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The Pinterest Publishing Guide for Authors and Media Sites [PDF]


Via Robin Good
Dan Aldridge's insight:

Excellent tips for journalists and writers of all stripes on how to use Pinterest.

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Neil Ferree's curator insight, September 30, 2013 2:26 PM

Pinterest now let's us Pin our Blog Posts on our Pinterest Boards

jmwakasege's comment, October 1, 2013 1:20 AM
how come you always get good stuff, I real appreciate the value you bring. And for this one, it's a life saver.
Andy Birkitt's curator insight, October 2, 2013 4:22 AM

Another great resource

Hot Trends in Social Media
What's hot in social media, content creation, social collaboration, mobile and social business with a dash of cool tech gadgets.
Curated by Dan Aldridge
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Genndy Tartakovsky's POPEYE Animation Test - YouTube

Genndy Tartakovsky's POPEYE Animation Test - YouTube | Hot Trends in Social Media | Scoop.it
Get a look at Sony Pictures Animation's all-new POPEYE CG feature with a special animation test and introduction from Director Genndy Tartakovsky! Like us on...
Dan Aldridge's insight:

So cool! This POPEYE 3D animation from Sony Pictures Animation could turn the 1940's cartoon into a masterpiece of a film. 

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7 Inspiring Lessons from 2014's Top Content Marketers

7 Inspiring Lessons from 2014's Top Content Marketers | Hot Trends in Social Media | Scoop.it

One of the best ways to learn about the content marketingindustry is to study what others are doing. Over the past three years, it’s been our pleasure to observe the field and, more specifically, identify those who are making us think about successful content marketing in new ways.

 

Today we are excited to announce the finalists for the Content Marketer of the Year, each having already received the following recognition in their individual categories...


Via Jeff Domansky
Dan Aldridge's insight:

Stories from the best of the best in content marketing.

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Jeff Domansky's curator insight, August 31, 2:13 AM

Great content marketing lessons and inspiration. Recommended reading 9/10

Rescooped by Dan Aldridge from #ensw diversions - questionably relevant, edgy fodder to brighten your enterprise slog
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What The Fuck Is My Social Media Strategy? by Mike Phillips

Making up social media strategies so you don't have to

Via jonerp
Dan Aldridge's insight:

Maybe a little profane, but right on the mark.

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jonerp's curator insight, July 8, 9:38 AM

No need to hire social media gurus, Mike's blog post has it all wrapped up for ya.

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3 Reasons Why Journalists Should Practice Content Curation

3 Reasons Why Journalists Should Practice Content Curation | Hot Trends in Social Media | Scoop.it
Whether you're a freelancer fresh out of college or a Pulitzer-winning pro, you should be curating content.
Continue reading →
Dan Aldridge's insight:

Entrepreneurs should be curating content too, especially with their own content in the mix. Scoop.It is a great tool to do it!

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Dan Aldridge (Twitter @danaldridge1) | Entrepreneur

Dan Aldridge (Twitter @danaldridge1) | Entrepreneur | Hot Trends in Social Media | Scoop.it
Dan Aldridge's insight:

Loving this new find from @Entrepreneur online: an "inspiration station" to awaken the kid in you. Very cool.

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6 Facts About Content Curation and SEO You May Not Know

6 Facts About Content Curation and SEO You May Not Know | Hot Trends in Social Media | Scoop.it
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →
Dan Aldridge's insight:

Can curation of others' content rank with original content for SEO? This @scoopit post from Jayson DeMers suggests it can. 

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How to Build Your Personal Brand with Social Media

How to Build Your Personal Brand with Social Media | Hot Trends in Social Media | Scoop.it
In a world where social media rules, we have all become brands. Everything that we say and do on social channels ultimately tells others what we are all about. Consider social media activity the 2.0 version of nonverbal communication.

Via Dave Sumner Smith
Dan Aldridge's insight:

Love this post about personal branding that was shared by Dave Sumner Smith.

