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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Hot Trends in Social Media | Scoop.it

Via janlgordon
Dan Aldridge's insight:

Mobile is definitely the way of the future for marketing. 78% of Facebook users and 60% of Twitter users already access through mobile. See more at www.UnifiedSocial.com.

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Manú Iñaki's curator insight, February 11, 2014 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 2014 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 2014 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

Hot Trends in Social Media
What's hot in social media, content creation, social collaboration, mobile and social business with a dash of cool tech gadgets.
Curated by Dan Aldridge
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The Pivot: Prolific Blogger Shares the Key to Future Marketing Success

The Pivot: Prolific Blogger Shares the Key to Future Marketing Success | Hot Trends in Social Media | Scoop.it
In The Pivot, Todd Wheatland talks with Mark Schaefer whose 25-year corporate career was the ideal foundation for his success as a consultant, prolific blogger, and author. Learn the one thing he thinks is the future of marketing.
Dan Aldridge's insight:

Excellent post by @CMIContent's Pamela Muldoon about influential blogger Mark Schaefer, author of 'Return on Influence'.

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The Ultimate Guide to Using Images in Social Media - Jeffbullas's Blog

The Ultimate Guide to Using Images in Social Media - Jeffbullas's Blog | Hot Trends in Social Media | Scoop.it
Interested in how to best apply images for a certain social network such as Facebook, Twitter and Instagram? Here is a guide to using images in social media.
Dan Aldridge's insight:

As always, jeffbullas.com delivers. Using images and other visually rich content to your blogs is important as well. Some great examples are on Richard Branson's blog at Virgin: https://www.linkedin.com/pulse/richard-bransons-leadership-secrets-aldridge-twitter-danaldridge1-?trk=prof-post 

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#SocialMedia Vs. Email Marketing - #Infographic

#SocialMedia Vs. Email Marketing - #Infographic | Hot Trends in Social Media | Scoop.it
Which is Better - Email Marketing or Social Media? You can actually make use of both.

Via Pantelis Chiotellis
Dan Aldridge's insight:

Nice Infographic on how to use e-mail marketing and social media in combination for better lead generation in 2015.

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The Art of Social Media: Power Tips for Power Users: Guy Kawasaki, Peg Fitzpatrick: 9781591848073: Amazon.com: Books

The Art of Social Media: Power Tips for Power Users

~ Peg Fitzpatrick (author) More about this product
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The Art of Social Media: Power Tips for Power Users [Guy Kawasaki, Peg Fitzpatrick] on Amazon.com. *FREE* shipping on qualifying offers. By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits
Dan Aldridge's insight:

Great stocking stuffer! 'The Art of Social Media' by Guy Kawasaki and Peg Fitzpatrick.

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Social Media Marketing World

Social Media Marketing World | Hot Trends in Social Media | Scoop.it
Join 2500 fellow marketers at industry's largest social media marketing trade show in beautiful San Diego, California for networking, discovery and fun!
Dan Aldridge's insight:

Just signed up for #cmmw15 in San Diego on March 25-27, 2015. Haven't been this jazzed for a conference in years! So many REAL social media experts to meet, so little time. Plus it's an excuse to bring the family to San Diego in March....not too shabby.

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11 Things To Invest in Right Now to Grow Your Business Online

11 Things To Invest in Right Now to Grow Your Business Online | Hot Trends in Social Media | Scoop.it
There is a seismic shift in how a business should be evolving today. Here are the 11 things you should be investing in right now to grow your business online

Via ScottPValentine
Dan Aldridge's insight:

See also Jeff Bullas' 'Blogging the Smart Way' book at www.jeffbullas.com.

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The new digital workplace: How enterprises are preparing for the future of work - Enterprise Irregulars

The new digital workplace: How enterprises are preparing for the future of work - Enterprise Irregulars | Hot Trends in Social Media | Scoop.it
As innovation in computing devices, apps, and potent new techniques for applying them proliferate in the consumer world, companies are struggling to close the gap.
Dan Aldridge's insight:

Congrats to @Hubspot, Dharmesh Shah, Brian Halligan and all the "Hubspotters" for your IPO! In the inbound marketing world, you have no equal.

