Social Media Consultant for Hotels
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How Remarkable Guest Experiences will Close the Social Media Gap

How Remarkable Guest Experiences will Close the Social Media Gap | Social Media Consultant for Hotels | Scoop.it
Discover How Remarkable Guest Experiences will Close the Social Media Gap. Behind the scene look of the rules that close the Social Media Gap between anticipation and real results.
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Social Media Consultant for Hotels
Social Media Consultant for Hotels. Get top tips on Content and Social Media that focus on Occupancy and Revenue for Hotels.
Curated by Are Morch
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Event Venue Business Plan: How to Connect with New Renters

Event Venue Business Plan: How to Connect with New Renters | Social Media Consultant for Hotels | Scoop.it
An event venue may be local, but none-local renters may be looking for venues like your facility. Event Venue Business Plan: How to Connect with New Renters
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Exclusive Secrets Online Travel Agencies use to Empower People

Exclusive Secrets Online Travel Agencies use to Empower People | Social Media Consultant for Hotels | Scoop.it
The online travel industry has had a rapid growth in the last few years. With every industry shifting their focus to the online space, online travel agencies (OTAs) were bound to grow. Hotel and resort bookings are among their largest market shares. Adapt and model OTAs success formulas The world of travel and hospitality has…
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7 Content Marketing tips for Hotels

7 Content Marketing tips for Hotels | Social Media Consultant for Hotels | Scoop.it
I do a lot of research around on the Internet for my articles. And filter the content through my own Content Funnel. I will start out with determining which type of content will add the most value for Hotels. There is a lot of great content out there, but not all of it will add…
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How To Improve The Hotel Content Funnel: The Ultimate Guide

How To Improve The Hotel Content Funnel: The Ultimate Guide | Social Media Consultant for Hotels | Scoop.it
Content plays a critical role for Hotels today. Today’s modern traveler research content that fits into their journey. Hotels are now depending on a dynamic and attractive content that add value to their overall experience. Customer Experience the new Loyalty Program alternative We see more and more brands today that has discovered that Customer Experience…
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Hotel Housekeeping and Social Media Courage

Hotel Housekeeping and Social Media Courage | Social Media Consultant for Hotels | Scoop.it
Hotel Housekeeping represents the heart of the Hotel. But in a Social Media setting, this has become the trade that been forgotten. Working myself in Housekeeping management at one point this is trade is dear and close to my heart. Housekeepers play a critical role in ensuring a remarkable guest experience. It is important to…
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Why Experiential Packages Should Be Your Hotel’s Top Priority in 2017

Why Experiential Packages Should Be Your Hotel’s Top Priority in 2017 | Social Media Consultant for Hotels | Scoop.it
"This article was written by Jordan Hollander, Co-Founder of Hotel Tech Report" Yesterday alone our guests uploaded 144k hours of content to YouTube and 350M photos to Facebook (and 70M to Instagram). They contributed 165k reviews on TripAdvisor and watched a staggering 42.5B hour of Netflix. Needless to say, our guests are bombarded with content…
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Hospitality Gone Social: Remarkable Content for Hotels

Hospitality Gone Social: Remarkable Content for Hotels | Social Media Consultant for Hotels | Scoop.it
Creating remarkable content on Social Media can be a daunting task for many Hotels. But it doesn’t have to! “It’s time for Hotels to take back control of their own Social Content!” Content Marketing has soured in recent years. And there is no immediate sign this will stop. Social Media brings on new “feisty Competition”…
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How Luxury Hotels and Resorts Delight New Influencers

How Luxury Hotels and Resorts Delight New Influencers | Social Media Consultant for Hotels | Scoop.it
Influencer marketing is not new. What has changed with Social Media is the amplification of the luxury experience. Visiting a Luxury Hotel and Resort is a culmination of dreams and travel. Luxury Hotels and Resorts has years been among the pioneers in collaborating with luxury travel influencers that embrace the surprise and delight that is…
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The Ultimate Social Media Content Guide for Hotels

The Ultimate Social Media Content Guide for Hotels | Social Media Consultant for Hotels | Scoop.it
The Ultimate Social Media Content Guide for Hotels
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6 Online Marketing Strategies for Luxury Resorts and Hotels

6 Online Marketing Strategies for Luxury Resorts and Hotels | Social Media Consultant for Hotels | Scoop.it
Marketing a Luxury Hotel is an adventure that can allow you to connect with potential guests all over the world. In order to have success in that endeavor, your business must employ marketing strategies that are specifically designed for luxury Hotels. The competition likely already is, and you want to stay ahead of them. 1.…
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Social Media and The Remarkable Guest Experience

Social Media and The Remarkable Guest Experience | Social Media Consultant for Hotels | Scoop.it
Not all customers are created equal. To drive growth, brands must attract and retain high-value customers. If Hotels want to understand real-time performance they need to adjust strategies for the micro-moment that will enforce maximum impact. Hotels must shift their focus from individual channel per click or per acquisition metrics to overall business Key Performance…
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Discover Innovative Hospitality Lead Generation Secrets

