Hotel web marketing
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How much does Booking.com sell with AdWords of your brand?

How much does Booking.com sell with AdWords of your brand? | Hotel web marketing | Scoop.it
According to our estimate, almost 15% of the total sales of Booking.com come from the AdWords with the hotels' name/brand.
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Hotel Loyalty is Dead - Revinate

Hotel Loyalty is Dead - Revinate | Hotel web marketing | Scoop.it
Did I get your attention? Guest loyalty as a concept is not dead, but it is rapidly evolving. Points and redemption-based models are antiquated and failing to impress the modern traveler. Instead, hotels are more likely to have success building loyalty with today’s guests with more personalized surprise and delight experiences. This shift is not … Continued
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Studies Show How Travel Can Make You Smarter And Healthier

Studies Show How Travel Can Make You Smarter And Healthier | Hotel web marketing | Scoop.it
Travel can do more than give you adventure and fun; it can also boost your creativity and improve your brain health, heart health and physical health.
Via Rami Kantari
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7 Convenient Ways to Automate Social Media

7 Convenient Ways to Automate Social Media | Hotel web marketing | Scoop.it
While having a social media marketing strategy is a necessity, it can become extremely time consuming. Between updating your profile, responding to customers, coming up with con...

Via malek
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malek's curator insight, February 10, 8:18 AM

Social media isn’t just about sharing content that you’ve created. It’s also about sharing other people’s content

Marco Favero's curator insight, February 11, 3:31 AM

aggiungi la tua intuizione ...

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SEO alert: Google overhauls its travel search interface for mobile

SEO alert: Google overhauls its travel search interface for mobile | Hotel web marketing | Scoop.it
In January, Google released a major re-design of its mobile search interface for trip planning. Here is the search engine optimization -- SEO -- impact.

Via Wendy Forbes
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The Perfect On Page SEO Checklist for 2016 [Infographic]

The Perfect On Page SEO Checklist for 2016 [Infographic] | Hotel web marketing | Scoop.it

This is an on page seo checklist created by Neil Patel that every website should be taking advantage of. 


Via Antonino Militello
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Treathyl Fox's curator insight, January 16, 1:56 PM

Valuable SEO infographic.  Simplifies the mystery.

Antonio Fernández Alonso's curator insight, January 22, 6:36 AM

No dejes pasar ningún punto importante que podrían mejorar tu SEO On-Page.

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Google+ Best Practices - The Free Beginner's Guide from Moz

Google+ Best Practices - The Free Beginner's Guide from Moz | Hotel web marketing | Scoop.it
Want to learn Google Plus best practices? The Free Beginner's Guide to Social Media from Moz has you covered. Learn best practices about Twitter, Facebook, Pinterest, LinkedIn, Google+, and more.
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Forbes Welcome

Forbes Welcome page -- Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.
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The 16 Best Pinterest Tools for Social Media Marketers

The 16 Best Pinterest Tools for Social Media Marketers | Hotel web marketing | Scoop.it

The average user on Pinterest has money and is willing to spend it.

That being said, Pinterest isn’t for every business. Considering that Pinterest is dominated by American women (68% female), it works better for certain niches than for others.

If you’re not sure if Pinterest is right for your business, check out my complete guide to creating a social media strategy.

Assuming that Pinterest is a good fit for you, you want to make sure that you have the right tools for the job.

Tools can help you:

save timeget better results (more pins, repins, and traffic)be consistent (less effort on your part)I’ve compiled a list of the 16 best Pinterest tools for social media marketers. I’ve divided them into four main categories....
Via Jeff Domansky
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Jeff Domansky's curator insight, November 25, 2015 9:00 PM

Neil Patel puts 16 Pinterest tools in hand to help you get results.

