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The Secret Psychology of Facebook: Why We Like, Share, Comment and Keep Coming Back

The Secret Psychology of Facebook: Why We Like, Share, Comment and Keep Coming Back | Hotel web marketing | Scoop.it
Why we love Facebook so much: It taps the brain’s pleasure center

Lots of studies have worked toward figuring out what exactly goes on in our brains when we’re participating in social media—specifically, Facebook.

A recent one discovered a strong connection between Facebook and the brain’s reward center, called the nucleus accumbens. This area processes rewarding feelings about things like food, sex, money and social acceptance.

When we get positive feedback on Facebook, the feeling lights up this part of our brain. The greater the intensity of our Facebook use, the greater the reward.

Via Brian Yanish - MarketingHits.com
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SageRave's curator insight, April 24, 11:19 AM

This infographic would be a great office poster!

Vagabond Lifestyles's curator insight, Today, 10:44 AM

Again it is all about pleasure and pain... and we want both, consciously or sub-counsciously

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Top 6 SEO Myths: Part 1 of 4

Top 6 SEO Myths: Part 1 of 4 | Hotel web marketing | Scoop.it
There is a lot of misinformation out there about SEO - we asked SEO expert Marco Braggio to debunk the top SEO myths.
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The Best SEO Tools – 2015 Edition - Search Engine Watch

The Best SEO Tools – 2015 Edition - Search Engine Watch | Hotel web marketing | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.


Via iNeoMarketing
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Scott Borhauer's curator insight, April 6, 5:59 PM

The best SEO tools for 2015. Are you using any of these?


Capital Network Solutions, Inc.'s curator insight, April 7, 12:46 PM
Capital Network Solutions, Inc. (CNS) is the Northern California premier network services and consulting company. Established in 1989, we have supported hundreds of clients in the technology arena. Our strategic IT solutions are designed to help you achieve a higher level of security, efficiency, reliability and productivity. Outsourcing with Capital Network Solutions, Inc. for your managed services enables you to receive enterprise-class benefits at an affordable rate.
Capital Network Solutions, Inc.'s curator insight, April 7, 12:59 PM
Web Services, Web Design, SEO, Pay Per Click, Local Search Marketing, Social Media Optimization, Website Audits, Professional Services (vCIO), IT Support Services, Help Desk Support, Onsite Support Services, After Hours Support, Managed I.T., Backup Services, Patch Management, Anti-Virus, Spam Protection, Network Security, Network Monitoring, Incident Tracking, Cloud Computing, Hosted Exchange, Office 365, Desktop as a Service, Cloud Server Hosting, Cloud Storage
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How to Improve Your Email Marketing With Social Media |

How to Improve Your Email Marketing With Social Media | | Hotel web marketing | Scoop.it
Want to know how to use social media to grow your email list? In this article you'll discover tips for using social media to improve your email marketing.
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What Google’s New Mobile-Friendly Verification Means for Your Website

What Google’s New Mobile-Friendly Verification Means for Your Website | Hotel web marketing | Scoop.it
Google has issued an ultimatum – get mobile optimized or you’ll get lost deep within the sea of search engine rankings.
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The Ultimate Website Launch Checklist: 55 Things To Do Before (and after) You Launch

The Ultimate Website Launch Checklist: 55 Things To Do Before (and after) You Launch | Hotel web marketing | Scoop.it
Here is our website launch checklist. Actually, this is a combination of several checklists related to launching websites. We’ve removed some of the internal communication items and added a few items related to marketing.

Via Neil Ferree
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Steven M. Sweat's comment, February 25, 6:02 PM
How you been Neilio?!?
Neil Ferree's comment, February 25, 9:39 PM
Not too bad @Steven M. Sweat how bout yourself?
Nedko Aldev's curator insight, February 26, 5:27 AM

 

570
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Google Tips and Tricks - "I didn't know I could do that in Google!"

Google tips and tricks presentation to educators on Nov. 6, 2014 at BIT14 (ECOO) in Niagara Falls Ontario Canada.

