Hospitals: Trends in Branding and Marketing
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Email Segmentation: Targeted program reduces advertising costs 73%, leads to 3,000% ROI

Email Segmentation: Targeted program reduces advertising costs 73%, leads to 3,000% ROI | Hospitals: Trends in Branding and Marketing | Scoop.it
Segmenting a database and using those segmented audiences for targeted email efforts is an effective marketing strategy.
eMedToday's insight:

This article is about targeted marketing. 

 

A mobile app with push notification is the ultimate targeting tool and much much better than emalil

 

Push notification SMS has an open rate of 95%.

 

Lesson: Use targeted marketing but use a mobile app.

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Peg Corwin's curator insight, July 2, 2013 8:30 PM

Summary Excerpt:


"Segmenting a database and using those segmented audiences for targeted email efforts is an effective marketing strategy. To accomplish this, at least two elements have to be in place -- the database must be large enough to warrant segmentation, and each record must contain enough data to conduct the segmentation. 

See how one healthcare company overcame the challenge of reaching its audience, grew its email database to 64,000 entries over four years, and drove a 3,000% ROI in the process."

Hospitals: Trends in Branding and Marketing
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'Bring your own data' is the next trend in healthcare

'Bring your own data' is the next trend in healthcare | Hospitals: Trends in Branding and Marketing | Scoop.it
Clinicians need new skills as more patients carry their own health information into appointments.

Via Art Jones
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Art Jones's curator insight, October 19, 4:26 PM

Technology has enabled each of us to collect and review mountains of personal data, activity levels, heart rate, hydration, and much more. 

 

The next evolutionary step in managing our wellness and health is to expect the health practitioners we engage to access our data in order to construct a more complete picture of how the lifestyle and dietary habits add to or detract from the wellness quotient of the person in front of them.

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Explosive Growth in Health Care Apps Raises Oversight Questions 

Explosive Growth in Health Care Apps Raises Oversight Questions  | Hospitals: Trends in Branding and Marketing | Scoop.it
The explosive growth of health care apps introduces critical questions—including whether apps can improve care. How should apps be evaluated or even approved? How can their efficacy be measured?

Via Giuseppe Fattori
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How Patient Portals Improve Patient Engagement  #digitalhealth #hcsmeufr #esante

How Patient Portals Improve Patient Engagement  #digitalhealth  #hcsmeufr #esante | Hospitals: Trends in Branding and Marketing | Scoop.it
Patient portals are a regularly talked-about technology in a doctor's tool belt, but how can they use the portal to boost patient engagement?

Via VAB Traductions, Lionel Reichardt / le Pharmageek
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The future of healthcare

The future of healthcare | Hospitals: Trends in Branding and Marketing | Scoop.it
Longevity, the advance of new technologies and new findings are fundamentally changing how we prevent, diagnose and cure diseases. To understand what we should expect in the years ahead, we empaneled healthcare experts to predict which technologies and innovations we will see in the near term and in the long term.
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Trump to take destroying healthcare into his own hands via executive order

Trump to take destroying healthcare into his own hands via executive order | Hospitals: Trends in Branding and Marketing | Scoop.it
Unconstitutional, hypocritical, and a bad idea. Sounds like Trump.
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CIO shares keys to a successful telehealth program

CIO shares keys to a successful telehealth program | Hospitals: Trends in Branding and Marketing | Scoop.it
Telehealth projects look different depending on the healthcare organizations putting the technology to work and the goals they're hoping to achieve, said Sue Schade, former CHIME-HIMSS CIO of the Year and current principal at StarBridge Advisors on Tuesday.
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The Importance of Storytelling in Medicine

The Importance of Storytelling in Medicine | Hospitals: Trends in Branding and Marketing | Scoop.it
“Medicine is not your life. Your identity is more than just being a doctor,” he advises. Every person has a story to tell. “There’s not a story that’s not worth telling,” Zeeshan affirms. It’s worth sharing yours.

Via Art Jones
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Art Jones's curator insight, October 9, 4:28 PM

Most often when we think of storytelling we thing of an author or movie director we enjoy. Today you are just as likely to hear story talk about in a business context example: brand storytelling. This post is none of those.

 

This post presents story as a vehicle for medical practitioners to navigate the trials and successes experienced daily in their profession.  

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'The dirty little secret in health care is that everybody's flying blind'

'The dirty little secret in health care is that everybody's flying blind' | Hospitals: Trends in Branding and Marketing | Scoop.it
Visit Crain's Chicago Business for complete business news and analysis including healthcare, real estate, manufacturing, government, sports and more.
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mHealth may have lots of money, but it still has a long way to go - There is no doubt that mHealth is going to happen, but where, how and when depends on integration of pharma, insurers and physici...

mHealth may have lots of money, but it still has a long way to go - There is no doubt that mHealth is going to happen, but where, how and when depends on integration of pharma, insurers and physici... | Hospitals: Trends in Branding and Marketing | Scoop.it

Studies indicate people with chronic conditions want to use mHealth devices at home for care management, but the devices and apps they’re trying are too complex or confusing. More than 100,000 (health) applications are now available in the leading app stores, and the assortment is constantly growing,” says a BAEK study that was discussed at the congress. But only a fraction of the programs are certified as medical products.Mobile health apps for smartphones and tablet computers are especially popular with young people. And demand is rising. There’s a caveat, though. An app can never replace a doctor – at best it can only supplement one, but the problem is that too many patients may be relying on apps that have not been medically tested. The other problem is that many mobile app developers are lax when it comes to data privacy. Users should be careful not to thoughtlessly share personal information.

