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Brand Marketing: Making a Mark Effectively

Brand Marketing: Making a Mark Effectively | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Brand marketing means determining a stance composed of strategy, a slew of tactics and the commitment to stay the course.
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STR, Tourism Economics: Growth in ‘15, ‘16

STR, Tourism Economics: Growth in ‘15, ‘16 | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
The U.S. hotel industry is projected to experience continued performance increases through 2016, according to STR and Tourism Economics’ most recent forecast released at the NYU International Hospitality Industry Investment Conference on Monday.
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Hotel Marketing Strategies - Crowdsourced Marketing Tips

Hotel Marketing Strategies - Crowdsourced Marketing Tips | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Hotel Marketing Strategies is a crowdsourced collection of marketing tips and ideas contributed by a global community of people working to use technology to
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This app wants to be the hotel industry's Uber - Quartz

Everyone wants to be the spontaneous traveler's best friend.
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101 Viral Marketing Tools. Course 1 - Introduction to 101 Viral Marketing tools

101 Viral Marketing Tools. Course 1 - Introduction to 101 Viral Marketing tools | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

Creating viral marketing products and services. Everything that gives your customers tools, reasons & incentives to be viral should be considered viral. This course will offers 35 very specific tools and examples of how to do that, more is coming in Igor’s new book 101 Viral Marketing Tools.

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4 ways social media can provide you with insights better than traditional market research - Memeburn

4 ways social media can provide you with insights better than traditional market research - Memeburn | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Market research has always had an important role to play in shaping brand strategies, from product development and customer service through to marketing an
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4 Tips for Stunning Social Media Visuals (Infographic)

4 Tips for Stunning Social Media Visuals (Infographic) | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

Images are critically important in social media marketing strategy across just about every platform. While networks like Instagram and Pinterest are obvious, most of the other major networks have made changes to their platforms to make visuals more prominent and give images more space.


Via Stefano Principato
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Stefano Principato's curator insight, May 21, 5:18 AM
  1. Be consistent with color.
  2. Show personality through typography.
  3. Choose the right imagery and filters.
  4. Don't overlook positioning.
Marketing Leap's curator insight, May 21, 7:37 PM

People process visual information 60,000 times faster than text, which explains why 93% of the most engaging posts on Facebook include images.

Arnaud d'Haen's curator insight, May 22, 3:58 AM

images should be #relevant and #remarkable for your business.

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6 Tips for a Better LinkedIn Company Page

6 Tips for a Better LinkedIn Company Page | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
LinkedIn Company Pages are a great way to brand your business, and share key content, information and updates with a targeted audiences.

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Steve Cassady's curator insight, May 12, 9:58 AM

6 Tips to get better performance from your LinkedIn Company Page.  The one tip that was new for me was the impact of image size on Company page postings.

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10 Ways Millennials Are Changing the Face of Business - Total Youth Research

10 Ways Millennials Are Changing the Face of Business - Total Youth Research | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

BCG estimates the Millennial consumer market to beworth $1.4 trillion in the US alone. Globally, the market is worth around $10 trillion.

 

Now Millennials are becoming the world’s biggest consumer demographic, let’s look at the 10 ways in which they are changing the face of business for good. I’ve aggregated 10 opinion-leading articles to show how the media is increasingly focusing on Millennials.

 

To go deeper into the Millennial consumer’s mindset, as well as understand the needs of the next generation of customers (Generation), be sure to check out the Total Youth Handbook....


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Jeff Domansky's curator insight, May 12, 11:03 AM

Have you got your millennial marketing mojo working yet? Here's why you need to get it going.

Marco Favero's curator insight, May 12, 3:26 PM

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Mr Tozzo's curator insight, May 13, 6:01 AM

10 Ways Millennials Are Changing the Face of Business - Total Youth Research

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Brand overload

Brand overload | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Another day, another new hotel brand announcement. Recent weeks have seen details emerge about Starwood’s Tribute Portfolio, Loews Regency, Equinox Fitness Club Hotels and WoodSpring Suites. A splashy...
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Germany Rejects Booking.com Proposal on Hotel Rate Practices

Germany Rejects Booking.com Proposal on Hotel Rate Practices | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

German antitrust regulators gave a stiff warning to Priceline Group Inc.’s Booking.com, saying they are likely to ban the online reservation site’s best-pr


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Bradley Woods's curator insight, April 2, 9:45 PM
The Bundeskartellamt intends to forbid Booking.com, by far the largest hotel portal in Germany, from further use of the best-prices clauses,” regulators said in the statement. “The ongoing procedure against Expedia continues.”
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Attract millennials with millennials

Attract millennials with millennials | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

Around the globe, the next wave of leaders is ascending the ranks, voicing their opinions and making decisions that will shape not only the companies at which they work but also the industry in which they serve.


