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Worried that automating Facebook posts will decrease Edgerank? Facebook has confirmed that while this was once a problem, it no longer has any impact on your ranking. So buffer away! One of the main advantages is that you can buffer shared posts -- which you can't do with Facebook page scheduler.

Big issue association leaders are grappling with. This article provides some basics to get you started. If you feel the need more control, you can also use online tools such as HootSuite -- have your team load up the quoue and then review before they go out.

Now that LinkedIn is becoming more of a social network, you can expect even more spam. This article shows you how to tag it so that you regain control. (It also gives you a good idea of what NOT to do.)

I say some variation of this every day. WHO do you want to reach? WHAT do you want them to do? WHY should they do it? HOW do they take action? Running social media campaigns without answering those questions is unlikely to deliver results.

To how many tribes do you belong?

"Curation is social." YES!

Simply porting traditional media and messages online does not work. You can't just broadcast a message and expect results. The online audience is looking for two-way engagement, meaningful content, and, like it or not, special offers/rewards for participating.

With so many social challenges, managing an effective campaign takes a true commitment of time and staff or agency resources. You can't expect an intern to do it or a junior staffer to handle it on top of their regular responsibilities. Honestly, the biggest challenge for digital marketers is the time investment -- you have to dedicate a significant amount of time to build your online fan base. By traditional measures, the ROI is not always there immediately. Yet, if you DON'T do it, you're going to be left in the dust by the companies and organizations who are building that foundation today.

Worried that automating Facebook posts will decrease Edgerank? Facebook has confirmed that while this was once a problem, it no longer has any impact on your ranking. So buffer away! One of the main advantages is that you can buffer shared posts -- which you can't do with Facebook page scheduler.

#5 and #8 are very important. You need to recognize and encourage your top fans. Which is the same reason that #8 is so critical. Don't delete or squash critical posts in a kneejerk fashion -- nothing will kill a community faster than people feeling that their opinions are not heard.