Hospitals: Trends in Branding and Marketing
27.6K views | +0 today
Follow
 
Scooped by eMedToday
onto Hospitals: Trends in Branding and Marketing
Scoop.it!

Inbound Marketing Strategy in Healthcare

Agency Explores Inbound Marketing Strategy in Healthcare PR Web (press release) “Some hospitals or physician practices may get discouraged when inbound marketing doesn't work overnight,” said Mark Shipley, President and Chief Strategic Officer of...
eMedToday's insight:

What is inbound marketing?. It is any message that a patient might find on the web which causes them find your hospital like social media, like content, In general hospital are just learning to use in bound marketing. In bound marketing is where patient engagement is.

 

"Patients today want to be in control of their healthcare decisions by researching and digesting health information on their own terms through search engines and social media platforms. Outbound or traditional marketing messages may build awareness of hospital brands, but inbound marketing can help hospitals and physician practices engage patients and provide the depth of information that traditional marketing doesn’t allow"

more...
No comment yet.
Hospitals: Trends in Branding and Marketing
Keep current with hospital marketing today
Curated by eMedToday
Your new post is loading...
Your new post is loading...
Rescooped by eMedToday from The Future of Wellness & Healthcare
Scoop.it!

24 Outstanding Statistics & Figures on How Social Media has Impacted the Health Care Industry

24 Outstanding Statistics & Figures on How Social Media has Impacted the Health Care Industry | Hospitals: Trends in Branding and Marketing | Scoop.it
Communication has been disrupted through social media but how has the health care industry faired? Dive into an analysis of 24 statistics on the subject.

Via Art Jones
more...
Art Jones's curator insight, September 16, 6:15 PM

This article shares a load of interesting statistics, the Institute for Health says just 31% of healthcare institutions have invested their time in development of social media usage guidelines. We still have a long way to go. 

Rescooped by eMedToday from #eHealthPromotion, #web2salute
Scoop.it!

What Does Apomediation Mean?  New Model of How we Find Health Information and Understand It

What Does Apomediation Mean?  New Model of How we Find Health Information and Understand It | Hospitals: Trends in Branding and Marketing | Scoop.it
What is Apomediation?

Apomediation is a term used to describe using a person who facilitates your pursuit of information on the Internet. You are assisted in getting and understanding the information, but you are not required to go to a gatekeeper to get the information.

The prefix apo comes from the Latin for "to stand by." Mediation comes from the Latin mediare to "be in the middle." Put together, it is someone who stands by your side rather than someone who is standing between you and something as anintermediary would.

 

Disintermediation is the term used for cutting out this middleman. Apomediation provides an expert who helps you when you directly access information.

Medicine 2.0 and Health 2.0 are terms used to describe the fact that everyone, professionals, and patients alike can share information on the Internet about health and medical information. Apomediation describes the fact that when you access information on the Internet, you cut out the gatekeepers or any middlemen, which before would have included your own doctor or an insurance salesman. You would have had to go to them to get medical information.

Now, apomediation allows you to go directly to the source of information, even if it is not a (previously considered) "expert" source. The expert presenting the information "stands by" you. The information may come from a professional, or it may come from someone considered to be more of a peer.

 


Via Giuseppe Fattori
more...
No comment yet.
Rescooped by eMedToday from #eHealthPromotion, #web2salute
Scoop.it!

Top 5 Ways Social Media is Used by Healthcare Professionals

Top 5 Ways Social Media is Used by Healthcare Professionals | Hospitals: Trends in Branding and Marketing | Scoop.it

Social media has become widely used by individuals and businesses to stay connected, communicate and even market products or services. As these sites evolve and become a prevalent way of reaching out to consumers, healthcare professionals are finding new, effective ways to utilize social media.

Social Media and Healthcare

Many healthcare managers are working to effectively utilize social media to engage patients and consumers. Through effective marketing and communication tactics, organizations are able to move away from traditional advertising techniques, and use the internet to connect with consumers in the healthcare field. Consumers heavily rely on information found online and use the internet to gather healthcare information and connect with other patients to garner support and learn about similar conditions. Others utilize these resources for research or to share experiences with healthcare providers and other related organizations. Patients also have a tendency to seek information via social media that assists in the selection of doctors, specialists and hospitals to make informed decisions on the best practices to seek care. Individuals will use social media to post reviews or other comments that support or possibly deter others from choosing that type of healthcare in the future. It is essential for providers to be active on social media and provide accurate information, connect with readers and implement marketing techniques where applicable.

