Hospitals: Trends in Branding and Marketing
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Your Digital Health Brand: What Hospitals Need

Your Digital Health Brand: What Hospitals Need | Hospitals: Trends in Branding and Marketing | Scoop.it
How to survive and thrive in a world where what others do and say is more powerful than ANY carefully honed brand message you create.

Via Sam Stern
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You must give up control and earn your digital health brand.

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Hospitals: Trends in Branding and Marketing
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How Americans Recall and Act Upon Digital. Social top news source and health drives follow-up actions

How Americans Recall and Act Upon Digital. Social top news source and health drives follow-up actions | Hospitals: Trends in Branding and Marketing | Scoop.it

A new report by the PEW Research Center titled "How Americans Encounter, Recall and Act Upon Digital News" dives deep into how Americans get their news and what actions they take after learning about different topics. The topics that spark further actions show health near the top. 


Via Olivier Delannoy, Lionel Reichardt / le Pharmageek
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Healthcare guide to Social Media Marketing

The Healthcare Industry Can No Longer Ignore Social Media As the healthcare industry continues to constantly change, it is extremely important that healthcare …

Via Marie Ennis-O'Connor, Anna Koczorowska
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Can Social Media Save Lives? | Life Goals Mag

Can Social Media Save Lives? | Life Goals Mag | Hospitals: Trends in Branding and Marketing | Scoop.it
Many people think of social media as a place to waste time. Users log on to check out a friend’s vacation photos, let the world know about their relationship status and catch up on some news. And hopefully not the fake kind. But can social media be used for a greater good?

Could it save lives? The short answer is “yes.”

From providing emotional support to suffering patients to training of first responders to education and encouraging wellness, social media provides health benefits galore. So while Facebook can’t drive you to the hospital yet, there are many signs of hope within social media channels.


Via Giuseppe Fattori
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Being patient-centric in a digitizing world | McKinsey & Company

Being patient-centric in a digitizing world | McKinsey & Company | Hospitals: Trends in Branding and Marketing | Scoop.it
A Danish pharma company’s strong customer focus and determined digital drive have important lessons for other businesses.

Via Lionel Reichardt / le Pharmageek
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Deloitte - 2017 Global health care sector outlook

Deloitte - 2017 Global health care sector outlook | Hospitals: Trends in Branding and Marketing | Scoop.it
Rising demand and associated spending are being fueled by an aging population; the growing prevalence of chronic diseases and comorbidities; development of costly clinical innovations; increasing patient awareness, knowledge, and expectations; and continued economic uncertainty despite regional pockets of recovery are just a few of the key issues and trends impacting the global health care sector. Read on to learn more about trends impacting the global health care sector in 2017 and suggested considerations for stakeholders.

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What doctors think about Obamacare

What doctors think about Obamacare | Hospitals: Trends in Branding and Marketing | Scoop.it
As a repeal and replacement of the Affordable Care Act dominates politics, doctors are being left to figure out what's best for their patients.
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Use of digital to engage patients and providers

Overview of the use digital technologies and social media by hospitals - Dec. 7, 2016

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More Than Two-thirds of Patient Advocacy Groups Receive Industry Funding

More Than Two-thirds of Patient Advocacy Groups Receive Industry Funding | Hospitals: Trends in Branding and Marketing | Scoop.it

At a time when drug company lobbyists are widely vilified as icons of avarice, patient advocacy groups still wear the white hats.

 

But those organizations, which promote cures for every type of cancer and hundreds more diseases, have come under criticism lately for favoring their drug company funders in contests on Capitol Hill.

 

In one case, a diabetes group accepted money from food companies and played down the health risks from their high-sugar products; in another case, a mental health association, reliant on drug company dollars, opted to keep quiet about the soaring prices of its antidepressants. And many of the patient advocacy groups pushing for passage of the 21st Century Cures Act, which consumer groups argue rolls back patient protection, are funded in large part by pharmaceutical firms.

 

“The public should be concerned about this for many reasons,” said Jonathan H. Marks, director of the bioethics program at Pennsylvania State University. “One of the most important is that patient advocacy groups have credibility with policymakers — as corporate donors are well aware. Policymakers tend to assume that these organizations are acting in the interests of patients, or public health more broadly.”

