Few marketers are leveraging potentially key sources of data about the customer journey, such as call center info and mobile app analytics, recent research finds. Marketers are also falling short when it comes to "connecting the dots" to track customers who engage with them both digitally and offline. Failing to understand the customer journey makes it nearly impossible for marketers to reach their targets with the right message in the right place at the right time.
Creating viral marketing products and services. Everything that gives your customers tools, reasons & incentives to be viral should be considered viral. This course will offers 35 very specific tools and examples of how to do that, more is coming in Igor’s new book 101 Viral Marketing Tools.
Millennials are the first generation to enter adulthood with smartphone ownership as the norm, and they are the ones who put social networking on the map. The demographic also overindexes for mobile payments and smartphone usage, and they are willing to take a risk on new technology. Craig Wigginton, vice chairman and US telecommunications sector leader at Deloitte & Touche, spoke with eMarketer about the ramifications for marketers.
According to industry expert David Raab, almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software. According to Bluewolf’s new “State of Salesforce” study, only 7 percent are seeing good, measurable ROI from those investments. There’s a lot of fragmentation and dissatisfaction in this category despite the huge potential benefits of automating marketing.
Landing page optimization (LPO) is critical for any marketer looking to turn site visitors into leads—and eventually, customers. But many are still working toward success—held back by a lack of in-house skills, conversion-worthy content and a strategy. Marketers will need to master the most effective tactics—some which are also the most difficult—to get the results they want.
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How to integrate my topics' content to my website?
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.