Charlie Dare's curator insight, November 26, 2015 5:45 PM

Four categories of Pinterest tools~

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How guests choose hotels during online booking

How guests choose hotels during online booking | Hotel web marketing | Scoop.it
Studying eye tracking during the online booking process could help revenue managers better understand consumers’ hotel selections.
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11 Places to Find Awesome Content Marketing Ideas

11 Places to Find Awesome Content Marketing Ideas | Hotel web marketing | Scoop.it
Are you having trouble coming up with ideas for your content marketing? If so, you’re not alone. It can be very difficult to come up with new ideas for content several times a week. What if there was an easier way? This article will introduce you to some methods of generating awesome content marketing ideas for your site. Using these techniques regularly will help you come up with content ideas for years to come.

Via Brian Yanish - MarketingHits.com
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Pinterest Marketing Tips: What We Tried & What Worked

Pinterest Marketing Tips: What We Tried & What Worked | Hotel web marketing | Scoop.it
We tested all the best Pinterest marketing tips to see what worked for us. See the results and find the quick wins and strategies for your Pinning.

Via Pantelis Chiotellis
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An SEO Dictionary for Hotels: The Basics to Get You Started

An SEO Dictionary for Hotels: The Basics to Get You Started | Hotel web marketing | Scoop.it
When it comes to SEO, there are certain basics that every hotel website needs to have to get ahead of the competition. Here's a dictionary of common SEO terms to get you started.
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3 Types of Keywords That Can Help Guests Find Your Hotel's Website Faster - Revinate

3 Types of Keywords That Can Help Guests Find Your Hotel's Website Faster - Revinate | Hotel web marketing | Scoop.it
We’ve written a couple of times on the importance of a holistic search engine optimization (SEO) strategy and some best practices on the important elements of SEO. For hoteliers, search engine optimization (SEO) doesn’t have to be hard. But, finding the right keywords is a critical and often challenging part of this process. Choosing the … Continued
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Educational Technology Guy: Two infographics with tips for becoming a Power Google User!

Educational Technology Guy: Two infographics with tips for becoming a Power Google User! | Hotel web marketing | Scoop.it
Google is an excellent research and search tool, but there are some tips and features that a lot of people don't know about. These two inforgraphics have some great tips and information on getting more out of Google.

Via John Evans
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John van den Brink's curator insight, March 25, 3:57 AM

Lots of new tips here. ( new to me anyway!)

Tony Guzman's curator insight, March 25, 2:45 PM
This article shares two infographics that can help anyone become a power Google user.
Cristian Puca's curator insight, March 27, 7:05 AM

Consejos para convertirse en un Super Usuario de Google!

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Social Media Analytics:  A Guide on What and How to Measure

Social Media Analytics:  A Guide on What and How to Measure | Hotel web marketing | Scoop.it

The social media analytics compass contains the most essential areas that you need to monitor for your social media channels.

 

It’s not possible to monitor everything across every channel due to limitations of the tool and it’s not essential to monitor everything depending on the business.

 

From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. Let’s look at each section of your compass (Note: you will need to differentiate between paid and unpaid)....


Via Jeff Domansky
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Thomas Parry's curator insight, February 17, 1:20 PM

How to monitor social media

Laura-isabel Arbulu's curator insight, February 18, 8:01 AM

comment évaluer les réseaux sociaux

Gonzalo Moreno's curator insight, February 19, 6:19 AM

Las métricas a considerar en SS.MM. Muy clarito y muy breve. Good!

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7 Social Media Tips From The Most Influential Brands on Pinterest | Mass Planner

7 Social Media Tips From The Most Influential Brands on Pinterest | Mass Planner | Hotel web marketing | Scoop.it
Do you want to know what the influential brands in Pinterest have that you don’t have? Here are 7 social media tips from the most influential brands on Pinterest. 

Via Kelly Lieberman
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Marco Favero's curator insight, February 11, 3:29 AM

aggiungi la tua intuizione ...

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20 SEO Link Building Tips for 2016

20 SEO Link Building Tips for 2016 | Hotel web marketing | Scoop.it

No matter what others say, SEO is not dead and neither is link building. Actually, SEO has been dead for years, for those who failed to adapt to the ever changing rules and increased requirements on skills, tools, details and perseverance.

 

Five years ago, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you are on the first page. Well, that time is long gone.

