Hotel management, marketing and sales
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After 20 Years I am Still Looking for Innovation in the Travel Industry | Travel Technology Consulting Inc.

After 20 Years I am Still Looking for Innovation in the Travel Industry | Travel Technology Consulting Inc. | Hotel management, marketing and sales | Scoop.it

 In every sector suppliers bemoan the cost of distribution and want a more intimate relationship with their customers, while the major TMCs, OTAs and GDS continue to dominate the customer relationships. Mobile has transformed the user access to information throughout the journey, but how that information is delivered has not radically changed  from the 1960s based technology that continues to be at the heart of much of the travel ecosystems.

Clock Software's insight:

So true! Multiple apps, various interfaces, synchronization between different systems, each of which manages an essential part of the business like inventory, channels, rates and bookings. For how long will hoteliers stick to this model depends only on their will to change and move forward. It's not technology they should take care about on a daily basis. It's their guests that should be top priority. The questions is, is such a lighter technology available that will let hoteliers to remain focused on what matters. 

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Hotel management, marketing and sales
Collection of hand-picked news from the world of hospitality and travel. Industry trends, technology innovations, marketing tips and revenue optimisation techniques for hotels and modern hoteliers.  #hospitalitynews #hotelmanagement #hoteltechnology #hotelmarketing
Curated by Clock Software
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The Direct Booking War - Do Independents Fit in?

It's a good time to catch the wave of the direct booking push and change the mood of hotel room bookers towards making business with hotel brands directly
Clock Software's insight:
The existence of OTAs itself is not the problem. The big trouble of hotels is that they have left the job of online distribution to intermediaries for too long. But now there is a chance to see a new, balanced world of online travel bookings. But only if more hotels, small or big, join the battle and take control of their entire distribution mix.
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CRS for all | Book a Demo Today

CRS for all | Book a Demo Today | Hotel management, marketing and sales | Scoop.it
Clock Hotel Software now offers a Central Reservation System A central reservation system for hotels used to be a domain of the large chain/brands and were an expensive luxury.  This was probably the
Clock Software's insight:
"There are many consultants who advise hotels that these legacy service providers are the only game in town, but the industry is changing. New, innovative solution providers are beginning to emerge, challenging the established order and old ways of doing things and bringing genuine ROI for the independent sector."
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By all means, pursue direct but learn to milk those distribution partnerships - WIT

By all means, pursue direct but learn to milk those distribution partnerships - WIT | Hotel management, marketing and sales | Scoop.it
No hotel is an island, especially in distribution, the wisest approach to take is to then find the right distributors who can give you the most value.
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Most Travelers Use Search Engines When Planning a Trip - eMarketer

Most Travelers Use Search Engines When Planning a Trip - eMarketer | Hotel management, marketing and sales | Scoop.it
Americans may not mind booking accommodations and airfare on small screens, but search engines are where many leisure travelers in North America turn to when beginning to research a trip, according to Q1 2016 research.

Via Roland Schegg
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Booking.com boss is clicking annoyed - Tnooz

Booking.com boss is clicking annoyed - Tnooz | Hotel management, marketing and sales | Scoop.it
Today Booking.com CEO Darren Huston was interviewed by Philip Wolf at ITB Berlin 2016, and he had choice words about direct booking efforts by hotels.
Clock Software's insight:
This is pathetic... Annoyed by the "book directly" campaigns of Hilton and Marriott, Priceline's CEO says that...  hotels can't tell Internet users what to do on the Internet.  
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TripAdvisor's new CFO says quality hotel content is key to instant booking conversion - Tnooz

TripAdvisor's new CFO says quality hotel content is key to instant booking conversion - Tnooz | Hotel management, marketing and sales | Scoop.it
TripAdvisor’s new chief financial officer Ernst Teunissen has begun his tour of the investor forum circuit, speaking today at the Morgan Stanley Technology, Media & Telecom Conference.
When it comes to the success of its instant booking product, Teunissen repeated a lot of points made on the recent first-quarter earnings report.
But he did make some fresh comments. The remark that will probably be the most relevant to hotel owners was that TripAdvisor is applying renewed energy into getting accurate, complete descriptions of hotel attributes.