Discover Innovative Hospitality Lead Generation Secrets | Social Media Consultant for Hotels | Scoop.it
Understandably, your Hotel want bookings. But booking conversion can take time when facing to new prospects. We can target and reach recipients that fit the profile we want, but they don’t necessarily know about you yet. Unfamiliar buyers need time to educate themselves about your products, destination, and reputation before they can build trust in…
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Mastering The Art Of Hospitality Storytelling

Mastering The Art Of Hospitality Storytelling | Social Media Consultant for Hotels | Scoop.it
Hospitality refers to the relationship between a guest and a host, wherein the host receives the guest with goodwill, including the reception and entertainment of guests, visitors, or strangers. Storytelling is the social and cultural activity of sharing stories, often with improvisation, theatrics, or embellishment. When you combine Hospitality and Storytelling in new unique innovative…
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How To Solve The Biggest Problem With Hotels

How To Solve The Biggest Problem With Hotels | Social Media Consultant for Hotels | Scoop.it
Social Media is an easy go-to for Hotel reviews and ratings. And reviews and ratings often have a different sentiment than traditional review websites. Reviews and ratings when shared through Social Media posts have a more positive sentiment. As much as 2/3 of Hotels guests that posted something on Social Media about their stay had…
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How to Create Viral Content with Studies in Neuroscience and Past Data

How to Create Viral Content with Studies in Neuroscience and Past Data | Social Media Consultant for Hotels | Scoop.it
According to virality expert Jonah Berger, a marketing professor at Stanford University, the key to viral content is emotional arousal, particularly that evokes high-arousal emotions, like joy or fear. However, a new research by Jacopo Staiano of Sorbonne University and Marco Guerini of Trento Rise
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Why Social Proofs Is Important For Hotels

Why Social Proofs Is Important For Hotels | Social Media Consultant for Hotels | Scoop.it
Social proof (also known as the informational social influence) is a psychological and social phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation. For Hotels, critical factors like reviews and ratings are monitored through effective Reputation Management systems. And for most Hotels, a great online reputation is a very good…
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50 Remarkable Ways To Engage Hotel Social Media Fans

50 Remarkable Ways To Engage Hotel Social Media Fans | Social Media Consultant for Hotels | Scoop.it
Today Hoteliers is looking for new ways to engage the Hotel Social Media Fans.

We see this process as going through a Hotel Content Funnel. It requires research, data, information, technology, proper resources, dedicated budgets, Social Task team, time, content and a strategy that ties this together with existing Hotel marketing strategies.
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9 Valuable Social Media Content Metrics for Hotels

9 Valuable Social Media Content Metrics for Hotels | Social Media Consultant for Hotels | Scoop.it
Did you know that when it comes to Social Media content metrics, there are hundreds your Hotel could be analyzing? But the real question is, do you know where to find them and are they all necessary for your Hotel? The effect of Social Media and user generated content on Hotel performance has been strengthening…
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How social media revolutionized the hospitality industry | Awario Blog

How social media revolutionized the hospitality industry | Awario Blog | Social Media Consultant for Hotels | Scoop.it
The original purpose of Social Networking was to connect people. Over time this has evolved into a melting pot with revolutionary business tools and resources that allow brands to connect with consumers in unique ways.
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How To Easily Manage Your Hotels Social Media Content

How To Easily Manage Your Hotels Social Media Content | Social Media Consultant for Hotels | Scoop.it
How To Easily Manage Your Hotels Social Media Content
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Rescooped by Are Morch from HOTEL INVESTMENT NEWS
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How Hotels Are Luring Millennials in the Era of Airbnb

How Hotels Are Luring Millennials in the Era of Airbnb | Social Media Consultant for Hotels | Scoop.it
Since its founding in 2008, Airbnb has been cited as a huge disrupter in the hotel industry, heralded as the next big thing in travel as consumers embraced the sharing economy.

Via HOTEL INVESTMENT NEWS
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How To Make Your Hotel An Irresistible Event Promoter

How To Make Your Hotel An Irresistible Event Promoter | Social Media Consultant for Hotels | Scoop.it
In today’s changing market, hoteliers need to learn how to become an irresistible event promoter. Event marketing describes the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization leveraging in-person engagement. Events can occur online or offline and can be participated in, hosted, or sponsored. The promotion…
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Five Ways Going Green Hotel Matters to Guests

Five Ways Going Green Hotel Matters to Guests | Social Media Consultant for Hotels | Scoop.it
Eco-friendly practices are making a difference. Guests are now opting for green Hotels or Hotels with green practices. Observing a few eco-friendly Hotel practices can set your facility apart from the competition. That helps attract guests concerned with reducing waste emission. As a property manager, you are aware of the high costs of utilities. Wasteful…
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Rescooped by Are Morch from Tourism Social Media
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France Tests Social Media Influencer Strategy to Engage Meetings Industry

France Tests Social Media Influencer Strategy to Engage Meetings Industry | Social Media Consultant for Hotels | Scoop.it
The meetings and convention industry is jumping on the brand influencer trend. Atout France, the national tourism development agency for France, launched a

Via Wendy Forbes
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