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City Insider: The Google threat to OTAs

City Insider: The Google threat to OTAs | Hotel MetaSearch | Scoop.it
David Stevenson examines the likely next moves in travel by Google, in the second of a two-part series
DerbySoft's insight:

Interesting that this topic has hit the radar of a Financial Times investment reporter. 

 

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How much could brands like Priceline disrupt the hotel tech market?

How much could brands like Priceline disrupt the hotel tech market? | Hotel MetaSearch | Scoop.it
Here's how and why a major online travel agency (OTA), like Priceline, might develop a neutral booking engine or hotel central reservation system.

Via Thomas Faltin
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Google is moving to play a larger role in booking hotel rooms - at the risk of offending some of its advertisers

Google is moving to play a larger role in booking hotel rooms - at the risk of offending some of its advertisers | Hotel MetaSearch | Scoop.it
Google is moving boldly to play a larger role in booking hotel rooms—at the risk of offending some of its most important advertisers.
DerbySoft's insight:

Google is pushing to play a bigger role in booking hotel rooms, potentially offending some of its biggest advertisers. The initiative includes adding more photos and reviews to its hotel listings. Rolfe Winkler reports on Lunch Break. Photo: Google.

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Frédéric Pressac's curator insight, March 10, 2015 6:33 AM

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com

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Opportunities and challenges for metasearch marketing with hotels

Opportunities and challenges for metasearch marketing with hotels | Hotel MetaSearch | Scoop.it
As hotels continue their efforts to keep up with latest and greatest in electronic distribution, the three hottest topics continue to be mobile, social media and metasearch.
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Frédéric Pressac's curator insight, March 10, 2015 6:31 AM

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com

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In hotel marketing, you get what you pay for

In hotel marketing, you get what you pay for | Hotel MetaSearch | Scoop.it

The panelists included Paolo Torchio, VP, Product Management & Consulting, Sabre Hospitality Solutions; Robert Arnold, President, Vizergy; Peter Winkler, Director, eMarketing, Preferred Hotel Group; and Tim Peter, President, Tim Peter and Associates. As a member of the Digital Marketing Council, I’d like to recap the highlights of the event in today’s blog post.

DerbySoft's insight:

Also on this panel was Quentin Moores of DerbySoft, shown as the 2nd from the left.

 

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Frédéric Pressac's curator insight, March 10, 2015 6:40 AM

Frédéric Pressac

Consultant Web Marketing

Tel: 0678035284

Mail: thetafred@gmail.com