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Infographic: Social Media Evolution - CloudTweaks

Infographic: Social Media Evolution - CloudTweaks | Hot Trends in Social Media | Scoop.it

Infographic: Social Media Evolution Very nice infographic provided by the UK based company ProhibitionPR which outlines the evolution of Social Media Platforms.


Via SimplisticPro
Dan Aldridge's insight:

Excellent infographic that traces the origins of social media platforms from the source to the "tap".

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How Drug Cartels Are Like Amazon And Google

How Drug Cartels Are Like Amazon And Google | Hot Trends in Social Media | Scoop.it
After this TEDTalk, youll never look at drug cartels the same way again.
Dan Aldridge's insight:

Billions of dollars in sales. Quick shipments. Ultra-efficient distribution chains. Carefully orchestrated PR. Drone delivery. Sound familiar?


Great blog from Mark Wilson in @FastCompany and TED Talk from Rodrigo Canales. Here's the direct link to Canales' TED Talk:

http://www.youtube.com/watch?v=VYU25aJpg5o

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Kevin Paterno's curator insight, April 1, 9:53 PM

Drug cartels are like Amazon and Google because of the size of its market. Los Zetas had a complete business of crime drugs, kidnapping, prostitution, and human trafficking. This article describes

 that ilegal drugs is currently a sixty billion market, and this article goes into depth about how specifically this drug distribution can be compared to Amazon and Google.

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2veritasium - YouTube

2veritasium - YouTube | Hot Trends in Social Media | Scoop.it
Share this on Facebook ;) Facebook is a complex ecosystem of individuals, creators, brands and advertisers, but I don't think it serves any of these groups p...
Dan Aldridge's insight:

This is a startling insider look at the dark side of the Facebook NewsFeed.

 

2veritasium on YouTube is a fascinating site. Tons of useful insider information on social media, science and other interesting topics. Thanks to my friend Robert Caruso of BundlePost.com for turning me on to this. Here's the link to the YouTube site: http://www.youtube.com/user/2veritasium?feature=watch

 

Enjoy!

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Anchorman 2 Changed what it Means to Be a Movie

It's not just enough to make a movie, market it with trailers, and call it a day. Check out how the team behind Anchorman 2 went above and beyond to change the
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Integrating with LinkedIn Company Pages – the Untapped Opportunity for SMBs (Study Results)

Integrating with LinkedIn Company Pages – the Untapped Opportunity for SMBs (Study Results) | Hot Trends in Social Media | Scoop.it
Several studies have shown that small and mid-size businesses massively use social media as a digital marketing tactic. But at Scoop.it we wanted to take it a step further: how do small and mid-sized businesses use social media?
Dan Aldridge's insight:

This looks like a fantastic opportunity for SMB's that don't have a big staff to create content or update their LinkedIn Company pages. 

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50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources ple

Via Ally Greer
Dan Aldridge's insight:

Wow. 90% of what the brain receives is visual. Should be a leg up for scoopit.com!

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David Lawyer's curator insight, October 20, 2013 9:21 PM

Great facts to help solidify the position that content marketing is now and will be tomorrow, CRITICAL to the success of a businesses marketing campaign.

MarcoFabris2013's curator insight, January 20, 5:43 AM

se siete incerti dell'utilità del content marketing leggendo questo articolo, che si riferisce agli USA,  potrete trovare delle valide ragioni per cambiare idea.

Monica S Mcfeeters's curator insight, January 20, 1:00 PM

Helpful info for those interested in marketing with content.

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David Meerman Scott: The New Age Of Sales And Customer Service

David Meerman Scott: The New Age Of Sales And Customer Service | Hot Trends in Social Media | Scoop.it
I recently spoke to David Meerman Scott, who is an internationally acclaimed strategist and author of the new book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business. Scott’s advice and insights help people, products and [...]
Dan Aldridge's insight:

The rules of selling are changing again with the fast moving technology landscape of big data, social media, content marketing, sales automation, etc. This is Dan Schawbel's interview with David Meerman Scott about his book "The New Rules of Sales and Service".

