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Lifestyle branding

Lifestyle branding | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
It’s a recurring trend, and in today’s hyper-competitive world of branding, many are jumping on the bandwagon with a common goal: to become the next mega “lifestyle brand.” ...
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Education World: Proper Internet Use | Tools for Teaching Cyber Ethics

Education World: Proper Internet Use | Tools for Teaching Cyber Ethics | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Ten guidelines of computer ethics, online resources for teaching ethics and Internet safety, and eight tips for establishing a "culture of proper use" of technology in the classroom!
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The ultimate guide to explain Digital (to your colleagues)

What is Digital? That’s a tough one....and you would never imagine how many professionals have asked this question. Because at the end of the day, they feel l
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Preparing your 2014 digital marketing plan, part 2: Email marketing

Preparing your 2014 digital marketing plan, part 2: Email marketing | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
In the dizzyingly complex world of digital marketing, email marketing often is a lost art. Yet few marketing programs can offer the level of consistent returns that email can. As marketers, we tirelessly...
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Four tips for today’s hotel websites

Four tips for today’s hotel websites | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
As a judge of the HSMAI Adrian Awards, I’ve had the pleasure of gazing at this year’s crop of the best in web design. I do not evaluate nor rank sites built by my own company, although it...
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How to Steal the Market from Your Competitor

How to Steal the Market from Your Competitor | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
In the summer of 1981, The Corcoran Group was a tiny company in the big bad world of New York City real estate. Despite the money I spent every month on advertising to build our brand, the giant
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Why Old School Email Marketing Can't Be Dismissed

Why Old School Email Marketing Can't Be Dismissed | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
The persistent ping on your mobile device, non-stop visual alerts next to your app icon and the growing list of unopened subject lines.
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What Twitter's New Rich Media Update Means For Your Business

What Twitter's New Rich Media Update Means For Your Business | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
The text and link only days of Twitter are gone. If you haven't heard or updated your Twitter mobile app yet, you can now view a preview of Twitter images and Vine videos in your feed making the experience much richer and visual.
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Effective Approach to Marketing | Social Media Today

Effective Approach to Marketing | Social Media Today | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
The most effective approach to marketing isn’t advertising, or PR, or SEO, content marketing, inbound marketing, influencer marketing, email marketing, social media marketing or any (blank) marketing.
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Hospitality Net - 12 Hottest Food & Beverage Trends For Restaurants And Hotel Dining For 2014 + 30 Buzzwords | By Michael Whiteman

Hospitality Net - 12 Hottest Food & Beverage Trends For Restaurants And Hotel Dining For 2014 + 30 Buzzwords | By Michael Whiteman | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Consultants Baum+Whiteman say that concepts of luxury thread through top dining trends: tasting menus running $1,000 for two, haute chicken priced like steak, upscale food halls, bespoke spices … even theatrical and sci-fi effects changing the...
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eateria | How To Send Better Emails To Your Restaurant Customers

How do you engage your restaurant customers with your email campaigns? Studies have found that 94% of internet users use the internet to send or read...
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Digital Tools for Small Business Growth in Social Media | Maximize Social Media

Social media is the latest networking platform that is gradually emerging as the most effective communication tool. Join us today to learn more!
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Education World: Getting Started on the Internet: Acceptable Use Policies

Education World: Getting Started on the Internet: Acceptable Use Policies | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
The Acceptable Use Policy (AUP) for Internet use is one of the most important documents a school will produce. Creating a workable AUP requires thoughtful research and planning.
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The best digital campaigns of 2012

Here is a selection of the best digital campaigns I've seen this year. "Best" Doesn't mean "most viewed", but "amazing", "different", "integrated" - Produced wi
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Preparing your 2014 digital marketing plan, part 1: Setting strategy

Preparing your 2014 digital marketing plan, part 1: Setting strategy | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
It’s here again! Preparations have begun to outline your 2014 marketing activities, and the challenge is daunting. How to tackle the digital marketing aspects of your planning and budgeting? ...
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The gender bias in leisure travel

The gender bias in leisure travel | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Thinking on the topic of gender bias in travel, I pose the divisive question: which of the two sexes more heavily influences which destination, hotel or resort is selected for an upcoming vacation? Or...
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Prospecting For Groups? Three Add-Ons That Will Save You Time — GroupTravel.org

Prospecting For Groups? Three Add-Ons That Will Save You Time — GroupTravel.org | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Want to save time when you are prospecting for group business? Here are three email add-ons (gmail and outlook) that will change the way you find and send emails to prospects.
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Twitter 101 for Social Selling

Twitter 101 for Social Selling | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Just start, and be aware that it can take some time to get accustomed to using Twitter. Start with Lists and Saved Searches so the time you spend listening is well spent.
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Social Brand Identity: Don'tTalk About It, Be About It

Social Brand Identity: Don'tTalk About It, Be About It | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Social media is not a space that brands can utilize, but rather a space that brands MUST utilize if they want to remain relevant.
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The Hotel Guest Experience Begins Online

The Hotel Guest Experience Begins Online | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
By  Arielle Sanchez: When hoteliers think about providing an excellent experience for hotel guests, their mind immediately directs to the guest experience at the actual hotel.
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World Travel Market - Global Trends Report 2013

Jannett Ioannides's insight:

Interesting and insightful information for us all

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The Power of Brand Advocacy | Social Media Today

The Power of Brand Advocacy | Social Media Today | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
This infographic illustrates the importance of brand advocacy in your digital marketing strategy. Customers trust people like them, and that is who you’re brand advocates are.
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