Did I get your attention? Guest loyalty as a concept is not dead, but it is rapidly evolving. Points and redemption-based models are antiquated and failing to impress the modern traveler. Instead, hotels are more likely to have success building loyalty with today’s guests with more personalized surprise and delight experiences. This shift is not … Continued
The average user on Pinterest has money and is willing to spend it.
That being said, Pinterest isn’t for every business. Considering that Pinterest is dominated by American women (68% female), it works better for certain niches than for others.
If you’re not sure if Pinterest is right for your business, check out my complete guide to creating a social media strategy.
Assuming that Pinterest is a good fit for you, you want to make sure that you have the right tools for the job.
Tools can help you:
save timeget better results (more pins, repins, and traffic)be consistent (less effort on your part)I’ve compiled a list of the 16 best Pinterest tools for social media marketers. I’ve divided them into four main categories....
Via Jeff Domansky
Are you having trouble coming up with ideas for your content marketing? If so, you’re not alone. It can be very difficult to come up with new ideas for content several times a week. What if there was an easier way? This article will introduce you to some methods of generating awesome content marketing ideas for your site. Using these techniques regularly will help you come up with content ideas for years to come.
We’ve written a couple of times on the importance of a holistic search engine optimization (SEO) strategy and some best practices on the important elements of SEO. For hoteliers, search engine optimization (SEO) doesn’t have to be hard. But, finding the right keywords is a critical and often challenging part of this process. Choosing the … Continued
Google is an excellent research and search tool, but there are some tips and features that a lot of people don't know about. These two inforgraphics have some great tips and information on getting more out of Google.
The social media analytics compass contains the most essential areas that you need to monitor for your social media channels.
It’s not possible to monitor everything across every channel due to limitations of the tool and it’s not essential to monitor everything depending on the business.
From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. Let’s look at each section of your compass (Note: you will need to differentiate between paid and unpaid)....
No matter what others say, SEO is not dead and neither is link building. Actually, SEO has been dead for years, for those who failed to adapt to the ever changing rules and increased requirements on skills, tools, details and perseverance.
Five years ago, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you are on the first page. Well, that time is long gone.
Link building is not dead, it just reached a new level of complexity and is now more advanced than ever before.
Read on and learn more about smart link building techniques. You will learn how to build links without hurting your search rankings and see which tools can help you find the best links....
When it comes to your business website, your customers may not even register how specific colors of your product package, website elements, or overall site design are influencing them. That’s why it can be difficult to get accurate customer feedback on your color scheme.
But we can draw some general conclusions about colors and their psychological effects. For instance, green suggests wealth, while blue builds trust, which is one of the reasons why you’ll see a lot of blue-based headers on professional services websites (lawyers, etc.).
Why we love Facebook so much: It taps the brain’s pleasure center
Lots of studies have worked toward figuring out what exactly goes on in our brains when we’re participating in social media—specifically, Facebook.
A recent one discovered a strong connection between Facebook and the brain’s reward center, called the nucleus accumbens. This area processes rewarding feelings about things like food, sex, money and social acceptance.
When we get positive feedback on Facebook, the feeling lights up this part of our brain. The greater the intensity of our Facebook use, the greater the reward.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.