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The Best Hotels in the UK

The Best Hotels in the UK | Social Media Coaching for Hotels | Scoop.it
Whether you're from the UK, Europe, US or Japan you can take a look at the best hotels the UK has to offer. Remember to pack your Mobell phone to brag...
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Social Media Coaching for Hotels
Social Media Coaching for Hotels. Get tips on how to Magnetize the Hotel Experience through Social Media.
Curated by Are Morch
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4 Tips To Make your Hotels Twitter Profile share-worthy

4 Tips To Make your Hotels Twitter Profile share-worthy | Social Media Coaching for Hotels | Scoop.it
4 Tips To Make your Hotels Twitter Profile share-worthy Implementation Strategies for your Hotels Twitter profile is important so you get set up the right way. After your Hotel has got the Implementation Strategies in place, it is time to move toward some Execution Strategies. When you start moving the pendle form Implementation towards Execution,…
Are Morch's insight:

What are your doing to make your Hotels Twitter Profile share-worthy? 

Have you found the Twitter sweet spot yet? Add some simple tips to your Hotels Twitter Profile, and start experience real differences.

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Hotels that ignore Social Media also ignore the Customer Experience | LinkedIn

Hotels that ignore Social Media also ignore the Customer Experience | LinkedIn | Social Media Coaching for Hotels | Scoop.it
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Apple Watch is the new hotel room key

Apple Watch is the new hotel room key | Social Media Coaching for Hotels | Scoop.it
Buried amid all the hype and hoopla over the upcoming new Apple Watch is a possible game changer for travelers everywhere: the era of losing your hotel cardkey may soon be extinct. Starwood Hotels ...

Via Wendy Forbes
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Why Hotel Social Media Experts Should Do Their Homework For Back To-School season

Why Hotel Social Media Experts Should Do Their Homework For Back To-School season | Social Media Coaching for Hotels | Scoop.it
Why Hotel Social Media Experts Should Do Their Homework For Back To-School season Kids may be dragging their feet as they begin a new year at school, but for hotel social media experts, this is a time to celebrate. Between the school supplies and the clothing sales, back-to-school season is one of the busiest shopping…
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Hotels Give Up Control Drop the Ego and Start Embrace Social Media

Hotels Give Up Control Drop the Ego and Start Embrace Social Media | Social Media Coaching for Hotels | Scoop.it
Hotels Give Up Control Drop the Ego and Start Embrace Social Media Traditionally the Hotels Marketing and Sales Teams is in control of the messages that goes public. Social Media has created new challenging shifts here. Hotels can’t control what people think, hear, see or say on Social Media Channels. Social Media today act as…
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Insights from the Google Travel team

Insights from the Google Travel team | Social Media Coaching for Hotels | Scoop.it
Richard Holden, who heads Google's product teams in travel, likes the company's progress, and now is focused on filling gaps in flight and hotel content.

Via WIHPhotel
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WIHPhotel's curator insight, July 28, 8:58 AM

Interesting insights on how Google is looking at improving their travel products. While no major news or secrets are released, hoteliers and marketers can benefit from the viewpoints herein to improve their marketing plans.

Cosmores.com's curator insight, July 29, 7:32 AM

Looking at the history of how Google has done acquisitions, for the most part they are often small, tactical acquisitions that help us from a purely development standpoint. I wouldn’t say that we are looking at anything in particular. Some people looked closely at what we were doing with Room77. For us that was more about particular talent that we could bring to our hotels team, which is really more of an indication we are committed to the space, and we want good engineering talent within the team and we want to build that out. I wouldn’t say there is anything in particular we are looking at.