Via Tom D'Amico (@TDOttawa)
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Fenia's curator insight, April 5, 5:52 AM

Excellent presentation

Miguel Garcia Mulet's curator insight, April 7, 7:25 AM

It pays to know how to "google"!

Bobbi Dunham's curator insight, April 14, 8:59 AM

So much fun stuff! Liking Google Keep.

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The 6 Step Social Media Marketing Strategy Plan for Your Business.

The 6 Step Social Media Marketing Strategy Plan for Your Business. | Hotel web marketing | Scoop.it
A social media plan includes many of the same elements of a traditional marketing plan. Here is a template for a social media marketing strategy

Via Rami Kantari
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donhornsby's curator insight, February 6, 7:51 AM

Cleanly laid out; a straightforward and clear outline!


(From the article): I find in my marketing practice, social media intimidates many small businesses.  If you approach it like any other form of marketing and develop a plan, it can become a very useful and effective tool which complements your traditional marketing strategies.

Rescooped by Aris Spanos from Public Relations & Social Media Insight
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Beyond Facebook - #Marketing To A New Generation

Beyond Facebook - #Marketing To A New Generation | Hotel web marketing | Scoop.it

Did you know that, 8 in every 10 of generation Z - those born around the year 2000 - use some kind of social media. And that last year 1 in 4 of generation Z left Facebook.

 

This tech-savvy group is connected 24/7, have an attention span of around 8 seconds, they communicate with images emoticons and emojis are the norm and they think in 4D.

 

So how should we market to them? And what are the best ways to reach these consumers?...


Via Jeff Domansky
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Nedko Aldev's curator insight, February 7, 4:17 AM

add your insight...

186
Comunicologos.com's curator insight, February 7, 9:42 AM

Marketing Digital

Susanna Soderstrom's curator insight, February 8, 2:57 PM

Interesting!

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SEO Guide 2015

SEO Guide 2015 | Hotel web marketing | Scoop.it
The factors for search engine optimization are constantly changing. Our infographic 6 Steps of SEO is still a valid foundation.

Via massimo facchinetti
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What SEO Used to Be Versus What SEO Is Now

What SEO Used to Be Versus What SEO Is Now | Hotel web marketing | Scoop.it
With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore. So, how do you know what you shoul
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The Best (And Worst) Times To Post On Social Media: Infographic

The Best (And Worst) Times To Post On Social Media: Infographic | Hotel web marketing | Scoop.it

Different social media sites offer different virtues for your business. Here's how to optimize each one based on when you post.

But what savvy social media users know is that there's a science to getting it right--all it takes is some knowledge and forethought, and anyone can be well on their way to posting engaging content.

Thanks to this infographic from online payroll company SurePayroll’s blog, we know the best and worst times to post.

 


Via Lauren Moss
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Brian Mawdsley's curator insight, November 13, 2014 5:43 AM

Best and worst times to post on Social Media

Darcy Bevelacqua's curator insight, January 12, 10:00 AM

Social media needs to be customized to our business - use this as a guideline and then measure what happens to make the right decisons for you. 

Jakarta Web Developer's curator insight, January 12, 10:01 AM

be Social: 
https://www.facebook.com/JakartaWebDeveloper

Rescooped by Aris Spanos from Public Relations & Social Media Insight
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61 Best Social Media Tools for Small Business

61 Best Social Media Tools for Small Business | Hotel web marketing | Scoop.it

Small businesses are eager to find valuable tools thattake a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. I think we’d all want tools like that, fight?

 

Well, I went searching for just this kind of simple, easy, cost-effective tool, and I came up with 61 that made the cut. I tried out more than 100 in total, and I’m sure I missed a few along the way (please tell me in the comments or on Twitter which ones deserve a look).Hopefully you find one or two here that you can use in your small scale marketing that can get you big results....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 31, 2014 1:42 AM

Kevan Lee offers a complete list of social media tools for small business that are easy, useful, and affordable (or free!). Excellent resource for small business social marketing.  10/10

John Norman's curator insight, January 1, 3:31 PM

There are so many tools available you can spend/waste a lot of time trying to get to grips with them. Not all are automated which is a disadvantage. In 2015 the answer has arrived MarketHive is the one stop shop for ALL your marketing tools. Created by skilled marketers with more than 20 years of Internet Marketing . The first social neural network created while other just talk about it. This one is about beeing proactive and working as a team and thriving together.