 


Via Marie Ennis-O'Connor, Giuseppe Fattori
more...
No comment yet.
Scooped by eMedToday
Scoop.it!

Telemedicine app 'VISIT' launches doctor on call service - Medical Dialogues

Telemedicine app 'VISIT' launches doctor on call service - Medical Dialogues | Hospitals: Trends in Branding and Marketing | Scoop.it
VISIT, an on-demand healthcare service provider, has partnered with Spice Digital to launch a doctor on call service on BSNL network and plans to tie-up with other telecom players to go national.
more...
No comment yet.
Scooped by eMedToday
Scoop.it!

How Hospital Marketing is Thinking Beyond the Ivory Tower

How Hospital Marketing is Thinking Beyond the Ivory Tower | Hospitals: Trends in Branding and Marketing | Scoop.it
Old barriers are giving way to decentralized hospital marketing. The trend is bringing services closer to the consumer via non-hospital facilities.
more...
No comment yet.
Scooped by eMedToday
Scoop.it!

Cleveland Clinic exec: We need better engagement, not more apps

Cleveland Clinic exec: We need better engagement, not more apps | Hospitals: Trends in Branding and Marketing | Scoop.it
As the Chief Experience Officer at the Cleveland Clinic, you might expect Adrienne Boissy to be a champion for the health system's many mobile apps.
more...
No comment yet.
Rescooped by eMedToday from #eHealthPromotion, #web2salute
Scoop.it!

Guidelines for Safe Use of Social Media in Healthcare

Guidelines for Safe Use of Social Media in Healthcare | Hospitals: Trends in Branding and Marketing | Scoop.it

In a recent survey, co-sponsored by the Health Care Compliance Association, “social media” emerged as the No. 1 risk concern among respondents in healthcare.

In truth, patient information can and does end up on Facebook and on other Internet sites. In reviewing cases published in major media and by the federal government, the culprits are often those working within healthcare.


Consider a 2015 report published in the Journal of Nursing Regulation:

In a 2014 survey, the National Council of State Boards of Nursing (NCSBN) revealed that 48% of responding Boards of Nursing (33 in number) face challenges with social media. Several boards in the survey reported images of wounds or procedures being shared across social media after being photographed on mobile phones.

 


Via Marie Ennis-O'Connor, Giuseppe Fattori
more...
No comment yet.
Scooped by eMedToday
Scoop.it!

Webinar: How the Ontario Telemedicine Network is Driving Telehealth Worldwide

The Ontario Telemedicine Network is a global leader in telemedicine; operating one of the most robust telemedicine networks in the world and paving the wa
more...
No comment yet.
Scooped by eMedToday
Scoop.it!

The 7 pillars of a healthy marketing organization, according to the CMO of GE Healthcare Digital

The 7 pillars of a healthy marketing organization, according to the CMO of GE Healthcare Digital | Hospitals: Trends in Branding and Marketing | Scoop.it
CMO Justin Steinman shares how he hires and organizes his team — along with his take on the most revealing interview question you can ask prospective new hires — in this Q&A with contributors Nadine Dietz and Erica Seidel.
more...
No comment yet.
Rescooped by eMedToday from #eHealthPromotion, #web2salute
Scoop.it!

Do Doctors, Patients Take mHealth Seriously?

Do Doctors, Patients Take mHealth Seriously? | Hospitals: Trends in Branding and Marketing | Scoop.it
About 40 percent of doctors surveyed say they recommend mHealth devices and apps, but only about 5 percent of patients say they're getting that advice. Who's to blame?

Doctors and patients apparently have different views on the value of mHealth.

This means that either physicians are making the effort but their patients are ignoring the advice, or patients are looking for that guidance but it isn’t coming from their doctors.