 

But, said Marks, this is not always the case when the groups are reliant on drug or device industry donations — a point not often discussed when they lobby the Food and Drug Administration to speed new drugs to market, participate in National Institutes of Health panels, bring patients to testify before Congress, or advise patients on courses of treatment.

 

A study published Tuesday in JAMA Internal Medicine offers evidence of the ways in which patient advocacy organizations, or PAOs, rely on industry dollars.

 

The research, led by Susannah Rose of the Cleveland Clinic, shows that PAOs receive industry funding more often than previously believed. Some of the groups’ leaders, responding to a confidential survey, also acknowledged donor pressure to take policy positions that are best for the donors. Others said they doubted their own level of independence.

 

Rose, director of research in the Cleveland Clinic Office of Patient Experience, and her colleagues surveyed 439 patient advocacy organizations across the United States.

 

Of the 289 groups that responded, more than two-thirds reported receiving industry funding, with a median of $299,000. Twelve percent said they received over half their funding from industry. Almost 9 percent received $1 million or more. The pharmaceutical, medical device, and biotechnology sector accounted for a median of 45 percent of the donations. Only one quarter of the groups said they had policies on disclosing their financial relationships.

 

Further Reading:

  • Transparency is Good in Theory, But Not in Practice; http://sco.lt/6qCqTR
  • #Pharma to Patient Advocacy Groups Questioning High Drug Prices: "Why Are You Doing This to Us?"; http://sco.lt/4sOB7J
  • Holy Sh*t! Is There No End to Mylan's Shenanigans? Paying Off Patient Groups to Lobby!; http://sco.lt/6Sl0ld
  • UK Patient Groups that Backed New Cancer Drug Received £ from #Pharma Firm; http://sco.lt/84W3En
  • Majority of Patients’ Groups Siding With Pharma Against Medicare Part B Pricing Reforms Receive Industry Funding; http://sco.lt/574i6D
  • #Pharma's "Patient Centricity" Pays Off: Patient Groups Mum on Drug Costs; http://sco.lt/8ydeuv

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Using Digital Patient Insights to define a Digital Strategy

Using Digital Patient Insights to define a Digital Strategy | Hospitals: Trends in Branding and Marketing | Scoop.it

The relevance of digital intelligence derives from the fact that patients are more likely to go online than calling or visiting their GP. They consume, engage and are influenced by digital content, and patients bring their opinion to the consultation, ultimately driving prescriptions through patient requests. The question is how we activate this digitally proficient patient behavior in terms of defining a digital strategy?

At Vertic we do that through our methodology called Digital IQ. The methodology structures what people say, what people search for, and translates the findings into a digital voice of the customer. Next, we evaluate what content is offered to match the voice of the customer. This allows us to make a gap analysis and define specific digital opportunities which can be written into digital strategy. 

In analyzing social media it is crucial to identify conversations between patients, rather than those stemming from a recirculation of PR messages, top line news stories or financial news. At Vertic we call the former conversations User Driven and the later type of conversations Media Driven. By analyzing User Driven conversations, we can drill down on patient experiences and perceptions, e.g. those related to symptoms of a specific disease, unmet needs, variation between product understanding, and much more. By looking at the fabric of search behavior, we can supplement our understanding of those patients how do not engage directly in social media, but rather browse and consume social media content. 

Over and above, being the foundation for a digital strategy, the Digital IQ can help us in the following areas: 

In the pre-launch:

- Trial recruitment 

- Health economics 

- Unmet needs (payers)

- Vocabulary

- Perception of existing products

- Patient opinion leaders/KOLs

- Impact of pre-launch com.

After Launch 

- Product perception

- Share of Voice

- Impact of communication

- Calibration of messaging strategy


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How Design Thinking Turned One Hospital into a Bright and Comforting Place

Rotterdam Eye Hospital transformed its patients’ experiences.

Via Art Jones
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Art Jones's curator insight, January 1, 6:40 PM

Design thinking is not just the province of IDEO and Apple anymore.

 

When you begin any project with the individuals you are in service to, you deliver exactly what they need, when they need it and how ideally they would like to receive it.  

