Hotel management, marketing and sales
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Hotel management, marketing and sales
Collection of hand-picked news from the world of hospitality and travel. Industry trends, technology innovations, marketing tips and revenue optimisation techniques for hotels and modern hoteliers.  #hospitalitynews #hotelmanagement #hoteltechnology #hotelmarketing
Curated by Clock Software
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Hotel Software Of The Future: Focus on the Guest Experience

Traditional hotel software gradually is dying out replaced by modern PMS systems with new priorities: digital guest services, mobility and improved productivity
Clock Software's insight:
Next generation PMS systems come to automate operations and tasks across departments and functions and allow for modern digital guest services. It's time to finally see hoteliers return to their core duty and competence - providing excellent guest service.
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Humanless Reception: The Next Step or Sheer Lunacy?

Can hotel apps and hotel kiosks replace staff at the reception desk and will this affect your revenues and guest satisfaction?
Clock Software's insight:
"And all this hotel self-service technology doesn't necessarily replace the manned front desk. On the contrary, it can supplement it."
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Marriott's next battle: the Expedia war

Marriott's next battle: the Expedia war | Hotel management, marketing and sales | Scoop.it
Marriott, now the world's biggest hotel operator, has to figure out how to use its new edge in the long-simmering battle against online travel agents like Expedia and Priceline Group, whose commissions eat up 10 percent or more of what someone pays for a room.
Clock Software's insight:
"Marriott wants to reduce the middlemen's influence, because bookings that flow through them deprive hotels of information about guest habits and spending patterns."
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Google Analytics for Hotels: Best Practices for Hotel Website Analytics

Google Analytics for Hotels: Best Practices for Hotel Website Analytics | Hotel management, marketing and sales | Scoop.it
We put together this guide to how to use Google Analytics for a hotel, including detailed examples of UTM tagging, e-commerce setup, and a free reference doc!
Clock Software's insight:
Very useful for hotels to go beyond tracking of clicks and site visits but get a more detailed picture of what sells rooms, which campaigns work, what revenue the booking engine has produced and more. 
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Holiday Inn - Why Kid (Full)

REVEALED! The answers to some of life's trickiest questions. Such as: Why doesn't glue stick to the inside of the bottle? Why don't birds get zapped b
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The hotel tech Trojan horse - Tnooz

The hotel tech Trojan horse - Tnooz | Hotel management, marketing and sales | Scoop.it
Oh yes, a horse is on its way to Troy as you read this. Or, has it arrived? Specialist hotel tech providers need big aware of the big OTAs.
Clock Software's insight:
This article is an absolute must-read for all hoteliers. What stays behind OTAs move towards B2B technology and what consequences might hoteliers face if they fall for the "free" tools offer. 
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Hotels and the dirty battle of distribution 

Hotels and the dirty battle of distribution  | Hotel management, marketing and sales | Scoop.it
From point-of-sale shenanigans to wholesaler tactics and the rise of club rates, hotels of all shapes and sizes are fighting back and it’s not over yet, writes Pamela Whitby

The battle for direct bookings in the hotel space is hardly new. However, an interesting recent turn has been the decision of a number of big chains to introduce highly preferential club rates to loyal members. Bouyed up by its recent marriage with Starwood, Marriott may have been the first to move but Hilton, Hyatt and IHG did not waste any time following.

Via Roland Schegg
Clock Software's insight:
This is an excellent exhaustive research on some less-discussed traps for hotels coming from third- and fourth-party players in the "cutthroat world of hotel distribution" by Pamela Whitby of Eyefortravel
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Experts Talk the Future of Hotel Marketing—The Challenges and Best Practices for Staying Competitive

Experts Talk the Future of Hotel Marketing—The Challenges and Best Practices for Staying Competitive | Hotel management, marketing and sales | Scoop.it
Clock Software's insight:
Some no non-sense and actionable advice on what's working best in hotel marketing in the era of digital always connected travellers. 
"How do you think about mobile as a hotelier? Daniel: Adapt or die. "
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Land Your Guests: Grow Direct Bookings With Landing Pages - Net Affinity Blog

Land Your Guests: Grow Direct Bookings With Landing Pages - Net Affinity Blog | Hotel management, marketing and sales | Scoop.it
Landing pages are an essential part of a targeted, compelling book direct strategy.

