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Personal Power Via Sakis Koukouvis, Lesley Rodgers
What do we mean when talking about reader engagement? Well, in terms of blogging the first things that come to mind are comments, sharing, questions, conversion rates. To sum up we could compare reader engagement with building a community. A community where readers care about each other, where action doesn’t stop after reading the final paragraph and where exciting discussions are born. Unfortunately, good content and neat design aren’t the only factors which affect reader engagement. You need to learn to focus readers attention and start a conversation. Developing an engagement is a win-win situation. Your visitors will want to explore more and join the conversation but you, as the publisher, will be looking at higher conversion rates.
Gamification is a whole branch in reader engagement which brings together game mechanics and marketing to create engagement and solve problems. What do we understand with game mechanics from a web standpoint? Well, that doesn’t necessarily has to be the traditional online games as we are used to seeing them... Via Martin Gysler
On Friday, FACEBOOK will start using your photos in ads that appear on the profile of your contacts.
What good is a Foursquare check-in if it doesn't lead to a coupon or freebie? Why bother tweeting about a brand you like if they don't acknowledge your undying love and loyalty?
"By aggregating the actions, businesses and brands would have better insight into who their most loyal customers really are. In other words, SocialStock is taking a more holistic view of the social networking ecosystem"
Sympathy for GM....
"Maybe this is the reason General Motors went "mental" and pulled its Facebookad budget."
While the world has transformed its marketing paradigm to a hybrid state of digital and conventional marketing, here are the seven types of marketing experts. (Siete tipos de expertos en #Marketing ¿Identificas a algún conocido? Via Rami Kantari
There was a time, not too long ago, when the term cinemagraph was being thrown around and internet culture gravitated toward this amalgamation of still shots and modest yet aesthetically effective movement.…...
Twitter has announced a "do not track" feature.
Twitter’s move comes after the FTC released a report in March calling on designers of Internet browsers to stop allowing websites to collect sensitive data about users. The other social media giant, Facebook, does not currently have a Do Not Track feature.
Read more...
Via Gust MEES, Gerrit Bes
Google has introduced the "Knowledge Graph" — or semantic analysis — to its most fundamental tool, search. Here's what that means.
Starting today, a vast portion of Google Search results will work with you to intuit what you really meant by that search entry. Type in an ambiguous query like “Kings” (which could mean royalty, a sports team or a now-cancelled TV show), and a new window will appear on the right side of your result literally asking you which entity you meant.
Click on one of those options and your results will be filtered for that search entity.
Excellent news! Shirley @socialmediapearls launches her internet radio show ~ Go Shirley!!
When Facebook was dinged by the FTC and privacy groups in 2009 and 2010 for sharing more information than its privacy policy said it would, the company said it would make changes so information-sharing with third-parties would be "opt-in." The framework described above is, at its base, compliant with opt-in, but saying "I want to play FarmVille, so that app is allowed to have my data" and "I want to play FarmVille, so all the third-party apps my friends use are allowed to have, and retain, my public data, unless I explicitly ask for its removal" are virtually the same thing. It's a subtle relationship, but important for users to grasp.
TED Talks Oops! Nobody wants to see the 404: Page Not Found. But as Renny Gleeson shows us, while he runs through a slideshow of creative and funny 404 pages, every error is really a chance to build a better relationship.
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Theo Paphitis is a well known serial entrepreneur as well as being a Dragon on the BBC series Dragons Den. Via Mick Say
Listen to this Blog post! Social media is the most powerful tool to land in the lap of business in a generation. Social Media can build brand awareness, unearth prospects, engage and build connections...
When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom. Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically...
Business Marketing Events ~ with Social Media hints and tips from Leo Petrik
Controversial! Do you agree with this?http://goo.gl/ISlnl...
Sharlyn Lauby highightes the importance of Social learning for businesses .
Tomorrow Facebook will sell shares in one of the biggest tech IPOs in history. New investors will gobble up the stock to get a piece of the global phenomenon famously started in Mark Zuckerberg’s dorm room in 2004.
"Facebook succeeded because it built new online habits around frequent offline behaviors." Via Rami Kantari
More than a third of UK consumers (36%) have engaged with brands through social media, according to a survey from Fishburn Hedges.
Because it gets RESULTS!! Via Rami Kantari
Introduction Top Social Media Tips is a weekly post of useful Social Media Tips from Social Media users around the world. These tips are meant to help you improve your Social Media presence by pick...
How can you build a trusted network without spending hours and hours each day?
Here's a recipe for success: Take two of the hottest, fastest-growing websites in the world and mash them together.That's exactly what Pek P...
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