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92% Of Fortune 500 Companies Use Ipads

92% Of Fortune 500 Companies Use Ipads | Hospitals: Trends in Branding and Marketing | Scoop.it
Every part of the health and wellness industry stands to benefit by incorporating mobile applications. Representatives in Pharmaceuticals can use a tablet application to quickly explain the benefits and contraindications of a ...
eMedToday's insight:

"Everywhere you look, companies are using tablet devices to support the sales process. According to Apple’s 2011 report, 92% of Fortune 500 companies have integrated iPads into their business. Companies who don’t adopt mobile into their strategy are in danger of being left in the dust" 


Will hospitals or Pharma be left in the dust???

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Hospitals: Trends in Branding and Marketing
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Finally, mHealth is the winner : Software as a drug?

Finally, mHealth is the winner : Software as a drug? | Hospitals: Trends in Branding and Marketing | Scoop.it

Gradually, both will become integrated across the continuum of care. The reality is that, mHealth has succeeded and it has emerged as the winner and is changing the rules of healthcare.


A mhealth app (mobile based application) for managing diabetes is now US FDA approved, and has been allocated a ‘drug code’, which means that doctors can now prescribe an mHealth app in a similar manner as medicines ( drugs) and this will be reimbursed by the insurance companies. Now mHealth apps have the same status as drugs in the United States !

Areas where mHealth can deliver huge impact :

# Mother and Child Health
# Rural Health – Remote diagnosis / consultation with specialists
# Management of chronic diseases
# Training of Health care workers / professionals
# Epidemiology , program monitoring and supervision
# Vaccination alerts
# Management of TB
# Emergency Care / Trauma

• Timely data received with technology driven care will help send the right interventions thus saving lives. Also, this will help in big data generation and analytics which will be crucial for outcome driven care.

• Telemedicine and mHealth care are the best tools during disaster management

# Made in India campaign will encourage MNCs to make Point of care diagnostics products in India, and India can become an exporter of medical devices and telemedicine services


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Online Healthcare Information Trends

Online Healthcare Information Trends | Hospitals: Trends in Branding and Marketing | Scoop.it

Women are more likely than men to use telehealth services for urgent care after calling an urgent care hotline, according to a new infographic by iTriage.

The infographic examines other key online healthcare information trends based on the use of iTriage's services, including top health concerns searched and the most searched medications.


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Nirogya Health's curator insight, January 28, 9:41 AM

some useful tips...

Roz Ben-Chitrit's curator insight, January 28, 12:22 PM

Interesting findings. I wonder why women are more likely than men to use telemedicine for an urgent visit...

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5 hot hospital marketing trends for 2015

5 hot hospital marketing trends for 2015 | Hospitals: Trends in Branding and Marketing | Scoop.it
Hospitals looking to attract new customers and remain competitive must "stay ahead of the curve," by tailoring their messages to be short, positive and creative, according to a recent whitepaper from New-York-based firm Smith & Jones that forecasts...
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How Digital is Revolutionizing Hospital Marketi...

How Digital is Revolutionizing Hospital Marketi... | Hospitals: Trends in Branding and Marketing | Scoop.it
Digital marketing is revolutionizing hospital marketing strategies, representing a sea change in the way healthcare providers reach patients.
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Patient Opinion Leaders Are the New Healthcare Influencers

Patient Opinion Leaders Are the New Healthcare Influencers | Hospitals: Trends in Branding and Marketing | Scoop.it
The pharmaceutical industry has historically invested enormous amounts of money into identifying and engaging with those medical influencers who can potentially make or break its new therapies. These ‘super influencer’ doctors, known as Key Opinion Leaders are the ones other prescribers look to for guidance.

Via Giuseppe Fattori, Lionel Reichardt / le Pharmageek
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A Practical Guide to Building an Online Healthcare Community - How to Build an Online Healthcare Community

A Practical Guide to Building an Online Healthcare Community - How to Build an Online Healthcare Community | Hospitals: Trends in Branding and Marketing | Scoop.it
To attract an online audience you need to consistently create and curate useful content. People will come for the content, but they will stay for the community.

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Study: Physician social networks may be more effective than medical journals

Study: Physician social networks may be more effective than medical journals | Hospitals: Trends in Branding and Marketing | Scoop.it

Researchers have found that social physician networks may be more influential than traditional medical journals. Data from a new survey showed that doctors who are connected to influential colleagues and pass information via social networks are more likely to adopt new treatments and procedures.

Innovative practice adoption
New research published in the journal Physical Review X examined how social networks of critical care physicians at Northwestern Memorial Hospital influenced their adoption of innovative diagnostic practices. Over the course of nine months, 20 out of 36 doctors began using a new, high-impact serum assay test when it was promoted by a few key physicians.


