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Hospitality Digital Marketing & Beyond
Find news and information about Digital Marketing with focus in the Travel Industry & Technology. Search Engine Marketing, SEO, Social Media Advertising and Mobile.
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7 Things You Can Legally Steal from Successful Companies

7 Things You Can Legally Steal from Successful Companies | Hospitality Digital Marketing & Beyond | Scoop.it
Data-gathering from scratch is a daunting prospect. The good news is a lot of this data has already been gathered for you by your competitors.
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Very informative!

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8 Myths People Believe About Analytics (But Shouldn't)

8 Myths People Believe About Analytics (But Shouldn't) | Hospitality Digital Marketing & Beyond | Scoop.it
Debunk common myths people believe about analytics and get some resources you can learn from instead.
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Hotels.com bookings made by American mobile users increased by over 80%

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How the Twitter tool Flock To Unlock can bring visitors flocking

How the Twitter tool Flock To Unlock can bring visitors flocking | Hospitality Digital Marketing & Beyond | Scoop.it
How do you combine the social muscle of a service such as Twitter with a travel brand in order to raise awareness of a destination? Expedia had an idea...
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3 Hospitality Trends We're Tracking at Skift This Week

3 Hospitality Trends We're Tracking at Skift This Week | Hospitality Digital Marketing & Beyond | Scoop.it
Skift's daily travel startup watch report.
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Hoteliers claim Booking.com parity agreement still wrong and anti-competitive

Hoteliers claim Booking.com parity agreement still wrong and anti-competitive | Hospitality Digital Marketing & Beyond | Scoop.it
Booking.com's move to appease regulators over rate parity agreements with hotels has not been met with universal applause.
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Selfies Are Changing the Fundamental Reasons Why We Travel

Selfies Are Changing the Fundamental Reasons Why We Travel | Hospitality Digital Marketing & Beyond | Scoop.it
The rise of social media is creating a new breed of travelers for whom the ability to instantly publicize their trip is as important as the experience itse
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Paradox of Choice: Do Too Many Options Kill Conversion Rate?

Paradox of Choice: Do Too Many Options Kill Conversion Rate? | Hospitality Digital Marketing & Beyond | Scoop.it
This post comes from our partner Follow @Travel_Tripper There’s a famous marketing experiment by psychologists Sheena Iyengar and Mark Lepper in which the
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Marketers Struggle to Map Multichannel Customers' Journeys - eMarketer

Marketers Struggle to Map Multichannel Customers' Journeys - eMarketer | Hospitality Digital Marketing & Beyond | Scoop.it
Few marketers are leveraging potentially key sources of data about the customer journey, such as call center info and mobile app analytics, recent research finds. Marketers are also falling short when it comes to "connecting the dots" to track customers who engage with them both digitally and offline. Failing to understand the customer journey makes it nearly impossible for marketers to reach their targets with the right message in the right place at the right time.
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26 inspirational web design resources to boost your creativity

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The opportunity to improve margins in travel (but with no margin for error)

The opportunity to improve margins in travel (but with no margin for error) | Hospitality Digital Marketing & Beyond | Scoop.it
Ancillary sales, when done properly, can help travel retailers maintain their profit margins, says Fusion.
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101 Viral Marketing Tools. Course 1 - Introduction to 101 Viral Marketing tools

101 Viral Marketing Tools. Course 1 - Introduction to 101 Viral Marketing tools | Hospitality Digital Marketing & Beyond | Scoop.it

Creating viral marketing products and services. Everything that gives your customers tools, reasons & incentives to be viral should be considered viral. This course will offers 35 very specific tools and examples of how to do that, more is coming in Igor’s new book 101 Viral Marketing Tools.

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The Great Travel-Marketing Whodunit Is Attributing Credit for the Last Click

The Great Travel-Marketing Whodunit Is Attributing Credit for the Last Click | Hospitality Digital Marketing & Beyond | Scoop.it
How do travel marketers attribute proper credit to the various stages of consumers’ sometimes-multiweek journey from research to the last click/booking?
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6 Digital Trends We're Tracking at Skift This Week

6 Digital Trends We're Tracking at Skift This Week | Hospitality Digital Marketing & Beyond | Scoop.it
Skift's weekly digital travel trends roundup.
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5 Tourism Trends We're Tracking at Skift This Week

5 Tourism Trends We're Tracking at Skift This Week | Hospitality Digital Marketing & Beyond | Scoop.it
Skift's weekly tourism trends roundup.
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Few Brands Active on Facebook Actually Advertise, Very Few

Few Brands Active on Facebook Actually Advertise, Very Few | Hospitality Digital Marketing & Beyond | Scoop.it
Recent update about Facebook's News Feed favoring more content from friends was overshadowed by mobile and video.
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Best Travel Ads This Week: Balancing Between Excitement and Exaggeration

Best Travel Ads This Week: Balancing Between Excitement and Exaggeration | Hospitality Digital Marketing & Beyond | Scoop.it
Travel brands are obviously going to send a positive message in their advertising, but this week's campaigns toe the line between sharing an enthusiastic m
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In Mobile Payment Adoptions, Millennials Lead - eMarketer

In Mobile Payment Adoptions, Millennials Lead - eMarketer | Hospitality Digital Marketing & Beyond | Scoop.it
Millennials are the first generation to enter adulthood with smartphone ownership as the norm, and they are the ones who put social networking on the map. The demographic also overindexes for mobile payments and smartphone usage, and they are willing to take a risk on new technology. Craig Wigginton, vice chairman and US telecommunications sector leader at Deloitte & Touche, spoke with eMarketer about the ramifications for marketers.
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The Future Of Marketing Automation

The Future Of Marketing Automation | Hospitality Digital Marketing & Beyond | Scoop.it
According to industry expert David Raab, almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software. According to Bluewolf’s new “State of Salesforce” study, only 7 percent are seeing good, measurable ROI from those investments. There’s a lot of fragmentation and dissatisfaction in this category despite the huge potential benefits of automating marketing.

Via Brian Yanish - MarketingHits.com
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IAB: Search Was 50% Of US Digital Ad Spend In 2014, Desktop Still Bigger Than Mobile

Search was $24.6 billion of digital ad spend last year. Desktop outpaced mobile search spend nearly 4-to-1.
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How Can Marketers Improve Landing Page Optimization? - eMarketer

How Can Marketers Improve Landing Page Optimization? - eMarketer | Hospitality Digital Marketing & Beyond | Scoop.it
Landing page optimization (LPO) is critical for any marketer looking to turn site visitors into leads—and eventually, customers. But many are still working toward success—held back by a lack of in-house skills, conversion-worthy content and a strategy. Marketers will need to master the most effective tactics—some which are also the most difficult—to get the results they want.
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