For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with boasts of “the next big thing” to save hotel distribution – from social media to retargeting to the mobile channel. Some search engine skeptics point to the “declining” number of hotel and travel searches, supposedly evident from Google Trends, as the ultimate proof of the demise of the search engines.
Kathimerini Decline in hotel rates reverses Kathimerini The average online hotel rate for an overnight stay in a double room in Greece is 10 percent higher this month than a year ago, despite the average January-July rate being 4.1 percent lower,...
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