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5 Principles of Convergence: What Does This Mean For Hospitals?

5 Principles of Convergence: What Does This Mean For Hospitals? | Hospitals: Trends in Branding and Marketing | Scoop.it
The word convergence has been picking up steam in the marketing world. It may even be the “big data” term of 2013. Yet, the word means different things to different people.

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Antoine POIGNANT, MD's curator insight, May 31, 2013 2:17 AM

#convergence #datadriven

Hospitals: Trends in Branding and Marketing
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Doctor Review Sites - A Review

Doctor Review Sites - A Review | Hospitals: Trends in Branding and Marketing | Scoop.it

Clear trends in physician reviews and consumer purchase decision patterns have emerged for healthcare marketing professionals. A physician’s online presence may soon become a necessity to attract and retain patients, according to practice management research group Software Advice’s 2014 survey of over 4,600 US healthcare consumers.

But, compared to the previous year’s survey, the trend is strong and we have probably moved past the “soon” stage to “now.” Key findings from Patient Use of Online Reviews IndustryView | 2014 include:

  • The number of patients using online reviews jumped 68 percent from 2013 to 2014.
  • Nearly half of respondents would go out-of-network for a doctor that has more favorable reviews.
  • Yelp is the most popular online review site (27 percent), but ties with HealthGrades for most trusted.

As healthcare becomes increasingly patient-centric, empowered consumers regard good reviews as important as being in-network.

Willingness to Go Out-of-Network Based on Reviews
Software Advice 2014 Survey

Prospective and Current Physician Assessment…

The weight online reviews is significant to patients before they select a prospective doctor, and significantly, as a measure to evaluate their current doctor, according to the Software Advice data.

“Our survey found that the majority (61 percent) use them prior to choosing a doctor. However, a slightly greater percentage of patients in 2014—20 percent, up from 19 percent in 2013—say they use online reviews to evaluate their current doctor.

When Patients Use Online Reviews
Software Advice 2014 Survey

“Doctors should be aware that both current and new patients may be using reviews to evaluate their performance, and thus having a positive online presence on review sites is a step toward not just attracting patients, but retaining them.”

Quality of Care and Delivery of Care…

Patients consider review information in a variety of ways, with quality of care, rating and patient experience being the most sought-after general information. And within the delivery of care category, the most sought-after information includes:

  • Accuracy of diagnosis, 34 percent
  • Listening skills, 22 percent
  • Explanation skills, 18 percent
  • Delivery of treatment, 16 percent
  • Time spent with patient, 15 percent

Conclusions…

The entire Software Advice Survey for 2014 is informative reading for doctors and marketing professionals. Among their conclusions: “Our survey findings indicate that having online profiles and positive patient reviews is not only desirable for physicians, but may soon become a necessity to attract and retain patients, particularly as the healthcare arena becomes increasingly patient-centric.

“Physicians should also keep in mind that negative reviews are not nearly as prevalent as many think. Most reviews are positively motivated, so focusing on increasing the quality of care via improved diagnostic accuracy and listening skills is, according to our data, the best way to ensure a greater number of positive reviews.”



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Creating health: 12 emerging principles that redefine the meaning of the word

Creating health: 12 emerging principles that redefine the meaning of the word | Hospitals: Trends in Branding and Marketing | Scoop.it

For many people, health is not just absence of disease. These 12 principles expand the definition and can help doctors and nurses redefine care.


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Three Ways Doctors Can Use Patient Data to Get Better Results

Three Ways Doctors Can Use Patient Data to Get Better Results | Hospitals: Trends in Branding and Marketing | Scoop.it

Physicians have always been in the information business. We have kept records of patient data regarding the vital signs, allergies, illnesses, injuries, medications, and treatments for the patients we serve. We seek knowledge from other physicians, whether that knowledge comes from the conclusions of experts from research published in a medical journal or the specialist down the hall. However, a physician will always benefit from additional good information such as the analysis of pooled data from our peers treating similar patients or from the patients themselves.


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10 Digital Health Trends Over The Next 20 Years - BIONICLY

10 Digital Health Trends Over The Next 20 Years - BIONICLY | Hospitals: Trends in Branding and Marketing | Scoop.it
Earlier this week I participated in the world’s first online digital health conference, Digital Health Pulse, organized by digital health consultancy, Enspektos. Speaking at the ...

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Social Media Finds Success in Healthcare Industry

Social Media Finds Success in Healthcare Industry | Hospitals: Trends in Branding and Marketing | Scoop.it
There are dozens of studies and statistics that show the pervasiveness and importance of social media in the healthcare world. But why does it matter? Primarily, it points to the future of health information.

