Hotel Internet Marketing
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New Concur Data Shows Airbnb Business is Growing Quickly Among Corporate Travelers

New Concur Data Shows Airbnb Business is Growing Quickly Among Corporate Travelers | Hotel Internet Marketing | Scoop.it
44 Percent User Growth YO
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Six Hotel Trends For 2017

Six Hotel Trends For 2017 | Hotel Internet Marketing | Scoop.it

When the American Hotel & Lodging Association asked its members what they see on the horizon for 2017, 8,000 hotels responded. The results of the 2016 Lodging Survey, conducted by industry data provider STR, were released today.
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Google Travel's VP of Engineering at Skift Global Forum 2016

Oliver Heckmann, Google Travel's VP of Engineering joined Skift Executive Editor Dennis Schaal at Skift Global Forum 2016 to discuss Google's growing trave
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Video: TripAdvisor CEO Is Committed to Instant Booking and Long-Term Growth

Video: TripAdvisor CEO Is Committed to Instant Booking and Long-Term Growth | Hotel Internet Marketing | Scoop.it
As TripAdvisor is poised to release its third quarter earnings in a little more than a week, competitors and investors will be reading the tea leaves for n
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Expedia Plans to Build Facebook Advertising to 'Google-Like Levels'

Expedia Plans to Build Facebook Advertising to 'Google-Like Levels' | Hotel Internet Marketing | Scoop.it
It's never smart for companies to get over-dependent on a third-party platform, and with that kind of thinking, Expedia Inc. is hoping to reduce its relian
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Kayak is quietly testing out its answer to Airbnb

Kayak is quietly testing out its answer to Airbnb | Hotel Internet Marketing | Scoop.it
Kayak is quietly testing a prominent search function for short-term apartment-and-home rentals, in the latest instance of an established travel player grappling with how to respond to Airbnb's incursion into its business. The travel price-comparison site is experimenting with search option for rentals on its homepage, nestling it between Kayak's bread and butter—hotels and flights. Visitors can search properties that include serviced apartments, holiday homes
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Top Keyword Searches in Retail, Travel, News, and Finance

Top Keyword Searches in Retail, Travel, News, and Finance | Hotel Internet Marketing | Scoop.it
Become an SEO hero by discovering the top keywords in four categories as well CPC and market share by search term.
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5 Ways to Make the Most Out of Your Hotel’s Facebook Page - Capterra Blog

5 Ways to Make the Most Out of Your Hotel’s Facebook Page - Capterra Blog | Hotel Internet Marketing | Scoop.it
Want to know how to wrangle Facebook? Follow these five easy ways to boost your hotel’s Facebook page for more guests and more revenue.
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Expedia Moving Beyond Distribution Service - Lodging

Expedia Moving Beyond Distribution Service - Lodging | Hotel Internet Marketing | Scoop.it
For months, major hotel chains have been building loyalty by urging customers to book direct rather than through an online travel agency. In order to adapt to this ever-shifting online distribution landscape, Expedia is stepping up its game with some of its most prominent hotel partners to provide services beyond booking. “We have been trying to be more innovative,” explains Melissa Maher, SVP of Expedia’s Global Partner Group. “We are really focusing on helping ou
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How Hilton is convincing travelers to book direct

How Hilton is convincing travelers to book direct | Hotel Internet Marketing | Scoop.it
Hotel brands have developed different types of marketing campaigns to educate consumers that booking directly on the brand.com websites provides the greatest value...
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Google's New Mobile Tool Lets You Compare Destinations by Price

Google's New Mobile Tool Lets You Compare Destinations by Price | Hotel Internet Marketing | Scoop.it
As part of a series of product introductions that Google began introducing in beta in November, the search engine has officially launched a feature on mobi
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Direct booking tips: Keep your social media alive - GuestRevu

Direct booking tips: Keep your social media alive - GuestRevu | Hotel Internet Marketing | Scoop.it
Social media is one of those things that most people either love or hate. Some people find it a chore to push messages out into a disembodied public audience and others love to let the world know what they are up to and watch the likes roll in, some people swear by its value as a marketing tool and others …
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Should TripAdvisor Instant Booking be part of your direct booking strategy?

