Hospitals: Trends in Branding and Marketing
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A potrait of US adults living with Chronic Health Conditions

A potrait of US adults living with Chronic Health Conditions | Hospitals: Trends in Branding and Marketing | Scoop.it

45% of U.S. adults live with chronic disease 


Living with a chronic disease has an independent effect on people’s technology adoption and health behavior 

 

72% of U.S. adults living with chronic conditions use the internet 

 

7 in 10 track weight, diet, exercise routine, or symptoms 

 

 

67% of U.S. adults living with high blood pressure are internet users


69% of U.S. adults living with asthma or other lung conditions are internet users


56% of U.S. adults living with diabetes are internet users


59% of U.S. adults living with heart conditions are internet users


70% of U.S. adults living with a chronic condition other than those specified in the report are internet users.

 

Surprisingly, only 11% of U.S. adults living with one or more chronic conditions have consulted online rankings or reviews of hospitals or other medical facilities.


People living with chronic conditions are more likely than others to fact check with a medical professional what they find online

 

The findings of this report presents a great opportunity of engaging patients with chronic conditions using internet and social media


Via Parag Vora, nrip, Lionel Reichardt / le Pharmageek
eMedToday's insight:

WOW

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Social Shweta's curator insight, December 3, 2013 1:37 PM

It's time for #HCPs to explore the huge potential Engaging with patients especially the ones with chronic diseases online. #PatientEngage | The awaited PEW Report is here..

Marisa Maiocchi's curator insight, December 7, 2013 11:05 AM

Si bien las estadísticas pertenecen a los Estados Unidos, marcan una tendencia, que ya fue advertida por otros estudios (You share, We care). En América Latina tenemos que avanzar en e-Health porque los pacientes están ya en esa conversación!

Hospitals: Trends in Branding and Marketing
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Five Telemedicine Trends Transforming Health Care in 2016

Five Telemedicine Trends Transforming Health Care in 2016 | Hospitals: Trends in Branding and Marketing | Scoop.it
Telemedicine is key component in health care industry shift to value based care as way to generate additional revenue, cut costs and enhance patient satisfaction
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Medical sales training - it's time to do something different, not more of the same! | Sales Training Connection

Medical sales training - it's time to do something different, not more of the same! | Sales Training Connection | Hospitals: Trends in Branding and Marketing | Scoop.it
The healthcare market is undergoing transformational changes in the way they buy, requiring companies to change the way they sell. This means companies must
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Launchpad Digital Health Accelerator Adds 6 New Startups to Portfolio

Launchpad Digital Health Accelerator Adds 6 New Startups to Portfolio | Hospitals: Trends in Branding and Marketing | Scoop.it
Launchpad Digital Health, a focused next generation accelerator has added six new startups to its 12-month accelerator program.
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How patients can embrace e-health and mobile care | HIMSS Future Care

How patients can embrace e-health and mobile care | HIMSS Future Care | Hospitals: Trends in Branding and Marketing | Scoop.it
HIMSS Future Care is a global community of thinkers focused on reducing healthcare costs and driving innovation. Our writings and resources are designed to transform systems of care.
Via HealthlinkNY, Lionel Reichardt / le Pharmageek
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Azalea Health gets $10.5M for rural-focused, mobile-enabled EHRs, telehealth, patient tools

Azalea Health gets $10.5M for rural-focused, mobile-enabled EHRs, telehealth, patient tools | Hospitals: Trends in Branding and Marketing | Scoop.it
Atlanta, Georgia-based Azalea Health, a health IT software firm with a focus on rural practices and mobile tools, has raised $10.5 million in Series B funding in a round led by Kayne Anderson Capital Advisors.
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Why Patient Loyalty Matters in Health Care

Why Patient Loyalty Matters in Health Care | Hospitals: Trends in Branding and Marketing | Scoop.it
Health care delivery historically has not been a service- or customer-oriented field. But all of this has started to change as patients are turning into consumers.
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Your Therapist Is Typing...

Your Therapist Is Typing... | Hospitals: Trends in Branding and Marketing | Scoop.it
Between guided mindfulness and text-based therapy, the world
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Will the Electronic Health Record be good for our health?

Will the Electronic Health Record be good for our health? | Hospitals: Trends in Branding and Marketing | Scoop.it
NDRC’s Fergus O’Dea outlines why he believes Ireland’s Electronic Health Record might be the most important healthcare investment of the decade.
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Telemedicine saves lives in disaster zones

Telemedicine saves lives in disaster zones | Hospitals: Trends in Branding and Marketing | Scoop.it
Remote consultations help medics provide better care to those hit by war and catastrophe, says Raghu Venugopal.
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Three Things To Know About Future Healthcare Spending - Forbes

Three Things To Know About Future Healthcare Spending - Forbes | Hospitals: Trends in Branding and Marketing | Scoop.it
For my entire life, a half century and counting, healthcare spending in the U.S. has almost always risen faster than inflation. Sometimes it’s relatively slow, sometimes it’s relatively fast, but no matter the time, healthcare spending is climbing. Getting healthcare spending under control is really important for us to do [...]