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3 Content Marketing Tools To Boost Engagement

3 Content Marketing Tools To Boost Engagement | Hot Trends in Social Media | Scoop.it
Do you want to get more out of your content marketing efforts? Here's 3 content marketing tools that will help you instantly boost engagement.

Via Guillaume Decugis
Dan Aldridge's insight:

"Re-purposing" content is pretty easy and it's fun to create new ways of presenting your content. Sharing content on multiple social media channels packaged for different audiences is also very important as part of a comprehensive content marketing strategy.

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Guillaume Decugis's curator insight, October 21, 2014 6:38 PM

Here's how Keith Gutierrez combines social selling and content curation to generate more leads and engagement. 

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(57) Twitter

(57) Twitter | Hot Trends in Social Media | Scoop.it
Dan Aldridge's insight:

Wow! This is so useful for both social media enthusiasts and salespeople. It's a must read for both groups - really anyone who uses LinkedIn for business.

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David Meerman Scott: The New Age Of Sales And Customer Service

David Meerman Scott: The New Age Of Sales And Customer Service | Hot Trends in Social Media | Scoop.it
I recently spoke to David Meerman Scott, who is an internationally acclaimed strategist and author of the new book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business. Scott’s advice and insights help people, products and [...]
Dan Aldridge's insight:

The rules of selling are changing again with the fast moving technology landscape of big data, social media, content marketing, sales automation, etc. This is Dan Schawbel's interview with David Meerman Scott about his book "The New Rules of Sales and Service".

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How to Write Better Headlines [Infographic]

How to Write Better Headlines [Infographic] | Hot Trends in Social Media | Scoop.it

Here are some tips for writing more compelling headlines...

The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.


Via Lauren Moss
Dan Aldridge's insight:

Writing great headlines is the easiest and highest impact way to get your content read and shared. Works for blogs and social media.

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Kamian's curator insight, October 1, 2014 12:31 PM

(ENG) Excelente infografía con Tips para redactar titulares efectivos.

GwynethJones's curator insight, October 5, 2014 11:49 AM

Writing kicky headlines are the THING!

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The Future of Universities Is In Becoming Masters of Curation

The Future of Universities Is In Becoming Masters of Curation | Hot Trends in Social Media | Scoop.it

Via Robin Good
Dan Aldridge's insight:

In a world where content is increasingly cheap and only great thinkers can distinguish themselves, will we see students becoming master curators of other people's content instead of creating it themselves? 

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Jeroen Boon's curator insight, July 12, 2014 10:39 AM

Exciting article about the future of our universities! 

Olga Senognoeva's curator insight, August 12, 2014 4:39 AM

"... Как будет выглядеть будущее образования?


1. Цена содержания будет свободное падение в течение ближайших семи лет. Мы услышали первые раскаты прошлом году, когда Верховный суд постановил , что американские владельцы авторских прав не может остановить импорт и перепродавать, защищенных авторским правом контента легально продаются за рубежом, прокладывая путь для глобального рынка учебников.


2. Поставка учебных материалов будет набухать. Это может показаться нелогичным, но, как мы движемся в сторону глобального рынка за содержание, создатели будет цена берущих, не в состоянии командовать много переговорах, учитывая огромный размер распределительных платформ (думаю Itunes). В то время как это может сделать меньше смысла для профессора в Нью-Йорке, чтобы написать книгу, она делает много смысла для одного в Мумбаи.


3. Образование будет персональной. С содержания обучения предоставляется по требованию, студенты будут более иметь возможность строить программы на получение степени из широкого спектра учреждений, предлагающих особые курсы.
Университеты будут властвовать курирование, работая талантов агентств. Они нарисую роялти и лицензионные платежи от содержания профессора создания и хранения. Во многих отношениях, роль лучших университетов станет еще больше ориентирован на выявление, инвестируя в и уборки отдачу от большого таланта.


Студенты являются победителями здесь. Снижение стоимости содержания в сочетании с усилением конкуренции среди профессоров, и более низкой средней рентабельности для университетов в профессора, приведет к снижению затрат на обучение и больших профессоров choice.Great с междисциплинарных знаниях великих кураторов-увидим лицензии и лицензионных платежей подняться как они Команда эффект масштаба в распределении. Существующие институты с большими запасами станет лейблов: платформы, которые инвестируют в большой талант. И распределительные платформы, викария содержание будет делать хорошо, командуя как эффект масштаба и охвата."