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Pinterest vs. Instagram for healthcare marketers

Pinterest vs. Instagram for healthcare marketers | Hospitals: Trends in Branding and Marketing | Scoop.it

Once regarded as just online photo collections of food, cats, hipsters, and photographer wannabes, Instagram and Pinterest are now the fastest growing social networks, growing 9% and 7% respectively over 2013.


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Alexandre Gultzgoff's curator insight, January 19, 9:13 AM

what's the current appropriate social network for pharmas to communicate towards patients/consumers...

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Wearable Technology Can Revolutionise Healthcare

Wearable Technology Can Revolutionise Healthcare | Hospitals: Trends in Branding and Marketing | Scoop.it
Wearable technology that is regulated as a medical device can help to revolutionise patient care while driving down healthcare costs.

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Why Telemedicine's Time Has Finally Come

Why Telemedicine's Time Has Finally Come | Hospitals: Trends in Branding and Marketing | Scoop.it

Telemedicine may just be the biggest trend in digital health in 2015. For hospitals, expanding telemedicine is a way to cut costs while providing consumers with the convenience they crave.

 


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Smartphones = Smart healthcare

Smartphones = Smart healthcare | Hospitals: Trends in Branding and Marketing | Scoop.it

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How Digital is Revolutionizing Hospital Marketing Strategies

How Digital is Revolutionizing Hospital Marketing Strategies | Hospitals: Trends in Branding and Marketing | Scoop.it
Digital marketing is revolutionizing hospital marketing strategies, representing a sea change in the way healthcare providers reach patients.
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Imagining A Future When The Doctor's Office Is In Your Home

Imagining A Future When The Doctor's Office Is In Your Home | Hospitals: Trends in Branding and Marketing | Scoop.it
You can now monitor your heart rhythm with your cellphone. Dr. Eric Topol imagines a day when patients will be doing a lot more of their own medical testing, with doctors as advisers.

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Study: 80% of Companies Will Increase Digital Marketing Budgets

Study: 80% of Companies Will Increase Digital Marketing Budgets | Hospitals: Trends in Branding and Marketing | Scoop.it
as digital marketing rises in importance, 80% of companies plan to increase their digital marketing budgets, according to a study by mondo.

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Seeing the doctor - TTG Asia

Seeing the doctor - TTG Asia | Hospitals: Trends in Branding and Marketing | Scoop.it
As health and wellness tourism becomes a growing trend worldwide, what are the region's players doing to grab a slice of this lucrative market?
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Treating Patients as Consumers Is a Growing Strategy

Treating Patients as Consumers Is a Growing Strategy | Hospitals: Trends in Branding and Marketing | Scoop.it
Hospitals are hiring executives from retail, technology and banking industries to beef up their consumer skills.
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If hospitals had a golden age, then what does the future hold?

If hospitals had a golden age, then what does the future hold? | Hospitals: Trends in Branding and Marketing | Scoop.it
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If hospitals had a golden age, then what does the future hold?
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Embracing the Smart(phone) Hospital

Embracing the Smart(phone) Hospital | Hospitals: Trends in Branding and Marketing | Scoop.it


Consumers are immersed in digital communication; it's time for traditional health care organizations to join them.


In just the past few years, the changes in how we communicate with one another and process information are nothing short of amazing.


Between 2010 and 2013, the total amount of time Americans spent online increased 83 percent. In that same period, time spent on smartphones more than tripled, while time spent on tablets increased tenfold. American smartphone owners between the ages of 18 and 24 sent and received an average of 3,853 texts per month each in 2013. As great as that volume is, it has been overtaken by the number of messages sent via apps such as WhatsApp and SnapChat. Digital media has even surpassed the venerable favorite, television, in the share of time that adults spend with media each day.


In no aspect of life is communication more important than in health care. Effective communication between patients and caregivers can be the difference between satisfaction and dissatisfaction, wellness and sickness, comfort and suffering, even life and death.


A large body of evidence shows the importance of effective communication between patient and caregiver in diagnosis, treatment selection, patient adherence to treatment regimen, treatment monitoring, healthy behavior and patient satisfaction. Communication before and after treatment — choosing providers, making appointments, paying for services — is also a critical component of consumer satisfaction and business success.


To manage communication, health care organizations have established and carefully maintained processes for when, where and in what form patients and providers exchange information.