 

Design thinking, was once thought of exclusively as the domain of designers working on products like the next i-anything from Apple. The truth is the world of business has discovered, when they focus on knowing who their ideal customers are and what they really want, and how they want to acquire it those businesses tend to grow more than those that do not do the work to understand the buyer and how they navigate their buyer's journey.

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Patients' online diagnoses not useful, say doctors - BBC News

Patients' online diagnoses not useful, say doctors - BBC News | Hospitals: Trends in Branding and Marketing | Scoop.it

A third of the UK physicians surveyed said patients would come with suggestions for what prescription they should receive.

Fewer than 5% of doctors felt it was helpful.

Major technology firms such as Apple and Samsung are investing heavily in tech that can monitor a user's health.

The survey of 330 UK physicians - 300 of them GPs - was carried out by Cello Health Insight, a medical market research firm.

"Doctors have witnessed an explosion in the quantity and quality of information now available to them and their patients via digital media and technology," said Dan Brilot, the company's digital director.

"Consumers are increasingly seeking out information (and technological tools such as fitness and health apps) to provide as much information as possible before - and after - consultation."

 


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New Evidence of the Superiority of Female Doctors

New Evidence of the Superiority of Female Doctors | Hospitals: Trends in Branding and Marketing | Scoop.it
New research estimates that if all physicians were female, 32,000 fewer Americans would die every year.

Via Art Jones
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Art Jones's curator insight, December 20, 2016 12:44 PM

Excerpt:

"Female physicians actually tend to provide higher-quality medical care than males, according to research released today. If male physicians were as adept as females, some 32,000 fewer Americans would die every year—among Medicare patients alone."

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HealthPopuli.com - Health/Care is Everywhere

HealthPopuli.com - Health/Care is Everywhere | Hospitals: Trends in Branding and Marketing | Scoop.it
Health/Care is Everywhere

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NHS to start prescribing health apps that help manage conditions

NHS to start prescribing health apps that help manage conditions | Hospitals: Trends in Branding and Marketing | Scoop.it
The future of healthcare could be in your pocket. Two new medical apps that help people monitor their health at home, reducing their need to visit a doctor, are set to be rolled out to as many as four UK National Health Service trusts over the next year.The apps, which are currently being trialled in four hospitals in Oxfordshire, UK, transmit patient data from a tablet or smartphone directly to clinicians. According to Ilan Lieberman, a member of the Royal Society of Medicine’s council on telemedicine and ehealth, such apps will have a huge impact on the management of chronic diseases.One system, called GDm-health, helps manage the treatment of gestational diabetes – a condition that affects about 1 in 10 pregnant women. The smartphone app lets women send each blood glucose reading they take at home to their diabetes clinician.
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Simple Digital Technologies Can Reduce Health Care Costs

Businesses that are serious about reducing health care costs — and improving the health and well-being of their employees — should take a serious look at digital therapeutics, which have the potential to provide effective, low-cost ways to prevent and treat chronic diseases and their consequences. Digital therapeutics are technology-based solutions that have a clinical impact on disease comparable to that of a drug. They primarily use consumer-grade technology such as mobile devices, wearable sensors, big data analytics, and behavioral science and can be delivered through web browsers, apps, or in conjunction with medical devices. They can also be deployed in real time and at scale, which is critical for intervention in chronic diseases.

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Social media and patients associations: get social!

Crash course given for Lupus Europe in the Convention held in Helsinki in September 2014 to explain why it is so important that patient associations are into s…

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How Doctors can Compete with Retail Clinics in 2017

How Doctors can Compete with Retail Clinics in 2017 | Hospitals: Trends in Branding and Marketing | Scoop.it
In today's healthcare space, many doctors are competing with retail clinics for patients. Here are 5 ways physicians can compete with retail clinics.
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Has online health information changed the physician-patient relationship?

Has online health information changed the physician-patient relationship? | Hospitals: Trends in Branding and Marketing | Scoop.it

 As patients have better access to health information through the Internet and expect to be more engaged in health decision making, traditional models of the patient-provider relationship and communication strategies must be revisited to adapt to this changing demographic.

 

Physicians often don’t have the time to explain the complex world of medicine to patients. While more people are going online for health information the Internet can be like a jungle with many false trails to supposed health information.  For the most part, it’s up to online health seekers to determine what is “real” and ‘trusted” as opposed to false and fake.  Within lies a great opportunity for pharma companies.