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How to Write Better Headlines [Infographic]

How to Write Better Headlines [Infographic] | Hot Trends in Social Media | Scoop.it

Here are some tips for writing more compelling headlines...

The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.


Via Lauren Moss
Dan Aldridge's insight:

Writing great headlines is the easiest and highest impact way to get your content read and shared. Works for blogs and social media.

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Smartwords's curator insight, September 4, 12:13 PM

Le titre est le produit d'appel de votre contenu. Rendez-le le plus attractif possible !

Mary Clark's curator insight, September 29, 10:39 AM

There are some great tips here. Our 7th grades write newspaper front pages for an historical fiction project, and last year we talked about good headlines and captions. I'll share this with them this year. 

Kamian's curator insight, October 1, 12:31 PM

(ENG) Excelente infografía con Tips para redactar titulares efectivos.

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The Future of Universities Is In Becoming Masters of Curation

The Future of Universities Is In Becoming Masters of Curation | Hot Trends in Social Media | Scoop.it

Via Robin Good
Dan Aldridge's insight:

In a world where content is increasingly cheap and only great thinkers can distinguish themselves, will we see students becoming master curators of other people's content instead of creating it themselves? 

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Robin Good's comment, July 8, 1:31 PM
@Gilbert Faure au nom de l'ASSIM: a few are, many not yet. But don't worry, if they are investing in planning for a sustainable future, not created only at the expense of paying students, they'll figure it out by themselves pretty soon.
Jeroen Boon's curator insight, July 12, 10:39 AM

Exciting article about the future of our universities! 

Olga Senognoeva's curator insight, August 12, 4:39 AM

"... Как будет выглядеть будущее образования?


1. Цена содержания будет свободное падение в течение ближайших семи лет. Мы услышали первые раскаты прошлом году, когда Верховный суд постановил , что американские владельцы авторских прав не может остановить импорт и перепродавать, защищенных авторским правом контента легально продаются за рубежом, прокладывая путь для глобального рынка учебников.


2. Поставка учебных материалов будет набухать. Это может показаться нелогичным, но, как мы движемся в сторону глобального рынка за содержание, создатели будет цена берущих, не в состоянии командовать много переговорах, учитывая огромный размер распределительных платформ (думаю Itunes). В то время как это может сделать меньше смысла для профессора в Нью-Йорке, чтобы написать книгу, она делает много смысла для одного в Мумбаи.


3. Образование будет персональной. С содержания обучения предоставляется по требованию, студенты будут более иметь возможность строить программы на получение степени из широкого спектра учреждений, предлагающих особые курсы.
Университеты будут властвовать курирование, работая талантов агентств. Они нарисую роялти и лицензионные платежи от содержания профессора создания и хранения. Во многих отношениях, роль лучших университетов станет еще больше ориентирован на выявление, инвестируя в и уборки отдачу от большого таланта.


Студенты являются победителями здесь. Снижение стоимости содержания в сочетании с усилением конкуренции среди профессоров, и более низкой средней рентабельности для университетов в профессора, приведет к снижению затрат на обучение и больших профессоров choice.Great с междисциплинарных знаниях великих кураторов-увидим лицензии и лицензионных платежей подняться как они Команда эффект масштаба в распределении. Существующие институты с большими запасами станет лейблов: платформы, которые инвестируют в большой талант. И распределительные платформы, викария содержание будет делать хорошо, командуя как эффект масштаба и охвата."

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Tweet from @good

Tweet from @good | Hot Trends in Social Media | Scoop.it
Dan Aldridge's insight:

Great example of visual storytelling - a simple explanation of #netneutrality from the friendly folks @Good.

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20 video project ideas to engage students

20 video project ideas to engage students | Hot Trends in Social Media | Scoop.it
Videos are engaging. They can be a powerful tool to draw students in and connect them to content in innovative ways. Here are 20 ways to do it.

