Hospitality Sales & Marketing Strategies & Techniques
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10 Perfectly Crafted Facebook Status Updates for the Holiday Season

10 Perfectly Crafted Facebook Status Updates for the Holiday Season | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
In the midst of last year’s holiday shopping madness, IBM’s Jay Henderson wrote a super detailed post on his company’s Smarter Planet blog about how social media affects holiday shopping.
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The 80/20 Rule: Why Just 20% of Your Social Media Content Should be About Your Brand

The 80/20 Rule: Why Just 20% of Your Social Media Content Should be About Your Brand | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
'The 80/20 Rule' should always be a big part of your social media strategy.
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How to Keep Your Content Strategy Relevant in 2014

How to Keep Your Content Strategy Relevant in 2014 | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Have you ever been left wondering ‘What’s the point?’ after laboring to create compelling content for your corporate blog only to receve little or no direct resonse to your post? The truth is we have all been there.
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Stop Hiding Behind the Numbers

Stop Hiding Behind the Numbers | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
By Feature Writer Larry Mogelonsky, MBA, P. Eng: Repeatedly, I ask hoteliers a simple question, “How’s business?
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U.S. Meetings Industry Moves Away from Traditional Convention Cities in 2013

U.S. Meetings Industry Moves Away from Traditional Convention Cities in 2013 | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
By Samantha Shankman: Major hotel brands are still capturing the majority of the U.S. meeting and convention sector but traditional convention cities are starting to lose ground, reveals data from event management platform Cvent.
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2013, a year of discord over travel distribution

For many agents, IATA’s New Distribution Capability remains a mystery wrapped in a riddle. In this year-end analysis, technology editor Michele McDonald lays out the issues in clear language.
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Key trends for 2014: Always on means always social

Fragmented multiscreen media consumption has left marketers struggling to keep up or get a word in edgewise. Social networking appears to be the glue that binds together the experience of multiple device usage.
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The gateway to Chinese travelers

The gateway to Chinese travelers | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
We all know Chinese outbound travel is growing. But by how much? How does one get involved? The process is intimidating, so I’ve sought the help of experts to help hoteliers understand this business...
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Content Marketing in 2014: Are You Prepared?

Content Marketing in 2014: Are You Prepared? | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
See what lies ahead for content marketing in 2014.
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Content Retargeting: A Marketer's Guide to Getting Started

Content Retargeting: A Marketer's Guide to Getting Started | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Learn the ins and outs of content retargeting from one of the foremost paid search experts.
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Weebly is the easiest way to create a website or blog

Weebly is the easiest way to create a website or blog | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Named one of TIME's 50 Best Websites, Weebly has an easy, drag & drop interface to create your own website. It's free, powerful, and professional.
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POWER OF PUBLIC RELATIONS - SPINNING MORE THAN A YARN!: MY 25 GOLDEN RULES FOR PITCH PERFECT PUBLIC RELATIONS!

POWER OF PUBLIC RELATIONS - SPINNING MORE THAN A YARN!: MY 25 GOLDEN RULES FOR PITCH PERFECT PUBLIC RELATIONS! | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
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Three New Marketing Expectations in 2014

Three New Marketing Expectations in 2014 | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Which way will the wind blow in 2014? Here are three marketing trends that I expect will take hold as we roll into next year.
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The 10 Biggest Social Media Missteps Businesses Made in 2013

The 10 Biggest Social Media Missteps Businesses Made in 2013 | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Not too long ago, many businesses were afraid of using social media; after all, if you make a mistake on social media, everyone is there to see it. But, as the old adage goes, there is no such thing as bad press.
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Time to Make Better Decisions About Social

Time to Make Better Decisions About Social | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Over the past twelve months I’ve interviewed and analysed 160 companies.
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How To Implement A Front Desk Upselling Program

How To Implement A Front Desk Upselling Program | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
By Feature Writer Doug Kennedy: As the industry looks ahead to what is hoped to be a continued rebound in demand in 2014, most hotel revenue and marketing executives are ready to move beyond a “let’s get the heads in the beds” era and to focus on...
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Social proofing your hotel booking

For booking a hotel online, social proofing suggests it could be valuable to not only read hotel reviews but consult your friends, or friends-of-friends on what experience they had with a particular hotel or what alternatives they can recommend.
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Uber’s “Price Gouging” the future of business?

Uber’s dynamic pricing strategy is a key driver of its growth. In Boston, UberX claims to charge 30% less than taxis – a great way to get customers’ attention.
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Why The Stop And Go Strategy Does Not Work When It Comes To Prospecting For Group Sales

Why The Stop And Go Strategy Does Not Work When It Comes To Prospecting For Group Sales | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
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A Year in Review: The Biggest Social Media Updates of 2013

A Year in Review: The Biggest Social Media Updates of 2013 | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Here's a look back at the major happenings in the world of social media during 2013.
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7 Ways Even Smart Marketers Can Mess Up Their SEO

7 Ways Even Smart Marketers Can Mess Up Their SEO | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Read about some common SEO mistakes even smart marketers make.
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Maximize Your Marketing: How to Easily Turn Blog Posts Into an Ebook

Maximize Your Marketing: How to Easily Turn Blog Posts Into an Ebook | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Learn how to repurpose your blog content into a marketable ebook in eight steps.
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Top Ten Hospitality Industry Trends in 2014

Top Ten Hospitality Industry Trends in 2014 | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Ehotelier News Archives [Dec 11, 13 | 12:03 am] Top Ten Hospitality Industry Trends in 2014
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Team Building Trends for 2014

Team Building Trends for 2014 | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Last year, I took a stab at forecasting what lay ahead for corporate team building. Here are the projections that came true. Unfortunately, they don't bode well for 2014.
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