Check out the Facebook page https://www.facebook.com/MarketHive.

Opportunities exist to join as an Alpha Founder Member and receive a residual income plus all your marketing requirements covered for life.

Coach Adrean's curator insight, January 2, 11:54 PM

This will save you a lot of time researching best tools for your social accounts.

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An SEO Dictionary for Hotels: The Basics to Get You Started

An SEO Dictionary for Hotels: The Basics to Get You Started | Hotel web marketing | Scoop.it
When it comes to SEO, there are certain basics that every hotel website needs to have to get ahead of the competition. Here's a dictionary of common SEO terms to get you started.
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Pinterest Marketing: Your Complete Guide to Pinterest Success |

Pinterest Marketing: Your Complete Guide to Pinterest Success | | Hotel web marketing | Scoop.it
Are you looking for a Pinterest marketing guide? Each of these articles will help you master a specific part of marketing on the Pinterest platform.
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10 Amazing Facts About Pinterest Marketing That Will Surprise You

10 Amazing Facts About Pinterest Marketing That Will Surprise You | Hotel web marketing | Scoop.it
Since its inception in 2010, Pinterest has enjoyed an exponential rise in users. Here are some amazing facts about Pinterest Marketing that will surprise

Via Ariadna's Fantasy
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Marco Favero's curator insight, February 26, 6:46 AM

aggiungi la tua intuizione ...

Maurice Couture's curator insight, April 1, 9:16 AM

Voici un profil intéressant des usagers de Pinterest. Une plateforme plus particulièrement populaire  auprès des femmes de 24-34 ans (du moins aux USA).

Rescooped by Aris Spanos from AtDotCom Social media
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How to Use LinkedIn: The Ultimate List of LinkedIn Tips

How to Use LinkedIn: The Ultimate List of LinkedIn Tips | Hotel web marketing | Scoop.it
With more than 347 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. But do you know how to use LinkedIn to its fullest potential?

Via John van den Brink
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Firstpoint Marketing and Communications's curator insight, March 29, 10:24 AM

LinkedIn is a tool for research, a social network, a recruiting tool and a powerful social selling platform. There is more to it than you probably imagine

Emmanuel 'Manny' Gigante's curator insight, March 29, 11:56 AM

linkedin #toolkit

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15 Types of Facebook Apps to Enhance Your Facebook Page

15 Types of Facebook Apps to Enhance Your Facebook Page | Hotel web marketing | Scoop.it
Do you want to get more out of your Facebook page? This article shows 15 types of Facebook apps you can install to enhance and customize your Facebook page.

Via Peg Corwin
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Peg Corwin's curator insight, March 5, 9:02 AM

To take your Facebook page to the next level, check out custom tab , email capture, blog, scheduling and many more types, and find links to examples.

Rescooped by Aris Spanos from Social Media, SEO, Mobile, Digital Marketing
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9 of the Best Free Social Media Analytics Tools

9 of the Best Free Social Media Analytics Tools | Hotel web marketing | Scoop.it

Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.

These 9 free social media analytics tools are some of the best out there.




Via Kamal Bennani
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Marco Favero's curator insight, February 24, 4:17 PM

aggiungi la tua intuizione ...

Mr Tozzo's curator insight, February 25, 3:06 AM

9 of the Best Free Social Media Analytics Tools

Bart van Maanen's curator insight, February 25, 7:23 AM

Met dit online gereedschap krijg je een beter beeld over wat er gebeurt met je social media berichten en die van anderen. Daardoor kun je uitvinden wat voor jou goed werkt en hoe je je posts kunt verbeteren.