 

Link building is not dead, it just reached a new level of complexity and is now more advanced than ever before.

 

Read on and learn more about smart link building techniques. You will learn how to build links without hurting your search rankings and see which tools can help you find the best links....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 22, 2:56 PM

Here are 20 link building techniques that will help you learn how to build links without hurting your search rankings and the right SEO tools to use. 

Tim O'Keefe's curator insight, January 22, 5:51 PM

Not a bad idea to keep linking ideas out front.

Philippe Trebaul's curator insight, March 20, 4:33 PM

Here are 20 link building techniques that will help you learn how to build links without hurting your search rankings and the right SEO tools to use. 

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How to Handle Customer Complaints Via Social Media : Social Media Examiner

How to Handle Customer Complaints Via Social Media : Social Media Examiner | Hotel web marketing | Scoop.it
Are your customers leaving negative comments on social media? Find out how to deal with negative comments on social media.
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The world of hotel web marketing, in one complex chart

The world of hotel web marketing, in one complex chart | Hotel web marketing | Scoop.it

Rate parity, search engine optimisation, keyword buying, distribution strategies - themes that many a hotel owner or intermediary grapple over every day.

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When Modern Web Design Gets in the Way of Conversions

When Modern Web Design Gets in the Way of Conversions | Hotel web marketing | Scoop.it
This post comes from our partner Follow @Travel_Tripper Today, modern web designers have countless tools and tricks at their disposal to make a website loo
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How to Get Results From Facebook Ads on a Budget

How to Get Results From Facebook Ads on a Budget | Hotel web marketing | Scoop.it
Are you using Facebook ads effectively? In this article, you'll learn how to set up your Facebook ads to generate big results on a small budget.
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The Psychology of Color: How to Use Colors to Increase Conversion Rate

The Psychology of Color: How to Use Colors to Increase Conversion Rate | Hotel web marketing | Scoop.it
When it comes to your business website, your customers may not even register how specific colors of your product package, website elements, or overall site design are influencing them. That’s why it can be difficult to get accurate customer feedback on your color scheme.


But we can draw some general conclusions about colors and their psychological effects. For instance, green suggests wealth, while blue builds trust, which is one of the reasons why you’ll see a lot of blue-based headers on professional services websites (lawyers, etc.).


Via Jeff Domansky
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Jeff Domansky's curator insight, May 14, 2015 2:32 PM

Neil Patel explores the psychology of colors and why they matter in marketing.

GulfToBayWeb's curator insight, May 15, 2015 10:39 AM

Once again, here is one of THE MOST IMPORTANT things to understand in order to create a successful marketing campaign

SageRave of Get Custom Content's curator insight, May 16, 2015 2:34 PM
How do you use color?
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How to Sell Your Boss on Mobile Optimization

How to Sell Your Boss on Mobile Optimization | Hotel web marketing | Scoop.it
Food for thought: There are more mobile devices than humans on Earth. Need to convince your boss mobile is a must? Read this article for tips.
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The Secret Psychology of Facebook: Why We Like, Share, Comment and Keep Coming Back

The Secret Psychology of Facebook: Why We Like, Share, Comment and Keep Coming Back | Hotel web marketing | Scoop.it
Why we love Facebook so much: It taps the brain’s pleasure center

Lots of studies have worked toward figuring out what exactly goes on in our brains when we’re participating in social media—specifically, Facebook.

A recent one discovered a strong connection between Facebook and the brain’s reward center, called the nucleus accumbens. This area processes rewarding feelings about things like food, sex, money and social acceptance.

When we get positive feedback on Facebook, the feeling lights up this part of our brain. The greater the intensity of our Facebook use, the greater the reward.

Via Brian Yanish - MarketingHits.com
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SageRave of Get Custom Content's curator insight, April 24, 2015 11:19 AM

This infographic would be a great office poster!

Vagabond Lifestyles's curator insight, April 27, 2015 10:44 AM

Again it is all about pleasure and pain... and we want both, consciously or sub-counsciously