Intervista a Laura Troy, Social Media Manager di Ritz-Carlton.
"We’re entering a new age in luxury hotel marketing. Top-tier hotels are now using Twitter for concierge services, social geo-locating platforms to unlock free gifts, Facebook for customer service and YouTube to showcase unique properties.."
La semplicità nell’utilizzo delle piattaforme social e la loro diffusione massiva offrono oggi agli hotel un’opportunità per evolvere le modalità di gestione delle prenotazioni del customer care, integrando strumenti più tradizionali quali mail e form da compilare.
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