Resorts and Hotel Operations
0 view | +0 today
Follow
 
Rescooped by Amanda Loh Jia Min from The Insight Files
onto Resorts and Hotel Operations
Scoop.it!

The role of emotion in travel purchasing decisions

The role of emotion in travel purchasing decisions | Resorts and Hotel Operations | Scoop.it

Travelling is inherently emotional. But how does emotion influence a purchasing decision, and how can travel companies factor this in to the buying process? The best way to analyse the emotional journey is by using a common emotional instrument such as Plutchik's Wheel of Emotions or the Geneva Wheel. Mapping out key emotions to funnel stages will allow you an insight into the traveller emotional journey. For each stage, there can be a unique emotion attached, which can segue into the next stage. Understanding the unique relations between these will help you in establishing better conversion strategies. Knowing the emotional journey of the client will not only help to optimise targeted customer communication but also tell you where persuasion can most effectively be applied. Find out more.


Via Tourism Australia
Amanda Loh Jia Min's insight:
Topic 2 : Challenges facing the hotel and resort industry 

Summary : The article talks about the emotional influence of travellers on their travel purchases. 
more...
No comment yet.
Your new post is loading...
Your new post is loading...
Rescooped by Amanda Loh Jia Min from The Insight Files
Scoop.it!

The role of emotion in travel purchasing decisions

The role of emotion in travel purchasing decisions | Resorts and Hotel Operations | Scoop.it

Travelling is inherently emotional. But how does emotion influence a purchasing decision, and how can travel companies factor this in to the buying process? The best way to analyse the emotional journey is by using a common emotional instrument such as Plutchik's Wheel of Emotions or the Geneva Wheel. Mapping out key emotions to funnel stages will allow you an insight into the traveller emotional journey. For each stage, there can be a unique emotion attached, which can segue into the next stage. Understanding the unique relations between these will help you in establishing better conversion strategies. Knowing the emotional journey of the client will not only help to optimise targeted customer communication but also tell you where persuasion can most effectively be applied. Find out more.


Via Tourism Australia
Amanda Loh Jia Min's insight:
Topic 2 : Challenges facing the hotel and resort industry 

Summary : The article talks about the emotional influence of travellers on their travel purchases. 
more...
No comment yet.
Rescooped by Amanda Loh Jia Min from Africa : Commodity Bridgehead to Asia
Scoop.it!

'Green' Africa: 10 Sustainable Hotels, Lodges And Other Buildings@Offshore stockbrokers

'Green' Africa: 10 Sustainable Hotels, Lodges And Other Buildings@Offshore stockbrokers | Resorts and Hotel Operations | Scoop.it
African developers are increasingly turning to eco-friendly building practices, which can be seen in hotels, safari lodges, and business parks

Via Comrade
Amanda Loh Jia Min's insight:

Green Hotels 

 

Summary : 

 

 

Discussion : 

more...
Investors Europe Stock Brokers's curator insight, September 9, 2016 8:54 AM

"African developers are increasingly turning to eco-friendly building practices, which can be seen in hotels, safari lodges, and business parks around the continent"

Assaf golan's curator insight, March 13, 10:32 PM

topic 6- greening hotels

 

Rescooped by Amanda Loh Jia Min from digitalNow
Scoop.it!

What Executives Get Wrong About Cybersecurity

“If you don’t address the managerial, organizational, and strategic aspects of cybersecurity, you’re missing the most important parts.”

Via Don Dea
Amanda Loh Jia Min's insight:

Safety concerns for destinations and hotels

 

Summary : MIT Sloan Management Review conducted an interview with cybersecurity expert Stuart E. Madnick to discuss the negligence of cyberattacks on critical infrastructures. 

 

Discussion : I agree with the interviewee on this issue and reckon that executives from all organisations should pay closer attention to past cyberattacks on critical infrastructures and improve on the organisation's disaster management to prevent or demagnify the impact of cyberattacks. 

more...
No comment yet.