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Smartphones, mobile health apps fuel massive growth in mHealth market

Smartphones, mobile health apps fuel  massive growth in mHealth market | Hospitals: Trends in Branding and Marketing | Scoop.it
The combination of smartphones and mobile health applications and devices are fueling a rapid increase in mHealth services, according to Juniper Research.
eMedToday's insight:

Hospital and Pharma need to embarce smart phone and mhealth.

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eMedToday's curator insight, July 22, 2013 5:15 PM

Big saving

 

According to Juniper, mHealth includes basic health services, remote treatment and diagnosis, and remote patient monitoring, such as cardiac outpatient monitoring and chronic disease management. 

 

Remote patient monitoring of all kinds could save the health care industry $36 billion over the next five years, primarily in North America.



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Why Cleveland Clinic is the most visited hospital website in the U.S.

Why Cleveland Clinic is the most visited hospital website in the U.S. | Hospitals: Trends in Branding and Marketing | Scoop.it
it combines paid, owned and earned media seamlessly to tell its story. (RT @barrybits: Cleveland Clinic - Real leaders in Hospital Marketing. A company that "gets it".
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The future of health


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Andrew Spong's curator insight, April 11, 9:26 AM

You've read it all before, but at least it's conveniently collated in a single document

Stefano Viaggi's curator insight, April 14, 5:27 AM

Nice overview about what's going on in the health sector...

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Top 10 Health Medical Information Websites

Top 10 Health Medical Information Websites | Hospitals: Trends in Branding and Marketing | Scoop.it
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain

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What do patients expect from mobile health? The statistics

What do patients expect from mobile health? The statistics | Hospitals: Trends in Branding and Marketing | Scoop.it

Nicola Ziady (@nicolaziady) helpful summarises some statistics from a recent PWC mHealth survey :

 

59% of patients expect mHealth to change how they seek information on health issues51% of patients expect mHealth to change how providers send general healthcare information49% of patients expect mHealth to change how they will manage their overall health48% of patients expect mHealth to change how they will manage their chronic conditions48% of patients expect mHealth to change how they will communicate with their healthcare providers48% of patients expect mHealth to change how they will manage their medication46% of patients expect mHealth to change how healthcare providers monitor condition and compliance


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The rise of mobile apps and the decline of the open web -- a threat or an over-reaction?

The rise of mobile apps and the decline of the open web -- a threat or an over-reaction? | Hospitals: Trends in Branding and Marketing | Scoop.it
Venture investor Chris Dixon of Andreessen Horowitz and others say they are concerned that the increasing use of mobile apps means less investment in the open web, and that this could have a negative effect on innovation. But is that true?

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Top 10 eHealth trends and best practices

Presentation of Top 10 eHealth & Healthcare trends presented at IDC Content Management Evolution 2014: Portals, Mobile and Social. Madrid (Spain), 11th of March 2014. www.cesaralonso.com


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Urgent Care Centers Gaining Popularity in Queens

Urgent Care Centers Gaining Popularity in Queens | Hospitals: Trends in Branding and Marketing | Scoop.it
Urgent Care Centers Gaining Popularity in Queens
DNAinfo
Tanyelle Broschart, marketing associate at CityMD, said the Forest Hills location is scheduled to open in May. The neighborhood ...
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Can Mobile Technology Cut Health Costs?

Can Mobile Technology Cut Health Costs? | Hospitals: Trends in Branding and Marketing | Scoop.it
A new report says there are steps policymakers can take to increase the use of mobile applications in health care—but they aren't being taken. (Can Mobile Technology Cut Health Costs?
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Why marketers should keep sending you e-mails |...

Why marketers should keep sending you e-mails |... | Hospitals: Trends in Branding and Marketing | Scoop.it
There’s a reason your inbox always seems jam-packed: e-mail marketing works. But companies can get smarter about ensuring every message counts. A McKinsey & Company article.
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Mayo Clinic study finds app reduces cardiac rea...