So, you’ve got your hotel website up. You’ve done all the hard work that goes into getting visitors to your site. You’ve spent time and money on SEO, paid ads and even content marketing to show off your hotel’s amazing offers and specials.

With all these new visitors to your hotel website, you expect to see a corresponding rise in direct bookings. You’re not, though. There’s a slight rise, but the numbers are nothing like what you were hoping for when you poured time and money into a revitalized marketing strategy.

Via Roland Schegg
Clock Software's insight:
One thing to add - with landing pages for a specific offer, do shorten the booking process as much as possible. When a well-targeted customer lands on your dedicated page, reduce the distraction that could occur on the way to booking completion. It's a feature of your booking engine and if you use Clock PMS, you can generate predefined search results to keep the booker on focus with what they've been attracted by. 
Find out more here: https://www.clock-hotel-software.com/software/clock-pms
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Skift CMO Interviews: How Hilton is Convincing Travelers to Book Direct

When Hilton decided to merge its marketing and digital departments last year, and focus on driving direct bookings, that resulted in the company’s largest marketing campaign ever.

Via Roland Schegg
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Digital state of the travel nation

Digital state of the travel nation | Hotel management, marketing and sales | Scoop.it
Econsultancy and Adobe spent a few months last summer trying to understand the requirements and challenges facing marketers and ecommerce execs in travel.
Clock Software's insight:
Some very, very interesting findings in this report. More and more hotels are turning to digital, mobile and guest-facing technology, have or plan to implement mobile strategy and enhance the customer experience, guest retention and loyalty through advanced disruptive marketing and tech. It's good to see those results, showing that the industry is in a state of urgency for innovation.   
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Priceline Group CEO 'Doesn't Appreciate' Hotel Chains' Direct-Booking Moves

Priceline Group CEO 'Doesn't Appreciate' Hotel Chains' Direct-Booking Moves | Hotel management, marketing and sales | Scoop.it
With hotel chains such as Hilton Worldwide and Marriott International making a major push for direct bookings and offering loyalty program members lower ra

Via Expat Hotelier
Clock Software's insight:

If you're not with us, you are against us and you're going to suffer. Really? It is very unlikely that Priceline's appreciation has been the goal for Hilton and Marriott when launching the campaigns. However, they deserve thumbs up for being creative and leading the way. Hopefully, more hotels will follow and find their creative ways to decrease customer acquisition costs. Appreciated by OTAs or not. If your direct revenue grows, would you care about OTAs' approval?

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5 ways hotels can improve direct online booking conversions in 2016

5 ways hotels can improve direct online booking conversions in 2016 | Hotel management, marketing and sales | Scoop.it
Even the smallest marketing improvements geared towards increasing conversions can have substantial impacts on a hotel’s bottom line.
Clock Software's insight:

"As the travel space becomes more digitally savvy, a hotel’s success in winning guests from competitors and increasing direct online conversions will ultimately come down to the effectiveness of its online marketing team. The marketers who are always looking for ways to ensure that customers have truly great online experiences, and do everything possible to ensure their hotel stays top of mind throughout a traveler’s decision-making process, will consistently win the battle for bookings in 2016."


Nothing to add here... 

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5 Reasons Your Hotel Should Have Self Check-In

5 Reasons Your Hotel Should Have Self Check-In | Hotel management, marketing and sales | Scoop.it
Clock Software discuss how hoteliers can improve both their own operations and the customer experience using hotel self-service and check-in kiosks.
Clock Software's insight:
Self-service kiosks and hotel apps are changing the way hotels operate and take care of their guests today. And when incorporated into the hotel PMS system, guest-facing software features and devices are a true game-changer.
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Google Trips is a killer travel app for the modern tourist

Google Trips is a killer travel app for the modern tourist | Hotel management, marketing and sales | Scoop.it
Google today announced Trips, a new app that serves as a trip planner and travel guide for anyone who is exploring a new place. The free app, which is available on Android and iOS, wil
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Kalibri Labs points hotels toward the true cost of guest acquisition - Tnooz

Kalibri Labs points hotels toward the true cost of guest acquisition - Tnooz | Hotel management, marketing and sales | Scoop.it
Kalibri Labs, a data analytics firm, has created software to help hotel owners understand how much it costs to acquire guests through various channels.
Clock Software's insight:
As strange as it is, booking acquisition costs appear to be a low-profile topic. However, this interview unveils the importance of knowing the real cost of each channel and optimise your hotel distribution strategy. 
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This Is How Hotels Could Win the Direct Booking Wars