Should TripAdvisor Instant Booking be part of your direct booking strategy? | Hotel Internet Marketing | Scoop.it
Una vez analizado en profundidad el nuevo producto de TripAdvisor instant booking (qué es y cómo funciona y, al detalle) llega la gran pregunta, ¿debo participar con mi venta directa?
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Expedia on when to book hotels for best rates - Hotel Blog by Cosmores

Expedia on when to book hotels for best rates - Hotel Blog by Cosmores | Hotel Internet Marketing | Scoop.it
Finding great rates for hotels can be tricky, but an analysis by Expedia offers some helpful insights for travelers. The lowest average daily rates were available from 21 to 28 days before travel dates. The report presents several key takeaways: – Sundays are the best days to get deals and save on hotels, especially if …
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Book on Google (4 of 4): Similarities and differences from TripAdvisor Instant Booking

Book on Google (4 of 4): Similarities and differences from TripAdvisor Instant Booking | Hotel Internet Marketing | Scoop.it
Book on Google and Instant Booking have as many differences as points in common. Comparing one with the other will help us understand them both.
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Google's Travel Business Is Already Twice the Size of Expedia's

Google's Travel Business Is Already Twice the Size of Expedia's | Hotel Internet Marketing | Scoop.it
When is Google finally going to tie all of its travel products together and become an online travel agency to rival Expedia, the Priceline Group and, incre
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Airbnb faces worldwide opposition. It plans a movement to rise up in its defence

Airbnb faces worldwide opposition. It plans a movement to rise up in its defence | Hotel Internet Marketing | Scoop.it
The room-rental website, now worth $30bn, faces a critical year as city authorities clamp down
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Expedia’s gross bookings surge 21% as travel giant adds 14K lodging options during Q3

Expedia’s gross bookings surge 21% as travel giant adds 14K lodging options during Q3 | Hotel Internet Marketing | Scoop.it
A lot more people are using Expedia to book hotels than did so last year.
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Big brands winning keyword battle from world's most searched travel keywords

Big brands winning keyword battle from world's most searched travel keywords | Hotel Internet Marketing | Scoop.it
Digital market intelligence firm, SimilarWeb has identified the most popular desktop keywords driving traffic to online sites in travel, revealing the individual travel sites wining the battle for these super searches between May and July 2016.
In online travel, search generates 42% of all traffic to the industry, making it the most important source of traffic.
The study found that the biggest online search in travel is "flight tracker" followed by "flights", "hotel", "car rental", "airline tickets", "restaurants near me", "cheap hotels",
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Revenue management automation for the modern hotelier

Revenue management automation for the modern hotelier | Hotel Internet Marketing | Scoop.it
Insights automation, Revenue Management, technology Revenue management automation for the modern hotelier Automation serves as the binding agent between a solid revenue management strategy and its deployment, with the integration between each system acting as a quality control to reduce human errors and ensure consistency.
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TripAdvisor redesign puts activities front and centre alongside hotels

TripAdvisor redesign puts activities front and centre alongside hotels | Hotel Internet Marketing | Scoop.it
TripAdvisor has moved a long way from its original hotel review offering - with a redesign and strapline that shows how important bookings have become.
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Why Red Lion-Expedia-Marriott raises some curious questions | Travel Industry News & Conferences - EyeforTravel

Why Red Lion-Expedia-Marriott raises some curious questions | Travel Industry News & Conferences - EyeforTravel | Hotel Internet Marketing | Scoop.it
Direct, direct, direct is best is a well-worn mantra in the hotel business. So why then has Red Lion recently gone and handed over its loyalty programme, and all its future direct business, to Expedia?
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Everything You Need to Know About Google’s Crazy New Travel Planner

Everything You Need to Know About Google’s Crazy New Travel Planner | Hotel Internet Marketing | Scoop.it
Google’s new trip planning tool will help you find a destination and plan a trip—under budget!—in no more than three clicks. Read on.
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Booking.com boss is clicking annoyed - Tnooz

Booking.com boss is clicking annoyed - Tnooz | Hotel Internet Marketing | Scoop.it
Today Booking.com CEO Darren Huston was interviewed by Philip Wolf at ITB Berlin 2016, and he had choice words about direct booking efforts by hotels.
Cosmores.com's insight:
I was at a chain hotel the other week and the wifi password was ‘book direct’, as if that would persuade me...
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TripAdvisor Adds Tours and Activities to Its Suite of Instant Booking Options

TripAdvisor Adds Tours and Activities to Its Suite of Instant Booking Options | Hotel Internet Marketing | Scoop.it
TripAdvisor is taking the next step toward becoming an all-around booking platform, or quasi online travel agency, as it intends to launch Instant Booking
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