Growing Momentum for Change

Innovative competitors are well-aware of the gap between modern modes of communication and the methods used by legacy health care organizations, and they are actively exploiting that gap. Companies like Teladoc, MD Live and Carena offer access to a doctor 24 hours a day, seven days a week via videoconferencing, phone and email. At upstart primary care company Iora Health, the technology platform allows patients to read and submit notes on their medical record. And Apple, Google and Samsung are all developing platforms to aggregate health-related apps.


more at http://www.hhnmag.com/display/HHN-news-article.dhtml?dcrPath=/templatedata/HF_Common/NewsArticle/data/HHN/Daily/2015/January/embracing-smartphone-hospital-article-kaufman



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Twitter can predict rates of coronary heart disease, according to research

Twitter can predict rates of coronary heart disease, according to research | Hospitals: Trends in Branding and Marketing | Scoop.it
Twitter has broken news stories, launched and ended careers, started social movements and toppled governments, all by being an easy, direct and immediate way for people to share what's on their minds. Researchers have now shown that the social media platform has another use: Twitter can serve as a dashboard indicator of a community's psychological well being and can predict rates of heart disease.

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Standardization vs. Personalization: Can Healthcare Do Both?

Standardization vs. Personalization: Can Healthcare Do Both? | Hospitals: Trends in Branding and Marketing | Scoop.it

Can we standardize and personalize healthcare at the same time? James Dias, CEO and Founder of Wellbe shares how we can do both to improve patient care.


Usually when personalization is mentioned in the world of healthcare thoughts jump to genetics and personalized medicine with custom cancer drugs and medical devices. However, there is another type of personalization that can be applied to healthcare, to make each patient feel like an individual, rather than just “one of the masses.”



The world of ecommerce discovered the value of personalized online experiences a decade ago and the additional revenue/branding/loyalty that can be generated from it. For example, the NikeiD website offers customers the ability to customize their own shoes. Who can forget the “Elf Yourself” campaign from Office Depot, where you could stick your friends’ and family’s faces on to happy dancing elves? With the new year upon us, fewer people are opting to buy regular old glossy calendars when a dozen photo sites will let you make a custom one from your personal photos.



Personalization is all around us, from the recommendation engines of Netflix and Amazon, to the custom radio stations you can create on Pandora. Smart programs have figured out what’s relevant to each of us and help filter the signal from the noise in today’s massive universe of information. As consumers, we engage and respond much more positively to these personalized experiences, which encourages loyalty and repeat business.


The psychology of personalization shows that engaging the customer in the process helps build a psychological and emotional attachment to their purchase. In addition, increasing customer participation boosts feelings of control and ensures satisfaction at the point of sale.


Similarly, by offering a personalized digital healthcare experience, we can increase patients’ ownership of their health and outcomes. Often it seems that patients feel they have no control over their outcomes, when actually the opposite is true. When they feel like active participants in their health journeys, it is more likely they will achieve the outcomes they desire, and they will feel like they got better value for their dollar.





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Inforth Technologies's curator insight, January 21, 9:12 AM

We have been preaching personalizing the NextGen EHR for years.  Not just personalization for patients, but for physicians and their practices.

Kim Kubiak's curator insight, January 21, 11:40 AM

"As consumers, we engage and respond much more positively to these personalized experiences, which encourages loyalty and repeat business."

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Nine exceptional leaders in digital health -

Nine exceptional leaders in digital health - | Hospitals: Trends in Branding and Marketing | Scoop.it
On January 11th, we co-hosted the third annual Top 50 in Digital Health dinner along with Fenwick & West and Goldman Sachs. This year we honored nine leaders and organizations making exceptional impacts in digital health: Angel of the Year: Sami Inkinen Few angel investors so wholly embody their investment theses like Sami Inkinen. This world-class triathlete and …

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Art Jones's curator insight, January 19, 11:47 AM

#TheFutureofHealthcare

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Study: How Patients Value Digital Services

Study: How Patients Value Digital Services | Hospitals: Trends in Branding and Marketing | Scoop.it
Services such as online bill pay and appointment scheduling are becoming more important to patients when choosing healthcare providers.

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Changing the Landscape for Prevention and Health Promotion

Changing the Landscape for Prevention and Health Promotion | Hospitals: Trends in Branding and Marketing | Scoop.it
It is essential to generate and communicate evidence in a way that enables decision-makers to understand the value of investing in prevention while taking into account their priorities, interests and constituencies....

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Cut emergency room lines with an app

Cut emergency room lines with an app | Hospitals: Trends in Branding and Marketing | Scoop.it
Online services such as ZocDoc and InQuicker are enabling patients with non-life-threatening conditions to schedule everything from doctor's office visits to emergency room trips on their laptops and smartphones — much like OpenTable users do with...
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Survey: Patients want different digital tools from their MDs than they’re getting

Survey: Patients want different digital tools from their MDs than they’re getting | Hospitals: Trends in Branding and Marketing | Scoop.it

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