Google is moving boldly to play a larger role in booking hotel rooms—at the risk of offending some of its most important advertisers.
Google is pushing to play a bigger role in booking hotel rooms, potentially offending some of its biggest advertisers. The initiative includes adding more photos and reviews to its hotel listings. Rolfe Winkler reports on Lunch Break. Photo: Google.
The panelists included Paolo Torchio, VP, Product Management & Consulting, Sabre Hospitality Solutions; Robert Arnold, President, Vizergy; Peter Winkler, Director, eMarketing, Preferred Hotel Group; and Tim Peter, President, Tim Peter and Associates. As a member of the Digital Marketing Council, I’d like to recap the highlights of the event in today’s blog post.
Also on this panel was Quentin Moores of DerbySoft, shown as the 2nd from the left.
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