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Hotel brands’ social customer service strategy still in their infancy

The majority of hotel brands use social media primarily for marketing. By understanding the importance of social customer service, and how it can coexist with marketing, hotel brands could greatly enhance the social media strategy and results.
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Brand overload

Brand overload | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Another day, another new hotel brand announcement. Recent weeks have seen details emerge about Starwood’s Tribute Portfolio, Loews Regency, Equinox Fitness Club Hotels and WoodSpring Suites. A splashy...
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Germany Rejects Booking.com Proposal on Hotel Rate Practices

Germany Rejects Booking.com Proposal on Hotel Rate Practices | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

German antitrust regulators gave a stiff warning to Priceline Group Inc.’s Booking.com, saying they are likely to ban the online reservation site’s best-pr


Via Bradley Woods
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Bradley Woods's curator insight, April 2, 9:45 PM
The Bundeskartellamt intends to forbid Booking.com, by far the largest hotel portal in Germany, from further use of the best-prices clauses,” regulators said in the statement. “The ongoing procedure against Expedia continues.”
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Attract millennials with millennials

Attract millennials with millennials | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

Around the globe, the next wave of leaders is ascending the ranks, voicing their opinions and making decisions that will shape not only the companies at which they work but also the industry in which they serve.


Via Bradley Woods
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It's not a pitch, it's a person. The super powers of influence marketing @MarkWSchaefer

It's not a pitch, it's a person. The super powers of influence marketing @MarkWSchaefer | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

Today, if you’re in marketing to any extent, you’ll know about influencers and, more importantly, about influence marketing.

What makes a great influencer? Influencers are humans, clearly, not automated content management systems. They are mega-connected on social media (aka they have earned the trust of many other humans to deliver on what they promise) and they have the unique ability to inspire action. The good influencers out there have great knowledge in a particular field, know how to curate that knowledge, add their unique vision and value, and they know how to communicate with their audiences.

If I am a brand, I totally love that potential, that opportunity, that has only been created in the last few years. How can my brand become part of an influencer’s curated content (and in a positive light, hopefully!)....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 16, 11:51 PM

Valuable reading about bringing social media influencers and branding together from Dr Konstanze Alex-Brown.

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Hospitality Technology: Technology Resource for Restaurant/Lodging Executives

Hospitality Technology: Technology Resource for Restaurant/Lodging Executives | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Hospitality Technology targets at restaurant and lodging executives managing hotels, casinos, fast casual restaurants, cruise lines, quick service restaurants (QSRs), family casual restaurants, fine dining restaurants, and resorts.
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The 7 Top Social Media Trends That Will Impact Your Marketing In 2015

The 7 Top Social Media Trends That Will Impact Your Marketing In 2015 | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
2014 saw the world of social media take some new turns; some for better, others for worse. We’ve seen mobile use skyrocket; activity on social media during TV shows rise (according to research by Virgin Media) and the arrival of shopping via Twitter.
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The Evolution of Social Media Since 2004 [Infographic]

The Evolution of Social Media Since 2004 [Infographic] | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Check out how social media has evolved in the last 10 years and what each social network's usage stats look like now.
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How to Find the Best Days and Times to Post on Social Media [INFOGRAPHIC]

How to Find the Best Days and Times to Post on Social Media [INFOGRAPHIC] | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Find out the best days and times to post on social media, and then take action and find out your optimum time to post on Facebook.
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4 Tools to Grow Your Email List Fast

4 Tools to Grow Your Email List Fast | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Do you wonder why you don’t have engaged readers on your blog? Do people come and then leave your website, without letting you know if they would return?
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15 Step Guideline To Create Your Perfect 2015 Digital Marketing Strategy

15 Step Guideline To Create Your Perfect 2015 Digital Marketing Strategy | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
It is hard to believe that 2015 is right around the corner.
As the weather starts to cool down, digital marketers’ brains just begin to warm up and think about the budget for the New Year.
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This is a Big Problem on Many Websites. Here Are 6 Simple Ways to Fix It

This is a Big Problem on Many Websites. Here Are 6 Simple Ways to Fix It | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
A few days ago I started reading Dr. Robert Anthony’s “Magic Power of Super Persuasion” and surprisingly, I found out something really useful that can be applied online.
Let me explain.
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I’ve Seen the Future of Blogging. And I’m Inspired

I’ve Seen the Future of Blogging. And I’m Inspired | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Why did I start distance running when I was only twelve.
As a lean and almost teenager I decided to crawl out of bed at 6.00 am to start a running regime!
I don’t know what possessed me!
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5 Top Social Media Dashboard Tools to Manage Your Social Accounts

