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Hot off the press- Social Media
The Rules of Engagement
Curated by Lesley Rodgers
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[Hoax Alert ] Privacy Notice and Warning to Institutions, Agents & Agencies

[Hoax Alert ] Privacy Notice and Warning to Institutions, Agents & Agencies | Hot off the press- Social Media | Scoop.it
Countless Facebook users are posting the following warning to their profiles and often encouraging their friends to do the same: PRIVACY NOTICE: Warning - any person and/or institution and/or Agent and/or Agency of any governmental structure...
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The Marketing Secret About Twitter That Most People Don’t Know | Jeffbullas's Blog

The Marketing Secret About Twitter That Most People Don’t Know | Jeffbullas's Blog | Hot off the press- Social Media | Scoop.it
Twitter is maybe the most misunderstood and under estimated social media marketing tool in the social media top 5 including Facebook, YouTube and LinkedIn.

Via Rami Kantari
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You Can't Fake Relevance in Social Media, Business or Life!

You Can't Fake Relevance in Social Media, Business or Life! | Hot off the press- Social Media | Scoop.it
You can't force fit your existing business model into Facebook. Focus on providing relevant value and integrating social into the DNA of your business.

Via Gregg Breward, Gerrit Bes
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Maybe using LESS social media is the path to online success

Maybe using LESS social media is the path to online success | Hot off the press- Social Media | Scoop.it
A survey of the most successful SM practitioners shows they're using social media less that you think. Maybe there is an alternate path to success?

Via Jose H. Flores, Gerrit Bes
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Create a Facebook Business Page – 20 Tips That Guarantee Success

Create a Facebook Business Page – 20 Tips That Guarantee Success | Hot off the press- Social Media | Scoop.it

With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.


For the past few years, businesses have gauged the potential of Facebook for marketing and creating a brand image. The trend towards online marketing has increased, with internet based promotion becoming a major part of businesses’ marketing strategies. Through Facebook, businesses can target their market segment and attract customers. Already, a majority of the businesses are using Facebook to increase awareness about their products and services. A corporate Facebook page can enhance the popularity and sales of your business.

 

Read more: http://bit.ly/KUeh5U


Via Martin Gysler
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Cassy Dave's comment, May 30, 2012 1:22 AM
good
Martin Gysler's comment, May 30, 2012 5:54 AM
Thank you Cassy :)
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(Video)How Newbie Bloggers Can Generate Unlimited Video Ideas | One Spoon At A Time

(Video)How Newbie Bloggers Can Generate Unlimited Video Ideas | One Spoon At A Time | Hot off the press- Social Media | Scoop.it

3 step process to help you generate video ideas

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'Yelp! I've Fallen! And, I Can't Get Up!' (6 Ways to Prevent and Resolve Negative Online Reviews) | Social Media Today

If you're a business owner, the pain of getting "Yelped" falls somewhere between a moderate migraine and a worm burrowing in your brain.There you are: cheerfully flitting about, running a beautiful business--and BLAMO!
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You can make social media work for your business!

You can make social media work for your business! | Hot off the press- Social Media | Scoop.it

Listen to this Blog post! Social media is the most powerful tool to land in the lap of business in a generation. Social Media can build brand awareness, unearth prospects, engage and build connections...

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Social Business Intelligence: Wisdom from the Outside-In | Social Media Today

Social Business Intelligence: Wisdom from the Outside-In | Social Media Today | Hot off the press- Social Media | Scoop.it

When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom. Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically...

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Business Marketing Events | Facebook

Business Marketing Events | Facebook | Hot off the press- Social Media | Scoop.it

Business Marketing Events ~ with Social Media hints and tips from Leo Petrik

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10 Reasons Business Blogging is Better than Facebook [Infographic]

10 Reasons Business Blogging is Better than Facebook [Infographic] | Hot off the press- Social Media | Scoop.it
Controversial! Do you agree with this?http://goo.gl/ISlnl...
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The Ultimate Step-By-Step Guide To Pinterest / Business Insider

The Ultimate Step-By-Step Guide To Pinterest / Business Insider | Hot off the press- Social Media | Scoop.it
Here's how to get in on the action....

Via Mick Say
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Bad day for LinkedIn: 6.5 million hashed passwords reportedly leaked – change yours now

Bad day for LinkedIn: 6.5 million hashed passwords reportedly leaked – change yours now | Hot off the press- Social Media | Scoop.it

 

Update: #LinkedIn has responded to the issue, updating its official Twitter account to state that it is "looking into reports." Scroll down for more information.


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5 Reasons Pinterest is a Must for Business Marketers - Forbes

5 Reasons Pinterest is a Must for Business Marketers - Forbes | Hot off the press- Social Media | Scoop.it
(Photo credit: Wikipedia) Pinterest is likely to be the hottest social media platform for business marketers—next year.

Via Rami Kantari
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Part II of StoryBranding Video Series

StoryBranding Part II-How it works- Learn about how the persuasive powers of story can be applied to your brand.

