Hospitality Digital Marketing & Beyond
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How to Create a Blog Post that Boosts Your Hotel Bookings - Net Affinity Blog - Give Your Hotel Superpowers

How to Create a Blog Post that Boosts Your Hotel Bookings - Net Affinity Blog - Give Your Hotel Superpowers | Hospitality Digital Marketing & Beyond | Scoop.it
Conversion Optimisation for Savvy Hoteliers
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Hospitality Digital Marketing & Beyond
Find news and information about Digital Marketing with focus in the Travel Industry & Technology. Search Engine Marketing, SEO, Social Media Advertising and Mobile.
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7 Things You Can Legally Steal from Successful Companies

7 Things You Can Legally Steal from Successful Companies | Hospitality Digital Marketing & Beyond | Scoop.it
Data-gathering from scratch is a daunting prospect. The good news is a lot of this data has already been gathered for you by your competitors.
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Very informative!

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Duane Tilden's curator insight, June 1, 2015 11:17 PM

"If you just want to get a list of the top influencers of an account, use this tool to generate the data. If you want more comprehensive data on your competitors’ followers you can use this tool. It is important to make connections with influencers early on so they can be evangelists for your brand."

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Why the Vacation Rental Industry Is Blowing Up Right Now

Why the Vacation Rental Industry Is Blowing Up Right Now | Hospitality Digital Marketing & Beyond | Scoop.it
In the pre-Internet era, vacation rentals were a largely mom-and-pop industry. Businesses advertised via classifieds or real estate agents; some mailed cat
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Just how valuable are online reviews? - Tnooz

Just how valuable are online reviews? - Tnooz | Hospitality Digital Marketing & Beyond | Scoop.it
The Feedback Economy study from Barclays shows how online reviews could help the bottom line of tourism businesses in the next 10 years
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AccorHotels creates new role to deal with growth, digital and greedy OTAs

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5 essential skills that great link builders know

5 essential skills that great link builders know | Hospitality Digital Marketing & Beyond | Scoop.it
Think that building links is all a good link builder needs to do? Contributor Julie Joyce lists the five critical tasks that separate the great link builders from the mediocre ones.
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Official: Google to roll out Expanded Text Ads for all devices

Official: Google to roll out Expanded Text Ads for all devices | Hospitality Digital Marketing & Beyond | Scoop.it
Perhaps the final vestige of pre-mobile AdWords, 25-35-35 character text ads will soon sunset.
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10 of the Best Brands on Twitter (And Why They're So Successful)

10 of the Best Brands on Twitter (And Why They're So Successful) | Hospitality Digital Marketing & Beyond | Scoop.it
Check out these examples of the best Twitter accounts from brands.
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5 brilliant headline hacks for crazy high organic click-through rates

5 brilliant headline hacks for crazy high organic click-through rates | Hospitality Digital Marketing & Beyond | Scoop.it
Just say no to low CTR! Columnist Larry Kim explains his tactics for improving click-through rates on organic search listings.
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Highly targeted online ads don't work: Stanford researchers

Highly targeted online ads don't work: Stanford researchers | Hospitality Digital Marketing & Beyond | Scoop.it
According to researchers at Stanford, highly targeted ads may not be all they're cracked up to be.
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Marriott, Hyatt and Hilton Are Shedding Their Dated Design Legacies

Marriott, Hyatt and Hilton Are Shedding Their Dated Design Legacies | Hospitality Digital Marketing & Beyond | Scoop.it
It wasn't that long ago when Marriott, Hyatt, and Hilton were never uttered in the same sentence as the phrases "trendy design" or "hip social spaces." Tod
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The Science Behind the Most Popular Infographics #Infographic

The Science Behind the Most Popular Infographics #Infographic | Hospitality Digital Marketing & Beyond | Scoop.it
Content - Planning to use infographics in your marketing? Then check out what characteristics the most popular infographics have in common.