5 Top Social Media Dashboard Tools to Manage Your Social Accounts | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Let’s face it. Social media marketing is hard work. Sometimes you feel like a one legged man in a kickboxing competition.
Over the last few years it has become an integral part of your business and marketing.
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9 Social Media Tools That Make Personal Branding Easier

9 Social Media Tools That Make Personal Branding Easier | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
9 cost-efficient social media tools that Delightful Communications recommends to help make your personal branding efforts easier
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How to get the best hotel rate

How to get the best hotel rate | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

EXCLUSIVEIF you ring a hotel, what are the chances of getting a better price than Wotif? High — and rising.


Via Bradley Woods
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Bradley Woods's curator insight, April 3, 10:33 AM
Australian Hotels Association spokesman Bradley Woods said: “Contacting hotels directly and asking for a competitive rate will generally allow consumers to save on the price of accommodation.”
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11 Most Actionable Takeaways from Social Media Marketing World 2015

11 Most Actionable Takeaways from Social Media Marketing World 2015 | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Social media marketers from around the globe recently descended on San Diego for the annual social media extravaganza known as Social Media Marketing World.
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33 Content Marketing Influencers You Need to Follow right now! | BusinessUpdates

33 Content Marketing Influencers You Need to Follow right now! | BusinessUpdates | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

Unless you’ve been living under a rock for the past couple of years, it’s no big surprise that Twitter is one of the hottest platforms for sharing and absorbing information, specifically when it comes to content marketing and all of its related fields. However, finding the right people to follow in this roiling sea of tweets isn’t always the easiest of prospects, especially if you’re new to this portion of the “Twitterverse.”źz

 

With this in mind, here’s the 33 content marketing influencers you absolutely need to be following right now if you want to stay connected to the cutting edge of this industry....


Via Jeff Domansky
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Marco Favero's curator insight, April 16, 12:57 PM

aggiungi la tua intuizione ...

Pecsi Ferenc | Soreo.biz's curator insight, April 17, 4:33 AM

Ezt a listás (vagy egy hasonlót?) láttam már korábban is. Nagyjából a harmadukat ismerem/követem is. A többieket majd tesztelem. 

DrAlfonso Orozco C.'s curator insight, April 17, 1:44 PM

Marketing for today.

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Brand and Marketing Trends for 2015

Brand and Marketing Trends for 2015 | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
When it comes to trends and the future, this review of over 150,000 predictive loyalty and engagement assessments is a reliable way to identify trends coming down the road in 2015. Take a look.
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5 Trends That Will Change How You Use Social Media in 2015

5 Trends That Will Change How You Use Social Media in 2015 | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Here’s a look into the crystal ball at five ways social media will (likely) evolve in 2015.
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How to Leverage Knowledge on Social Media

How to Leverage Knowledge on Social Media | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Most of the times you will take your knowledge for granted. There might even be moments that you doubt whether you really know enough. And may be even worse, you might overlook what you can use your knowledge for in your day-to-day business life.
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Marketing at the Speed of Life: Engaging Consumers When, Where, and How They Want

Marketing at the Speed of Life: Engaging Consumers When, Where, and How They Want | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Welcome to another Social Media Today webinar as part of the Best Thinker webinar series: "Marketing at the Speed of Life: Engaging Consumers When, Where, and How They Want." Here's a recap if you missed it.
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Here are the Latest Facts on Mobile Marketing. They Will Surprise You

Here are the Latest Facts on Mobile Marketing. They Will Surprise You | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
We are spending 2 hours 51 minutes a day on our mobile devices. The only other media we spend more time on is TV at 4 hours and 21 minutes.
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Social Media: What It Knows About You

Social Media: What It Knows About You | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Social media membership is for free but there’s a cost to pay if you do not pay close attention to the information that can be stolen from you. Is social media in this aspect boon or bane? You decide.
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How to Create a Visual Map of Your Twitter Network

How to Create a Visual Map of Your Twitter Network | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
During The Social Shake-Up, the Social Media Foundation created a visual map of Social Media Today's Twitter network around the hashtag #socialshakeup. This cool tool is free for users, and helps social media managers identify new key influencers.
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Understanding the Life Cycle of Social Media

Understanding the Life Cycle of Social Media | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
From everything you have read and everything you have experienced, social media works because it involves human beings who interact with each other and each person reacts in some way on an emotional/human level.
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