Via Pharmacomptoir / Corinne Thuderoz, Giuseppe Fattori
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Alejandro Buldón's curator insight, January 26, 4:21 AM
Journal of Internet Medical Research: "A medida que los pacientes tienen un mejor acceso a la información de salud a través de Internet y esperan estar más involucrados en la toma de decisiones de salud, modelos tradicionales de la relación entre el paciente y el proveedor y las estrategias de comunicación deben ser revisados para adaptarse a esta evolución demográfica".
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Oscar | Smart, simple health insurance.

Oscar | Smart, simple health insurance. | Hospitals: Trends in Branding and Marketing | Scoop.it
Hi, we're Oscar, a better kind of health insurance company.We're using technology to make insurance simple, intuitive, and human. Get a free quote at hioscar.com.

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Art Jones's curator insight, January 14, 2:11 PM

Will this new health insurance paradigm succeed where others are failing by leveraging digital health technologies?#Telemedicine #TheFutureofHealthcare

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New Prescription: Doctor Offices That Look Like Apple Stores

New Prescription: Doctor Offices That Look Like Apple Stores | Hospitals: Trends in Branding and Marketing | Scoop.it
After a relative suffered a heart attack a few years ago, Silicon Valley entrepreneur Adrian Aoun got an unsettling look at a health-care system that he diagnosed as an inefficient and outdated mess.

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Art Jones's curator insight, January 17, 10:53 AM

Creativity and Innovation are coming to every facet of the healthcare and wellness industry. Adrian Aoun has a most interesting vision for the future of your visit to the doctor's office, read an excerpt for the article here:

 

"It's called Forward, a health-management service that charges a $149 per month — roughly $1,800 a year — to tend to all of its patients' primary-care needs. And not just with attentive doctoring, either; Forward plans to deploy body scanners, sensors, giant touch-screen monitors, infrared devices and other high-tech gizmos that could make a doctor's appointment feel more like a trip to an Apple store."

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6 Medical Breakthroughs Revolutionising Healthcare – FUTURE OF

6 Medical Breakthroughs Revolutionising Healthcare – FUTURE OF | Hospitals: Trends in Branding and Marketing | Scoop.it
“Live long and prosper’, as all Star Trek fans will swear by, was Mr Spock’s traditional Vulcan salute in the original Star Trek TV series. Some 40 years on, this inter-galactic greeting is quickly…
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Americans Rate Healthcare Providers High on Honesty, Ethics

Americans Rate Healthcare Providers High on Honesty, Ethics | Hospitals: Trends in Branding and Marketing | Scoop.it
Americans continue to rate the honesty and ethical standards of healthcare professionals highly. Members of Congress rank at the bottom of the list.

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Using Apple ResearchKit For
Patient-Centric Clinical Research


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How to transform your word-of-mouth marketing strategy

How to transform your word-of-mouth marketing strategy | Hospitals: Trends in Branding and Marketing | Scoop.it
It’s no longer enough to provide outstanding services and cross your fingers that customers will tell their friends and family about your organization. Here’s how to nab online referrals.
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Go to the Wrong Hospital and You’re 3 Times More Likely to Die

Go to the Wrong Hospital and You’re 3 Times More Likely to Die | Hospitals: Trends in Branding and Marketing | Scoop.it
Patients at the worst institutions were three times more likely to die and 13 times more likely to have medical complications than at one of the best, a study shows.

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Art Jones's curator insight, December 15, 2016 9:49 AM

For people within the industry the facts shared within this article is not news. For the general population this report must scare them straight to their core.

 

Many major cities in the US rate restaurants using a system of letters A for good and C, for not so much. The restaurant rating system drives restaurateurs to strive to always have the A rating placard in their window because  it's good for business.

 

Perhaps we should rate healthcare facilities in a similar manner to the way restaurants are rated using A, B or C based on the quality of overall care delivered? 

 

Excerpt:

The study’s authors looked at 22 million hospital admissions, including information from both the federal Medicare program and private insurance companies, and analyzed them using two dozen measures of medical outcomes. Adjusting the results for how sick the patients were and other factors, like age and income, the researchers discovered widespread differences among hospitals. Even a hospital that had excellent outcomes for heart care might have poor outcomes in treating diabetes.