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Samsung looks beyond fitness, into chronic disease management for S Health | mobihealthnews

Samsung looks beyond fitness, into chronic disease management for S Health | mobihealthnews | Hospitals: Trends in Branding and Marketing | Scoop.it

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Art Jones's curator insight, December 11, 11:03 AM

“While software is great and is very important, creating an actual hardware platform, an open reference design is important as well, because that allows developers to be able to manipulate sensors, and look at battery life, and create and innovate in that using this new hardware infrastructure,” Rhew said. “I don’t know of too many or any of these open hardware platforms. And that’s an interesting piece… that was launched because we wanted developers to help us with these important things like how many sensors can we put in, what type of sensors, how do we improve the battery life, the usability, the overall experience. And that’s stuff that we're going to continue to work on but we also leave it open for others to figure out.”

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Despite eroding access to Physicians, opportunities for digital reach is increasing

Despite eroding access to Physicians, opportunities for digital reach is increasing | Hospitals: Trends in Branding and Marketing | Scoop.it
High-tech companies everywhere are scrambling to hire "data scientists"—but they struggle to find personnel who can crunch numbers and interpret the business implications.

Via Olivier Delannoy, COUCH.
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What brands need to know about Millennials and their health

What brands need to know about Millennials and their health | Hospitals: Trends in Branding and Marketing | Scoop.it
Millennials consider work/life balance to be more important to their overall health than regular health checkups or having health insurance, according to a new study.

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Doctors and Social Media

Doctors and Social Media | Hospitals: Trends in Branding and Marketing | Scoop.it
When it comes to social media, many doctors aren't embracing the opportunity.

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ONC Report: 26 Trends Driving Physician EHR Adoption

ONC Report: 26 Trends Driving Physician EHR Adoption | Hospitals: Trends in Branding and Marketing | Scoop.it

ONC data brief details why physicians decided to adopt – or not adopt –EHRs, and it helps to explain how financial incentives drive physician EHR adoption.


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Infographic: Today's Digital Patient

Infographic: Today's Digital Patient | Hospitals: Trends in Branding and Marketing | Scoop.it
The digital patient is here. From pre-screening potential doctors to viewing their treatment information and tracking their fitness/health data, the digital patient is increasingly embracing mobile health to improve their well-being. Check out the latest infographic from CDW Healthcare to learn about the right of the digital patient.

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ET Russell's curator insight, December 7, 2:13 PM

Via @NewVisionsOne

Denise Silber's curator insight, December 11, 1:40 AM

This infographic is in fact an ad for the company that published it but it has interesting stats.

 
Sigalon's curator insight, December 13, 9:52 AM

See also:

http://www.pinterest.com/etorresrussell/

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5 things patients want pharma to understand about the patient experience

5 things patients want pharma to understand about the patient experience | Hospitals: Trends in Branding and Marketing | Scoop.it
When you have a panel of patient advocates and an audience of pharmaceutical industry folks, I usually expect there to be a certain amount of tension. But there’s something to...

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ePatients: Changing healthcare with technology

ePatients: Changing healthcare with technology | Hospitals: Trends in Branding and Marketing | Scoop.it
To Dave deBronkart, known online as ePatient Dave (@ePatientDave), the movement towards the emancipation of patients is equivalent to the femini...
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American Telemedicine Association to roll out provider accreditation program

American Telemedicine Association to roll out provider accreditation program | Hospitals: Trends in Branding and Marketing | Scoop.it
The American Telemedicine Association will soon roll out its online accreditation program for direct to consumer healthcare consultations.
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Medical Business Infographics

Medical Business Infographics | Hospitals: Trends in Branding and Marketing | Scoop.it

Live-tweeting is a way of engaging your Twitter followers by sending updates about an event as it occurs.


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Social media, Google, and the internet are medical therapy

Social media, Google, and the internet are medical therapy | Hospitals: Trends in Branding and Marketing | Scoop.it
I have to thank my colleague @SusannahFox for alerting me to this Washington Post article—about a campaign by the government in Belgium to get people to s...

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The Coming Global Boom in Private Healthcare

The Coming Global Boom in Private Healthcare | Hospitals: Trends in Branding and Marketing | Scoop.it
To many Americans, whose multi-trillion dollar government has just executed a hostile takeover of the healthcare industry, the future of care looks like lawyer-laden socialized medicine in General Motors-style hospital factories.

