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10 Tips for Marketing your Business on Pinterest | Jeffbullas's Blog

10 Tips for Marketing your Business on Pinterest | Jeffbullas's Blog | Hotel web marketing | Scoop.it
Photography is experiencing a revolution. Sites such as Pinterest and Instagram are allowing us to share this visual art form in glorious color, creativity and ease just by pinning images with a couple of clicks.
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The 10 Best Social Media SlideShare Presentations of 2014

The 10 Best Social Media SlideShare Presentations of 2014 | Hotel web marketing | Scoop.it
One of my favorite visual social networks—and one that probably flies under the radar compared to other visual spots—is SlideShare. Browse through the featured slidedecks, and you can find big id…
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Top Social Media Branding Strategies For Aspiring Internet Marketers

Top Social Media Branding Strategies For Aspiring Internet Marketers | Hotel web marketing | Scoop.it
Social branding defines your ability to engage your target consumers and make them remember your business. Every internet marketer ensures to market their business brand in the social media. This is …

Via Stefano Principato
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Daniel Larkin's curator insight, August 1, 8:01 PM

A great set of ways to optimise your marketing strategies

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Priceline buys hotel marketing platform Buuteeq

Priceline buys hotel marketing platform Buuteeq | Hotel web marketing | Scoop.it
Interesting move from Priceline with news that it has acquired US-based startup Buuteeq, a full-service digital marketing brand for hotels.
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Does the Expedia billboard effect still exist for hotels? - Tnooz

Does the Expedia billboard effect still exist for hotels? - Tnooz | Hotel web marketing | Scoop.it
The billboard effect is the term for how a hotel being listed on an OTA can push up bookings on the hotel’s own website by up to 25%. Is it still true?
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10 Facebook Tools for Business & Marketing in 2014 | CodeCondo

10 Facebook Tools for Business & Marketing in 2014 | CodeCondo | Hotel web marketing | Scoop.it
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Why Brands Often Fail at the Zero Moment of Truth | Amplified Analytics Blog

Why Brands Often Fail at the Zero Moment of Truth | Amplified Analytics Blog | Hotel web marketing | Scoop.it

The marketers, who have learned to subjugate their ego to the reality of the markets, consistently experience remarkable successes.

 

Google introduced this term to describe the impact of online information, i.e. social media reputation, on the intent of a potential customer to engage with a brand. According to the research that influence, and consumer dependence on it,  are growing very fast from year to year.

 

Consumers checked 10.4 sources of information to make a decision in 2011. This is a dramatic increase from the 5.3 sources

 

This more recent study found that positive consumer reviews increase both intent to purchase, and product value, by about 7%.  An online share (customer review, Facebook share or tweet) has a value of between $0.33 for a brand or store recommended by a stranger, and $1.33 for brands recommended by friends or family....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 13, 2:06 AM

More research on the value of social media and social marketing.

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How to Manage Your Social Media Presence [INFOGRAPHIC] - SocialTimes

How to Manage Your Social Media Presence [INFOGRAPHIC] - SocialTimes | Hotel web marketing | Scoop.it
Many well-educated and promising job candidates have missed out on opportunities based on their social media activity and profiles.

Via Neil Ferree
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malek's curator insight, April 22, 10:24 AM

Very helpful with managing social presence when you have a limited time. #4keeps

Lea Vainshtein's curator insight, April 22, 11:21 AM

המלצות לניהול נכון של מדיה חברתית:

חשוב להתיחס למדיה כמו למקום עבודה - התדמית שאתה רוצה להקרין במקום עבודה - תקרין במדיה חברתית.

מומלץ לבחור טוב את תמונת הפרופיל, שהתמונות המפורסמות יהיו הולמות ורצוי לא להתבדח יתר על המידה.

