson Nelson's curator insight, February 14, 11:11 AM

2017 will bring about many new social media marketing tools.  Check them out here.

http://curtiscarlsonnelson.yolasite.com/

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Improve the visuals on your hotel website to increase bookings

Improve the visuals on your hotel website to increase bookings | Hotel web marketing | Scoop.it

High quality hotel visuals increase bookings - optimising your property's images in all places that prospects might 'see' your property (brand website, third party distribution channels and even search engines) may increase your chances of converting lookers to bookers. To keep it simple, this article outlines a few simple things that you should do to improve the quality of your visuals:

 

Make your photos bigger.Add more photos.Categorise and tag your images.Include descriptive information.

 

Following these tips will improve your content score from OTAs and increase both your direct and third party booking conversion. Find out more.


Via Tourism Australia , Wendy Forbes
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Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic]

Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic] | Hotel web marketing | Scoop.it
Which Facebook posts get more engagement—likes, comments, and shares? Short posts and videos garner greater interaction, as do posts published at off-peak times. See more in this infographic.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, January 16, 12:04 PM
Do you know what factors lead to more likes, comments and shares on Facebook? See this article with recent research findings.
Website Designing Company in Delhi's comment, January 18, 3:44 AM
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Essential-Digital-Marketing-Tools-2016

Essential-Digital-Marketing-Tools-2016 | Hotel web marketing | Scoop.it
Here's an invaluable look at the social media tools universe according to Social Smarts.
Via Jeff Domansky
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Jeff Domansky's curator insight, January 13, 1:39 AM
Check out the social media tools that make up the social media universe.
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17 hotel marketing trends for 2017

17 hotel marketing trends for 2017 | Hotel web marketing | Scoop.it
Hotel marketing specialist Net Affinity has come up with its 17 big trends for 2017 - think social media heading toward
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How TripAdvisor’s Algorithm Works & How to Rank Higher

How TripAdvisor’s Algorithm Works & How to Rank Higher | Hotel web marketing | Scoop.it
TripAdvisor plays an integral role in the travel shopping journey. Discover how its popularity ranking algorithm works and how to rank higher.
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How to Build & Analyse Successful Rate Plans | By Niall Lenihan – Hospitality Net

How to Build & Analyse Successful Rate Plans | By Niall Lenihan – Hospitality Net | Hotel web marketing | Scoop.it
How do you design a successful rate plan for your hotel? Why are some rate plans more successful than others? When you create rate plans, try and tap into your inner hotel shopper psyche. Is your cus.
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7 Must-Have Hotel Marketing Technologies | By Alex Shashou – Hospitality Net

7 Must-Have Hotel Marketing Technologies | By Alex Shashou – Hospitality Net | Hotel web marketing | Scoop.it
Marketing to your guests isn't just about winning them over at planning and at booking. There's actually seven steps to the customer journey, and technology can help you optimize your marketing, every step of the way.
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Hospitality Net - Hospitality Technology 2020 | By Karthik Namasivayam

Hospitality Net - Hospitality Technology 2020 | By Karthik Namasivayam | Hotel web marketing | Scoop.it
The Hospitality Management department at the Rochester Institute of Technology is housed in the College of Applied Science and Technology. I cannot imagine a more appropriate home for a hospitality program today, given the rapid incursion of technology in a historically tech-shy, high-touch oriented industry. Technology is everywhere: Josh Bersin notes that business models are being rapidly disrupted and organizations have to respond to the growth of artificial intelligence (AI) and robotics. Platform technologies and business models are displacing established ways of doing business. The hospitality industry is not immune to these developments – witness Airbnb, a prime example of the platform revolution and its impact on legacy hospitality (if only at the peripheries at this point). Other technologies are advancing as well and as Carson Booth, Vice President Global Property Technology at Marriott International, notes, technology such as "AI will become embedded and ubiquitous" in the hospitality industry.
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2017 Travel Website Behavior Study: Key Findings That Impact Your Hotel Website

2017 Travel Website Behavior Study: Key Findings That Impact Your Hotel Website | Hotel web marketing | Scoop.it
Findings from a study by Fuel and Flip.to suggest that your hotel website is THE MOST influential factor when researching and booking a hotel.
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Comparing the performance of the metasearch giants for hotels