Via Ana Cristina Pratas
Dan Aldridge's insight:

If your kids are like mine, they're fascinated with making videos and posting on YouTube. Here are some excellent ways to inspire them further..

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Alfredo Corell's curator insight, March 23, 12:57 PM

Integrating video projects into the classroom can be as simple or complex as you want. Just grab a phone, digital camera or tablet and your students are on their way.

Here are some video project ideas, divided into ideas for any classroom and ideas for specific subject areas:

Betty Skeet's curator insight, April 10, 8:57 AM

Video project ideas!

Monica S Mcfeeters's curator insight, May 1, 9:12 AM

These look like great ideas to encourage media literacy as well. You have to understand media from the inside to create media. Nothing makes you more media literate then learning to create it.

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5 Tips to Rock Your Content Strategy With LinkedIn Showcase Pages. Post from Martin Jones @Steamfeed.

From www.steamfeed.com.

Dan Aldridge's insight:

This past November, LinkedIn introduced Showcase Pages, a new feature designed to help businesses  better market their brand(s),  products, services,  verticals, and more. On its blog, LinkedIn explained that this new feature would provide businesses the opportunity to “spotlight” specific parts of their company, not just the organization as a whole.

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Inbound 2013 Bold Talk - Ann Handley - YouTube

#INBOUND http://inbound.com Follow The Fear - Ann Handley I used to think that being terrified (of almost everything) was a weakness. And also, a bit freakis...
Dan Aldridge's insight:

It doesn't get any better than Ann Handley of @MarketingProfs when it comes to content marketing. This is her witty, entertaining and informative 'Bold Talk' from the @Hubspot Inbound 2013 event. 

 

So cool. 

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How to Spend Only 10 Minutes Per Day on Twitter

How to Spend Only 10 Minutes Per Day on Twitter | Hot Trends in Social Media | Scoop.it

Small businesses don't have time to casually browse Twitter, hoping to generate an audience. They need to maximize their social media time — fast. (How to Spend Only 10 Minutes Per Day on Twitter: The No.


Via SimplisticPro
Dan Aldridge's insight:

I know I tend to piddle on Twitter and then I feel a wash of guilt. If we could all spend 10 minutes on Twitter each day, think of all the extra creative time we'd have for "real work". 

 

Another tip for small business owners might be to get an inexpensive or free automation tool, such as Tweetcaster, to dramatically improve the effectiveness of your tweets. It frees up time for engagement as well.

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Your Guide to Content Curation for SEO

Your Guide to Content Curation for SEO | Hot Trends in Social Media | Scoop.it
One of the effects of the rise of popularity in content marketing has been a surge in content curation; the practice of aggregating similar content into on

Via Guillaume Decugis
Dan Aldridge's insight:

This post on searchenginejournal.com makes an important distinction between "content curation" and "content duplication". Curation from tools like Scoop.it.com rank higher for SEO, particularly if they are accompanied by "insight".

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Jim Green's curator insight, February 5, 11:49 PM

It's not too hard to guess what kind of content Google values most highly, but this article validates it empirically.

Janice Mobsby's curator insight, February 6, 8:28 PM

Content curation can be good for your business..This is a good Article!

Hugo Reyes's curator insight, February 27, 7:24 PM

La curaduría de contenido funciona siempre y cuando está acompañado de suficiente contenido original

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The Future of Search May Not Be About Google: It's You In The End Who Will Decide

The Future of Search May Not Be About Google: It's You In The End Who Will Decide | Hot Trends in Social Media | Scoop.it
There is a evil side of Google which revealed itself in the Filter Bubble, invasion of privacy, the lack of transparency, in the monopoly induction of behavior and especially in what is happening in the search environment.

Via Robin Good
Dan Aldridge's insight:

Should we let Google decide what is relevant to our searches? Can Google be EVIL? This is a great discussion of our role in guiding search engines. Thanks to Robin Good for the share.