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5 Surprising Reasons to Create Dynamic Social Media Profiles

5 Surprising Reasons to Create Dynamic Social Media Profiles | Social Media Coaching for Hotels | Scoop.it
5 Surprising Reasons to Create Dynamic Social Media Profiles Static Content has served Hotels well for many years. Based on demographics and targeted market segments predicting Occupancy and Revenue has been a fairly streamlined process. Social Media has stirred up this process for all of us either we like it or not. And the reason…
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How To Choose The Right Content Marketing Tactics For Your Hotel

How To Choose The Right Content Marketing Tactics For Your Hotel | Social Media Coaching for Hotels | Scoop.it
How To Choose The Right Content Marketing Tactics For Your Hotel Your Hotel has decided that Social Media is going to be a communication channel to reach your ideal customers. Value Proposition will be one of the core principles for your Hotels Content Marketing Strategies, and lead generation. We need to develop a tactical plan…
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Social Media Content Marketing the Backdoor to Customer Loyalty

Social Media Content Marketing the Backdoor to Customer Loyalty | Social Media Coaching for Hotels | Scoop.it
Social Media Content Marketing the Backdoor to Customer Loyalty Content marketing is the process of attracting and retaining customers by consistently creating and promoting content with the goal of changing or enhancing customer behavior. This information can presented in a variety of formats; how to guides, white papers, infographics, articles, videos, case-studies, question and answers,…
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The best ways to manage your Hotels Twitter Reputation

The best ways to manage your Hotels Twitter Reputation | Social Media Coaching for Hotels | Scoop.it
The best ways to manage your Hotels Twitter Reputation Reputation Management is the understanding or influence of a business reputation. Hotels has over the years utilized various techniques to collect data that would assist them with their reputation management. LRA Inspectors has provided info related to important factors like customer service, quality assurance and eco-friendliness.…
Are Morch's insight:

Reputation Management is what will close your Hotels Social Media Gap. Discover some simple and effective strategies for your Hotel

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Snap Traveller White Paper Reveals the Secrets of Influence Marketing for Hoteliers

Snap Traveller White Paper Reveals the Secrets of Influence Marketing for Hoteliers | Social Media Coaching for Hotels | Scoop.it
To celebrate the relaunch of its official site, redesigned as a network to build solid relationships between hotels, journalists and bloggers, Snap Traveller released an authoritative report on influence marketing and its role in the hospitality industry.

Via WIHPhotel
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WIHPhotel's curator insight, June 5, 8:28 AM

“Influence is the new travel currency and Influence Marketing is the next big thing for the hospitality industry,” Sébastien Félix, Founder, Snap Traveler 

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Airbnb continues to experiment, asking hosts to throw dinners for strangers

Airbnb continues to experiment, asking hosts to throw dinners for strangers | Social Media Coaching for Hotels | Scoop.it
Airbnb is stepping into yet another sub-category of the sharing economy: dinner with strangers.

Via Roland Schegg, Wendy Forbes
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Google+

Google+ | Social Media Coaching for Hotels | Scoop.it
Are Morch's insight:

Come and join a active Hospitality Community on Google+

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Why Visualization Strategy is your Hotels new Digital Marketing Strategy

Why Visualization Strategy is your Hotels new Digital Marketing Strategy | Social Media Coaching for Hotels | Scoop.it
Why Visualization Strategy is your Hotels new Digital Marketing Strategy Drawing a Digital Marketing Strategy is not easy, and Social Media has added new complex elements to this challenge. Most Digital Marketing Strategies is crafted from an end goal perspective. This process has worked well for almost a decade now. It worked because customers did…
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3 Simple Question getting your Hotels Digital Marketing Strategy in place

3 Simple Question getting your Hotels Digital Marketing Strategy in place | Social Media Coaching for Hotels | Scoop.it
3 Simple Question getting your Hotels Digital Marketing Strategy in place Digital Marketing Strategies for Hotels is not a linear template anymore, it is a dynamic circular event that meet the customers of the moment’s needs and wants. This principle focus on three key components that will keep your Hotels dynamic circular events roll in…
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Why Hotels need a Community based Digital Marketing Strategy

Why Hotels need a Community based Digital Marketing Strategy | Social Media Coaching for Hotels | Scoop.it
Why Hotels need a Community based Digital Marketing Strategy Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is…
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Why Hotels should avoid having Guest Feedback go viral on Social Media

