Why we love Facebook so much: It taps the brain’s pleasure center
Lots of studies have worked toward figuring out what exactly goes on in our brains when we’re participating in social media—specifically, Facebook.
A recent one discovered a strong connection between Facebook and the brain’s reward center, called the nucleus accumbens. This area processes rewarding feelings about things like food, sex, money and social acceptance.
When we get positive feedback on Facebook, the feeling lights up this part of our brain. The greater the intensity of our Facebook use, the greater the reward.
Via Brian Yanish - MarketingHits.com