 

Just for fun, type "Dictators of the World" into Google. Interesting?

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Stephen Dale's curator insight, January 13, 5:58 AM

People who use Google are given the impression that they are interacting with the data out there, but they are actually interacting with Google and its view of the world.

 

"They are prediction engines that constantly refine a theory about who you are and what you are going to do or want next. Together, they create an universe of data for each one of us."

"In a 2010 paper published in the Scientific American journal, Tim Berners-Lee warned about companies developing ever more “closed” products and “data islands”.

"Morville, in his book Search Patterns, says that the first and second results receive 80% of attention. The vertical approach suggests to the user the idea of a single result that fully answers the question, enclosing possibilities and preventing alternative realization."


Or in other words, is our acceptance of what we see in search results eroding our ability (or willingness) to consider alternatives and employ critical thinking?

Lucy Beaton's curator insight, January 16, 8:21 PM

This is alarming.  We, as Teacher Librarians, need to be aware of the ramifications of this.

Mrs. Dilling's curator insight, February 13, 11:52 AM

My favorite statement, "we must always be aware and well informed about the intentions of companies, and never stop having multiple options for any service."

 

This article was an eye opener for me. I had never questioned Google before.

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The Ultimate YouTube Clip Finder, Collector and Trimmer: Zeeik It


Via Robin Good
Dan Aldridge's insight:

This is kind of like a ScoopIt for video curation on YouTube. More at www.Zeeik.com. Thanks for the heads from Robin Good! 

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Robin Good's curator insight, November 29, 2013 3:28 PM



"Zeeik It" is a new bookmarklet from Zeeik, a video curation app, that allows you to easily collect and save into discrete collections all of the YouTube videos found on Twitter or on most any web page.

Once collected you can pick the ones you want and easily trim them before saving them into a curated video collection.


Zeeik video collections are a good way to create valuable content that can be embedded in any article or guide and that can be served according to multiple categories and criteria as you can see from this specific example: http://zeeik.com/zeeik/-21828800  

(click "Cool Colors" or "Warm Colors").


You can find the new Zeeik It bookmarklet on the top right of the Zeeik home page here: http://zeeik.com/ 


Free to use.


My previous review of Zeeik: http://sco.lt/7FPJXF 


More info: http://zeeik.com/ 

 

Lydia Gracia's curator insight, November 30, 2013 3:28 AM

Zeek it est un outil dé curation de vidéos youtube. Grâce a sa bookmarklet vous pourrez créer des collections de vidéos prêtes a être insérées dans un post ou être utilisées sur d'autos supports.

Prof. Hankell's curator insight, December 2, 2013 8:33 AM
Robin Good's insight:

 

 

"Zeeik It" is a new bookmarklet from Zeeik, a video curation app, that allows you to easily collect and save into discrete collections all of the YouTube videos found on Twitter or on most any web page. 

Once collected you can pick the ones you want and easily trim them before saving them into a curated video collection.

 

Zeeik video collections are a good way to create valuable content that can be embedded in any article or guide and that can be served according to multiple categories and criteria as you can see from this specific example:http://zeeik.com/zeeik/-21828800  ;

(click "Cool Colors" or "Warm Colors").

 

You can find the new Zeeik It bookmarklet on the top right of the Zeeik home page here: http://zeeik.com/ ;

 

Free to use.

 

My previous review of Zeeik: http://sco.lt/7FPJXF ;

 

More info: http://zeeik.com/ ;

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5 Social Media Metrics that your Business Should Track

5 Social Media Metrics that your Business Should Track | Hot Trends in Social Media | Scoop.it
Publishing content on the Internet generates reams (or, rather, spreadsheets) of data. Creators like you have access to unprecedented information about how your content is received and acted upon.

Via Richard Krawczyk
Dan Aldridge's insight:

Adding some KPI's to measure performance of your social media strategy helps to get beyond anecdotal evidence that it's working. It also helps convince skeptical executives of the value.

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