A new survey conducted by Nielsen on behalf of the Council of Accountable Physician Practices (CAPP) finds that, at most, 52 percent of primary care physicians have recommended that their patients use an mHealth app or device to track their health. Yet only 4 percent to 5 percent of consumers surveyed say their PCP has made such a recommendation.


Via Giuseppe Fattori
more...
No comment yet.
Rescooped by eMedToday from #eHealthPromotion, #web2salute
Scoop.it!

How Poor mHealth App Usability Limits Patient Engagement

How Poor mHealth App Usability Limits Patient Engagement | Hospitals: Trends in Branding and Marketing | Scoop.it
New research shows poor mHealth app usability, which in turn limits patient engagement and chronic disease management.

mHealth apps might not be all they’re chalked up to be, especially in the realm of patient engagement and chronic disease management.

In a data brief published by the Commonwealth Fund, researchers explain how most mHealth apps have low design quality, making them essentially unusable for many patients.

The researchers, led by Urmimala Sarkar, MD, MPH, conducted an observational analysis using 11 high-rated diabetes, depression, and caregiver apps. The team asked 26 patient and caregiver participants to complete a set of tasks intended to indicate the app usability.

Overall, these apps showed significant interface design problems. The buttons were not large enough for patients, and most apps lacked instructions for easier navigation.

The apps also lacked contextual information explaining to patients why certain data entry points were important.

Limited patient education often keeps patients from fully understanding their chronic illnesses, thus keeping them from full engagement. When the tested apps did not explain to diabetics why they may want to review a past meal, the apps kept those patients from fully understanding the implications of their disease.


Via Giuseppe Fattori
more...
No comment yet.
Rescooped by eMedToday from #eHealthPromotion, #web2salute
Scoop.it!

Physicians and patients find benefits to using social media in healthcare

Physicians and patients find benefits to using social media in healthcare | Hospitals: Trends in Branding and Marketing | Scoop.it

In our technology-driven society, many patients make their health choices based upon the direction they receive from peers, colleagues and role models via social media. As a result, social media has altered the way in which patients approach their health and their expectations in clinical care.

 

Physicians, too, have begun to use social media to their advantage as a professional networking tool, as a form of education for physicians, patients and students, and as a marketing tool. As a physician at one of the largest physician-led practices in the New York metro area I see many patients from different walks of life and ability to access healthcare. Despite some of the trepidation that remains in the industry toward social media, I believe it's making an invaluable contribution to improving healthcare by creating a stronger sense of community between patients and their doctors and increasing collaboration amongst healthcare professionals.

 

For instance, the app Figure 1 is a popular global online platform that allows physicians to upload photos, focused on clinical issues, while maintaining patient confidentiality. The app lets physicians share photos of medical conditions for teaching and diagnostic purposes while ensuring safeguards to patient privacy and consent are adhered to. All images shared through the app have been scrubbed for identifying features (e.g. faces, tattoos, or dates/location that may disclose a person's identity). It allows verified physicians to view and discuss the cases being shared. As Figure 1 uses images as its primary medium it's been called the Instagram for doctors. Additionally, it carries the benefit of offering greater collaboration between medical professionals - including referrals and second opinions - and serves as an educational tool for students and physicians.


Via Plus91, Giuseppe Fattori
more...
No comment yet.
Rescooped by eMedToday from #eHealthPromotion, #web2salute
Scoop.it!

Instagram and Clinical Infectious Diseases

Instagram and Clinical Infectious Diseases | Hospitals: Trends in Branding and Marketing | Scoop.it

TO THE EDITOR—We read the article by Goff et al [1] with great interest regarding the relevance of social media (SM) platform Twitter to infectious diseases clinicians. We concur with the authors regarding the relevance of SM tools to infectious diseases practice and wish to call attention to the photograph-based SM platform, Instagram, as an emerging site of interest.

Instagram is a free SM platform launched in October of 2010 that has been a part of Facebook, Inc., since April 2012 [2]. The platform reports a community of 300 million users as of December 2014. Each day users from around the world (>70% are outside the US) register >2.5 billion “likes” and share >70 million photos. Data from an American survey in September 2014 indicate 26% of online adults use Instagram, and half of Internet users age 18 to 29 years of age use Instagram [3]. Beyond the large number of engaged adults (particularly young adults), it is notable that about half of all Instagram users access the site at least once daily.