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7 Ways Healthcare Marketers Can Use Social Video to Improve Healthcare Marketing

7 Ways Healthcare Marketers Can Use Social Video to Improve Healthcare Marketing | Hospitals: Trends in Branding and Marketing | Scoop.it
As the use of social media has grown exponentially over the past several years, so too has its use in…

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Tom King's curator insight, December 10, 10:08 AM

Hey doc are you listening???

C. Todd Livengood's curator insight, December 10, 11:12 AM

"Social video campaigns have proven their ability to document events, interviews, processes and procedures; spark vibrant online communities; and form the backbone of countless businesses and services. It’s clearly a powerful medium, and one that surely can be adapted to the healthcare space."

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Telemedicine Adoption Picking Up Pace among Hospital Executives, Survey Says

Telemedicine Adoption Picking Up Pace among Hospital Executives, Survey Says | Hospitals: Trends in Branding and Marketing | Scoop.it
Thanks to incentives under the Affordable Care Act, more hospital executives are offering telemedicine technologies in hospitals-but reimbursement is still the primary hurdle, according to the 2014 Telemedicine Survey by Foley and Lardner LLP.posted: Wednesday 10th of December 2014 by Shiva Gopal Reddy

Despite reimbursement and regulatory challenges, executives in the healthcare industry are bullish on adopting telemedicine practices, according to the 2014 Telemedicine Survey Report by Foley and Lardner LLP.

An overwhelming majority of the 57 C-suite executives surveyed for the study believe that telemedicine will increasingly play a key role in transforming an industry that is already ripe for disruption.

Hospital Executives Are Bullish On Telemedicine

More than 90% of the respondents of the survey said that their healthcare organizations are either implementing or have already begun developing a telemedicine program.

84% believe that offering meaningful telemedicine services is very critical to their success as a healthcare organization. Only a miniscule 3% considered telemedicine as unimportant for healthcare.

64% of respondents are already offering remote patient monitoring services54% are offering store and forward technology52% are offering real-time interaction capabilities39% are offering mHealth technologies of one form or the other.

Little more than half of the participants (51 percent) of the survey said that their organization has put in place telemedicine practice standards and guidelines for delivering telemedicine services.

The Affordable Care Act Is Driving Telemedicine Adoption

As the Affordable Care Act shifts the focus of the healthcare delivery model from one that pays for services to one that reimburses for positive patient outcomes, healthcare organizations have been under increasing pressure to share risks, and rewards, for keeping their patients safe.

With organizations clamoring for solutions to deliver healthcare services in a cost-effective manner, telemedicine is being viewed as an attractive means to increase the efficiency of the operations and create multiple touch points for patients.

Since telemedicine plays a role in reducing excessive numbers of hospital readmissions and hospital-acquired conditions, healthcare organizations can hope to avoid the penalties imposed by the ACA model.

50% of the survey respondents cited improving the quality of care as their prime motivating factor in adopting telemedicine practices. 18% ranked reaching new patients as their key motive, which underlines the potential of telemedicine in counseling patients wherever they may be. 11% of respondents each ranked operational efficiency and increasing revenue or profitability as their motivation in implementing telemedicine capabilities.

“In the post-Obamacare paradigm, providers bear a much greater responsibility for the sustained wellness of their patients,” said Nathaniel Lacktman, a partner and health care lawyer at Foley. “Telemedicine offers new ways for providers to manage this new level of risk and keep their patients healthy, happy and out of the hospital.”

But Reimbursement Is a Barrier for Greater Adoption

With telemedicine disrupting the way medicine is practiced, healthcare organizations find it difficult to navigate through regulations and reimbursement policies to get paid for services rendered outside the traditional sphere of doctor-patient interaction.

41% of executives said that they are not being reimbursed for all telemedicine services.21% reported that Medicare covers too few telemedicine services. 20% said that managed care companies pay much lower rates for telemedicine services than for in-person care. 18% expressed their disappointment in state laws failing to mandate that commercial coverage companies pay for telemedicine services.

Other than reimbursement issues, nearly half of the respondents (48%) were concerned about convincing and ensuring their physicians that telemedicine is a credible, high-quality supplement to practice.

36% of healthcare executives report that making physicians feel that their participation in telemedicine is adequately compensated is a significant factor regarding physicians’ acceptance of telemedicine.

Despite these concerns, telemedicine adoption is set to soar, believes Larry Vernaglia, chair of Foley’s Health Care Practice.

“The reimbursement landscape is already changing, and there are many viable options for getting compensated for practicing telemedicine. The smartest thing organizations can do now is to continue developing programs, and be ready for the law to catch up - because it will.” 

