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5 Principles of Convergence: What Does This Mean For Hospitals?

5 Principles of Convergence: What Does This Mean For Hospitals? | Hospitals: Trends in Branding and Marketing | Scoop.it
The word convergence has been picking up steam in the marketing world. It may even be the “big data” term of 2013. Yet, the word means different things to different people.

Via Alex Butler, eMedToday
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Applies to Hospital's CEO's

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Antoine POIGNANT, MD's curator insight, May 30, 2013 11:17 PM

#convergence #datadriven

Hospitals: Trends in Branding and Marketing
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Healthcare Marketers Are Behind the Curve on Content

Healthcare Marketers Are Behind the Curve on Content | Hospitals: Trends in Branding and Marketing | Scoop.it
We've all been there—Googling a laundry list of symptoms out of concern that our cough and runny nose could be something more serious. In fact, the third most popular online activity—right behind checking email and using a search engine—is looking for answers to health-related questions, according to a Pew Internet survey.

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Can Mobile Technologies and Big Data Improve Health?

Can Mobile Technologies and Big Data Improve Health? | Hospitals: Trends in Branding and Marketing | Scoop.it
Medical data is a hot spot for venture investing and product innovation. The payoff could be better care.

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Study: How Patients Want to Communicate with Their Doctors

Study: How Patients Want to Communicate with Their Doctors | Hospitals: Trends in Branding and Marketing | Scoop.it
Do patients want to use patient portal software? We surveyed 430 patients who had seen their primary care physician within the last year to find out.

Via Marie Ennis-O'Connor, Lionel Reichardt / le Pharmageek
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Laurent FLOURET's curator insight, August 20, 2:28 AM

Phone first (makes sense when it comes to health discussion); and online going strong (when it comes to admin tasks..)

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Small Primary Care Physician Practices Have Low Rates Of Preventable Hospital Admissions

Small Primary Care Physician Practices Have Low Rates Of Preventable Hospital Admissions | Hospitals: Trends in Branding and Marketing | Scoop.it

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Art Jones's curator insight, August 17, 3:42 PM

Nearly 2/3 of all US office based medical practices have fewer than 7 physicians. #HCSM

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Handle with care: patient-centric market research

Handle with care: patient-centric market research | Hospitals: Trends in Branding and Marketing | Scoop.it

Working with patients to gather insight aimed at transforming brand communications can be a delicate business (Patient centricity is fast becoming a core stratgy for Pharma Brands: http://t.co/wnx0SVwWjn)...


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Panel: A Broad-Spectrum Panel Discussion on the State of Digital Health - YouTube

Panelists Dana Mead, Partner at Kleiner Perkins Caufield & Byers; Leslie Saxon, MD, Executive Director at the USC Center for Body Computing; Derek Newell, CE...

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Art Jones's curator insight, August 13, 1:34 PM

A report card for the digital health ecosystem

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Healthcare Professionals Not Stuck in Stone Age, Use Mobile

Healthcare Professionals Not Stuck in Stone Age, Use Mobile | Hospitals: Trends in Branding and Marketing | Scoop.it
Nearly all healthcare professionals use PCs every day to do their jobs, but mobile devices are also finding a place in this world, with large majorities of industry professionals picking up mobile phones and tablets daily for work. When turning to digital means for work, healthcare professionals look at independent medical sites or medical news most frequently.

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Bitter Pill: Doctors Not Swallowing Social Media Fervor

Bitter Pill: Doctors Not Swallowing Social Media Fervor | Hospitals: Trends in Branding and Marketing | Scoop.it


Want a doctor to treat you via social media?

Don’t hold your breath — unless you look good blue.

In June, a study by MedData Group found that 44 percent of U.S. physicians weren’t using social media sites for professional services.

If doctors are using social networking as part of their job, it’s profession-related sites that were the platforms of choice.

In a story posted at eMarketer, it was disclosed that “around one-third of respondents used LinkedIn, and 29 percent were active on online physician communities, compared with just 3 percent who used online patient portals.”

Doctors are not gravitating toward social sites that are popular among the general public. These experienced low engagement among physicians.

Why the hesitancy?

It’s not for lack of knowledge. Rather, doctors cite “patient privacy and a lack of time” as the leading reasons they stay away from using social networks for their doctoring pursuits.

Polling by Digital Insights Group revealed that the general consensus among physicians is that social just isn’t an important resource when it comes to doing their jobs. Only 14 percent of primary care physicians said that social networks were a somewhat or very important clinical resource, compared with 30 percent who said they “weren’t important at all.”