Via Giuseppe Fattori
more...
No comment yet.
Rescooped by eMedToday from Pharma Hub
Scoop.it!

Here are 5 ways that blockchain can disrupt healthcare

Here are 5 ways that blockchain can disrupt healthcare | Hospitals: Trends in Branding and Marketing | Scoop.it
Blockchain and bitcoin have a bad rap for their connections to data heists and ransomware, but public and private efforts are ongoing to encourage it to be a force for good in the healthcare industry.

Via Bruno Demay, Lionel Reichardt / le Pharmageek, Adrian Adewunmi Ph.D, Philippe Marchal
more...
No comment yet.
Rescooped by eMedToday from Pharma & Medical Devices
Scoop.it!

Medical costs jump in August by largest amount in 32 years, CPI shows

Medical costs jump in August by largest amount in 32 years, CPI shows | Hospitals: Trends in Branding and Marketing | Scoop.it
Higher rents and surging medical and prescription-drug costs are putting a dent in the wallets and pocketbooks of American consumers, new government data show.

Via Richard Meyer
more...
No comment yet.
Scooped by eMedToday
Scoop.it!

Home health care can free up beds in hospitals facing shortage: Vishal Bali

Home health care can free up beds in hospitals facing shortage: Vishal Bali | Hospitals: Trends in Branding and Marketing | Scoop.it
Read more about Home health care can free up beds in hospitals facing shortage: Vishal Bali on Business Standard. Q&A with co-founder Medwell Ventures
more...
No comment yet.
Scooped by eMedToday
Scoop.it!

Best Doctors provides second medical opinion for children

Best Doctors provides second medical opinion for children | Hospitals: Trends in Branding and Marketing | Scoop.it
Vhi, Ireland's leading private health insurer, will partner with Best Doctors to provide a new Second Opinion for Kids service to its customers.
more...
No comment yet.
Scooped by eMedToday
Scoop.it!

These new devices could help diagnose pneumonia on the spot

These new devices could help diagnose pneumonia on the spot | Hospitals: Trends in Branding and Marketing | Scoop.it
Health care entrepreneurs are developing tools to help spot and treat the respiratory illness.
more...
No comment yet.
Scooped by eMedToday
Scoop.it!

More Employers Exploring Direct Primary Care, Concierge Medicine

More Employers Exploring Direct Primary Care, Concierge Medicine | Hospitals: Trends in Branding and Marketing | Scoop.it
Communities: Health Access Alternatives By Michael Tetreault, Editor-in-Chief, and Catherine Sykes, Managing Editor, The Direct Primary Care Journal The way companies and their employees get access to and pay for health care is evolving quickly.
more...
No comment yet.
Scooped by eMedToday
Scoop.it!

HealthTap Expands its Digital Healthcare Network to United Kingdom

HealthTap Expands its Digital Healthcare Network to United Kingdom | Hospitals: Trends in Branding and Marketing | Scoop.it
HealthTap, a Global Health Practice providing 24/7 immediate access to top doctors is expanding its digital health network to the UK.
more...
No comment yet.
Scooped by eMedToday
Scoop.it!

The Erosion of Trust in Medical Device Security and What We Must Do About It

The Erosion of Trust in Medical Device Security and What We Must Do About It | Hospitals: Trends in Branding and Marketing | Scoop.it
Late last month, a cybersecurity research firm alleged that security vulnerabilities in a connected cardiac medical device – a “smart” pacemaker and monitor combo – made by St.
more...
No comment yet.
Rescooped by eMedToday from #eHealthPromotion, #web2salute
Scoop.it!

When your phone is your doctor, who owns your health records?

When your phone is your doctor, who owns your health records? | Hospitals: Trends in Branding and Marketing | Scoop.it
Gina Neff is an associate professor of communication at the University of Washington and the author of Self-Tracking book

 

Smartphone apps like heart rate monitors can collect our health information and technology companies need to ensure that this data is safe
Lewis Mulatero / Getty

Today's smartphones increasingly resemble the handheld medical scanners of a science-fiction future. But as our always-on devices transform medicine, we need to look to the past as well, ensuring that technology companies abide by the 2,000-year-old-dictum that binds doctors: first, do no harm.
 