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Telemedicine Companies See Mental Health As Next Frontier 

Telemedicine Companies See Mental Health As Next Frontier  | Hospitals: Trends in Branding and Marketing | Scoop.it
Telemedicine Companies See Mental Health As Next Frontier

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The Dark Side of Social Media in Medical Education

Presented at ICS State of the Art Meeting 2015

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Teladoc to acquire HealthiestYou for $125 million

Teladoc to acquire HealthiestYou for $125 million | Hospitals: Trends in Branding and Marketing | Scoop.it
Lewisville, Texas-based telemedicine company Teladoc has announced plans to acquire Scottsdale, Arizona-based employee health benefits app-maker HealthiestYou for $125 million in a mix of cash and stock.
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Health data should belong to patients, Topol argues

Health data should belong to patients, Topol argues | Hospitals: Trends in Branding and Marketing | Scoop.it
What constitutes health data is no longer so easily defined. Neither is how the information is used.
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8 Tips to Strengthen Your Physician Referral Relationships | Hospitals: Trends in Branding and Marketing

8 Tips to Strengthen Your Physician Referral Relationships | Hospitals: Trends in Branding and Marketing | Hospitals: Trends in Branding and Marketing | Scoop.it
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8 Tips to Strengthen Your Physician Referral Relationships

8 Tips to Strengthen Your Physician Referral Relationships | Hospitals: Trends in Branding and Marketing | Scoop.it
Maintaining positive relationships with both patients and providers is key to a successful healthcare practice.
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Use of Social Media in Healthcare

This is a lecture delivered to first year medical students (and their research mentors) to encourage use of social media in medical education.To enhance communication between medical students and their mentors, we shall use platforms such as facebook, twitter and slideshare.

Via Giuseppe Fattori
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Telemedicine Companies See Mental Health As Next Frontier  | Hospitals: Trends in Branding and Marketing

Telemedicine Companies See Mental Health As Next Frontier  | Hospitals: Trends in Branding and Marketing | Hospitals: Trends in Branding and Marketing | Scoop.it
Telemedicine Companies See Mental Health As Next Frontier | Hospitals: Trends in Branding and Marketing
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Survey: One in four US adults have refilled an Rx via smartphone, but 62 percent want to

Survey: One in four US adults have refilled an Rx via smartphone, but 62 percent want to | Hospitals: Trends in Branding and Marketing | Scoop.it
A new survey of 1,000 US adults from Adobe Digital Insights found that consumers, especially younger consumers, are bullish on health apps, but their enthusiasm sometimes outpaces the technology available to them.
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Why nurses deserve a place in primary care

Why nurses deserve a place in primary care | Hospitals: Trends in Branding and Marketing | Scoop.it
There is a place for RNs in the primary care and specialty care system.

Via Art Jones
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Art Jones's curator insight, July 17, 2:20 PM

The author of this article is Anonymous, here is an excerpt: "Why can’t we see the advantages to the patient, and the primary care system as a whole, of putting RNs back into primary care and specialty care offices? We’re all in cost-saving mode with primary care doctors receiving fewer reimbursement dollars. Let’s look at the long term health impact to patients instead of the short term cost."

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Using Social Media to Self Diagnose

Using Social Media to Self Diagnose | Hospitals: Trends in Branding and Marketing | Scoop.it

There’s no question that social media is a powerful tool. It has helped many fields in providing valuable information and timely content to the masses. Even in industries that are highly regulated, like healthcare, social media has been a driving force in providing resources and improved access of information for patients and clinicians. While the strengths of social media are clear, a recent trend has been discovered in which patients are using social platforms and simple Google searches to ‘self diagnose’ a symptom of dependency on the internet as the default resource for information.

Over the years, as more websites and online information portals become increasingly available, patients are turning to these sources for answers. These sites were never intended to be the sole source of information to enable anyone to self-diagnose. In fact, many sites clearly state that the information shown is for educational purposes. These sites are intended to supplement, not replace, professional advice and visits to medial practitioners.

Often simply entering basic search terms of symptoms will result in endless pages of answers, some irrelevant and many instil unnecessary fear into the average reader. Medical information sites can be accessed before or after a visit to a medical professional. They should not replace the visit.