 Shiva Gopal Reddy has a Bachelor's degree in Physics and a Master's in Applied Psychology and writes frequently on the latest research, impact, happenings and trends in digital health technology.


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Live-Tweeting A Health Event (Infographic)

Live-Tweeting A Health Event (Infographic) | Hospitals: Trends in Branding and Marketing | Scoop.it

Live-tweeting is a way of engaging your Twitter followers by sending updates about an event as it occurs. Live-tweeters use the hashtag relevant to the event they are tweeting about which can be located on the conference’s website or Twitter profile. Twitter followers who cannot be at the event in person can follow along using the hashtag and this in turn expands the reach of the conference.  Furthermore, live-tweeting is a means of amplifying the conference experience, generating international engagement and global reach and stimulating collaborative potential.


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The patient segmentation model

The patient segmentation model | Hospitals: Trends in Branding and Marketing | Scoop.it
Dividing patients into groups based on how they behave towards their condition can aid understanding of the issues that affect them and improve outcomes, such as quality of life in long-term conditions. Market segmentation is the fancy marketer's...

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Franck Marcé - SIS's curator insight, December 12, 2:01 AM

Le marketing appliqué au comportement patients. Discutable et potentiellement stigmatisant mais à lire...

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Insurance startup Oscar pays members for using Misfit Flash activity trackers

Insurance startup Oscar pays members for using Misfit Flash activity trackers | Hospitals: Trends in Branding and Marketing | Scoop.it

New York-based health insurer startup Oscar Health is teaming up with Misfit Wearables to get more of its 16,000 members moving. As part of the deal, each Oscar member will get a free Misfit Flash tracker and the opportunity to earn up to $20 a month in Amazon.com credit by meeting step goals.

The partnership means Misfit gets exposure for its newest wearable on a few thousand New York wrists, while Oscar hopefully lowers the healthcare costs of its members and continue to differentiate itself as an innovative player in the insurance market.

The two companies will integrate their mobile apps as well. Oscar members will be able to see the step and activity data from the Misfit Flash on Misfit’s app, but will have to transmit that data to Oscar’s mobile app in order to get paid. Members will earn one dollar per day that they meet their personalized fitness goals for a maximum of $20 per month. 

It’s not unusual for a health insurer to introduce a wellness incentive program based on wearable activity tracking — programs like Humana Vitality have been around for a number of years. But buying devices for every one of its members is something Oscar can do more easily than its larger competitors, because it has comparatively few members (and $150 million in the bank).

More to the point, Oscar might be uniquely positioned for an endeavor like this because of the startup’s tight focus on positive user experience and sticky consumer engagement. At a recent Boston event, Oscar co-founder Kevin Nazemi made a point of sharing some numbers along those lines.

“If you took the list of the feature set we have and you put it against a major carrier, they checked a lot of the boxes, to be fair,” he said. “But then ask them what percent of the people visit your website or use those tools. And I can tell you proudly that over 90 percent of our members have a log-in. Over 70 percent have filled out a detailed health risk assessment. Because we didn’t frame it that way. We framed it around making the user experience customized, the way Facebook would.”

The Misfit Flash, a less expensive, plastic iteration of the Misfit Shine, debuted in September and like the Shine operates on a coin cell battery and does not require charging. It automatically tracks steps, calories burned, distance, sleep quality and duration, cycling, and swimming. It can be worn in a number of ways: around the wrist or clipped to pants, a shirt, shoes, a lapel, or attached to a keychain.


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New smartphone add-ons could let patient do many labs at home

New smartphone add-ons could let patient do many labs at home | Hospitals: Trends in Branding and Marketing | Scoop.it
mHealth-related technologies are coming down the pike which might soon have an impact on the health care system.

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Art Jones's curator insight, December 7, 3:47 PM

"According to Dirk Schapeler, director of digital health at Bayer HealthCare LLC, who spoke at a recent conference, the latest smartphone technologies also include hardware and apps letting a person sample and test their own blood, DNA and urine."

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Through partnership, Mount Sinai looks to promote internal innovation

Through partnership, Mount Sinai looks to promote internal innovation | Hospitals: Trends in Branding and Marketing | Scoop.it

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6 Ways Digital Health Transformed Healthcare in 2014

6 Ways Digital Health Transformed Healthcare in 2014 | Hospitals: Trends in Branding and Marketing | Scoop.it
Fard Johnmar, founder of Enspektos describes six major gifts digital health has granted doctors, patients, caregivers and others during 2014.

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