More than 110 million wearable sensors were sold worldwide in 2015. Fitbits, heart rate monitors and smartphone apps not only count our steps and track our workouts, but also have the potential to produce "digital biomarkers" - indicators of medical conditions or symptoms. These digital traces of our daily activities could one day become warning signals of nascent health issues. Our web browser history could alert psychologists to a pending manic episode. Activity monitor location data may one day help diagnose mobility disorders such as Parkinson's disease.

What we do (or don't do) on our smartphones might facilitate early detection of dementia or cognitive decline. The research emerging shows us real ways in which smartphones and other devices may one day improve our health.


Via Marie Ennis-O'Connor, Giuseppe Fattori
more...
No comment yet.
Rescooped by eMedToday from #eHealthPromotion, #web2salute
Scoop.it!

Can Online Articles Improve Patient Education, Engagement?

Can Online Articles Improve Patient Education, Engagement? | Hospitals: Trends in Branding and Marketing | Scoop.it
Research suggests that patients enjoy reading about healthcare in online blogs, and that it may help boost their patient education and engagement.

Informational blogs and research summaries can be useful in improving patient engagement and patient education, shows a recent study.

The study, led by researcher Anthony J. Levinson, MD, centered on the blog posts included in the McMaster Optimal Aging Portal. This portal, not to be confused with a more traditional patient portal, was developed at McMaster University in Ontario, Canada, and aims to provide older patients with the tools to help them age healthier and with higher quality of life.

Levinson and his team set out to determine how informational blog posts and published research summaries could improve care for aging patients who are not medical professionals.

Through qualitative interviews with 22 patients aged 50 and older, the research team determined four feedback themes: desirability and relevance to individual health, understandability, usability, and usefulness.

Overwhelmingly, study participants chose to read a specific article due to its pertinence to the individual’s own health concerns. Patients with heart conditions were more likely to read articles about heart conditions, for example.

When discussing their experiences with researchers, participants often related their reading material back to their own health, saying that it confirmed something they’d experienced or that it had raised concerns.

Patients also chose certain articles if the topics had an overall societal effect or if they had recently been featured in the news.


Via Marie Ennis-O'Connor, Giuseppe Fattori
more...
No comment yet.
Rescooped by eMedToday from #eHealthPromotion, #web2salute
Scoop.it!

Doctors can now prescribe Jabra fitness headphones to treat obesity, cancer and diabetes

Doctors can now prescribe Jabra fitness headphones to treat obesity, cancer and diabetes | Hospitals: Trends in Branding and Marketing | Scoop.it
Jabra has teamed up with the TrainerMD health program to help doctors monitor patients' health stats in real time using the company's new Sport Pulse Special Edition fitness earbuds.

The next time you walk into a doctor's office, you might leave with a prescription for a pair of Jabra fitness-tracking headphones.

It's part of a global partnership the audio company announced this week with TrainerMD, the first HIPAA complaint software platform that helps doctors monitor patients' fitness and nutrition in real time.

The 360˚ Health Program makes it easier for physicians, trainers and nurses to collaborate on the needs of patients suffering from obesity, cancer, and diabetes.

Participating patients are prescribed a pair of Jabra Sport Pulse wireless earbuds to incorporate into their exercise routine along with a set of fitness goals tailored to their personal regimen.

The Sport Pulse's integrated heart-rate monitor gets a reading through the ear and also calculates the patient's Vo2 Max level, calories and pace during workouts. The data will then get sent to the accompanying medical team via real-time notifications so everyone gets an ongoing status update to manage the health of the patient.

"This is game changer for patients and health care providers across the country," said Scott Lutch, MD, FACC, CMO, CSCS, NSCA, chief medical officer at TrainerMD. "Not only can patients now educate themselves, but they're also empowered to take control of their health -- and physicians, trainers and nurses are partners in all of that. With the added support of the Jabra Sport Pulse wireless earbuds, meeting individual health objectives is now as easy as listening to music or making a phone call."

 


Via Giuseppe Fattori
more...
No comment yet.