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Mobile Health Marketers: Build Online Engagement

Mobile Health Marketers: Build Online Engagement | Hospitals: Trends in Branding and Marketing | Scoop.it
Here's a killer tactic for mobile health marketers to build online engagement, establish credibility, build trust, and position for sales.

Via Sam Stern
eMedToday's insight:

Is your hospital building on line engagement?

 

Probably not.

 

"Over 100 million Americans per year visit health-related websites such as WebMD, FamilyDoctor.org, and CNN Health looking for health information. In addition there are thousands of health community-based sites. These sites are emerging as trusted sources of information for patients and caregivers. They also offer opportunities for mobile health firms to interact with community members and spread their marketing message".

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Content Marketing to Move Market Share For Your Hospital

Content Marketing to Move Market Share For Your Hospital | Hospitals: Trends in Branding and Marketing | Scoop.it
Boost online visibility and convert prospects to patients with content marketing. Hospital marketing has certainly seen big changes in the past few years. No longer is a campaign that includes trad...
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Does the Mobile Health Field Help Prevent Heart Disease?

Does the Mobile Health Field Help Prevent Heart Disease? | Hospitals: Trends in Branding and Marketing | Scoop.it

The mobile health field has a wide variety of applications for medical care across the nation. These mHealth apps include fitness trackers, remote monitoring tools, secure messaging between patients and providers, and symptom checkers among others. A multitude of medical conditions may be better managed with the help of apps within the mobile health field.

The American Heart Association (AHA) prepared a scientific statement discussing how the mobile health field affects consumers particularly in preventing cardiovascular disease. With heart disease leading the way in top cause of death, disability, and high healthcare costs, the medical industry is attempting to determine ways that would prevent major cardiovascular issues and thereby improve patients’ health and wellness. Various apps of the mobile health field could prove useful in this endeavor.



Via Giuseppe Fattori
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Medical Apps Promise Better Health, Lower Costs And More Time, But Can They Change US Health Industry?

Medical Apps Promise Better Health, Lower Costs And More Time, But Can They Change US Health Industry? | Hospitals: Trends in Branding and Marketing | Scoop.it

In 2011, Ammar Siddiqui, a senior medical student at the Icahn School of Medicine at Mount Sinai in New York City, was volunteering in the East Harlem Health Outreach Partnership, a student-run clinic for uninsured patients. As the student overseeing referrals, he was overwhelmed by hundreds of daily emails from students asking questions -- from whom to call to refer a patient to a specialist to how to order a medical test, he recalled.To stem the tide of emails, Siddiqui built a website where students could find answers to their questions independently. That site grew into an app, developed by Siddiqui and several other medical students. Launched in June 2012, it laid out the clinic's often labyrinthine protocols, generally invisible to patients, in step-by-step fashion. With it, figuring out how to scan documents or order medical tests could be done with the tap of a finger. Soon, Siddiqui and his colleagues had built a generic version of their app, which they called CareTeam, and began delivering customized versions to a growing number of clinics at Mount Sinai Hospital as part of the East Harlem Software Company, which they incorporated this year.


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Telemedicine and Hospital Marketing

Telemedicine is an emerging method to connect patients with physicians, hospitals, and other healthcare providers through technology.

Via Emmanuel Capitaine , eMedToday, Pere Florensa
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5 top hospital marketing trends you can’t ignore

5 top hospital marketing trends you can’t ignore | Hospitals: Trends in Branding and Marketing | Scoop.it
Here’s a look at how successful hospital marketers do their jobs. Keep these tips in mind as you prepare for initiatives in 2016.

Via C. Todd Livengood
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C. Todd Livengood's curator insight, August 19, 9:55 AM

"Going mobile is only part of the equation. You must also deliver responsive design, patient-first page layout, content hierarchy and a streamlined system for producing valuable content. This may include everything from blog articles to podcasts, which educate consumers while building brand awareness."

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How Consumers Will Fix The Healthcare System, Part I

How Consumers Will Fix The Healthcare System, Part I | Hospitals: Trends in Branding and Marketing | Scoop.it
Two weeks ago, my wife and co-practice lead, Jeanne, wrote an article about a topic you don’t see much in the Tech space. It generated a great deal of interest and shares, so we know it resonated with Forbes readers. She listed the several ways we, as a society, have [...]