 

Maria Morató Camprubí's curator insight, April 22, 12:48 PM

Com portar al corrent les teves xares socials

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25 Social Media ROI Tips From the Pros | Social Media Examiner

25 Social Media ROI Tips From the Pros | Social Media Examiner | Hotel web marketing | Scoop.it
Take your pick of these pro tips to help you establish, track and capitalize on your social media ROI.
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Google is moving to play a larger role in booking hotel rooms - at the risk of offending some of its advertisers

Google is moving to play a larger role in booking hotel rooms - at the risk of offending some of its advertisers | Hotel web marketing | Scoop.it
Google is moving boldly to play a larger role in booking hotel rooms—at the risk of offending some of its most important advertisers.
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Content Curation Tools: The Ultimate List

Content Curation Tools: The Ultimate List | Hotel web marketing | Scoop.it
The Ultimate List of Content Curation Tools, and accompanying map, is comprised of both business grade tools that can support organizations’ content marketing strategies, as well as personal curati…

Via massimo facchinetti
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Marta Torán's curator insight, April 4, 8:32 AM

Curación de Contenidos

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Strategies for hotels to reduce OTA dependency in online hospitality

Strategies for hotels to reduce OTA dependency in online hospitality | Hotel web marketing | Scoop.it
How can hotels reduce OTA dependency? Sam Weston presents some strategies to help hotels gain more direct, non-commissionable, business online.
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The 4 Essential Hotel Parities – Rates, Content, Rooms & Market

The 4 Essential Hotel Parities – Rates, Content, Rooms & Market | Hotel web marketing | Scoop.it
Consult Dictionary.com and you’ll find that parity is defined with words like ‘equality’ and ‘equivalence’. Ask a hotel professional what ‘parity’ means to them and ...
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21 Types of Content Your Social Media Followers Crave

21 Types of Content Your Social Media Followers Crave | Hotel web marketing | Scoop.it
As Google is slowly killing traditional SEO link building methods we are seeing a wave of content marketing adoption taking over the internet. Google wants you to earn links, not build them. For yo...

Via The Fish Firm
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Steve Baker's curator insight, March 31, 8:08 AM

Emotive subjects are more likely to be shared on social media. Whilst this would certainly true for Facebook, I'm not convinced wrt LI.

La Boite à Donuts's curator insight, April 2, 11:58 AM

Ne reste plus qu'à intégrer ces éléments dans sa stratégie de contenu :-).

 

Pour aller plus loin : www.laboiteadonuts.fr/formations !

David Alexander's curator insight, April 6, 10:10 AM

 Great list for remembering what  compels us to consume this thing called social media. 

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Top Social Media Branding Strategies For Aspiring Internet Marketers

Top Social Media Branding Strategies For Aspiring Internet Marketers | Hotel web marketing | Scoop.it
Social branding defines your ability to engage your target consumers and make them remember your business. Every internet marketer ensures to market their business brand in the social media. This is …
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How to avoid bad web reviews from hotel guests by being fab offline

How to avoid bad web reviews from hotel guests by being fab offline | Hotel web marketing | Scoop.it
In the hotel industry, no matter how much you are on top of your game, and how hard you try, sometimes things simply do not go as planned.
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Hotels with higher direct bookings spend big in digital marketing

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When is The Best Time to Post, Pin and Tweet? | Biz Epic

When is The Best Time to Post, Pin and Tweet? | Biz Epic | Hotel web marketing | Scoop.it

Here is a classic question asked by marketers who want to optimize their social media updates: When is the best time to post, pin and tweet your content?


Via Jeff Domansky
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Jeff Domansky's curator insight, May 15, 2:16 AM
Get the answers to this constant content marketing question.
Jeff Domansky's curator insight, May 15, 2:30 AM

Classic questions, useful answers.

Bart van Maanen's curator insight, May 16, 11:33 AM

Volgens deze tijden zou het niet zinnig zijn om dit op vrijdagmiddag te doen. Eens zien hoe Buffer dit doet.

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Curation tools to help you cope with info-overload

Curation tools to help you cope with info-overload | Hotel web marketing | Scoop.it

How Scoop.it, Google Plus & Twitter can turn chaos into order.

 

If you do anything professionally related to online technology, you understand the immense amount of data you need to sort through each day.

 

.

Learn more:

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http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation

 

 

 


Via Gust MEES
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Marc Kneepkens's curator insight, May 13, 8:36 AM

I love Scoop.it. Check out some of my topics hre: http://www.scoop.it/u/marc-kneepkens

Ali Anani's curator insight, May 14, 12:54 AM

How to find order in the scattered information?

Елена Гончарова's curator insight, August 1, 7:29 AM

добавить понимание ...

Rescooped by Aris Spanos from Digital Delights - Digital Tribes
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Google Hangouts - a complete guide

Google Hangouts - a complete guide | Hotel web marketing | Scoop.it
This is the fifth video in a series of five. It covers just about everything you'll need to know about Google Hangouts, including Hangouts-On-Air. Check out ...