Chronic Conditions…

A report from digital health analyst Parks Associates indicates 27 percent of those surveyed with a chronic condition want a mobile health device that tracks their condition – yet significant numbers also report that the devices they now have are too complicated to use or don’t work properly.

A lot of patients simply do not have a good grasp on health metrics – meaning they either don’t know what their current health metrics are, or they do not know what they should be, the survey noted. Plus, even when patients do know their numbers, it is not guaranteed that they understand what those numbers mean. To make sense of health metrics and chronic disease management, patients need support from their healthcare providers.

Accuracy Issues?

An independent study of 18 popular mHealth sensors used by people with diabetes finds that two-thirds aren’t meeting standards for accuracy, potentially putting those users at risk.

The analysis of 18 FDA-approved blood glucose monitoring systems (BGMSs) by the Diabetes Technology Society found that only six meters recorded blood glucose levels within 15 percent of mg/dl of the laboratory value in at least 95 percent of the tests. In layman’s terms, this means a person with diabetes can be confident that a blood glucose reading is accurate 19 times out of 20.

Compared with the traditional method of in-office visits, does self-monitoring of blood glucose (SMBG) via digital tools result in better health and wellness for people with non-insulin-treated type 2 diabetes?  In the case of a 450-person cohort studied at 15 primary care practices across the University of North Carolina, Chapel Hill health system, the answer was a flat “No.”

The patients were randomized into three different groups. Two groups were given the Telcare connected blood glucose monitor, with one of those groups simply checking in with the device and the other doing the same plus receiving “enhanced patient feedback” (in the form of automated, one-way messages delivered directly on the meter). The third group did not receive a device. After the patients were randomized into groups, their primary care clinicians worked with them to manage their conditions, with those whose patients were using the Telcare devices receiving a summary of the data via their electronic health records.

Researchers were measuring outcomes based on hemoglobin A1c levels and health-related quality of life. Over a year’s time, there were no significant differences in hemoglobin A1c levels nor health-related quality of life over all three groups.

“Incorporating technology into self-management activities has been touted as potentially transformative for patients, and to date some smaller studies support this notion. However, our findings do not,” the researchers wrote in an article published by the Journal of the American Medical Association.

Pharma may have the solution

Can you imagine a mHealth app developed by pharma that had been clinically tested to show that it provided both accurate data and improved patient outcomes? It would ne recommended by physicians and insurers alike and I’m sure widely adopted.  mHealth developers need to work closely with pharma R&D people yo better understand the clinical trial process.


Via Plus91, Giuseppe Fattori
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8 tips for motivating virtual teams

8 tips for motivating virtual teams | Hospitals: Trends in Branding and Marketing | Scoop.it
The benefits of virtual-working are plentiful. The following strategies look at motivating virtual teams on a team and personal level.

Via COUCH Medcomms
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Why The Mental Health Industry Is Ripe For Innovation

Why The Mental Health Industry Is Ripe For Innovation | Hospitals: Trends in Branding and Marketing | Scoop.it
The use cases of artificial intelligence (AI) and machine learning could create more personalized engagement for mental healthcare.
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Social Media And Ethical Concerns For Healthcare Professionals

Social Media And Ethical Concerns For Healthcare Professionals | Hospitals: Trends in Branding and Marketing | Scoop.it
While social media use in healthcare has the potential to bring value to patient-provider relationships, it is not without its ethical and professional challenges. This presentation looks at those challenges and suggests ways to deal with them.

Via Marie Ennis-O'Connor, Tanja Juslin, Giuseppe Fattori, Art Jones
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Art Jones's curator insight, August 29, 11:53 AM

Risk vs. Reward

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Here’s what’s exciting about FDA’s latest digital health plans and what’s to come

Here’s what’s exciting about FDA’s latest digital health plans and what’s to come | Hospitals: Trends in Branding and Marketing | Scoop.it
Early signs from the FDA point to an agency that seems motivated to move quickly and, ultimately, reinvent itself in the eyes of entrepreneurs, investors, and industry stakeholders.
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How Do Patients Define Quality on Health Information Websites?

How Do Patients Define Quality on Health Information Websites? | Hospitals: Trends in Branding and Marketing | Scoop.it

Patients are increasingly accessing health information websites to assess their symptoms and health queries.

Healthcare professionals must understand patient preferences for quality with regard to online health information websites, according to a group of Saint Louis University researchers. Understanding how patients find online health information will help providers direct patients to credible sources, the researchers said.

“Today’s health care environment encourages health care consumers (patients and caregivers) to take an active role in participating in their health care-related decision making and managing their own health,” the research team explained.