Comparing the performance of the metasearch giants for hotels | Hotel web marketing | Scoop.it
As consumers are always connected to their digital channels, their habits are constantly evolving, not least when it comes to how they book hotels.
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Eye tracking in 2017 for Google hotel searches: Why the old rules don’t apply

Eye tracking in 2017 for Google hotel searches: Why the old rules don’t apply | Hotel web marketing | Scoop.it
When one of the first eye-tracking studies on Google search engine results pages (SERPs) came out in 2005, researchers from Mediative discovered that there was a distinct pattern to the way people read the pages—what became known as the “Golden Triangle.” By 2014 a new eye-tracking study found that this model had shifted, owing to many changes and developments in Google search pages. Instead of the distinct triangle, the hea
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How to Leverage User Generated Content to Persuade Travel Shoppers

How to Leverage User Generated Content to Persuade Travel Shoppers | Hotel web marketing | Scoop.it
User generated content can help build trust and authenticity with travel shoppers, and including it on your hotel website can help drive bookings.
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Hospitality Net - The 6 absolute rules of hotel deals and offers that get booked | By Akis Laopodis

Hospitality Net - The 6 absolute rules of hotel deals and offers that get booked | By Akis Laopodis | Hotel web marketing | Scoop.it
A hotel offer (also called hotel deal) is a product. And every product is created for addressing a specific need or
wish, of a specific type of customer. So for winning more bookings through hotel offers, you need to create them
for a specific type of guest. Use the following 6 rules to create hotel offers and deals that get booked.
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Improve Your Marketing Strategy With These 12 Tools

Improve Your Marketing Strategy With These 12 Tools | Hotel web marketing | Scoop.it
This article contains 4 helpful tools and resources around improving Marketing ROI, Social Media Marketing and improving business knowledge

Via janlgordon
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janlgordon's comment, January 19, 10:58 AM
thank you @massimo facchinetti
Flores Marisol's curator insight, January 20, 9:55 AM
Great tools!
David Picard Roussel's curator insight, January 24, 10:15 AM

Did you tried those tool. Share your toughts!

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5 Facebook Marketing Tips That Will Increase Engagement

5 Facebook Marketing Tips That Will Increase Engagement | Hotel web marketing | Scoop.it

Not long ago, writing a Facebook post and asking for a LIKE, share or comment was all it took to maintain an active business page.


Today it takes far more than that. To capture fan attention, you have to get creative.


The good news? It’s not that hard!!


You can beat Facebook’s algorithm changes and position your page for optimum exposure.


Below are 5 ways to dazzle and delight your fans — and keep them engaged and coming back for more!...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 17, 1:47 AM

About to abandon Facebook marketing? Struggling with organic reach? Rebekah Radice shares 5 Facebook marketing tips that will increase engagement.

Zoya Butt's comment, January 17, 11:02 AM
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6 Instagram Tools to Improve Your Social Media Marketing

6 Instagram Tools to Improve Your Social Media Marketing | Hotel web marketing | Scoop.it

With over 600 million active users, Instagram is now a key consideration - not only is the platform buzzing with your target audience, it’s an ideal option for executing your visual strategy. Top brands are successfully using Instagram to boost their brand image, foster follower relationships, and increase revenue. Including Instagram in your digital marketing strategy can accelerate real growth in your business.


There are many options for using visuals in your marketing. A good idea is to establish a plan that aligns with your overall business goals and can be integrated in your overall marketing plan.


Once you get to this point, here are a six tools to help bolster your digital marketing efforts with Instagram....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 12, 10:15 AM

Here are six tools to help boost your Instagram marketing efforts.

Website Designing Company in Delhi's comment, January 13, 4:15 AM
Five Trends Start-ups Should Embrace for Effective Social Media Marketing [Infographic]
Website Designing Company in Delhi's curator insight, January 13, 4:15 AM
nice Scoop
 
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5 photo selection lessons hotels can apply to boost guest engagement

5 photo selection lessons hotels can apply to boost guest engagement. Learn how to boost your hotel's direct business at Travel Tripper's blog!
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