The Positive Effect of Social Media on Health

Social media and digital information provides users with vast resources and has become an invaluable tool to increase awareness and advocacy for a variety of health issues. Social media has already enabled an increased awareness of the global epidemic of obesity, plaguing today’s youth. The New York Timescovered the phenomenon and the importance of digital information to shed light on the issue. The internet provides information and knowledge allowing patients to choose the ideal medical guidance, research treatment options and understand the many aspects to their illness.  As the internet continues to change the way users access information, the model between practitioner and patient will shift. The relationship will become more of a collaborative partnership, thereby improving the overall healthcare landscape.

The Danger of Social Media on Health

With health care reforms reducing the actual face-time with doctors, however, patients are turning to the web for answers. How much time are patients spending on the internet searching for medical advice? Enough that there is a term called Cyberchondria, basically a term describing a fear that readers get when attempting to self-diagnose.

Most of the time, when patients conduct a search, they are guided to WebMD, which is an important resource but is in many ways an endless black hole, often creating unnecessary fear.

Ironically, Google is aware of trend to self-diagnose. So much so that they have been working with doctors to eliminate “scary conditions” from appearing during basic searches, according to Veronica Pinchin, a product manager for Google.

As Google continues to improve its symptom search engine, Google is looking to deliver the most relevant results to readers while not replacing the medical profession.

Most physicians have met patients who have self-diagnosed their ailments or worse their condition has been exacerbated by trying to follow advice they found via social media or a simple search. For example, a search on Youtube for ‘treatment to back pain’ A search on YouTube using the simple key words “treatment for back pain” provides over over 400,000 videos offering countless exercises, treatments, testimonies, advice and potential solutions. While most of the information may be accurate, some people use this information without understanding the full spectrum of their needs or situation. Without proper medical attention, the condition may be missed or worse. The potential risk of using social media as the only source of information is clear.

As with any health or medical concern, self-diagnoses or online research is meant to be a preliminary or complementary resource. And while the medical information on these sites may indeed be accurate, every medical condition should be confirmed by a medical professional.  Social media can be a solid way to crowdsource reliable medial guidance.

Social media can also provide timely and location based information can be critical to many remote users who are unable to access medial advice easily.

Just how common is social media for self-diagnosing? Here’s an infographic that offers statistics and solutions for reducing any fear of symptoms found on the internet.


Via Plus91, Rémy TESTON
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Why we need to bring empathy back into medical communications

Why we need to bring empathy back into medical communications | Hospitals: Trends in Branding and Marketing | Scoop.it
Medical communications requires you to bring more empathy to your communications

Via COUCH Medcomms
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Quentin Rst's curator insight, July 13, 5:26 AM
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Social Media and Clinical Care

Social Media and Clinical Care | Hospitals: Trends in Branding and Marketing | Scoop.it

It is an exciting time to practice medicine during our digital “coming of age.” Social media, the freely available Web-based platforms that facilitate information sharing of user-generated content, such as social networking sites, media-sharing sites, blogs, microblogs, and wikis, have transformed the way we communicate as a society. Through community building, message amplification, rapid dissemination, and engagement, social media has changed our interactions with others and, by direct consequence, our relationships. For health care, this represents a veritable social revolution. 1

Indeed, medicine is constantly evolving to adapt to new technologies. These advances have led to new therapies, diagnostic tools, and ways of communicating. As physicians and lifelong learners, it has been imperative to embrace the new when it has meant better and more efficient patient care while holding on to the stable tenets of medicine that root our profession: humanism, integrity, ethics, professionalism, and trust.

Patients have been active on social media to find health information, find support through discussion groups and forums, and chronicle their illness journeys.2 Naturally, they are also interested in using social media to facilitate communication between themselves and their providers. In a survey of patients of an outpatient family practice clinic, 56% wanted their providers to use social media for appointment setting and reminders, diagnostic test results reporting, health information sharing, prescription notifications, and answering general questions.3 For those patients who do not use social media, many would start if they knew that they could connect with their providers there.3

Physicians are also exploring ways to use social media, both personally and professionally, although personal use is more common.4–6 Some physicians use social media professionally to find and share health information, communicate/network with colleagues and trainees, disseminate their research, market their practice, or engage in health advocacy. 


Via Giuseppe Fattori
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Female entrepreneurs and investors turn their focus to digital health care

Female entrepreneurs and investors turn their focus to digital health care | Hospitals: Trends in Branding and Marketing | Scoop.it
More female entrepreneurs and investors are focusing on largely unmet medical needs: their own.
Via Philippe Marchal
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Top health industry issues of 2016

Top health industry issues of 2016 | Hospitals: Trends in Branding and Marketing | Scoop.it
In 2016, millions or American consumers will have their first video consults; be prescribed their first health apps and use their smartphones as diagnostic tools for the first time.
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