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Most Health Organizations Lack Digital Health Strategy

Most Health Organizations Lack Digital Health Strategy | Hospitals: Trends in Branding and Marketing | Scoop.it

Katie WikeBy Katie Wike, contributing writerBringing Your Health IT Clients Breach-Fighting TechAccording to a Validic survey, more than half of organizations report being behind when it comes to creating a digital health strategy.Four hundred and fifty healthcare organizations recently answered Validic’s call to share their digital health strategies. What researchers discovered was the majority of respondents are either behind or have no digital health strategy in place.According to Validic, “Digital health is information technology, inclusive of both hardware and software solutions, which enables the managing, tracking and analyzing of an individual or population’s health and wellness.”“The purpose of this survey was to provide the healthcare ecosystem with an important update and valuable insights on the progress the industry is making with digital health,” Validic Chief Marketing Officer Chris Edwards said in an announcement.Fifty-nine percent of respondents said they were either behind on their digital health strategy or did not have one in place. The other portion (41 percent) of healthcare organizations say they are on schedule with implementing and executing their strategy.


Via Alex Butler, Lionel Reichardt / le Pharmageek
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Pharma Guy's curator insight, August 14, 8:04 AM

Health organizations can learn how to develop a digital health strategy by reading my book: Socialize Your Patient Engagement Strategy, which I co-authored with Letizia Affinito. The book includes case studies, including one from the Cleveland Clinic. Your can get a 35% discount using the code G15JNY35 when you order online here: www.gowerpublishing.com/isbn/9781472456328

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Are Millennials Ready to Ditch their Regular Doctor?

Are Millennials Ready to Ditch their Regular Doctor? | Hospitals: Trends in Branding and Marketing | Scoop.it
Unlike previous generations, young people today have countless options when it comes to their medical care.

Via Richard Meyer
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Medical Marketing - Medical Video For Healthcare Business

Medical Marketing - Medical Video For Healthcare Business - Hospital Marketing Produced by http://medicinepro.myimplace.com Contact: ...
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Dr. Google: 10 Steps to Attract New Patients with your Website and So…

Learn the top 10 online marketing tips to make sure new patients can find your practice online and how your website can convince these patients to choose you. …

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Why physicians must develop a mobile technology strategy

Why physicians must develop a mobile technology strategy | Hospitals: Trends in Branding and Marketing | Scoop.it
A mobile strategy is your plan for developing your presence and interactions where your patients, increasingly, are looking for you: on their mobile devices. A mobile strategy also includes the serv

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Infographic: 5 Digital Health Trends Reshaping Healthcare

Infographic: 5 Digital Health Trends Reshaping Healthcare | Hospitals: Trends in Branding and Marketing | Scoop.it
Accenture 2015 Healthcare IT Vision report reveals five key digital health trends dramatically influencing the healthcare industry today and in the future.

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4 Ideas for Your 2016 Hospital Marketing Plan

4 Ideas for Your 2016 Hospital Marketing Plan.
4Hoteliers
In fact, according to Pew Research Center, 72% of Internet users say they looked online for health information within the past year.
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“Top 5 eHealth Trends” in 2015: How is digital changing healthcare

“Top 5 eHealth Trends” in 2015: How is digital changing healthcare | Hospitals: Trends in Branding and Marketing | Scoop.it
What does the digital transformation means for the healthcare industry ? Discover the Top 5 trends of e-health Continue Reading “Top 5 eHealth Trends” in 2015: How is digital changing healthcare

Via Emmanuel Capitaine , Philippe Marchal/Pharma Hub
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Health Coaching for Patients With Chronic Illness

Health Coaching for Patients With Chronic Illness | Hospitals: Trends in Branding and Marketing | Scoop.it
The article describes health coaching, which is an approach to providing patients and families with the skills to help themselves in partnership with their physician. The article includes examples of health coaching to demonstrate to primary care physicians how to initiate coaching models in their practices.

Via Giovanna Marsico, Lionel Reichardt / le Pharmageek
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This Device Diagnoses Hundreds of Diseases Using a Single Drop of Blood

This Device Diagnoses Hundreds of Diseases Using a Single Drop of Blood | Hospitals: Trends in Branding and Marketing | Scoop.it

Med tech incubator DMI just won the Nokia Sensing XChallenge with a sensor that can accurately diagnose hundreds of diseases from a single drop of blood.


Via Olivier Delannoy
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4 Ideas for Your 2016 Hospital Marketing Plan

4 Ideas for Your 2016 Hospital Marketing Plan | Hospitals: Trends in Branding and Marketing | Scoop.it
As you prepare your hospital marketing plan for 2016, here's what to keep in mind.
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Why your hospital needs thought leadership on social media

Why your hospital needs thought leadership on social media | Hospitals: Trends in Branding and Marketing | Scoop.it

If you’re like most hospital marketers, you know social media is a key marketing channel, and you’re busy trying to effectively manage your hospital’s social accounts on Facebook and Twitter — maybe even LinkedIn, Google+, YouTube, Pinterest and Instagram.

But the joy (or burden…depending on the day) of keeping up and promoting all these channels shouldn’t fall to just you and your marketing team. It should extend to other key stakeholders in your hospital: your C-suite, doctors, nurses and staff.