Mayo Clinic study finds app reduces cardiac rea... | Hospitals: Trends in Branding and Marketing | Scoop.it
According to an as-yet unpublished study, the Mayo Clinic has found that incorporating a smartphone app into cardiac rehabilitation can reduce emergency room visits and hospital readmissions by 40 percent.
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Hospital service allows patients access to records anytime

Hospital service allows patients access to records anytime | Hospitals: Trends in Branding and Marketing | Scoop.it
Hospital service allows patients access to records anytime KAIT "They tell us that 75 percent of patients want access to their medical records online and we know that 85 percent of people use the Internet," said Rebecca Pearrow, director of...
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5 Tips for Quality Healthcare Content Creation That Won’t Break the Bank

5 Tips for Quality Healthcare Content Creation That Won’t Break the Bank | Hospitals: Trends in Branding and Marketing | Scoop.it

By Mike Smith, Senior Digital Strategist at Palio+Ignite @PharmaDigiStrat | You can create the prettiest website, have the best social-media strategy, and time your updates perfectly, but none of that matters if what you’re saying is dull.


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C. Todd Livengood's curator insight, April 3, 8:03 AM

"Content marketing is about understanding what your audience needs and wants to hear – what content they find interesting and what content will make a difference to them. "

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Hospital Marketing on Instagram

Hospital Marketing on Instagram | Hospitals: Trends in Branding and Marketing | Scoop.it
It is essential that businesses, including healthcare facilities, have a presence on the social web. While many people are using a tablet or smartphone to access Twitter and Facebook, Instagram, the popular-photo sharing ...

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C. Todd Livengood's curator insight, April 4, 9:15 AM

"...it is important that you are aware of third-party tools available so you utilize the network to its fullest potential."

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App-Using Patients Less Likely To Be Readmitted

App-Using Patients Less Likely To Be Readmitted | Hospitals: Trends in Branding and Marketing | Scoop.it
The Mayo Clinic has found cardiac rehab patients who use apps to monitor their health were less likely to be readmitted. By Katie Wike, contributing...

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Sven Awege's curator insight, April 11, 12:10 AM

.... so yes,  going the extra mile with the CE can be worth it!

DundeeChest's curator insight, April 13, 2:34 PM

Take 2 iPhone apps, three times a day.

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Apple's Healthbook: Why iOS 8 and the iPhone 6 are likely to put digital health on the map

Apple's Healthbook: Why iOS 8 and the iPhone 6 are likely to put digital health on the map | Hospitals: Trends in Branding and Marketing | Scoop.it

Predicting what Apple are going to do next is always a risky business, but with the case of the forthcoming iPhone 6 all the latest information suggests that the company is looking to get into digital health in a big way.


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Healthcare Organizations Taking a Closer Look at Their EHR Policies

Healthcare Organizations Taking a Closer Look at Their EHR Policies | Hospitals: Trends in Branding and Marketing | Scoop.it
Now that healthcare providers are working on Stage 2 Meaningful Use, they are required to take a closer look at their EHR compliance and governance polices.

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Emerging markets are leading in mHealth

Emerging markets are leading in mHealth | Hospitals: Trends in Branding and Marketing | Scoop.it
Patients in emerging markets, such as China and India, are more likely to use mHealth than patients in developed countries. Surprised? Well, read on ...

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Art Jones's curator insight, April 9, 12:56 PM

We have huge investment in infrastructure and there are many more competeing interest here than in the developing world that when combined inhibit rapid acceptance and expansion  of #mHealth

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Grand Rounds Wants To Find The Right Doctor For You

Grand Rounds Wants To Find The Right Doctor For You | Hospitals: Trends in Branding and Marketing | Scoop.it
Grand Rounds Wants To Find The Right Doctor For You
Forbes
Grand Rounds, a Venrock-backed start-up that provides medical second opinions, has embarked on an ambitious plan to guide customers toward the right doctor.
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Online sites help caregivers give care

Online sites help caregivers give care | Hospitals: Trends in Branding and Marketing | Scoop.it
Philly.com Online sites help caregivers give care Philly.com Sometimes called the "anti-Facebook," the service allows people to keep and share information, such as a hospital report, updates from a doctor's visit, or a medication list - with others...
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A DOCTOR’S PRESCRIPTION FOR SOCIAL MEDIA