As the industry continues to take a consumer-centric turn, healthcare professionals are encouraging patients to take a more active role in their own health, stating that it is essential for patients to create a baseline understanding of well-being.

 

 

 


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What Do Patients Want in Self-Management mHealth Apps?

What Do Patients Want in Self-Management mHealth Apps? | Hospitals: Trends in Branding and Marketing | Scoop.it

Patients want their self-management mHealth apps to be engaging, educational, and personalized, researchers observed.

Patients, providers, and caregivers all must weed through the most valuable self-management mHealth apps as chronic disease management continues to go digital. Not all mHealth apps are created equal, and patients have opinions about which will be most effective in supporting their own care.

In one recent study, researchers from the University of Pittsburgh School of Health and Rehabilitation Sciences identified which features adolescents and young adults preferred in chronic care self-management apps.

The team set out specifically to develop an app for adolescent patients managing brain and spinal cord anomalies (BSA) and targeting the tool to help patients transition into chronic care self-management independent of their parents, guardians, and other caregivers.


Via Giuseppe Fattori
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Designing health care's new front door

Designing health care's new front door | Hospitals: Trends in Branding and Marketing | Scoop.it
Once concentrated in a central hub, health care services are moving outward — into retail spaces, clinics, wellness centers, homes, schools and corporate spaces. People are more likely to seek health care services if it is convenient, whether they live in rural, suburban or urban locations. By identifying underserved market segments, health care organizations are able . . .
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1 in 4 workers would need to be in the hospital to call in sick, research finds

1 in 4 workers would need to be in the hospital to call in sick, research finds | Hospitals: Trends in Branding and Marketing | Scoop.it
With flu season upon us, it will be important to take the time off that you need if you get sick. Don't be a martyr. Keep your coworkers healthy.
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What Drives Patient Trust in Online Medical Info Sources?

What Drives Patient Trust in Online Medical Info Sources? | Hospitals: Trends in Branding and Marketing | Scoop.it

Patients trust online medical information sources with high usability, clear content, and obvious author authority.

Trustworthy patient-facing websites have the power to drive more patient education in the healthcare space. Usability, simplicity, and author authority all drive patient trust in online medical information sources, according to recent research.

Online information sources have become a mainstay in the healthcare industry. Patients are consulting websites such as WebMD and other clinic-based websites to better educate themselves on their health conditions or to partially self-diagnose.

Pew Research found that one in three patients seek health information online before going to their doctors, the research team said, noting these websites’ importance in the patient experience.


Via Giuseppe Fattori
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New Rule Would Give VA Doctors National Telehealth Privileges

New Rule Would Give VA Doctors National Telehealth Privileges | Hospitals: Trends in Branding and Marketing | Scoop.it
The VA is proposing to allow its doctors to treat veterans with telehealth no matter where they're located, bypassing state laws and licensing rules.
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What is Different Between Patient Experience, Satisfaction?

July 11, 2017 - Patient experience and patient satisfaction are healthcare terms that are too often used interchangeably. Although they appear to be synonymous – a patient’s hospital experience should be satisfactory, one might assume – they are in fact separate terms that have entirely different meanings to healthcare professionals.

The difference between patient experience and patient satisfaction has implications for quality improvement in healthcare. Thus, it is vital that healthcare professionals understand the distinction between the two concepts and apply them appropriately to their work. Doing so will drive patient-centered care and make those pursuits more precise.

Via VAB Traductions, Lionel Reichardt / le Pharmageek
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How U.S. Hospitals and Health Systems Can Reverse Their Sliding Financial Performance

How U.S. Hospitals and Health Systems Can Reverse Their Sliding Financial Performance | Hospitals: Trends in Branding and Marketing | Scoop.it
They need focused strategies and operational discipline.
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Generating patient insights for stronger engagement

Generating patient insights for stronger engagement | Hospitals: Trends in Branding and Marketing | Scoop.it
Ethnographical studies can help in generating patient insights that allow pharma and HCPs to fill the gap between treatment and improved patient outcomes.

Via COUCH Medcomms
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Building a Digital Health Infrastructure

Building a Digital Health Infrastructure | Hospitals: Trends in Branding and Marketing | Scoop.it
Outlining the four core elements pharma companies need to lay the foundation for a solid digital health infrastructure.
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Communication improves BP medication adherence in low-income patients

Communication improves BP medication adherence in low-income patients | Hospitals: Trends in Branding and Marketing | Scoop.it
Low-income individuals with high BP were less likely to take their medication when their physician did not ask them about social issues or did not engage in collaborative communication, according to recent findings. “Despite advances in treatments for [CV] risk factors such as hypertension, poorly controlled BP continues to be a significant public health problem in the United States,”

Via Richard Meyer
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WeHealth by Serviert and CardioRenal launch e-tools to provide better support to heart failure patients

WeHealth by Serviert and CardioRenal launch e-tools to provide better support to heart failure patients | Hospitals: Trends in Branding and Marketing | Scoop.it
A drop of blood analyzed by a telemedicine tool means that patients will soon track the development of their pathology and stay connected to their doctor for better healthcare and a more personalized treatment.
Via Philippe Marchal
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