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Rescooped by Marina Morgan from Content Strategy |Brand Development |Organic SEO
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Ten SEO Truths of 2012 for Agencies and In-House SEO Teams

Ten SEO Truths of 2012 for Agencies and In-House SEO Teams | hot SEO | Scoop.it
Search Engine Optimization agencies, professionals and in-house teams have difficult jobs – obtain improved organic search results as quickly as possible given a limited budget and timeframe, while Google changes its algorithm on a daily basis and competitors continue to optimize their web presence. I think it’s safe to say that managing the clients’ or boss’ expectations in this turbulent environment are almost more difficult than the moving target of SEO itself.
Via Level343
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Level343's curator insight, December 16, 2012 5:11 PM

Even after all the Panda, Penguin and Freshness updates, I’m still amazed to see some agencies providing quotes to clients where the main thrust of the contract is a promise to build ‘x’ number of backlinks per month. SEOs should continue to deliberately build backlinks in directories that are industry or locally specific to the client, but that’s where deliberate backlink building should end.

 
Rescooped by Marina Morgan from Google+ Local & Local SEO News
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What Matt Cutts Says about Local Search | LocalVisibilitySystem.com

What Matt Cutts Says about Local Search | LocalVisibilitySystem.com | hot SEO | Scoop.it
Matt Cutts doesn’t talk much about local search. Nor do we local-search obsessives pester him to do so.

But Phil, if Cutts doesn’t talk about local search, why are you even bringing him up? Especially when the people in charge of Google Plus, umm…Google Places, uh…that Google local thing usually tell us what they recommend business owners do?

Well, Gentle Reader, I bring up Cutts because occasionally he does say something relevant to Google’s local search results – and to the question of how to rank well there.
Via Linda Buquet :: Catalyst eMarketing
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Rescooped by Marina Morgan from Google+ Local & Local SEO News
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Leaders Share Insightful Local Search Predictions for 2013

Leaders Share Insightful Local Search Predictions for 2013 | hot SEO | Scoop.it
What were the biggest changes to Local SEO in 2012? What do experts predict is coming for Google+ Local in 2013? What's the best advice for the coming year? And let's throw in some crackpot predictions too!

I was recently interviewed by Myles from BrightLocal, along with thought leaders Mike Blumenthal, Mike Ramsey and Laura Betterly. Read the link below to discover our answers to the questions below.

And see my CRACKPOT prediction for 2013. It's a good one! ;-)
Via Linda Buquet :: Catalyst eMarketing
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10 SEO Tips to Improve Your Search Rankings--and Your Website

10 SEO Tips to Improve Your Search Rankings--and Your Website | hot SEO | Scoop.it
Don't just try to move up a few places in search results with your SEO efforts; rather, turn a visit to your website into a better experience and help your site to naturally grow in popularity.
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