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It's not a pitch, it's a person. The super powers of influence marketing @MarkWSchaefer

It's not a pitch, it's a person. The super powers of influence marketing @MarkWSchaefer | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

Today, if you’re in marketing to any extent, you’ll know about influencers and, more importantly, about influence marketing.

What makes a great influencer? Influencers are humans, clearly, not automated content management systems. They are mega-connected on social media (aka they have earned the trust of many other humans to deliver on what they promise) and they have the unique ability to inspire action. The good influencers out there have great knowledge in a particular field, know how to curate that knowledge, add their unique vision and value, and they know how to communicate with their audiences.

If I am a brand, I totally love that potential, that opportunity, that has only been created in the last few years. How can my brand become part of an influencer’s curated content (and in a positive light, hopefully!)....


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Jeff Domansky's curator insight, April 16, 11:51 PM

Valuable reading about bringing social media influencers and branding together from Dr Konstanze Alex-Brown.

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Canada's economy is shrinking — here's what's going on

Canada's economy is shrinking — here's what's going on | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
The Canadian economy contracted in May for the fifth consecutive month.
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2015 Hotel Marketing Trends and Strategies

2015 Top Digital Marketing Trends for the Hospitality Industry [Webinar Recap]
Published: Jan 15, 2015

From social synergy to the impact of mobile search, digital marketing in 2015 is a new landscape of creative engagement, seamless integration and the customer journey. With our eyes on every algorithm launch and search trend, Milestone has designed innovative strategies for online visibility, content engagement, conversion, ROI tracking and the user experience. Inspire your hotel marketing strategy by looking at these driving forces in digital marketing.

The Milestone team recently hosted a free educational session on 2015 Top Digital Marketing Trends and Strategies For The Hospitality Industry. If you missed the session, don’t worry as you can view the recorded webinar and read the summary below:

Importance of Mobile Presence for Hotels

Mobile search is the star trend of digital marketing. The universe of mobile users is massive – 3 in 5 people use mobile devices to search and 80% of local searches on mobile devices convert to purchase. With Google rolling out a new ranking factor for mobile-friendly sites, it is essential that your hotel website is optimized for mobile search and responsive on all mobile devices. The target is to enhance mobile traffic and ensure a robust and seamless experience with content that can be shared on social media.
Enhancing Your Hotel’s Local Presence

Your website has to tap into the possibilities of enhanced local search. The goal is to create optimized content and local profiles, manage quality citations and directory listings, and deliver a seamless mobile experience across devices. It is critical that you manage your local presence across search engines, IYPs, aggregators, business directories, local citations, and maps. Ensuring your hotel’s marketing strategy includes optimizing your content with headers, title tags, metadata, footers with location-based schemas, and image alt-tags will help strengthen the property’s local presence.
Hotel Social Media Marketing

In our connected online community, the synergy of social engagement empowers your digital marketing. Most of the world uses social media sites, including Google+, Facebook, Instagram, Pinterest and LinkedIn. Social media is a driver of brand awareness and customer relationships and retention. To be in the social conversation and derive traffic from social platforms, your web content must be interesting, build connections, and inspire conversion. Ensure your site is optimized for mobile and sharing across devices, and make sure to add OG tags and Twitter cards. Be a stand out with robust hotel social media outreach, engaging content and visual media.
Content Marketing – Engagement and the Customer Journey

Content marketing starts with understanding your audience and the customer journey. Content should engage, inspire and enhance the user experience. Empower your audience with engaging content, including local attractions and activities, visuals and trending topics. Your content should be optimized for local and conversational search and saturate diversified channels – from your website to blogs to Facebook. Look at KPI indicators – time spent on page, bounce and click-through rates and engagement patters. Once you determine top converting pages, enhance the content to encourage the path to purchase, and ensure mobile responsiveness.
The User Experience

The user experience is the human path to digital marketing. Audiences want to be engaged, be able to navigate your site, and tap into social influences. Conversion optimization starts with usability factors such as speed and performance, information architecture, legibility, colors and images. With robust architecture, clear design and navigation, and engaging content, your site will increase conversion. A smart way to see how the user experience relates to the conversion funnel is to implement A/B testing. Track which pages perform better based on simple design and content evolution, including floating buttons, drop-downs, marketing messages, and banners.
Expanding Your Hotel’s Paid Search Presence