Via Roland Schegg
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Lifestyle hoteliers need to find ways to make hotels a social hot spot in neighborhoods

Lifestyle hoteliers need to find ways to make hotels a social hot spot in neighborhoods | Hotel management, marketing and sales | Scoop.it
A group of executives in lifestyle hotels said properties need to morph into neighborhood social centers to help differentiate in the market.
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How to Change your OTA Mindset and Reduce Commission Costs

How to Change your OTA Mindset and Reduce Commission Costs | Hotel management, marketing and sales | Scoop.it

"Clock Software discusses how digital marketing & guest services can diminish the impact of OTAs on guest behaviour & hotel profitability."

Clock Software's insight:

Bemoaning OTAs won't help. Ditching rate parity rules is small thinking. The time has come for modern hoteliers to advance in digital technology and marketing in order to reach their guests and reduce their dependence on OTAs. Customers have been waiting for this to happen, technology is already available, there is no excuse to postpone the hospitality progress any more. 

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7 Amazing Hotel Marketing Strategies You Need to Use!

7 Amazing Hotel Marketing Strategies You Need to Use! | Hotel management, marketing and sales | Scoop.it
7 easy-to-implement marketing techniques to attract more traffic to your hotel website and increase your hotel occupancy.
Clock Software's insight:

For absolute beginners in hotel marketing - first steps to start your online strategy

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10 New Year's Resolutions Hoteliers Need to Make to Drive Direct Bookings - E-Marketing Associates - Online Marketing Products for Independent Hotels

10 New Year's Resolutions Hoteliers Need to Make to Drive Direct Bookings - E-Marketing Associates - Online Marketing Products for Independent Hotels | Hotel management, marketing and sales | Scoop.it
10 New Year's Resolutions Hoteliers Need to Make to Drive Direct Bookings - E-Marketing Associates - Online Marketing Products for Independent Hotels | "Online Marketing Products for Independent Hotels"
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Cloud based vs Installable hotel PMS - time to move or time to hold?

Clock Software shares knowledge on different aspects of the hospitality industry - software, SEO, internet marketing and technology innovations
Clock Software's insight:

In their essence, hotels are not IT enterprises. So it is logical that many hoteliers fear major changes in their IT systems and often try to fill the gaps by adding new peripheral solutions. This only adds to their struggles and we get to the point where the snowball rolls down. But will actually switching to the cloud be such a mess? Or it could help to reduce costs and efforts and focus on the core of the business - the guest? Some answers can be found in this article.  

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OTA Revenue Management Advice can be Tricky for Hotels

OTA Revenue Management Advice can be Tricky for Hotels | Hotel management, marketing and sales | Scoop.it
OTA market managers often give revenue management advice to hotels. But hotels should follow their own strategy.

Via Kate Varini
Clock Software's insight:

Ain't your OTA market manager responsible for your competitor's revenue as well? Should you trust them and listen to them when it comes to your strategy? Rather not.... you can do better than this and you will most probably  be just fine. 

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5 Ways To Boost Your Hotel Bookings During Low Season

5 Ways To Boost Your Hotel Bookings During Low Season | Hotel management, marketing and sales | Scoop.it
5 ways to boost your bookings and increase the occupancy of your hotel during low season. Special offers, events, buyer profiles, contests, retargeting.
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Hotels and the dirty battle of distribution 

Hotels and the dirty battle of distribution  | Hotel management, marketing and sales | Scoop.it
From point-of-sale shenanigans to wholesaler tactics and the rise of club rates, hotels of all shapes and sizes are fighting back and it’s not over yet, writes Pamela Whitby

The battle for direct bookings in the hotel space is hardly new. However, an interesting recent turn has been the decision of a number of big chains to introduce highly preferential club rates to loyal members. Bouyed up by its recent marriage with Starwood, Marriott may have been the first to move but Hilton, Hyatt and IHG did not waste any time following.

