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Asian hotel rates keep sliding

According to the latest data from STR Global, the region’s hotels experienced a 3.5% decline in average daily rates (ADR) in the first two months of the year, from slightly above US$128 in 2013 to just US$123.87 in January and February 2014.
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How to Leverage Knowledge on Social Media

How to Leverage Knowledge on Social Media | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Most of the times you will take your knowledge for granted. There might even be moments that you doubt whether you really know enough. And may be even worse, you might overlook what you can use your knowledge for in your day-to-day business life.
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Marketing at the Speed of Life: Engaging Consumers When, Where, and How They Want

Marketing at the Speed of Life: Engaging Consumers When, Where, and How They Want | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Welcome to another Social Media Today webinar as part of the Best Thinker webinar series: "Marketing at the Speed of Life: Engaging Consumers When, Where, and How They Want." Here's a recap if you missed it.
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Here are the Latest Facts on Mobile Marketing. They Will Surprise You

Here are the Latest Facts on Mobile Marketing. They Will Surprise You | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
We are spending 2 hours 51 minutes a day on our mobile devices. The only other media we spend more time on is TV at 4 hours and 21 minutes.
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Social Media: What It Knows About You

Social Media: What It Knows About You | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Social media membership is for free but there’s a cost to pay if you do not pay close attention to the information that can be stolen from you. Is social media in this aspect boon or bane? You decide.
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How to Create a Visual Map of Your Twitter Network

How to Create a Visual Map of Your Twitter Network | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
During The Social Shake-Up, the Social Media Foundation created a visual map of Social Media Today's Twitter network around the hashtag #socialshakeup. This cool tool is free for users, and helps social media managers identify new key influencers.
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Understanding the Life Cycle of Social Media

Understanding the Life Cycle of Social Media | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
From everything you have read and everything you have experienced, social media works because it involves human beings who interact with each other and each person reacts in some way on an emotional/human level.
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7 Engagement Strategies for Facebook

7 Engagement Strategies for Facebook | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Engagement strategies for Facebook business pages that will connect you to your community without paying for promoted posts or Facebook ads.
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10 Content Marketing Lessons from The World’s Fastest Growing Websites

10 Content Marketing Lessons from The World’s Fastest Growing Websites | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
The media world is witnessing the changing of the guard.
Buzzfeed, Upworthy and the humble blogs of this world are the new content kings. Many blogs have more readers and eyeball traffic than traditional and national magazines.
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Creating An Online Ordering Promotional Campaign

Creating An Online Ordering Promotional Campaign | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Creating An Online Ordering Promotional Campaign Why promote online ordering? Sometimes we’re so focused on getting a service to work, we forget to tell people once it’s actually up and running. Bu...
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Hotel Industry Terms to Know

Hotel Industry Terms to Know | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
This list of terms is meant to be an ongoing resource within the ever-changing hotel industry.
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Hoteliers diversify loyalty program offerings

Hoteliers diversify loyalty program offerings | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Hotel companies have revamped their loyalty programs to include more than just points-based rewards.
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Hotel Room Alerts: Now There's An App for That

Hotel Room Alerts: Now There's An App for That | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Hotel Room Alerts: Now There's An App for That || HotelChatter
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Uber's Campaign to Run Over Competitors and Win the World

Uber's Campaign to Run Over Competitors and Win the World | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

Uber doesn't play nice; it plays to win, by any means necessary. And that strategy appears to be working.


Via Bradley Woods
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Bradley Woods's curator insight, August 22, 1:13 PM
Even in the highly competitive on-demand car service space, Uber has developed a reputation for being more cutthroat than the rest. It has defied local laws, shrugged off protests around the world, vilified the taxi establishment, openly mocked competitors and tried to undermine its rivals efforts at various turns. It is more aggressive with its pricing and publicity stunts than the others, makes more intimidating hires than the others and trash talks anyone in its way more than the others.
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How to Find the Best Days and Times to Post on Social Media [INFOGRAPHIC]

How to Find the Best Days and Times to Post on Social Media [INFOGRAPHIC] | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Find out the best days and times to post on social media, and then take action and find out your optimum time to post on Facebook.
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4 Tools to Grow Your Email List Fast

4 Tools to Grow Your Email List Fast | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Do you wonder why you don’t have engaged readers on your blog? Do people come and then leave your website, without letting you know if they would return?
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15 Step Guideline To Create Your Perfect 2015 Digital Marketing Strategy

15 Step Guideline To Create Your Perfect 2015 Digital Marketing Strategy | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
It is hard to believe that 2015 is right around the corner.
As the weather starts to cool down, digital marketers’ brains just begin to warm up and think about the budget for the New Year.
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This is a Big Problem on Many Websites. Here Are 6 Simple Ways to Fix It

This is a Big Problem on Many Websites. Here Are 6 Simple Ways to Fix It | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
A few days ago I started reading Dr. Robert Anthony’s “Magic Power of Super Persuasion” and surprisingly, I found out something really useful that can be applied online.
Let me explain.
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I’ve Seen the Future of Blogging. And I’m Inspired

I’ve Seen the Future of Blogging. And I’m Inspired | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Why did I start distance running when I was only twelve.
As a lean and almost teenager I decided to crawl out of bed at 6.00 am to start a running regime!
I don’t know what possessed me!
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5 Top Social Media Dashboard Tools to Manage Your Social Accounts

5 Top Social Media Dashboard Tools to Manage Your Social Accounts | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Let’s face it. Social media marketing is hard work. Sometimes you feel like a one legged man in a kickboxing competition.
Over the last few years it has become an integral part of your business and marketing.
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5 Mobile Marketing Trends to Watch

5 Mobile Marketing Trends to Watch | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Mobile isn’t just one of the most important channels for marketers to utilize, it is becoming THE most important channel.
Blogs are read, emails are consumed and purchases are made via mobile devices.
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How Sales Funnels can help you predict the future

How Sales Funnels can help you predict the future | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Have you heard of Sales Funnels? This is the only way you will ever be able to improve your sales by understanding your customers!
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Pasta With Caramelized Lemons

Pasta With Caramelized Lemons | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Watch the video Pasta With Caramelized Lemons on Yahoo Shine. Melissa Clark caramelizes lemons and adds them to linguine with parsley and celery leaves.
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Economic indicators point to healthier Europe

Economic indicators point to healthier Europe | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Heightened consumer confidence, robust travel demand and the return of group business are all playing their parts in the European hotel sector’s success.
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Tip of an iceberg?

Tip of an iceberg? | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it
Marriott International is really turning into an industry trailblazer. It’s latest bold move: putting tip envelopes in its U.S. and Canadian managed hotels, and it is encouraging its franchisees...
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Headband uses power of the mind to pour pints

Headband uses power of the mind to pour pints | Hospitality Sales & Marketing Strategies & Techniques | Scoop.it

Beer has forever been mistakenly rumoured to damage brain cells. But how about using the power of the brain to actually pour yourself a glass of beer? That’s what a Canadian tech firm set out to do with their latest piece of kit.


Via Bradley Woods
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Bradley Woods's curator insight, August 19, 3:56 PM
One of the first uses the developers at InteraXon came up with was allowing punters to imagine themselves a beer.