Nicola Ziady (@nicolaziady) helpful summarises some statistics from a recent PWC mHealth survey :
59% of patients expect mHealth to change how they seek information on health issues51% of patients expect mHealth to change how providers send general healthcare information49% of patients expect mHealth to change how they will manage their overall health48% of patients expect mHealth to change how they will manage their chronic conditions48% of patients expect mHealth to change how they will communicate with their healthcare providers48% of patients expect mHealth to change how they will manage their medication46% of patients expect mHealth to change how healthcare providers monitor condition and compliance
Venture investor Chris Dixon of Andreessen Horowitz and others say they are concerned that the increasing use of mobile apps means less investment in the open web, and that this could have a negative effect on innovation. But is that true?
According to an as-yet unpublished study, the Mayo Clinic has found that incorporating a smartphone app into cardiac rehabilitation can reduce emergency room visits and hospital readmissions by 40 percent.
Hospital service allows patients access to records anytime KAIT "They tell us that 75 percent of patients want access to their medical records online and we know that 85 percent of people use the Internet," said Rebecca Pearrow, director of...
By Mike Smith, Senior Digital Strategist at Palio+Ignite @PharmaDigiStrat | You can create the prettiest website, have the best social-media strategy, and time your updates perfectly, but none of that matters if what you’re saying is dull.
It is essential that businesses, including healthcare facilities, have a presence on the social web. While many people are using a tablet or smartphone to access Twitter and Facebook, Instagram, the popular-photo sharing ...
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When this information is combined with the Mayo Clinic survey “Health Care Social Media List,” Social Media Health Network, with so few hospitals participating in some aspect of social media, the discussion is no longer about nice to do, but don’t have the time or lacking the willingness to tackle the internal political issues, to a business strategy that can drive the brand, awareness, perception, experience and ultimately revenue.
So who does the healthcare consumer trust in social media driven health information and content? Doctors are first and that is no surprise at 60 percent. Nurses are in second place at 56 percent. Hospitals come in virtually tied with nurses at 55 percent.
Only 46 percent of people trust health information from patients they know. And if they don’t know you as a patient, that trust drops like a rock to 25 percent. Most interesting is that the trust factor for the top three is really only a few percentage points difference.
The point of all this is really to help marketing leadership in hospitals and health systems; have a rational fact-based discussion in their organizations on the impact of social media on the business strategy. This does affect the overall marketing strategy and positioning of the organization.
Marketing in hospitals and health systems isn’t about making things look pretty anymore; it’s about driving revenue, managing demand appropriately and improving the healthcare consumer and patient experience. And that is not easy by any means.
Social media is more than an app for the Iphone or Android operating system that tells you ER wait times. Social media is a platform of engagement and innovation.
It’s not about posting pictures of new buildings or pieces of technologically advanced diagnostic equipment, those can go on Pinterest. It’s about how you develop content in the right context that is engaging, informative, educational, experience enhancing and drives business. Social media gives a healthcare organization the ability to deliver content directly to the healthcare consumer or patient to meet all those goals.
The time for waiting is over. The times to act is now, and drive a comprehensive social media strategy into the fabric of the hospital or health system. The healthcare consumer is out here looking and making healthcare choices, and they can’t choose the hospital or health system that’s not out there in social media.
It is necessary to have an idea of what works and what doesn't in order to determine the most efficient way to spend your time. (Are you evaluating your website performance? Here are 5 metrics that your #hospital should be using!