Hospitality Digital Marketing & Beyond
19.0K views | +2 today
Follow
Hospitality Digital Marketing & Beyond
Find news and information about Digital Marketing with focus in the Travel Industry & Technology. Search Engine Marketing, SEO, Social Media Advertising and Mobile.
Your new post is loading...
Your new post is loading...
Scooped by Alexandre Guapyassu
Scoop.it!

7 Things You Can Legally Steal from Successful Companies

7 Things You Can Legally Steal from Successful Companies | Hospitality Digital Marketing & Beyond | Scoop.it
Data-gathering from scratch is a daunting prospect. The good news is a lot of this data has already been gathered for you by your competitors.
Alexandre Guapyassu's insight:

Very informative!

more...
Duane Tilden's curator insight, June 1, 2015 11:17 PM

"If you just want to get a list of the top influencers of an account, use this tool to generate the data. If you want more comprehensive data on your competitors’ followers you can use this tool. It is important to make connections with influencers early on so they can be evangelists for your brand."

Scooped by Alexandre Guapyassu
Scoop.it!

What content strategists need to know about SEO

What content strategists need to know about SEO | Hospitality Digital Marketing & Beyond | Scoop.it
Today's algorithms want great content. Unique, high-quality content is valuable to search engines in a way that is now translating into better search ranki
more...
No comment yet.
Scooped by Alexandre Guapyassu
Scoop.it!

Retargeting ads on Facebook can unlock value for travel marketers - Tnooz

Retargeting ads on Facebook can unlock value for travel marketers - Tnooz | Hospitality Digital Marketing & Beyond | Scoop.it
Facebook ad retargeting is a tool for targeting audiences who’ve previously visited your travel content.
more...
No comment yet.
Scooped by Alexandre Guapyassu
Scoop.it!

Search isn’t just on search engines anymore, and Google knows it

Search isn’t just on search engines anymore, and Google knows it | Hospitality Digital Marketing & Beyond | Scoop.it
Google used to own search. Now 65% of consumers start searching for products on Amazon or other retail sites - bypassing search engines completely. As a re
more...
No comment yet.
Scooped by Alexandre Guapyassu
Scoop.it!

How Do Consumers Feel About the Sharing Economy? - eMarketer

How Do Consumers Feel About the Sharing Economy? - eMarketer | Hospitality Digital Marketing & Beyond | Scoop.it
Most are optimistic
more...
No comment yet.
Scooped by Alexandre Guapyassu
Scoop.it!

The 11 most interesting stories in digital this week

The 11 most interesting stories in digital this week | Hospitality Digital Marketing & Beyond | Scoop.it
Here's a new feature for Fridays, a concise roundup of the most interesting digital stories of the week.
more...
No comment yet.
Scooped by Alexandre Guapyassu
Scoop.it!

What do Google's expanded text & local search ads mean for marketers?

What do Google's expanded text & local search ads mean for marketers? | Hospitality Digital Marketing & Beyond | Scoop.it
Google announced a tranche of changes to its ad products yesterday.
more...
No comment yet.
Scooped by Alexandre Guapyassu
Scoop.it!

Starwood's Loyalty Program Is Experimenting on Snapchat

Starwood's Loyalty Program Is Experimenting on Snapchat | Hospitality Digital Marketing & Beyond | Scoop.it
Travel marketers aren't limiting themselves to millennials or Instagram. Instead, some are already marketing to Generation Z and making big moves on social
more...
No comment yet.
Scooped by Alexandre Guapyassu
Scoop.it!

Google Adds Hotel Reviews From Other Sources

Google Adds Hotel Reviews From Other Sources | Hospitality Digital Marketing & Beyond | Scoop.it
A Google search for hotels brings up hotel results in Google Maps. When you click on a hotel listing, it will show you a ton o
more...
No comment yet.
Scooped by Alexandre Guapyassu
Scoop.it!

The 9 Largest Hotel Loyalty Programs

The 9 Largest Hotel Loyalty Programs | Hospitality Digital Marketing & Beyond | Scoop.it
As major hotel chains make a big push this year to increase the size of their loyalty programs through book-direct campaigns, they might take satisfaction
more...
No comment yet.
Scooped by Alexandre Guapyassu
Scoop.it!

Just the Facts, Ma’am: Direct Bookings are 9% More Profitable for Hotels

Just the Facts, Ma’am: Direct Bookings are 9% More Profitable for Hotels | Hospitality Digital Marketing & Beyond | Scoop.it
Your default description here
more...
No comment yet.
Scooped by Alexandre Guapyassu
Scoop.it!

Google Maps will let brands advertise with promoted pins and other tools - Tnooz

Google Maps will let brands advertise with promoted pins and other tools - Tnooz | Hospitality Digital Marketing & Beyond | Scoop.it
On Tuesday, Google took the wraps off of new local search ads on Google Maps, including promoted pins for destinations.
more...
No comment yet.
Scooped by Alexandre Guapyassu
Scoop.it!