When doctors do turn to digital resources to make decisions, they’re most likely using search engines, according to April 2014 research also conducted by MedData Group. Among U.S. physicians surveyed, a whopping 78 percent said search engines were the online resource they used in the medical decision-making process. A mere 5 percent cited social media.


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Art Jones's curator insight, August 12, 6:16 PM

Internet Savvy = Yes

Internet Engaged = High

Social Media Usage = Low


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Cost, convenience drive a boom in urgent care

Cost, convenience drive a boom in urgent care | Hospitals: Trends in Branding and Marketing | Scoop.it
Cost, convenience drive a boom in urgent care
OCRegister
Local hospital and medical group operators like MemorialCare and St. Joseph Health System are smaller players in urgent care than the likes of Concentra and Doctor's Express.
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6 Ways YouTube Connects With Patients

Even providers with small marketing budgets can implement YouTube strategies that resonate with patients in meaningful ways.

Via Olivier Delannoy, Lionel Reichardt / le Pharmageek
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Medibid lets you find the right price for your healthcare via online auctions

Medibid lets you find the right price for your healthcare via online auctions | Hospitals: Trends in Branding and Marketing | Scoop.it

Many people in the U.S. have high-deductible health plans, so the cost of having a medical procedure is hugely important. One way people are dealing with this is by going online and getting bids from doctors who might perform the procedure.


Via Philippe Marchal/Pharma Hub, Lionel Reichardt / le Pharmageek
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Art Jones's curator insight, August 11, 7:22 AM

The "EBAY ification" of Healthcare 

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Patients Are Hungry for Information: Does Your mHealth Solution Deliver?

Patients Are Hungry for Information: Does Your mHealth Solution Deliver? | Hospitals: Trends in Branding and Marketing | Scoop.it
“What conversations are health care organizations… clients for your enterprise health IT solutions… having with patients (potential end user mHealth app users)? [...]”
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Hospital of the Future | HealthWorks Collective

Hospital of the Future | HealthWorks Collective | Hospitals: Trends in Branding and Marketing | Scoop.it
“As more and more consumers enroll in high deductible health insurance plans that are tied to health savings accounts, they will no doubt be attracted to a “hotel model” of care.”
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Art Jones's curator insight, July 9, 9:51 AM

This excerpt summarizes what I believe is one of the most compelling points made by the author:


If Disney did healthcare they would know everything about me from the moment I entered their clinic or hospital until the time I went home and everywhere in between. All of this would be facilitated by the best technology money could buy. And even though computers would be running virtually everything, most of that technology would be invisible except where it was meant to be seen. Nothing could threaten the special relationship between provider and patient.


#TheFutureofHealthcare



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How Digital Strategy Shapes Patient Engagement at Boston Children’s Hospital

How Digital Strategy Shapes Patient Engagement at Boston Children’s Hospital | Hospitals: Trends in Branding and Marketing | Scoop.it
The chief marketing officer of this pediatric powerhouse says that social media and mobile access are essential to its strategy and "innovation p (How does a digital marketing strategy help to shape patient engagement?
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Study: Remote monitoring of implantable cardiac devices halves mortality rate

Study: Remote monitoring of implantable cardiac devices halves mortality rate | Hospitals: Trends in Branding and Marketing | Scoop.it

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Healthcare Marketing Matters: Can the hospital get on the innovation band wagon?

Healthcare Marketing Matters: Can the hospital get on the innovation band wagon? | Hospitals: Trends in Branding and Marketing | Scoop.it
Healthcare Marketing Matters: Can the hospital get on the innovation band wagon? http://t.co/FOaUoT9LXH
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Guess what? Doctors don't care about your Fitbit data

Guess what? Doctors don't care about your Fitbit data | Hospitals: Trends in Branding and Marketing | Scoop.it
VentureBeat
Guess what? Doctors don't care about your Fitbit data VentureBeat At Apple and Samsung's announcements the companies also trotted out doctors and from big-name hospitals, suggesting that these platforms might act as a conduit through...
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Apple Wants To Be 'A Hub Of Health Data' And Is In Talks With Top Hospitals

Apple Wants To Be 'A Hub Of Health Data' And Is In Talks With Top Hospitals | Hospitals: Trends in Branding and Marketing | Scoop.it
Business Insider Apple Wants To Be 'A Hub Of Health Data' And Is In Talks With Top Hospitals Business Insider Apple has taken pains to ensure that consumers are aware of how data is being collected and stored, said Jim Taschetta, chief marketing...
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How to Use PR to Boost mHealth Content Marketing

How to Use PR to Boost mHealth Content Marketing | Hospitals: Trends in Branding and Marketing | Scoop.it
If you want to grab more attention and get more bang for your buck on your Content Marketing investment, add [...]