This Is How Hotels Could Win the Direct Booking Wars | Hotel management, marketing and sales | Scoop.it
Can hotels win the direct booking wars? Or are the online travel agencies (OTAs) like Booking.com and Expedia just too big to fail? Those are two questions
Via Roland Schegg
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Why hotels should fight back against online mirror marketing

Why hotels should fight back against online mirror marketing | Hotel management, marketing and sales | Scoop.it

Read the small print and challenge those clauses in the contract. Maybe it is time we all stepped up and were brave enough to be counted.

Clock Software's insight:
A great article by Adrienne Hanna of RightRevenue about the need for all hoteliers to be brave and smart and challenge OTAs on more favourable contract terms. If OTAs require hotels to sign rate parity clauses, how come hotels are allowing them to outbid for branded keywords like the very own hotel name, for example. 
A lot of great and insightful comments below as well.
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The Direct Booking War - Do Independents Fit in?

It's a good time to catch the wave of the direct booking push and change the mood of hotel room bookers towards making business with hotel brands directly
Clock Software's insight:
The existence of OTAs itself is not the problem. The big trouble of hotels is that they have left the job of online distribution to intermediaries for too long. But now there is a chance to see a new, balanced world of online travel bookings. But only if more hotels, small or big, join the battle and take control of their entire distribution mix.
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CRS for all | Book a Demo Today

CRS for all | Book a Demo Today | Hotel management, marketing and sales | Scoop.it
Clock Hotel Software now offers a Central Reservation System A central reservation system for hotels used to be a domain of the large chain/brands and were an expensive luxury.  This was probably the
Clock Software's insight:
"There are many consultants who advise hotels that these legacy service providers are the only game in town, but the industry is changing. New, innovative solution providers are beginning to emerge, challenging the established order and old ways of doing things and bringing genuine ROI for the independent sector."
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By all means, pursue direct but learn to milk those distribution partnerships - WIT

By all means, pursue direct but learn to milk those distribution partnerships - WIT | Hotel management, marketing and sales | Scoop.it
No hotel is an island, especially in distribution, the wisest approach to take is to then find the right distributors who can give you the most value.
Clock Software's insight:
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Most Travelers Use Search Engines When Planning a Trip - eMarketer

Most Travelers Use Search Engines When Planning a Trip - eMarketer | Hotel management, marketing and sales | Scoop.it
Americans may not mind booking accommodations and airfare on small screens, but search engines are where many leisure travelers in North America turn to when beginning to research a trip, according to Q1 2016 research.

Via Roland Schegg
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Booking.com boss is clicking annoyed - Tnooz

Booking.com boss is clicking annoyed - Tnooz | Hotel management, marketing and sales | Scoop.it
Today Booking.com CEO Darren Huston was interviewed by Philip Wolf at ITB Berlin 2016, and he had choice words about direct booking efforts by hotels.
Clock Software's insight:
This is pathetic... Annoyed by the "book directly" campaigns of Hilton and Marriott, Priceline's CEO says that...  hotels can't tell Internet users what to do on the Internet.  
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TripAdvisor's new CFO says quality hotel content is key to instant booking conversion - Tnooz

TripAdvisor's new CFO says quality hotel content is key to instant booking conversion - Tnooz | Hotel management, marketing and sales | Scoop.it
TripAdvisor’s new chief financial officer Ernst Teunissen has begun his tour of the investor forum circuit, speaking today at the Morgan Stanley Technology, Media & Telecom Conference.
When it comes to the success of its instant booking product, Teunissen repeated a lot of points made on the recent first-quarter earnings report.
But he did make some fresh comments. The remark that will probably be the most relevant to hotel owners was that TripAdvisor is applying renewed energy into getting accurate, complete descriptions of hotel attributes.

Via Roland Schegg
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Lifestyle hoteliers need to find ways to make hotels a social hot spot in neighborhoods

Lifestyle hoteliers need to find ways to make hotels a social hot spot in neighborhoods | Hotel management, marketing and sales | Scoop.it
A group of executives in lifestyle hotels said properties need to morph into neighborhood social centers to help differentiate in the market.
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