A DOCTOR’S PRESCRIPTION FOR SOCIAL MEDIA | Hospitals: Trends in Branding and Marketing | Scoop.it
SOURCE
MARCH 31, 2014 



As an experiment,  I immersed myself in social media for the past three months.  I started this blog, joined Twitter, LinkedIn,

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Fifteen Influencers Shaping Digital Health in 2014

Fifteen Influencers Shaping Digital Health in 2014 | Hospitals: Trends in Branding and Marketing | Scoop.it
Last year I wrote a post commemorating those individuals who were doing – and continue to do – great work in digital health. It’s a ...
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51% of Hospitals Looking To Boost mHealth Use Among Nurses

51% of Hospitals Looking To Boost mHealth Use Among Nurses | Hospitals: Trends in Branding and Marketing | Scoop.it
51% of Hospitals Looking To Boost mHealth Use Among Nurses iHealthBeat Hospitals are increasingly looking to provide nurses with enterprise-level smartphone tools to replace outdated or unsecure technology, according to a report by Spyglass...
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Can social media drive healthcare consumers to the hospital?

Can social media drive healthcare consumers to the hospital? | Hospitals: Trends in Branding and Marketing | Scoop.it
You bet it can and here’s why from this most interesting social media infographic: 41 percent of patients say social media affects hospital choice courtesy ofhealthcarecommunications.com.   This is really astounding when you consider the financial implications. Even better in the report was that 60 percent of doctors saying social media improves the quality of care. And one in two adults use their smartphone to look up health information as well.
When this information is combined with the Mayo Clinic survey  Health Care Social Media List,” Social Media Health Network, with so few hospitals participating in some aspect of social media, the discussion is no longer about nice to do, but don’t have the time or lacking the willingness to  tackle the internal political issues, to a business strategy  that can drive the brand, awareness, perception, experience and ultimately revenue.
So who does the healthcare consumer trust in social media driven health information and content?  Doctors are first and that is no surprise at 60 percent. Nurses are in second place at 56 percent. Hospitals come in virtually tied with nurses at 55 percent. 
Only 46 percent of people trust health information from patients they know.  And if they don’t know you as a patient, that trust drops like a rock to 25 percent. Most interesting is that the trust factor for the top three is really only a few percentage points difference.
The point of all this is really to help marketing leadership in hospitals and health systems; have a rational fact-based discussion in their organizations on the impact of social media on the business strategy. This does affect the overall marketing strategy and positioning of the organization.
Marketing in hospitals and health systems isn’t about making things look pretty anymore; it’s about driving revenue, managing demand appropriately and improving the healthcare consumer and patient experience.  And that is not easy by any means.
Social media is more than an app for the Iphone or Android operating system that tells you ER wait times.  Social media is a platform of engagement and innovation. 
It’s not about posting pictures of new buildings or pieces of technologically advanced diagnostic equipment, those can go on Pinterest. It’s about how you develop content in the right context that is engaging, informative, educational, experience enhancing and drives business.  Social media gives a healthcare organization the ability to deliver content directly to the healthcare consumer or patient to meet all those goals. 
The time for waiting is over. The times to act is now, and drive a comprehensive social media strategy into the fabric of the hospital or health system.  The healthcare consumer is out here looking and making healthcare choices, and they can’t choose the hospital or health system that’s not out there in social media.

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5 Metrics That Will Help You Evaluate Your Website's Performance

5 Metrics That Will Help You Evaluate Your Website's Performance | Hospitals: Trends in Branding and Marketing | Scoop.it
It is necessary to have an idea of what works and what doesn't in order to determine the most efficient way to spend your time. (Are you evaluating your website performance? Here are 5 metrics that your #hospital should be using!
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Content Marketing – Creating Value, Staying Relevant to Today's Patient

Content Marketing – Creating Value, Staying Relevant to Today's Patient | Hospitals: Trends in Branding and Marketing | Scoop.it

Healthcare consumers are more frequently engaging in self-directed care, accelerated by advances in healthcare information technology and ever-expanding online health ...


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C. Todd Livengood's curator insight, April 4, 9:02 AM

"Overload of resources and technology make it increasingly difficult to break through and provide value to patients."