The key to a highly successful hotel paid search campaign is to maximize your outreach and diversify your channels, via Facebook, Google, Yelp, and HotelFinder. Make sure you bid on your brand or hotel name, leverage social channels, and allocate your budget to tap into mobile conversion, which is higher than ever! Customize marketing messages to your specific target audience, and focus on the customer journey.
Attribute Hotel ROI Across All Touch Points

The customer journey is evolving, so businesses need to alter their approach to measuring digital marketing ROI. With the dramatic spike in mobile search and social signals, the conversion funnel is not linear and the purchase journey can begin at any point along the decision path. It’s important for hotels and businesses to tap into this dynamic, target the audience journey, and personalize the content. With new innovations in digital tracking software, we can attribute ROI to every channel. By understanding the conversion path, attributing ROI, and integrating a dashboard to break down the data, we can see the value of each touch point.
Understanding the Hotel Customer Journey

From travel inspiration and research to booking to post-stay social, understanding the customer journey is paramount to your digital marketing strategy. In hospitality/travel, and just about any industry or business, customers use search, websites, social channels, and reviews to plan a trip or book a room. That’s why your hotel website has to be optimized for organic and paid search, connected to social channels, and designed for conversion. Being present on every layer of the customer journey gives your business the edge.

Google has recently launched a useful tool that helps businesses (small and large) understand what channels they should be focusing on to maximize exposure and encouraging consumers to make a purchase. Check out the customer journey tool here.
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[Infographic] How mobile and data is changing the travel industry - 5 new ... - Hospitality Net

[Infographic] How mobile and data is changing the travel industry - 5 new ... - Hospitality Net | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
An Infographic identifying 5 new trends emerging in reaction to the increasing use of data and mobile by the airline, hotel, OTA and travel industry was today release by Eyefortravel.
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How to Make Money Blogging: Research Tips, Niche Ideas + 10 Actionable Traffic Strategies

How to Make Money Blogging: Research Tips, Niche Ideas + 10 Actionable Traffic Strategies | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
“Hey Low, how can I make money blogging like you?” Every now and then I get the “make money online” questions from friends and family.
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Mobile Marketing raises travellers' loyalty | LinkedIn

Mobile Marketing raises travellers' loyalty | LinkedIn | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
As worldwide subscriptions from mobile device are growing over of 10% per years, airlines must integrate a mobile marketing strategy. Above all...
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2014 Mandate letter: Tourism, Culture and Sport

2014 Mandate letter: Tourism, Culture and Sport | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Premier's instructions to the Minister on priorities for the year 2014 */
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Canada's Federal Tourism Strategy: Welcoming the World - Supporting Tourism

Canada's Federal Tourism Strategy: Welcoming the World - Supporting Tourism | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
How federal departments and agencies will work together and with the provinces and territories, and the tourism industry to build on the country's numerous tourism advantages over the next five years
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3 Steps to Creating a Blog Content Calendar

3 Steps to Creating a Blog Content Calendar | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Do you know what you’re blogging and posting about next Saturday? If your blog content strategy to date has been more of a last-minute thing, that’s okay. It’s never too late to swi…

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Marco Favero's curator insight, May 12, 3:25 PM

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Gina Tucker's curator insight, May 12, 5:08 PM

Scoop.it Content Director is a perfect tool for scheduling your blog content throughout the calendar in advance.

SENAME Interactive's curator insight, May 13, 12:25 AM

Maintaining a blog calendar is a wonderful way to keep things going. How do you create a calendar? Know it here. 

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Canada's Federal Tourism Strategy: Welcoming the World - Supporting Tourism

Canada's Federal Tourism Strategy: Welcoming the World - Supporting Tourism | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
How federal departments and agencies will work together and with the provinces and territories, and the tourism industry to build on the country's numerous tourism advantages over the next five years
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9 Social Media Tools That Make Personal Branding Easier

9 Social Media Tools That Make Personal Branding Easier | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
9 cost-efficient social media tools that Delightful Communications recommends to help make your personal branding efforts easier
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How to get the best hotel rate

How to get the best hotel rate | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

EXCLUSIVEIF you ring a hotel, what are the chances of getting a better price than Wotif? High — and rising.


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Bradley Woods's curator insight, April 3, 10:33 AM
Australian Hotels Association spokesman Bradley Woods said: “Contacting hotels directly and asking for a competitive rate will generally allow consumers to save on the price of accommodation.”
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11 Most Actionable Takeaways from Social Media Marketing World 2015

11 Most Actionable Takeaways from Social Media Marketing World 2015 | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Social media marketers from around the globe recently descended on San Diego for the annual social media extravaganza known as Social Media Marketing World.
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