Why Hotels should avoid having Guest Feedback go viral on Social Media | Social Media Coaching for Hotels | Scoop.it
Why Hotels should avoid having Guest Feedback go viral on Social Media Customers has relied on trusted resources from their Network to make Hotel reservations long before both Internet and Social Media made Guest Feedback more available. The casual leisure traveler maybe shared their experience with ten of their closets friends. While the business traveler…
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8 Tweets That Generate Engagement [INFOGRAPHIC]

8 Tweets That Generate Engagement [INFOGRAPHIC] | Social Media Coaching for Hotels | Scoop.it
How to you get more engagement on Twitter?
Start by sharing better content – make sure you credit the author and use an appropriate hashtag. Offer help or solutions to problems, and ask questions of your followers.

Via Brian Yanish - MarketingHits.com, Brian Fanzo
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Jakarta Web Developer's curator insight, July 24, 5:33 PM

add your insight...

Brian Fanzo's curator insight, July 24, 6:13 PM

Share tips and advice, and people love to hear about the latest facts and statistics. Don’t be afraid to endorse others, and everybody can use a little inspiration... great infographic here by The Media Octopus

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Hilton will let you pick a room and unlock its door with your mobile device - Tnooz

Hilton will let you pick a room and unlock its door with your mobile device - Tnooz | Social Media Coaching for Hotels | Scoop.it
Hilton is spending about $500 million to enable guests to select the location of their rooms and unlock the doors with their mobile device at six brands.

Via Wendy Forbes
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Location, Location, Location! Make The Most of Yours on Social Media

Location, Location, Location! Make The Most of Yours on Social Media | Social Media Coaching for Hotels | Scoop.it
Location, Location, Location! Make The Most of Yours on Social Media Working in Social Media, you have to be extremely flexible and have an eye for timely pieces that will be interesting and engaging for a mass audience. You also have to constantly be thinking of new material so followers will engage with your brand.…
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Millennials Changing the Hotel Landscape through Social Media

Millennials Changing the Hotel Landscape through Social Media | Social Media Coaching for Hotels | Scoop.it
Millennials Changing the Hotel Landscape through Social Media Millennials is the Social Generations. They are the founders of the Social Media Movement; constantly connected to their Social circles via online and mobile. And they are very savvy shoppers, always looking for the best deals. But they are willing to pay more for products and services…
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Reputation Management: How Social Media stirs up your Hotels Reviews

Reputation Management: How Social Media stirs up your Hotels Reviews | Social Media Coaching for Hotels | Scoop.it
Reputation Management: How Social Media stirs up your Hotels Reviews Cornell’s study The Impact of Social Media on Lodging Performance verifies that reviews has high impact on booking decisions. New data shows that reviews can be utilized to identify new possibilities and opportunities. The challenge for Hotels is how Social Media totally stirs up the…
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Watch out: luxury travellers in APAC are most prolific on social media

Watch out: luxury travellers in APAC are most prolific on social media | Social Media Coaching for Hotels | Scoop.it
Luxury travellers in the Asia-Pacific region contribute the highest online reviews amongst global travellers.

Via Wendy Forbes
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Your Hotel Room Can Do What?! Super High-Tech Amenities

Your Hotel Room Can Do What?! Super High-Tech Amenities | Social Media Coaching for Hotels | Scoop.it
It seems that every week a new tablet device has launched or a new robot is being introduced to do the work of a person — and hotels that know what’s up have made sure to stock up on these new technologies. Although summer vacations are traditionally meant for getting away and unplugging, we can’t help but […]

Via Wendy Forbes
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Because We're Happy: Using Social Media to Turn Audiences Around - Forbes

Because We're Happy: Using Social Media to Turn Audiences Around - Forbes | Social Media Coaching for Hotels | Scoop.it

eesBecause We're Happy: Using Social Media to Turn Audiences Around
Forbes
The answer lies in the structure of social media and the power of social monitoring systems.

Are Morch's insight:

What are your doing to create Happy Employees?

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