Via Roland Schegg
Clock Software's insight:
This is an excellent exhaustive research on some less-discussed traps for hotels coming from third- and fourth-party players in the "cutthroat world of hotel distribution" by Pamela Whitby of Eyefortravel
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Experts Talk the Future of Hotel Marketing—The Challenges and Best Practices for Staying Competitive

Experts Talk the Future of Hotel Marketing—The Challenges and Best Practices for Staying Competitive | Hotel management, marketing and sales | Scoop.it
Clock Software's insight:
Some no non-sense and actionable advice on what's working best in hotel marketing in the era of digital always connected travellers. 
"How do you think about mobile as a hotelier? Daniel: Adapt or die. "
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Land Your Guests: Grow Direct Bookings With Landing Pages - Net Affinity Blog

Land Your Guests: Grow Direct Bookings With Landing Pages - Net Affinity Blog | Hotel management, marketing and sales | Scoop.it
Landing pages are an essential part of a targeted, compelling book direct strategy.

So, you’ve got your hotel website up. You’ve done all the hard work that goes into getting visitors to your site. You’ve spent time and money on SEO, paid ads and even content marketing to show off your hotel’s amazing offers and specials.

With all these new visitors to your hotel website, you expect to see a corresponding rise in direct bookings. You’re not, though. There’s a slight rise, but the numbers are nothing like what you were hoping for when you poured time and money into a revitalized marketing strategy.

Via Roland Schegg
Clock Software's insight:
One thing to add - with landing pages for a specific offer, do shorten the booking process as much as possible. When a well-targeted customer lands on your dedicated page, reduce the distraction that could occur on the way to booking completion. It's a feature of your booking engine and if you use Clock PMS, you can generate predefined search results to keep the booker on focus with what they've been attracted by. 
Find out more here: https://www.clock-hotel-software.com/software/clock-pms
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Skift CMO Interviews: How Hilton is Convincing Travelers to Book Direct

When Hilton decided to merge its marketing and digital departments last year, and focus on driving direct bookings, that resulted in the company’s largest marketing campaign ever.

Via Roland Schegg
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Digital state of the travel nation

Digital state of the travel nation | Hotel management, marketing and sales | Scoop.it
Econsultancy and Adobe spent a few months last summer trying to understand the requirements and challenges facing marketers and ecommerce execs in travel.
Clock Software's insight:
Some very, very interesting findings in this report. More and more hotels are turning to digital, mobile and guest-facing technology, have or plan to implement mobile strategy and enhance the customer experience, guest retention and loyalty through advanced disruptive marketing and tech. It's good to see those results, showing that the industry is in a state of urgency for innovation.   
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Priceline Group CEO 'Doesn't Appreciate' Hotel Chains' Direct-Booking Moves

Priceline Group CEO 'Doesn't Appreciate' Hotel Chains' Direct-Booking Moves | Hotel management, marketing and sales | Scoop.it
With hotel chains such as Hilton Worldwide and Marriott International making a major push for direct bookings and offering loyalty program members lower ra

Via Expat Hotelier
Clock Software's insight:

If you're not with us, you are against us and you're going to suffer. Really? It is very unlikely that Priceline's appreciation has been the goal for Hilton and Marriott when launching the campaigns. However, they deserve thumbs up for being creative and leading the way. Hopefully, more hotels will follow and find their creative ways to decrease customer acquisition costs. Appreciated by OTAs or not. If your direct revenue grows, would you care about OTAs' approval?

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5 ways hotels can improve direct online booking conversions in 2016

5 ways hotels can improve direct online booking conversions in 2016 | Hotel management, marketing and sales | Scoop.it
Even the smallest marketing improvements geared towards increasing conversions can have substantial impacts on a hotel’s bottom line.
Clock Software's insight:

"As the travel space becomes more digitally savvy, a hotel’s success in winning guests from competitors and increasing direct online conversions will ultimately come down to the effectiveness of its online marketing team. The marketers who are always looking for ways to ensure that customers have truly great online experiences, and do everything possible to ensure their hotel stays top of mind throughout a traveler’s decision-making process, will consistently win the battle for bookings in 2016."


