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36 Quick Tips And Examples Of Great Content Marketing

36 Quick Tips And Examples Of Great Content Marketing | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Last week a wonderful piece of curated content marketing advice from 36 experts was published in advance of the largest global event dedicated to content marketing – Content Marketing World (CMW) in Cleveland, Ohio on September 10th.
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5 Surprising Social Media Statistics for 2013

5 Surprising Social Media Statistics for 2013 | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
YouTube reaches more adults than any cable network. In the United States, the number of people who watch television has fallen behind the number of people who watch YouTube on a regular basis.
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Mobile Marketing: Use the Four Media Types in Promotion

Mobile Marketing: Use the Four Media Types in Promotion | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
In the agency world, we talk a lot about the four media types: Paid, earned, owned, and shared.
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8 Free Content Marketing eBooks

8 Free Content Marketing eBooks | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities.
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Why is Digital Marketing Success So Elusive?

Why is Digital Marketing Success So Elusive? | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
I’ve never managed a full-scale traditional marketing campaign, a TV spot or print or OOH home or radio. When I read AdWeek or look through the pages of CommArts it seems like they know what success feels like.
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Facebook's "Free" WiFi Could Cost You More Than a Check-in

Facebook's "Free" WiFi Could Cost You More Than a Check-in | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Earlier this month Facebook announced an interesting partnership with Cisco; the two tech companies have teamed up to provide free WiFi access at local businesses.
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What is the Most Popular Content Shared on Social Media?

What is the Most Popular Content Shared on Social Media? | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Many studies don’t really reveal the motivations behind content sharing but a study by New York Times shows that 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action.
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Does Customer Behavior Define Preferences or Usability?

Does Customer Behavior Define Preferences or Usability? | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Understanding customer behavior gives you insight to the processes people follow when making a buying decision. Ideally, the information you gain from data diving guides good marketing and management decisions.
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Twitter Best Practices for Small Businesses

Twitter Best Practices for Small Businesses | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
One of the most important goals for a small business is ensuring growth and popularity.
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Next Year, Social Media Will Be Gone

Next Year, Social Media Will Be Gone | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Is social media going away soon? The term might by the practice is just a redux of communications. Don't believe me? When was the last time you heard someone call the commercial online sector the World Wide Web?
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What You Need To Know About Facebook's New Algorithm

What You Need To Know About Facebook's New Algorithm | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
If you’ve managed a Facebook page for a client then you know how difficult it can be to get your posts seen by fans. Just because your page has 10,000 likes, doesn’t necessarily meant that your posts are going to be seen by 10,000 people.
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Why Integrated Marketing Doesn't Work (and How to Fix It)

Why Integrated Marketing Doesn't Work (and How to Fix It) | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
The best marketing fails without processes, systems, and service to support it. Marketing teams try to connect the dots between advertising, email, direct mail, social, mobile, and every other channel.
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5 Reasons You're Not Allowed to Guest Post on Our Blog

5 Reasons You're Not Allowed to Guest Post on Our Blog | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
We’ve blogged about the top mistakes you can make when pitching for guest blogs before… and we’ve even written you a nice little list of the 14 Dos and Don’ts of Guest Blogging Requests - but as our inbox proves, our words have fallen on deaf ears...
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Delta: A Stand Out Social Media Experience

Delta: A Stand Out Social Media Experience | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Delta’s approach was stand out. Rachael did not simply respond to my Tweet with a canned response; she paid attention and went the extra mile to personalize the interaction.
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10 Copywriting Tips for a More Effective Home Page

10 Copywriting Tips for a More Effective Home Page | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Should I stay or should I go? It's not just a popular song by The Clash; it's question new visitors to your website ask themselves when they arrive.
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5 Ways Your Company Can Use Social Media, and Tools to Use [INFOGRAPHIC]

5 Ways Your Company Can Use Social Media, and Tools to Use [INFOGRAPHIC] | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Social Media for corporations, small businesses or startups is not just about “engagement.” It’s much broader than that, often including things like advertising, reputation management and customer service.
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The ROI of Blogging: Brand Awareness and Reputation Generate Revenue

The ROI of Blogging: Brand Awareness and Reputation Generate Revenue | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
A little more than a year ago, we sat down and looked at the assets we had created and considered the freemium model that exists on the web. We decided charging for content wasn’t the way to go and we began to offer all of that for free.
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How Businesses Can Get Guest Bloggers to Help Promote Their Brand

How Businesses Can Get Guest Bloggers to Help Promote Their Brand | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Sharing is ultimately more of a two-way street for both the business hosting the blog as it is for the blogger – which we don’t think about as much as we should.
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The Dichotomy of Social Advertising and Brand Affinity

The Dichotomy of Social Advertising and Brand Affinity | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
If ever there was an example of how challenging it is for businesses to operate in social media these days, Google's recent Endorsement ads announcement and the backlash demonstrates it.
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Why Facebook Advertising is a Brilliant Option to Increase Sale

Why Facebook Advertising is a Brilliant Option to Increase Sale | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Most businesses have seen social media as a useful tool for branding and promotion. But direct visits or sales from Facebook do not yet form a large part of the total visits that ecommerce stores get.
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How to Grow your Brand on Twitter

How to Grow your Brand on Twitter | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
The key point in using Twitter to grow your brand is to know what you want to achieve, to set out some measurable goals and then test and learn.
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6 Seasonal Christmas Email Marketing Campaign Ideas

6 Seasonal Christmas Email Marketing Campaign Ideas | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Tis’ the season to be jolly…at least, it will be very soon, so now is the ideal time to plan your Christmas promotions.
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Video Marketing: Social Proof by the Numbers [INFOGRAPHIC]

Video Marketing: Social Proof by the Numbers [INFOGRAPHIC] | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Video is becoming more popular with a general audience worldwide. When there’s money to be made, everyone tries to take a slice of the video marketing pie.
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The Social Media Party Is Over

The Social Media Party Is Over | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Sorry, the party’s over. The days of social media celebration are gone.
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The Three Stages of Social Media

The Three Stages of Social Media | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
In the world of social media, you will see there are basically three groupings: those who see it as a form of media, those who see it as a form of infrastructure and those who understand it as an agent of change.
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