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Tweet from @good

Tweet from @good | Hot Trends in Social Media | Scoop.it
Dan Aldridge's insight:

Great example of visual storytelling - a simple explanation of #netneutrality from the friendly folks @Good.

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Richard Branson's Leadership Secrets | Dan Aldridge (Twitter @danaldridge1) | LinkedIn

Richard Branson's Leadership Secrets | Dan Aldridge (Twitter @danaldridge1) | LinkedIn | Hot Trends in Social Media | Scoop.it
Dan Aldridge's insight:

Richard Branson is one of the best examples of a "social CEO". Branson and Virgin incorporate social into everything they do. Here's how:

1) Richard Branson's personal brand and the Virgin brand are melded together

2) Branson and Virgin employees provide useful and engaging content

3) Virgin understands and leverages social media

4) Their "screw it, let's do it" culture encourages social interaction and excellent customer service.

 

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Why SEO Is All About Having Good Content

Why SEO Is All About Having Good Content | Hot Trends in Social Media | Scoop.it

'Focusing on good content instead of linking building to get great SEO results seems a little daunting. Link building does bring in some great traffic not to mention boosting you up the search engine results page. Yet, as I said earlier, Rand does say that content can help boost your SEO results. How can you do this? I am going to take a quick look at this and give you a few handy tips to help you get more from your content and help your SEO rankings'. 
Read more at: http://www.business2community.com/content-marketing/seo-good-content-01112417
 


Via Antonino Militello
Dan Aldridge's insight:

With changes in Google's algorithm favoring social media sharing, "content is king" more than ever!

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Lori Wilk's curator insight, January 14, 8:43 AM

When people receive  #benefits from  #reading your #content they not only appreciate it, they tend to #share it. #Business  #results are not Instant. #Recognition builds over time.#participate ,#Share,#Curate and #Create  Most importantly Get in the Game and Participate with others who also are taking steps to achieve success and #Results. Do your part , get off the sidelines and into the #game.#Share content to help other #entrepeneurs, #Executives and #leaders and yourself today. The #SEO results will happen.You will improve your #SearchEngineRankings. #Hashtags are going to continue to be popular this year and are being used on more #socialmedia #socialnetworking sites than just two years ago.#TFS #BYL 

Deanna Dahlsad's curator insight, January 14, 5:34 PM

See also: Your Best Tool For SEO (Or, Why Search Engines Are Your Friends)

Chuck Taylor's curator insight, January 15, 12:42 PM

Content seems to be the theme for 2015

 

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Richard Branson's Social Media Secrets | Dan Aldridge (Twitter @danaldridge1) | LinkedIn

Richard Branson's Social Media Secrets | Dan Aldridge (Twitter @danaldridge1) | LinkedIn | Hot Trends in Social Media | Scoop.it
Dan Aldridge's insight:

Anyone can learn Richard Branson's "secrets" for success with social media marketing. Still, you may be surprised at some of the reasons Branson excels at social leadership and why he's truly changing the world. 

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Facebook Launches Call-to-Action Buttons on Business Pages

Facebook Launches Call-to-Action Buttons on Business Pages | Hot Trends in Social Media | Scoop.it
Learn about the brand new call-to-action feature for Facebook business Pages.

Via Cambridge Marketing Colleges
Dan Aldridge's insight:

The new call-to-action button on Facebook business Pages should be a big help for driving leads from Facebook marketing.

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11 Marketing Trends To Watch For In 2015

11 Marketing Trends To Watch For In 2015 | Hot Trends in Social Media | Scoop.it
Transparency will become the most important tool of marketing. Consumers are going to continue to exert further power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it. Next year the best brands won’t be those with the best stories, or sort of made up fictional stories, but those that will give an accurate and real time picture of what they are doing in the interest of the consumer, at any given time.

Via ScottPValentine
Dan Aldridge's insight:

Good stuff from @forbes. about marketing and social media trends to work.

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Aggregate, Filter and Mashup Social Streams, Images and Stats: EchoStudio

Aggregate, Filter and Mashup Social Streams, Images and Stats: EchoStudio | Hot Trends in Social Media | Scoop.it

Via Robin Good
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Robin Good's curator insight, November 6, 2014 12:16 PM


Echostudio is a powerful new web app which allows you to aggregate, filter and combine social signals, streams, images, statistical and map data on any topic or tag you specify and to publish them online.