Nothing to add here... 

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An SOS on CRS: Shouldn’t this be easier?

An SOS on CRS: Shouldn’t this be easier? | Hotel management, marketing and sales | Scoop.it
As I channel my inner Andy Rooney, I look for answers as to why hotel technology is often so behind the times.
Clock Software's insight:

"Ease of use, particularly on guest-facing technology, is where competitors like Airbnb and online travel agencies are eating the hotel industry for lunch." 
"...they [guests] want to make a reservation simply and manage it simply on their own time and using their own technology. That’s all." 
Who have failed the digital progress of hotels? Are tech providers behind the trend or are hoteliers fearing the change? Whatever the answer, hotels fall out of the race in times when other travel industries and players have long ago followed the customer and win.

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Predicting the Rise of the Smart Hotel in 2016

Predicting the Rise of the Smart Hotel in 2016 | Hotel management, marketing and sales | Scoop.it
For those of us who cover the hospitality industry, we hit a plateau in 2015 with the dismissal of Starwood Hotels CEO Frits van Paasschen, followed by Mar
Clock Software's insight:

"The Smart Hotel isn’t about a tablet by the bed that you can’t figure out how to use to open the drapes. It’s about real time data and connectivity. It’s about having better ability to find and engage the people and places you want in any given destination. And it’s about more opportunity for personal and professional development — what’s now being called “transformative travel” — at an affordable price point."

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Hospitality Net - 2016 Revenue Management Resolutions for Independent Hotels | By Jean Francois Mourier

Hospitality Net - 2016 Revenue Management Resolutions for Independent Hotels | By Jean Francois Mourier | Hotel management, marketing and sales | Scoop.it
As someone who has been working in the hotel industry for more than 13 years, I still find it shocking to discuss independent properties' pricing strategies with revenue managers. I am always amazed at how many of the properties are still using the OTAs as their main source of revenue and completely ignoring the direct channel.
Clock Software's insight:

"...Instead, independent properties should use the OTAs as a marketing medium designed to increase the property's online visibility in order to generate an increase in direct bookings. In other words… the billboard effect."
Ta-dah! This is the billboard effect everyone talks about. This is how it should be used by hotels. It is indeed worrying and strange to see so many independent properties counting on OTAs for the major part of their revenue. Come on, you can do better!  

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After 20 Years I am Still Looking for Innovation in the Travel Industry | Travel Technology Consulting Inc.

After 20 Years I am Still Looking for Innovation in the Travel Industry | Travel Technology Consulting Inc. | Hotel management, marketing and sales | Scoop.it

 In every sector suppliers bemoan the cost of distribution and want a more intimate relationship with their customers, while the major TMCs, OTAs and GDS continue to dominate the customer relationships. Mobile has transformed the user access to information throughout the journey, but how that information is delivered has not radically changed  from the 1960s based technology that continues to be at the heart of much of the travel ecosystems.

Clock Software's insight:

So true! Multiple apps, various interfaces, synchronization between different systems, each of which manages an essential part of the business like inventory, channels, rates and bookings. For how long will hoteliers stick to this model depends only on their will to change and move forward. It's not technology they should take care about on a daily basis. It's their guests that should be top priority. The questions is, is such a lighter technology available that will let hoteliers to remain focused on what matters. 

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Booking.com Threaten Legal Action Against Triptease

Booking.com Threaten Legal Action Against Triptease | Hotel management, marketing and sales | Scoop.it
Booking.com threaten legal action against Triptease, and it's hotel partners, over their use of Booking.com rates within the Price Check tool.
Clock Software's insight:

Drop the OTAs, hoteliers say. Pricе comparison tools are not welcome on hotel websites if you ask OTAs, Booking in particular. Why? These tools build credibility and encourage direct bookings and OTAs don't like it. Hopefully, Triptease will come out of this even stronger and drawing only benefits. Great marketing boost for them, by the way.   #dtotasday

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