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95 Million Americans Use Smartphones to Access Health Information

95 Million Americans Use Smartphones to Access Health Information | Hospitals: Trends in Branding and Marketing | Scoop.it

95 million US adults have used their smartphones to access health tools and information this year, according to the Cybercitizen Health U.S. 2013 survey by Manhattan Research.


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4 Quick & Easy Ways To Promote Your Hospital Online

These four techniques will widen the reach into your hospital's target community.
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10 Things Hospital Leadership Need To Know About Social Media ...

10 Things Hospital Leadership Need To Know About Social Media ... | Hospitals: Trends in Branding and Marketing | Scoop.it
Below are 10 things hospital leadership should keep in mind when thinking about marketing and strategy in 2014 and beyond. In 2013, it was estimated that 62% of emails were opened on a mobile device. Checking email is ...
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Why Physicians Are Turning To Startups

Why Physicians Are Turning To Startups | Hospitals: Trends in Branding and Marketing | Scoop.it

Startup=Applied Hope


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Smartphones Key to Engaging with Patients

Smartphones Key to Engaging with Patients | Hospitals: Trends in Branding and Marketing | Scoop.it
Nowadays, mobile phones are used for much more than making a phone call or sending a text message. In relation to health, many people now use their mobile devices as their personal advisors and their medical assistants. A 2013 survey from creative agency Digitas Health which polled over 2000 consumers revealed that patients who use their smartphone at the doctor’s office are 80% more likely to switch medications, and also twice as likely to request a particular brand. The results also revealed that 38% of smartphone owners believe that their device is essential for finding information related to healthcare, and one in every ten patients use apps that have been recommended by their physicians. Users that own both a tablet and smartphone device are twice as likely to ask their doctor about a particular app, and similarly twice as likely to switch their medication. With these statistics in mind, healthcare marketers should not underestimate the power of mobile. It is evident that one of the best ways to engage with patients these days is online and through mobile devices. Therefore, creating a responsive website along with a strong social media campaign is essential for a successful marketing project. Marketers should also make sure they are providing patients with what they are looking for. As people are increasingly using their smartphones to access information, marketers should make it easy for them to access it. They could create a blog, website, or social media channel, where useful information can be found. Search engine optimization is essential in this process, as having your campaign high on search results lists will mean that patients can easily access the information you are providing. Healthcare marketers should also consider buying or creating customer-friendly applications to supply patients with information before, during, and after they have visited the doctors. There are many apps that hospitals use that allow users to check their symptoms, find the nearest emergency room center, or register for care. Other applications provide maps, medication trackers, and personal health records. Finally, it is important for marketers to allow patients to connect with them but also with each other. Therefore, it would be useful for marketers to create a community within their apps, where patients with similar illnesses can make contact and share information with one another. In turn, this will help marketers to increase awareness about the services they provide, promote specialists, and build loyalty among the groups.
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Caeli Gale's curator insight, August 3, 6:32 PM

The use of smartphone apps as health advisers is not entirely a bad idea. However, the responsibility of making sure that the right information is provided falls on the marketers and app developers. It is important to ensure that every information provided in the apps are correct.

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In-Depth: 200 medical apps every hospital marketer should know | mobihealthnews

In-Depth: 200 medical apps every hospital marketer should know | mobihealthnews | Hospitals: Trends in Branding and Marketing | Scoop.it
About nine months ago — in September 2013 — the MobiHealthNews team published results from an exhaustive search of Apple’s AppStore and the Google Play store for apps that were developed by or on behalf of hospitals and healthcare systems in the US. At the time we found more than 200 health-related apps in this category. This list of apps is particularly important for hospital marketing departments to be aware of — which healthcare facilities have experimented with, piloted, and launched patient-facing iPhone and Android apps? What sorts of features do these hospital-branded apps offer users? For this week’s In-Depth, MobiHealthNews is releasing our September 2013 hospital apps data to the general public for the first time — previously it was only available to those who purchased our research reports. Below is our list of more than 200 medical apps (in alphabetical order) that every hospital marketing department should know:
Via Anna Koczorowska
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