The new web app is particularly powerful in its ability to let you collect and mashup into one web page different kind of data and sources according to your needs without sacrificing ease of use and design elegance.


Several filtering and moderation options provide the curator with all of the tools needed to precisely control the quantity and quality of content being published.


The service generates beautiful dynamic pages, which are fully responsive and that can be published online or embedded inside your own website. 


Echostudio is an ideal solution for a number of different applications including:

  • real-time live coverage of an event
  • branded social hub
  • information hub on a specific topic 
  • social news aggregator


I have been impressed by Echostudio powerful backend, ease of use, and beautiful output as well as by swiss-watch precision with which you can control almost anything in it. 

Kudos to Chris Saad and his team for having given birth to a such a wonderful discovery, curation and social publishing tool. 



Free plan available. 





Try it out now: http://www.echostudio.co/ 


.

Video tutorials: 

https://www.youtube.com/watch?v=Wffg745EhsY 

https://www.youtube.com/watch?v=Ih_UG03j4z4 

https://www.youtube.com/channel/UCCENi0CamnugWhSiVrBfmqw 

.

.

Examples: 

http://echo-official.echostudio.co/projects/#!4zkmrn5wfx 

http://echo-official.echostudio.co/projects/#!zmaggn6ra5 

http://echo-official.echostudio.co/projects/#!snbrdmd181 


.



Lori Wilk's curator insight, November 9, 2014 1:26 PM

To be a better #brand #influencer and improve #online #marketing this tool could be a game-changer for many companies, #journalists and #marketers. It's great to try #socialmedia tools and see how using them can change your results. Thanks for sharing this , Robin.

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How My Blog Homepage Redesign Increased Email Signups by 300%

How My Blog Homepage Redesign Increased Email Signups by 300% | Hot Trends in Social Media | Scoop.it
Learn how Noah Kagan increased his email signups by 300% with some simple A/B tests.

Via Jon Dodson
Dan Aldridge's insight:

This is pretty amazing how simple it was. Thanks for the scoop by Jon Dodson!

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Genndy Tartakovsky's POPEYE Animation Test - YouTube

Genndy Tartakovsky's POPEYE Animation Test - YouTube | Hot Trends in Social Media | Scoop.it
Get a look at Sony Pictures Animation's all-new POPEYE CG feature with a special animation test and introduction from Director Genndy Tartakovsky! Like us on...
Dan Aldridge's insight:

So cool! This POPEYE 3D animation from Sony Pictures Animation could turn the 1940's cartoon into a masterpiece of a film. 

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7 Inspiring Lessons from 2014's Top Content Marketers

7 Inspiring Lessons from 2014's Top Content Marketers | Hot Trends in Social Media | Scoop.it

One of the best ways to learn about the content marketingindustry is to study what others are doing. Over the past three years, it’s been our pleasure to observe the field and, more specifically, identify those who are making us think about successful content marketing in new ways.

 

Today we are excited to announce the finalists for the Content Marketer of the Year, each having already received the following recognition in their individual categories...


Via Jeff Domansky
Dan Aldridge's insight:

Stories from the best of the best in content marketing.

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Jeff Domansky's curator insight, August 31, 2014 2:13 AM

Great content marketing lessons and inspiration. Recommended reading 9/10

Rescooped by Dan Aldridge from #ensw diversions - questionably relevant, edgy fodder to brighten your enterprise slog
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What The Fuck Is My Social Media Strategy? by Mike Phillips

Making up social media strategies so you don't have to

Via jonerp
Dan Aldridge's insight:

Maybe a little profane, but right on the mark.

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jonerp's curator insight, July 8, 2014 9:38 AM

No need to hire social media gurus, Mike's blog post has it all wrapped up for ya.

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3 Reasons Why Journalists Should Practice Content Curation

3 Reasons Why Journalists Should Practice Content Curation | Hot Trends in Social Media | Scoop.it
Whether you're a freelancer fresh out of college or a Pulitzer-winning pro, you should be curating content.
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Dan Aldridge's insight:

Entrepreneurs should be curating content too, especially with their own content in the mix. Scoop.It is a great tool to do it!

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