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106 More Amazing Social Media & Marketing Statistics for 2014/2015 | Webbiquity

106 More Amazing Social Media & Marketing Statistics for 2014/2015 | Webbiquity | Hotel web marketing | Scoop.it

How effective is social media in comparison to other digital marketing channels? Do consumers actually listen to brands? Do brands actually listen to consumers? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs?


What type of posts generate the most engagement on Facebook? What do 91% of consumers check daily? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

 

Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 11, 9:33 AM

Discover how B2B social media marketing differs in effectiveness from B2C, which network drives half of all social traffic to B2B websites and blogs, and more. A terrific social marketing and content marketing resource from Tom Pick. Recommended reading.  10/10

Pure Visibility's curator insight, February 12, 9:12 AM

"In B2B buying, emotions matter even more than logic and reason".

Kim Swagemakers's curator insight, February 12, 9:36 AM

106... it's a hell of a lot, but comes in handy for workshops and presentations

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Social Media or SEO: Which Is More Important to Your Business?

Social Media or SEO: Which Is More Important to Your Business? | Hotel web marketing | Scoop.it

Back in the day, well optimised sites with a multitude of keyword-rich backlinks were seen as the only way of getting your website ranking in the SERPs. But not anymore!


Via Bonnie Burns
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Craig Tuttle's curator insight, February 6, 6:04 AM

Which do you prefer....SEO or Social Media? 

Dean Ryan G. Martin's curator insight, February 9, 5:57 AM

SEO and social media play a vital role in digital marketing. Social media serves as a powerful strategy in off-page SEO.   

Susan Mackay's curator insight, February 9, 9:09 AM

Which do you think works best?  Social media or Search Engine Optimization

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How Does Content Marketing Actually Get You More Sales?

How Does Content Marketing Actually Get You More Sales? | Hotel web marketing | Scoop.it

There is a big misconception that content marketing doesn’t drive sales. But if it didn’t work well, none of my companies would exist.

 

From KISSmetrics to Crazy Egg, I’ve grown each of my businesses through content marketing.

 

To prove to you that content marketing drives sales, I’m going to share with you stats and data points from KISSmetrics to show just how effective content marketing is....


Via Jeff Domansky
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John Norman's curator insight, February 6, 4:18 PM

Here is clear evidence that Content is King and does drive sales. Time to take note.

Ben Ricchio's curator insight, February 9, 9:57 AM

With a special shoutout to Pardot, and the importance of content marketing.

Itsdevelopmental's curator insight, February 9, 10:28 AM

Examples of how content drives business . . .

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Social Media Marketing in 3 Easy Days [INFOGRAPHIC]

Social Media Marketing in 3 Easy Days [INFOGRAPHIC] | Hotel web marketing | Scoop.it
A solid social media marketing schedule will keep your social network active, and help grow your business / brand fan base in an organic and productive manner.

Via massimo facchinetti
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Marco Favero's curator insight, January 23, 4:33 AM

aggiungi la tua intuizione ...

Elvin Cheo's curator insight, January 23, 8:04 AM

keep social media activated to increase business exposure

 

Tdutec Innovación Educativa's curator insight, January 25, 11:43 AM

añada su visión ...

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The Big List: 80 Of The Hottest SEO, Social Media & Digital Analytics Tools For Marketers

The Big List: 80 Of The Hottest SEO, Social Media & Digital Analytics Tools For Marketers | Hotel web marketing | Scoop.it
Looking for software to help you do your job better? Look no further! Contributor John Lincoln has compiled a giant list of tools of for digital marketers.
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Analyzing Digital Marketing Metrics and Benchmarks: Results from the HSMAI Study

Analyzing Digital Marketing Metrics and Benchmarks: Results from the HSMAI Study | Hotel web marketing | Scoop.it
The Hospitality Sales and Marketing Association International (HSMAI) Digital Council recently conducted a webinar that featured the results of the HSMAI Digital Marketing Benchmark Study.
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