If you want your hospital’s social media presence to be robust, you can’t just do it by yourself. You’ll need to enlist the help of the people around you.

Here’s why:

  • The more the merrier. The more people you have sharing your content, talking about your brand and enjoying the content — the faster your message spreads.
  • Boost morale. Imagine one of your nurses is having a tough day at the hospital, but she logs onto your hospital’s Facebook account and sees a picture of a happy patient. It’s a mood lifter, already.
  • Sharing good science. We bet a lot of your doctors experience frustration with inaccurate health and wellness advice their patients receive. Let’s face it; there’s a lot of misinformation on the Internet. If your doctors are online, they can provide valuable insight.
  • Scoring media interviews. The media is always trying to find “sources” on social media. If your doctor is on Twitter and a reporter is following him or her, that could lead to a potential interview for an upcoming story.

Now that you know “why” — how can you get the hospital staff to join in on the fun?
A few pointers:

  • Start a social media ambassadorship program. Get the names of staffers at your hospital who are already using social media and ask them to help promote your hospital’s postings. Send out weekly reminders of what blogs you’d like them to share, tips on how they can use social media and give them incentives to keep sharing.
  • Ask for bloggers. There might be a few Hemingways on your staff. We bet there are a lot of doctors and nurses out there who would love to write a blog post for you, or at least contribute in some way. Your job is to find them.
  • Offer classes, webinars and tutorials. Posting and tweeting is second nature to you, but not to everyone else. Create opportunities for people to learn about how to create social media accounts, what to post and why it’s important. A social media guidebook is a great way to share the need-to-know info, too.



Via Plus91, Giuseppe Fattori
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The 5 top hospital marketing trends you can’t ignore

Here’s a look at how successful hospital marketers do their jobs. Keep these tips in mind as you prepare for initiatives in 2016.
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Will Digital Healthcare Technology Kill The Independent Physician?

Will Digital Healthcare Technology Kill The Independent Physician? | Hospitals: Trends in Branding and Marketing | Scoop.it
How can IT help administrators and commercial providers come up with a way to develop an integrated and cost-effective digital healthcare system?

Via Sam Stern
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WebMD shows how mobile health has become in Q2 report

WebMD shows how mobile health has become in Q2 report | Hospitals: Trends in Branding and Marketing | Scoop.it

212 million unique user sessions per month across all properties (WebMD.com, Medscape.com, etc.) 4.12 billion page views 77 million de-duplicated unique users That’s a good audience, and they are predominantly coming on mobile devices


Via Pharmacomptoir / Corinne Thuderoz, Philippe Marchal/Pharma Hub
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Asia-Pacific Hospital Market Evolves into Fertile Ground for Inventive

Asia-Pacific Hospital Market Evolves into Fertile Ground for Inventive | Hospitals: Trends in Branding and Marketing | Scoop.it
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Healthcare policy on social media ignores the value of peer-to-peer support for chronic illness

Healthcare policy on social media ignores the value of peer-to-peer support for chronic illness | Hospitals: Trends in Branding and Marketing | Scoop.it

Government, the NHS and professional healthcare bodies have embraced social media networks as dissemination tools but frequently overlook their potential for peer-to-peer support, according to researchers at Queen Mary University of London.

The early findings form part of a major research project on social media and healthcare from QMUL’s School of Linguistics, Language and Film.

Dr Nelya Koteyko is Principal Investigator on the project and says that while millions of patients and people living with chronic illness use online social networks for support, “the language of official policy from healthcare providers and professional bodies rarely reflects this reality and represents social media as just another broadcast tool”.

Dr Koteyko and her team identified people with Type 1 and Type 2 diabetes as a suitable group with whom to conduct the research, and chose Facebook as the target social media network.

“Life-long self-care is critical for people with diabetes, which means they have a lot to gain from asking questions, joining communities, and sharing information on networks like Facebook. This project seeks to understand how people with diabetes are using these networks and investigates whether official health service policies recognise and accommodate this shift in patient behaviour,” said Dr Koteyko.

As part of the project, the researchers conducted online observations and interviews with 36 people with diabetes and analysed the language of prominent diabetes-focused Facebook pages as well as over 40 recent professional and policy documents addressing the use of social media in healthcare.

Lis Warren, who was interviewed as part of the project, has lived with Type 1 diabetes for more than 50 years and never spoke to others with the condition during the first 40 of those years. She says that although she received excellent clinical care, “40 years of not talking to other people with diabetes is a very long time”.


Via Marie Ennis-O'Connor, Heather Swift, Giuseppe Fattori
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Asia-Pacific Hospital Market Evolves into Fertile Ground for Inventive

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