Via Ana Cristina Pratas
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Rosemary Tyrrell's curator insight, April 27, 3:04 PM

Google Hangouts makes collaborating virtually a breeze. 

Debbie Rogers's curator insight, April 27, 8:55 PM

Connected Classrooms - virtual field trips galore!

John Slifko's curator insight, April 30, 1:57 AM

Viewers of the Euro American Masonic Open Forum should consider google + hangout as a tool in linking groups for  live video conferencing.. 

Rescooped by Aris Spanos from MarketingHits
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How to Choose the Right Video Platform for Your Business (Infographic)

How to Choose the Right Video Platform for Your Business (Infographic) | Hotel web marketing | Scoop.it
Find out which video social platform is best for your business.

Via Brian Yanish - MarketingHits.com
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How to Score Your Website’s SEO in 10 Minutes or Less

How to Score Your Website’s SEO in 10 Minutes or Less | Hotel web marketing | Scoop.it

One of the most important skills you can develop is getting a quick snapshot of a website's SEO. 

 

All it takes is ten minutes. And you don't need any expensive tools.

 

You can use this step-by-step process to determine your own website's health, to find out how your competitors are doing, and to discover what needs to be done to improve your SEO. 

 

Read More: http://www.quicksprout.com/2014/04/09/how-to-score-your-websites-seo-in-10-minutes-or-less/


Via Antonino Militello
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Celebritize You's curator insight, April 10, 12:30 PM

How do you know if your SEO is enough? Find out how to score your website's SEO in ten minutes or less. 

Neil Ferree's comment, April 10, 10:13 PM
I like to compare Alexa vs. SimilarWeb stats to get a deeper look into a site's SEO structure and appeal
Debbie Gartner's curator insight, April 11, 7:45 AM

Here's a great guideline to quickly analyze the SEO/effectiveness on your website.  It's rather simple to do and quickly points out the areas you need to work on.


For me, I still need to do some work on my domain authority.  So that will be my focus for the next few months.

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The Art of Creating Perfect Social Media Posts - infographic

The Art of Creating Perfect Social Media Posts - infographic | Hotel web marketing | Scoop.it

Each social media operates a bit differently, and each brand's followers have their own preferences and moods.

The fact is that, there is no One-Size-Fits-All trick or strategy, however, there are some guidelines that can help you create the perfect social content.

Use this infographic to find tips on how to craft perfects posts for GooglePlus, YouTube, Blog, Tumblr, Vine, Twitter and Facebook.


Via Lauren Moss
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rahul shah's curator insight, April 19, 2:29 AM

http://property.regrob.com/runwal-my-desire-pre-launch-project-in-dombivali-thane/

Mark Trinidad's curator insight, April 21, 7:57 PM

this is great....

Heena Ali's curator insight, April 21, 11:18 PM

Wonderfully explains all the tech language of diff social media sites, and how to attract the most attention!

 

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How Are Brands Using Twitter For Marketing? [INFOGRAPHIC]

How Are Brands Using Twitter For Marketing? [INFOGRAPHIC] | Hotel web marketing | Scoop.it
Twitter recently celebrated its 8th birthday and, in that relatively short period of time, the platform has become an increasingly important marketing tool for brands and businesses of all shapes and sizes in almost every major industry across the...

Via Brian Yanish - MarketingHits.com
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Michelle Gilstrap's curator insight, April 1, 4:55 PM

Just in case you missed it Twitter turned 8, and here is how many brands are using Twitter

aanve's curator insight, April 1, 11:36 PM
www.aanve.com
LECHAPPE's curator insight, April 3, 3:38 PM

What about using Twitter as a marketing tool ?

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What perks should you offer to encourage direct bookings?

What perks should you offer to encourage direct bookings? | Hotel web marketing | Scoop.it
As we all know, hotels and OTAs have an ongoing love-hate relationship regarding bookings. OTAs can drive anywhere up to 20% or more of total ...
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How to Become a Successful Social Media Manager [Infographic]

How to Become a Successful Social Media Manager [Infographic] | Hotel web marketing | Scoop.it
Do you want to become a successful social media consultant or manager?  Follow these steps!  Also make sure you sign up for the rest of the amazing content we have available in the free part of our Social Media Manager School.  The full course opens April 1st!      

Via Bonnie Manis
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