Via Jim Signorelli,Story-Lab
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Karen Dietz's comment, May 19, 2012 11:23 AM
Welcome to Scoop.it Jim! Hope you have fun curating your content on story branding :) See you 'round the curators 'hood :)
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Seven tips in digital storytelling from the New York Times and CNN

Seven tips in digital storytelling from the New York Times and CNN | Hot off the press- Social Media | Scoop.it

"We are in a golden age of storytelling" was the message shared by the New York Times's assistant managing editor Jim Roberts early on in a session at the News World Summit today named 'Obituary: The death of the traditional news story".

 

This article is slanted toward journalists. But think about it -- if you are using content, or creating content in your business to drive sales, then in many ways you are being a journalist. Especially if you attend conferences or events and report on those later to your customers/community.

 

So these 7 tips are pretty interesting and I bet you can incorporate many of them as your develop and promote your content. Like, 'avoid the 900-word valueless story' and 'incorporate live feeds' into your content. Hmmm -- that's an intesting one to get your head wrapped around. But that could be a lot of fun to do, especially at conferences or events.

 

So check these tips out. They are not your typical 'digital storytelling tips' that are a dime-a-dozen on the web. And I hope you get some good ideas!

 

Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Giuseppe Mauriello's comment, June 1, 2012 1:14 AM
Hi Karen,
thank you so much for appreciation about my suggestion.
Karen Dietz's comment, June 1, 2012 5:49 PM
You are the best Giuseppe! Thank you for thinking of me :)
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China tightens grip on social media with new rules - CNN.com

China tightens grip on social media with new rules - CNN.com | Hot off the press- Social Media | Scoop.it
Users of Sina Weibo, China's popular Twitter-like micro-blogging service, now have to abide by new rules aimed at preventing online rumors and other controversial posts.
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Bob Barker | How Theo Paphitis, Entrepreneur/Dragon, uses social media

Bob Barker | How Theo Paphitis, Entrepreneur/Dragon, uses social media | Hot off the press- Social Media | Scoop.it
Theo Paphitis is a well known serial entrepreneur as well as being a Dragon on the BBC series Dragons Den.

Via Mick Say
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Rescooped by Lesley Rodgers from SOCIAL MEDIA, what we think about!
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The Most Effective Tools To Enrich Reader Engagement On Your Site

The Most Effective Tools To Enrich Reader Engagement On Your Site | Hot off the press- Social Media | Scoop.it

What do we mean when talking about reader engagement? Well, in terms of blogging the first things that come to mind are comments, sharing, questions, conversion rates. To sum up we could compare reader engagement with building a community. A community where readers care about each other, where action doesn’t stop after reading the final paragraph and where exciting discussions are born. Unfortunately, good content and neat design aren’t the only factors which affect reader engagement. You need to learn to focus readers attention and start a conversation. Developing an engagement is a win-win situation. Your visitors will want to explore more and join the conversation but you, as the publisher, will be looking at higher conversion rates.

 

Gamification is a whole branch in reader engagement which brings together game mechanics and marketing to create engagement and solve problems. What do we understand with game mechanics from a web standpoint? Well, that doesn’t necessarily has to be the traditional online games as we are used to seeing them...


Via Martin Gysler
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jeevanand's curator insight, July 3, 2013 3:17 PM

Does outbrain really increase reader engagement? In most of the sites i hv seen Outbrain (taboolaa and similar others), they show quite unrelated and random stuff!

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On Friday, FACEBOOK will start using your photos in ads that appear on the profile of your contacts! - United Truth Seekers

On Friday, FACEBOOK will start using your photos in ads that appear on the profile of your contacts! - United Truth Seekers | Hot off the press- Social Media | Scoop.it
On Friday, FACEBOOK will start using your photos in ads that appear on the profile of your contacts.
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TechCrunch | SocialStock Wants To Turn Social Networking Into Real-World Rewards

TechCrunch | SocialStock Wants To Turn Social Networking Into Real-World Rewards | Hot off the press- Social Media | Scoop.it
What good is a Foursquare check-in if it doesn't lead to a coupon or freebie? Why bother tweeting about a brand you like if they don't acknowledge your undying love and loyalty?

 

"By aggregating the actions, businesses and brands would have better insight into who their most loyal customers really are. In other words, SocialStock is taking a more holistic view of the social networking ecosystem"

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This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now

This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now | Hot off the press- Social Media | Scoop.it
Sympathy for GM....

 

"Maybe this is the reason General Motors went "mental" and pulled its Facebookad budget."

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The Seven Types of Marketing Experts | Smedio

The Seven Types of Marketing Experts | Smedio | Hot off the press- Social Media | Scoop.it
While the world has transformed its marketing paradigm to a hybrid state of digital and conventional marketing, here are the seven types of marketing experts. (Siete tipos de expertos en #Marketing ¿Identificas a algún conocido?

Via Rami Kantari
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