Marketing wasn’t supposed to be a zero-sum game. Your competitor bought a TV commercial, you bought a TV commercial. They bought radio time, you bought radio time.
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With this move, Google rendered SEO useless. Frommer's, Lonely Planet, TripAdvisor, Nileguide, Virtual Tourist, Igougo and so on are now buried.
Aris Spanos's insight:
Travel site owners should understand that SEO is no longer enough to be found. In fact, with this move, Google rendered SEO useless. What are you still optimizing for? Delete the scoop?
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Thanks to smartphone cameras and photo-sharing sites, it's easier than ever to bolster your social media presence with compelling travel visuals. Delete the scoop?
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Unless you happen to work for the search giant that created it, Google+ is probably not your social network of choice. Delete the scoop?
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You know the routine: You search a half-dozen websites, find an airfare you like and e-mail it to a travel companion who clicks on the link,... Delete the scoop?
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Still haven’t gotten started on one of the fastest social media sites out there, Pinterest? Pin this — an infographic guide for marketers on how to get started with the service. Via Tammy Katz 
Mike Ellsworth's comment,
April 1, 3:53 PM
Thanks for the reScoop, Mike! Do you do marketing on Pinterest?
Michael Cudahy's comment,
April 1, 4:27 PM
My pleasure Mike. I've been using it personally for some time ago, and just beginning to use it for business purposes.
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As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur. Delete the scoop?
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Published since 1997, HOTELMARKETING.COM is the Internet hotel marketing magazine for hotel marketers, hoteliers and online travel marketers. Delete the scoop?
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Travel and Tourism Competitiveness Report looks at the countries doing best in marketing and advertising their destination as a must-see for tourists and the tourism sector. Via Wendy Forbes Delete the scoop?
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How to use hashtags in your social media marketing to create successful campaigns and maximize your exposure across all social media channels. Delete the scoop?
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As Pinterest continues its rapid growth, quadrupling from 9 to 40 million users in 2012, many businesses and marketers are struggling to maximize their brands' potential on the site. Via Kelly Lieberman 
Ugo Brusegan's curator insight,
March 12, 7:54 AM
Un infografica sull'advertising in Pinterest, che trovo molto utile per il mercato turistico.
Mike Ellsworth's curator insight,
March 13, 2:33 PM
A good infographic on how to use Pinterest for advertising. 
Mercor's curator insight,
March 14, 1:05 PM
Rescooped by Ricard Lloria from Winning Digital Strategiesonto Bussines Improvement and Social media Delete the scoop?
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2013 Social Media Marketing Industry Report: learn from more than 3000 marketers on how to focus your social media activities and what the rewards are.
Aris Spanos's insight:
To understand how marketers are using social media, Social Media Examiner commissioned its fifth annual 2013 Social Media Marketing Industry Report. Delete the scoop?
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Published since 1997, HOTELMARKETING.COM is the Internet hotel marketing magazine for hotel marketers, hoteliers and online travel marketers.
Aris Spanos's insight:
The best thing hoteliers can do to prepare for Google Penguin 2.0 is to construct a quality inbound linking strategy. Delete the scoop?
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Published since 1997, HOTELMARKETING.COM is the Internet hotel marketing magazine for hotel marketers, hoteliers and online travel marketers. Delete the scoop?
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An Authority on Google+ has a serious advantage when it comes to ranking well for content in search engines. Learn how much of an impact in this case study 
Trent Blizzard's curator insight,
May 13, 12:10 PM
A great little case study about the benefits of connecting you online content to Google+ and also about how authoritative +1s can help you. Delete the scoop?
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Last week I took an informal survey and asked a group of hoteliers we work with what the top SEO questions they often hear. Delete the scoop?
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There are tons of rumors floating around about how Google Plus will help you with your SEO rankings. While this may or may not true, it shouldn't be the sole reason to use G+. The reason to use G+ is to connect and converse with your audience. Via Chris D Allen 
Thomas Wooldridge's comment,
April 6, 9:28 AM
Google+ will dominate your listings. I for one am building my Google network of real followers
Thomas Wooldridge's curator insight,
April 6, 9:30 AM
the old addage. I rather have it and not need it, then need it and not have it will apply. If your not up on G+ then you should start right now. Get your profile linked to everything that you contribute now. 
Josette Williams's curator insight,
April 12, 11:49 AM
Which strategy is more powerful for your niche market? Google+ versus Facebook Delete the scoop?
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With self-service kiosks and e-mailed key codes, hotels are eliminating the traditional stop at the front desk. Delete the scoop?
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The latest online travel news and jobs from Travolution.co.uk. Stay ahead with travel agent and travel technology news, case studies, in-depth articles and videos Delete the scoop?
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Today’s blog post comes courtesy of Jonathan Dempster, a digital strategist based in Leeds, UK. He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels.
nbound marketing, especially for B2B companies, is difficult to get right. With so many online social outlets, content strategies, and performance metrics, knowing where to begin is a significant challenge.
It is important to get the basics right. Once you have a manageable campaign, you can begin to piece together the parts of your marketing puzzle. A well developed marketing strategy enables you to more effectively drive inbound leads to your website. Here are four tips that can get you started. Via Gregg Breward
Mike Ellsworth's curator insight,
March 24, 4:10 PM
Here's a good article and graphic about how you can transform your marketing funnel with social media. Delete the scoop?
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18 Tips for Optimizing Your Pinterest Images to Improve SEO | Pamorama | Social Media Marketing Blog
Pinterest is perfect for businesses with small marketing budgets, and you can improve SEO and drive traffic by optimizing your images. Via Kelly Lieberman 
Dawn Matheson's curator insight,
March 27, 6:17 PM
This is an area where I DEFINITELY need help. I am getting so frustrated trying to figure out the best image quality for my boards. ~ Terry Delete the scoop?
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Pinterest has started rolling out Pinterest Web Analytics, a tool that will allow businesses to see how many visitors the content-sharing service is referring to their sites. Delete the scoop?
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Google has been known as a web search company for aeons. Now, Google is literally into everything on the web, including a growing penetration into the travel vertical. Delete the scoop?
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Marketing wasn’t supposed to be a zero-sum game