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Can LinkedIn Survive The Social Media Bubble? - Forbes | #TheMarketingAutomationAlert

Can LinkedIn Survive The Social Media Bubble? - Forbes | #TheMarketingAutomationAlert | Hot Technology News | Scoop.it
In the first week of LinkedIn rolling out their recruiting platform, KAS Placement lost 4 clients. Their initial sign-on was impeccable. Two years after, I see nothing but decline for the site.

 

Intermediate/ Digest...

 

Facing Strong Headwinds Going Forward

  -- >  It’s a site full of business professionals, though is devoid of any money. The majority of people who make money, don’t spend significant amounts of time on LinkedIn. When executives do visit the site, they typically are bombarded by salesmen attempting to push everything from software to phone service. Because of this, fewer and fewer business development professionals are paying for special access, as their sales attempts consistently come up empty.

  -- >  Their advertising platform is nothing new and nothing special. Running an executive search firm, I am familiar both with LinkedIn’s recruiting and web-ad offers. While I initially found the site to have some intriguing features such as being able to target certain people within certain companies, it fails to innovate.

  -- >  Their email theft turned off many older business professionals. Even though it denies the accusations, LinkedIn appeared to hack into many users’ email accounts in an attempt to increase connectivity and thus increase user engagement.

  -- >  In September of 2013, the site was sued by customers who claim the company appropriated their identities for marketing purposes. Currently, LinkedIn faces hundreds of formal complaints due to less than ethical email practices.  

 

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marketingIO's curator insight, December 4, 2013 7:14 PM

Significant negative points. On the positive side: LinkedIn + Slideshare are two of the four main social media channels for B2B (plus Twitter and Google+), and it has become the main means to distribute.


Having said that, the first point is disconcerting: has the average influence of the LinkedIn user decreased?

Allison Emma Schizkoske's curator insight, December 6, 2013 1:45 PM

To me linked in is growing. People today and connecting to one another and the webiste is gaining more and more people who are signing up. This is a great social media tool that will be used among professionals.

Abhijit Athavale's curator insight, December 9, 2013 11:57 PM

Ken Sundheim's hatchet job on $LNKD - basic premise is correct, but FB and Google+ better? Seriously?

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As Twitter Grows Up, Its Users Don’t - AllThingsD | #TheMarketingAutomationAlert

As Twitter Grows Up, Its Users Don’t - AllThingsD | #TheMarketingAutomationAlert | Hot Technology News | Scoop.it
Unlike most big social networks, Twitter didn't start out by appealing to kids. They're coming to it now, though. Is that enough to help it break through to the mainstream?

 

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marketingIO's curator insight, December 2, 2013 8:24 PM

Curating this not to highlight Twitter, but to highlight LinkedIn. Jeez, if I was involved with the marketing of high ticket consumer goods, I'd be on LinkedIn.