Via Brian Yanish - MarketingHits.com
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10 tremendous digital marketing statistics from this week

10 tremendous digital marketing statistics from this week | Hospitality Digital Marketing & Beyond | Scoop.it
This week’s roundup includes good news for AdBlock Plus, even better news for Zoella, plus a whole load of insight into customer loyalty, data privacy, mobile payments and more.
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Bank of America Says Airbnb and Weak Business Travel Are Hurting Hotels

Bank of America Says Airbnb and Weak Business Travel Are Hurting Hotels | Hospitality Digital Marketing & Beyond | Scoop.it
Bank of America analysts just checked out of the hotel industry. In a note published on Thursday, BofAML analysts led by Shaun Kelley cited a raft of press
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The 9 Largest Hotel Loyalty Programs

The 9 Largest Hotel Loyalty Programs | Hospitality Digital Marketing & Beyond | Scoop.it
As major hotel chains make a big push this year to increase the size of their loyalty programs through book-direct campaigns, they might take satisfaction
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Just the Facts, Ma’am: Direct Bookings are 9% More Profitable for Hotels

Just the Facts, Ma’am: Direct Bookings are 9% More Profitable for Hotels | Hospitality Digital Marketing & Beyond | Scoop.it
Your default description here
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Google Maps will let brands advertise with promoted pins and other tools - Tnooz

Google Maps will let brands advertise with promoted pins and other tools - Tnooz | Hospitality Digital Marketing & Beyond | Scoop.it
On Tuesday, Google took the wraps off of new local search ads on Google Maps, including promoted pins for destinations.
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5 common digital marketing mistakes (and how to fix them)

5 common digital marketing mistakes (and how to fix them) | Hospitality Digital Marketing & Beyond | Scoop.it
Despite a wealth of experience, marketers still make many digital marketing and optimization mistakes. It could be that they've developed some bad habits o
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Google AdWords to break up tablet & desktop and enable a mobile base bid

Google AdWords to break up tablet & desktop and enable a mobile base bid | Hospitality Digital Marketing & Beyond | Scoop.it
Individual device bid adjustments will roll out in the coming months
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All the AdWords & Google Analytics changes announced today at Google Performance Summit

All the AdWords & Google Analytics changes announced today at Google Performance Summit | Hospitality Digital Marketing & Beyond | Scoop.it
At Google's annual event for AdWords and Google Analytics customers, it shared new ad formats, mobile-first bidding options and more.
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The 7-Step Formula for Writing Copy That Sells

The 7-Step Formula for Writing Copy That Sells | Hospitality Digital Marketing & Beyond | Scoop.it
Discover a proven copywriting formula that will help you sell anyone on anything.
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Local SEO doesn't happen in a vacuum

Local SEO doesn't happen in a vacuum | Hospitality Digital Marketing & Beyond | Scoop.it
Columnist Greg Gifford shows that when it comes to retaining local SEO clients, setting expectations and providing education is key.
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Inside Expedia’s Usability Lab, consumer behavior provides insights - Tnooz

Inside Expedia’s Usability Lab, consumer behavior provides insights - Tnooz | Hospitality Digital Marketing & Beyond | Scoop.it
We visit Expedia’s Usability Lab, a two-room facility in the company’s headquarters in Bellevue, Wash. The company's opening labs worldwide.
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Focusing Only on Conversions is a Big Mistake for Travel Sites

Focusing Only on Conversions is a Big Mistake for Travel Sites | Hospitality Digital Marketing & Beyond | Scoop.it
Travel shopping is fragmented, lengthy, competitive. Even the most loyal customers cross-shop to validate their choices before buying. The battle for traff
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The 5 best digital marketing courses for the modern-day marketer

The 5 best digital marketing courses for the modern-day marketer | Hospitality Digital Marketing & Beyond | Scoop.it
  Modern-day digital marketers are expected to be competent in a host of skills, including analytics, copywriting, creative direction, sales, digital
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Why Google woke up and smelt the travel coffee

Why Google woke up and smelt the travel coffee | Hospitality Digital Marketing & Beyond | Scoop.it
Google has never been lacking in confidence - and that's not just because it has a mkt cap of $487 billion and last year took in $74.5 billion in revenues.
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What Americans Really Think About Airbnb and Home-Sharing

What Americans Really Think About Airbnb and Home-Sharing | Hospitality Digital Marketing & Beyond | Scoop.it
In less than a decade Airbnb, the San Francisco-based home-sharing platform worth an estimated $25.5 billion, has become one of the biggest disruptors in t
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