5 common digital marketing mistakes (and how to fix them)

5 common digital marketing mistakes (and how to fix them) | Hospitality Digital Marketing & Beyond | Scoop.it
Despite a wealth of experience, marketers still make many digital marketing and optimization mistakes. It could be that they've developed some bad habits o
more...
No comment yet.
Scooped by Alexandre Guapyassu
Scoop.it!

10 Free Apps Worth Checking Out on the Google App Marketplace

10 Free Apps Worth Checking Out on the Google App Marketplace | Hospitality Digital Marketing & Beyond | Scoop.it
Check out these 10 free apps that you can use to create business cards, send reports, create designs, and more.
more...
No comment yet.
Scooped by Alexandre Guapyassu
Scoop.it!

Brand queries: the AdWords performance illusion

Brand queries: the AdWords performance illusion | Hospitality Digital Marketing & Beyond | Scoop.it
If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you're not alone. But columnist Tim Mayer contends you're being shortsighted.
more...
No comment yet.
Scooped by Alexandre Guapyassu
Scoop.it!

Check in to the vast world of hotel data [INFOGRAPHIC] - Tnooz

Check in to the vast world of hotel data [INFOGRAPHIC] - Tnooz | Hospitality Digital Marketing & Beyond | Scoop.it
Hotels sit on more data from their guests than, arguably, any other sector in the travel industry. And, remarkably, some probably d
more...
No comment yet.
Scooped by Alexandre Guapyassu
Scoop.it!

4 Charts Showing Millennials' Thoughts on Loyalty and Direct Booking

4 Charts Showing Millennials' Thoughts on Loyalty and Direct Booking | Hospitality Digital Marketing & Beyond | Scoop.it
The assumption that millennials have less brand loyalty than previous generations has made the rounds with travel marketers and certainly has credence. But
more...
No comment yet.
Scooped by Alexandre Guapyassu
Scoop.it!

Personalisation can lift push notification open rates by up to 800%: Study

Personalisation can lift push notification open rates by up to 800%: Study | Hospitality Digital Marketing & Beyond | Scoop.it
Building a successful mobile app is difficult.
more...
No comment yet.
Scooped by Alexandre Guapyassu
Scoop.it!

10 tantalising digital marketing stats from this week

10 tantalising digital marketing stats from this week | Hospitality Digital Marketing & Beyond | Scoop.it
This week’s statistical roundup includes the most-watched video on Facebook Live, news from Google, summer travel trends and a whole host more.
more...
No comment yet.
Scooped by Alexandre Guapyassu
Scoop.it!

5 often neglected truths about online travel marketing - Tnooz

5 often neglected truths about online travel marketing - Tnooz | Hospitality Digital Marketing & Beyond | Scoop.it
Travel brands have been swimming upstream against a current, focusing on 5% of their traffic and ignoring the other 95%. Why? Here are 5 truths to face.
more...
No comment yet.
Scooped by Alexandre Guapyassu
Scoop.it!

A Sneak Preview of the New AdWords Interface | WordStream

A Sneak Preview of the New AdWords Interface | WordStream | Hospitality Digital Marketing & Beyond | Scoop.it
A new AdWords interface is coming in 2017! Larry Kim takes you behind the scenes at Google for a sneak preview of the brand-new AdWords interface.
more...
No comment yet.
Scooped by Alexandre Guapyassu
Scoop.it!

16 of the Best Website Homepage Design Examples

16 of the Best Website Homepage Design Examples | Hospitality Digital Marketing & Beyond | Scoop.it
Browse through these excellent website homepage design examples to get inspiration for your own homepage design strategy.
more...
No comment yet.
Scooped by Alexandre Guapyassu
Scoop.it!

Why the Vacation Rental Industry Is Blowing Up Right Now

Why the Vacation Rental Industry Is Blowing Up Right Now | Hospitality Digital Marketing & Beyond | Scoop.it
In the pre-Internet era, vacation rentals were a largely mom-and-pop industry. Businesses advertised via classifieds or real estate agents; some mailed cat
more...
No comment yet.
Scooped by Alexandre Guapyassu
Scoop.it!

Just how valuable are online reviews? - Tnooz

Just how valuable are online reviews? - Tnooz | Hospitality Digital Marketing & Beyond | Scoop.it
The Feedback Economy study from Barclays shows how online reviews could help the bottom line of tourism businesses in the next 10 years
more...
No comment yet.
Scooped by Alexandre Guapyassu
Scoop.it!

AccorHotels creates new role to deal with growth, digital and greedy OTAs

more...
No comment yet.
Scooped by Alexandre Guapyassu
Scoop.it!

5 essential skills that great link builders know

5 essential skills that great link builders know | Hospitality Digital Marketing & Beyond | Scoop.it
Think that building links is all a good link builder needs to do? Contributor Julie Joyce lists the five critical tasks that separate the great link builders from the mediocre ones.
more...
No comment yet.